Razorpay
Razorpay
Kharagpur
Product Case Round Problem Statement
Hygiene
Checks
● The submission should be in the form of a Concept Note document (max 6 pages)
○ Problem Definition
○ Customer Needs
○ Solution Considerations
○ Solution Recommendation
○ Impact Metrics
○ Go-To-Market Strategy
● Evaluation will be done on the structure of the document (a function of your thought
Point of Contact
● Abhijeet Gaur ([email protected], +917004612001)
Problem Statement
Razorpay has recently validated that there’s a huge untapped potential (~5Mn businesses)
in Tier 3/4 cities where the business owners or the employees are not well-versed with
English. Although businesses and customers here use online payment channels, the
adoption rate is extremely poor (<5% of all payments), and one of the primary reasons that
Razorpay has identified is the language barrier. Hence, Razorpay now wants to launch a
mobile app in local language which just lets the business create payment links where
customers can make payments. Businesses can track the payments and see reports (daily,
As a Product Manager of Razorpay, you need to conceptualise a solution, identify two cities
in India where Razorpay should launch this MVP and propose features which should go with
this MVP. Also, analyze the risks and mitigation strategies around the proposed features.
Bonus: What do you think will be the value proposition statement for this product?
Resources and
Tips:
As an APM in Razorpay, you will live and breathe Concept notes. These are the ultimate
6-pagers that provide the guiding light for the execution of your idea into a fully-fledged
solution that is loved by your customers. Think of it as a detailed document explaining the
trying to solve. Are you trying to improve the top-line? Or are you trying to retain
existing customers? Are you trying to monetise? The problem definition should clearly
highlight the issues that are faced by your consumers and how helping them is the
your product needs to achieve. It’s imperative that you highlight what goals your
product will meet for the organisation. It’s also critical that you mention what this
product will NOT do, so as to set the right expectation will all the relevant
● Customer Needs: This is where you need to delve deep into identifying your
highlight your defined user persona(s) and their requirements. Think about the
● Solution Considerations: Try to identify the existing solutions in the market that can
● Solution Recommendation: This is where you need to embrace your inner Elon Musk
and Steve Jobs and craft a solution that you think should solve the problem you
defined above. You can use flowcharts or wireframes to explain the solution.
Remember, the solution needs to be easily understandable across all technical and
non-technical readers. A Tesla Model S or a Falcon V rocket, here you will need to
need to tell us how you’ll measure and quantify your product success. This holds your
idea accountable by presenting a clear and concise picture of the product. This also
answers the million dollar question of “What the hell is going on?” for everyone in
your team.
● Go-To-Market Strategy: This is where you define how your solution shall be made
available for your users. How will this product be made available for your users? Will
you make it all available in one-go or will you do a Phase wise launch? If so, how will
you get the first 50 users onboarded? What all will need to be done to get people
talking about your product? Give a strategy that you think should get the validation
you need to grow this product.
https://medium.com/razorpay-unfiltered/how-we-hire-product-managers-at-razorpay-ba9e
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