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Group 2 - Tinder's Algorithm

1. Tinder previously used an Elo rating system to rank users based on how many people swiped right on their profile, weighted by how desirable that person was. In 2019, Tinder changed to a new "type match" algorithm. 2. Type match considers a user's preferences and history to find potential partners with similar characteristics, rather than just competitively ranking profiles. It displays profiles to a user based on the similarity of their preferences to others. 3. A user's behavior on the app, like swiping too often, resetting their account, or not messaging matches, can negatively impact their "score" and decrease their visibility to others on Tinder. Being active recently and engaging in

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Karin
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299 views

Group 2 - Tinder's Algorithm

1. Tinder previously used an Elo rating system to rank users based on how many people swiped right on their profile, weighted by how desirable that person was. In 2019, Tinder changed to a new "type match" algorithm. 2. Type match considers a user's preferences and history to find potential partners with similar characteristics, rather than just competitively ranking profiles. It displays profiles to a user based on the similarity of their preferences to others. 3. A user's behavior on the app, like swiping too often, resetting their account, or not messaging matches, can negatively impact their "score" and decrease their visibility to others on Tinder. Being active recently and engaging in

Uploaded by

Karin
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Group 2

1. Basyar Lauzha Fardian (1906296204)

2. Berliana Zulny (1906288386)

3. Karin Marshanda (1906299515)

4. Maria Jovanka Mayske Agatha (1906302604)

5. Rizky syahputra (1606875402)

Tinder’s Algorithm – How It Determines Who Gets to See Your Profile

Tinder is one of the fastest growing social networking apps on a global scale. As the
basis for one of the fastest growing social networking apps in the world, Tinder algorithms play
an increasingly important role in the way people meet each other. Essentially, the app used an
Elo rating system, which is the same method used to calculate the skill levels of chess players:
You rose in the ranks based on how many people swiped right on (“liked”) you, but that was
weighted based on who the swiper was. The more right swipes that person had, the more their
right swipe on you meant for your score. But in March 2019, Tinder published a blog post
explaining that this Elo score was “old news” and outdated so they announced a change to their
ranking algorithm, or the way it determines the attractiveness of its users to match them with
people of a similar desirability. They no longer use the elo system as such, but the same rules
of beneficial and detrimental behaviors still apply. There is some factor of determines who
gets to see users profile.

A. Type Match

Now, Tinder has chaged Elo system to a new system. A new system is the development of
the Elo score. It is called type match which is not explained in detail. They just explain that
type match is more complex and more accurate than ranking users. Ranking users is not suitable
to use right now because it is only consider about their appearence. Type match makes every
user has a history of anyone who is interested in them, what kind of people they like, so Tinder
will find potential partners with similar characters. This new algorithm does not necessarily
rank people competitively. Then, this system is also looking for a partner based on the
similarity of your preferences with others. For example, you like men A. Then there are women
B likes men A, too. Tinder will read that you and B have similar partner preferences. The
profiles displayed on B will then be displayed to you too. Within a day, this online dating
application will give each user a list of potential profiles for them to like. Every day, the Tinder
team provides new profiles so that you won't find the same profile.

B. The Score
The score in this Tinder application is no longer determined by anyone who likes you,
but based on your behavior in the application it will definitely affect the number and quality of
potential matches that you both shown, as anyone who inadvertently ruined their score can
attest to. There is some points determine the score of Tinder account. First, there is “users
pickiness”. Swiping someone's profile to the right on Tinder does not have a ban. However,
swiping right too much isn’t better than picking what we think is best. This also applies to the
paid Tinder application. Then, the other one is “Resetting your account, or rather, getting
caught resetting your account”. The current Tinder application algorithm will give a severe
penalty to your account if a reset action is detected by this application. Resetting the account
will function again if needed, but it is very difficult and there is no guarantee this will work.
After that, “Swiping too often.” It appears that Tinder Plus users who make liberal use of the
unlimited swipes feature may be bricking their account. Swiping too often per day, or hour,
may get you marked as a bot by Tinder, resulting in a kind of shadowban, or very low score,
rendering you nigh-invisible. Testing suggests 2’000 swipes per hour in any direction will get
your account “locked” for 12 hours of the app telling you to “Check back later for new people”,
potentially also carrying a permanent score punishment with it. The other point is “Changing
your location too often”. Changing locations too often can also decreasing user's Tinder
account score, even if using Tinder Plus. The last point is “Whether users actually send
messages to most of their matches”. Sending messages, as well as receiving replies, appears
beneficial. The users can gets some idea for the first message for Tinder in the websites.

C. Visibility
Visibility can be something much less permanent than your score and is mainly influenced
by how recently you have been active on the app. If you go offline for some time, say a week,
your profile will get pushed further and further back in people’s queues the longer you stay
away, but will pop right back to its usual position once you come back online. While your score
determines your visibility to an extent, i.e. how many people your profile is being shown to,
and in what position of their queue, there other factors, or events, that determine your short
term visibility.
Conclusion
The algorithm used by Tinder is company secret, but the conclusion of the algorithm
used by Tinder is almost certainly covers three things. The first one is the last time they were
active (when they last used the app). The second one is how attractive are they. It means how
many people "move" them right and left. If this is equivalent to your attractive level, it will
most likely be displayed. And the last one is whether they engage in conversation when they
get a match. The algorithm will support users who do this, to improve the overall user
experience.

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