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    Dalda

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    anon_313220937
    This document outlines the vision, mission, objectives, and SWOT analysis of Dalda. The vision is to create a healthy future for generations to come by sharing knowledge globally and becoming a trusted consumer brand. The mission is to deliver high quality, satisfying products using technology while fostering trust and loyalty among employees. Objectives include integrity, fairness, serving consumers effectively, upholding corporate behavior standards, and long term shareholder value. Opportunities include a strong market position while threats include intense competition and increasing costs.

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    Dalda

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    anon_313220937
    93 views3 pages
    This document outlines the vision, mission, objectives, and SWOT analysis of Dalda. The vision is to create a healthy future for generations to come by sharing knowledge globally and becoming a trusted consumer brand. The mission is to deliver high quality, satisfying products using technology while fostering trust and loyalty among employees. Objectives include integrity, fairness, serving consumers effectively, upholding corporate behavior standards, and long term shareholder value. Opportunities include a strong market position while threats include intense competition and increasing costs.

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    This document outlines the vision, mission, objectives, and SWOT analysis of Dalda. The vision is to create a healthy future for generations to come by sharing knowledge globally and becoming a trusted consumer brand. The mission is to deliver high quality, satisfying products using technology while fostering trust and loyalty among employees. Objectives include integrity, fairness, serving consumers effectively, upholding corporate behavior standards, and long term shareholder value. Opportunities include a strong market position while threats include intense competition and increasing costs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    93 views3 pages

    Dalda

    Uploaded by

    anon_313220937
    This document outlines the vision, mission, objectives, and SWOT analysis of Dalda. The vision is to create a healthy future for generations to come by sharing knowledge globally and becoming a trusted consumer brand. The mission is to deliver high quality, satisfying products using technology while fostering trust and loyalty among employees. Objectives include integrity, fairness, serving consumers effectively, upholding corporate behavior standards, and long term shareholder value. Opportunities include a strong market position while threats include intense competition and increasing costs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    VISION:

     To create a healthy and a bright future for the generations to come.


     To share our knowledge with people around the globe, for a better tomorrow.
     To become consumers most trusted brand.

    MISSION:

     Deliver satisfaction and quality assurance to our consumer using state of the art
    technology.
     Offer a work environment that inspires trust and loyalty in people.
     Engage in continuous efforts to explore new horizons in our business.

    OBJECTIVE:

    Dalda have some objectives namely Integrity, Fairness, Trust, Accountability and people
    Reaching their potential.
     They want to serve consumers in a unique and effective way.
     They want to provide highest standard of corporate behavior towards the employee,
    consumers and the societies.
     Total commitment to exceptional standard of performance and productivity.
     Profitable growth for the business and long term value creation for shareholders and
    employees.
     The company also focus to look after the employees and to motivate them to look after
    the interest of consumers.

    SWOT ANALYSIS

    OPPORTUNITIES
     Good position in the market
     Market penetration in rural areas
     Growing middle class
     New products
     New technology
     Pakistan is 4th largest cooking oil market
     Local raw material production
     International expansion
    Threats
     Intense competition
     Government regulation
     Inflation and devaluation of rupee value
     Increasing cost of transportation
     Imposition of Export duty
     Imported premium brand
     New entrance
    EFE MATRIX

    Key External Factors Weight Rating WTD Score

    Opportunities
    People are becoming health conscious 0.11 4 0.44
    Market penetration in rural areas 0.07 3 0.21
    Growing middle class 0.06 4 0.24
    New products 0.07 3 0.21
    New technology 0.05 3 0.15
    Pakistan is 4th largest cooking oil market 0.05 2 0.1
    Local raw material production 0.06 3 0.18
    International expansion 0.04 2 0.08
    Threats
    Intense competition 0.16 4 0.64
    Government regulation 0.07 4 0.28
    Inflation and devaluation of rupee value 0.04 3 0.12
    Increasing cost of transportation 0.05 3 0.15
    Imposition of Export duty 0.04 3 0.12
    Imported premium brands 0.04 2 0.08
    New entrance 0.03 2 0.06
    Change in taste 0.02 2 0.04
    Substitute products 0.02 2 0.04
    Political instability 0.02 1 0.02
    Total 1 3.16

    Analysis
    The total weighted score of IFE Matrix is 3.31 which are above the industry average. It means
    that company’s internal position is good. Factors like efficient supply chain management system
    & sales and distribution network are getting higher weights and company’s rating to these factors
    are also very strong. It appears from this analysis that Dalda is overcoming its weaknesses quite
    fairly with its strengths. Such as strong distribution network, production facilities and efficient
    supply chain management system. When we analyzed the weaknesses, less promotion activities
    and huge amount of import are the weaknesses that need to be overcome.
    CPM MATRIX

    Critical Success Factor Dalda Habib Sufi


    Weight Rating WTD score Rating WTD score Rating WTD score

    Price 0.22 4 0.88 4 0.88 3 0.66


    Market share 0.11 3 0.33 3 0.33 3 0.33
    Product Quality 0.13 4 0.52 4 0.52 3 0.39
    Customer Loyalty 0.07 4 0.28 3 0.21 3 0.21
    Product Range 0.12 3 0.36 2 0.24 2 0.24
    Brand reputation 0.2 4 0.8 3 0.6 2 0.4
    Marketing 0.15 2 0.3 2 0.3 4 0.6

    Total 1 3.47 3.08 2.83

    ANALYSIS:
    From this Strategic analysis tool (competitive Profile Matrix), we found that overall rating of
    Dalda is better than Habib and Sufi. In CPM Dalda’s rating is higher than the others it doesn’t
    mean that Dalda is better in every area. So, we have to take a look as an individual success
    factors.
    As per the given stats: Price, customer loyalty is better as compare to competitors. And in market
    share the company’s position is same as other, but in marketing efforts Sufi’s position is superior
    that Dalda and Habib. So, Dalda has to pay more attention in its marketing efforts.

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