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Campaign Tracking - Google Analytics IQ Exam

This document contains questions and answers about campaign tracking in Google Analytics. It explains that the URL Builder tool should be used to generate campaign tags, and that the three required tags are the medium, source, and campaign. It also discusses valid campaign URL tag formats and parameters like utm_source, utm_medium, and utm_campaign that should be included in manual campaign tagging. Additional questions cover campaign parameters, traffic sources that are automatically tracked, and tools for campaign tracking setup.

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Swati Gautam
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99 views4 pages

Campaign Tracking - Google Analytics IQ Exam

This document contains questions and answers about campaign tracking in Google Analytics. It explains that the URL Builder tool should be used to generate campaign tags, and that the three required tags are the medium, source, and campaign. It also discusses valid campaign URL tag formats and parameters like utm_source, utm_medium, and utm_campaign that should be included in manual campaign tagging. Additional questions cover campaign parameters, traffic sources that are automatically tracked, and tools for campaign tracking setup.

Uploaded by

Swati Gautam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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11/17/2019 Campaign Tracking | Google Analytics IQ Exam

 Google Analytics IQ Center

Campaign Tracking
If you would like to quickly generate campaign tags for tracking, what tool should you use?

a) The Measurement Protocol


b) The Segment Builder
c) The URL Builder
d) The Goal Selector

Answer:
c) The URL Builder

What are the three di erent campaign tags that Google Analytics requires for accurate campaign tracking?

a) Medium, Source, and Content


b) Medium, Source, and Campaign
c) Campaign, Content, and Term
d) Source, Content, and Term

Answer:
b) Medium, Source, and Campaign

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the
„All Tra c“ report? Select all that apply.

a) utm_campaign
b) utm_term
c) utm_source
d) utm_medium
e) utm_content

Answer:
a), c), d)

Note: The latest version of the Campaign URL Builder only requires the eld Campaign Source (utm_source) and of course the website url.

Which of the following is a valid tagged custom campaign? Select all that apply.

a) www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
b) www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
c) www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks
d) www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1

Answer:
a), b), c), d)

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11/17/2019 Campaign Tracking | Google Analytics IQ Exam

Which of the following is the correct format for a custom campaign parameter added to a URL?
(select all that apply)

a) www.googlemerchandisestore.com/?utm campaign=fallsale
b) www.googlemerchandisestore.com/?utm_campaign=fallsale
c) www.googlemerchandisestore.com/?utm_campaign=fall_sale
d) www.googlemerchandisestore.com/?utm_campaign = fall sale

Answer:
b), c)

Which campaign parameter is NOT standard in Google Analytics?


[2017 question]

a) utm_adgroup
b) utm_source
c) utm_medium
d) utm_content

Answer:
a) utm_adgroup

What is the purpose of the URL builder?

a) to generate a URL with tracking parameters


b) to optimize landing pages
c) using the URL builder is required in order to track AdWords visits
d) to generate the URL tracking parameters that need to be appended to an organic search result

Answer:
a) to generate a URL with tracking parameters

Which is the recommended parameter for identifying di erent versions of an ad?

a) utm_ad
b) utm_medium
c) utm_creative
d) utm_content

Answer:
d) utm_content

For each user who comes to your site, Google Analytics automatically captures which of the following Tra c
Source dimensions?

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11/17/2019 Campaign Tracking | Google Analytics IQ Exam
a) Source and Medium
b) Source, Medium, Campaign, and Ad Content
c) Campaign and Medium
d) Campaign and Ad Content

Answer:
a) Source and Medium

Which of the following tra c mediums are automatically tracked by Google Analytics without extra tagging or
account linking? Check all that apply.

a) search
b) referral
c) cpc
d) organic
e) email
f) display
g) ppc
i) (none), when the tra c source is “direct”

Answer:
b), d), i)

Which campaign tracking variables should you always use when manually tagging a URL?

a) utm_content, utm_campaign
b) utm_source, utm_medium, utm_campaign
c) utm_source, utm_content
d) utm_campaign, utm_adgroup, utm_term

Answer:
b) utm_source, utm_medium, utm_campaign

Which of the following should you manually tag with campaign tracking variables? Check all that apply.

a) Banner ads
b) AdWords campaigns
c) Referrals
d) Organic search tra c
e) Non-AdWords CPC campaigns
f) Email campaigns

Answer:
a), e), f)

Continue with questions about Channels, Sources & Mediums

3 thoughts on “Campaign Tracking”

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11/17/2019 Campaign Tracking | Google Analytics IQ Exam

hima
10. October 2017 at 7:01 AM

good work

Anonymous
13. April 2017 at 2:18 AM

I think it is because you need account linking for that 🙂 The question mentions whiteout account link, if it didnt say that you would be
correct!

vivek
30. July 2016 at 7:25 PM

Which of the following tra c mediums are automatically tracked by Google Analytics without extra tagging or account linking? Check all that
apply.

for this question Search is also one of the answer but you did not added that

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