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    SWISS SELECT Our Loyalty Program PDF

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    alan_bosco
    Swiss International Hotels & Resorts offers a loyalty program called SWISS-SELECT that provides benefits to frequent customers and increases revenue for the hotels. The program rewards loyal customers by allowing them to earn and redeem points across Swiss International's worldwide properties and with airline and retail partners. It also provides partnerships with other hotels where members can earn and redeem points when Swiss International has no properties in that location. This expanded network exposes the Swiss International brand to new customers and markets. The program also gives the hotels detailed customer profiles to better understand preferences and provide personalized service.

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    SWISS SELECT Our Loyalty Program PDF

    Uploaded by

    alan_bosco
    102 views4 pages
    Swiss International Hotels & Resorts offers a loyalty program called SWISS-SELECT that provides benefits to frequent customers and increases revenue for the hotels. The program rewards loyal customers by allowing them to earn and redeem points across Swiss International's worldwide properties and with airline and retail partners. It also provides partnerships with other hotels where members can earn and redeem points when Swiss International has no properties in that location. This expanded network exposes the Swiss International brand to new customers and markets. The program also gives the hotels detailed customer profiles to better understand preferences and provide personalized service.

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    Swiss International Hotels & Resorts offers a loyalty program called SWISS-SELECT that provides benefits to frequent customers and increases revenue for the hotels. The program rewards loyal customers by allowing them to earn and redeem points across Swiss International's worldwide properties and with airline and retail partners. It also provides partnerships with other hotels where members can earn and redeem points when Swiss International has no properties in that location. This expanded network exposes the Swiss International brand to new customers and markets. The program also gives the hotels detailed customer profiles to better understand preferences and provide personalized service.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    102 views4 pages

    SWISS SELECT Our Loyalty Program PDF

    Uploaded by

    alan_bosco
    Swiss International Hotels & Resorts offers a loyalty program called SWISS-SELECT that provides benefits to frequent customers and increases revenue for the hotels. The program rewards loyal customers by allowing them to earn and redeem points across Swiss International's worldwide properties and with airline and retail partners. It also provides partnerships with other hotels where members can earn and redeem points when Swiss International has no properties in that location. This expanded network exposes the Swiss International brand to new customers and markets. The program also gives the hotels detailed customer profiles to better understand preferences and provide personalized service.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Swiss International Information Technology Services

    SWISS-SELECT
    OUR LOYALTY PROGRAM

    Source: Swiss International Hotels & Resorts


    What is a Loyalty Program?
    A loyalty program is a structured marketing effort that rewards, and therefore
    encourages, loyal buying behavior – a behavior which is beneficial to the firm.

    Why SWISS-SELECT?
    SWISS-SELECT allows hotels to focus on their best revenue generated customers and
    improve the customer satisfaction levels. Loyal customers buy more and are often willing
    to pay more, which boosts the revenues for hotels. By increasing loyalty, profitability
    increases and the customers extend the time they spend at the hotels.

    It is Very Important to remember that:

     A SWISS-SELECT member's endorsement is more powerful to their friends and


    family than any advertising campaign.
     With SWISS-SELECT, Swiss International Hotels & Resorts compete with other
    large hotel chains, in driving revenue and market value.

    SWISS-SELECT provides to Swiss International Hotels & Resorts a loyalty


    program, whereby:

    1. SWISS-SELECT members earn and redeem points across all Swiss International
    Hotels & Resorts worldwide, which allows the hotels to reach a wider targeted
    audience. Whether the SWISS-SELECT members decide to stay for leisure or
    corporate travels, they have a range of hotel properties to stay at locally,
    regionally and globally, while earning or redeeming points from their previous stays
    and special conditions.

    2. SWISS-SELECT members can redeem points at redemption partners, such as


    airlines and retail partners, across the global network. These redemption partners
    are of additional value to Swiss International Hotels & Resorts while exposing the
    hotels to various markets and interest groups. Below are some of the partners:
    3. SWISS-SELECT members can also earn and redeem points at other carefully valued
    hotels/ hotel chains globally. These hotels mainly based in regions where Swiss
    International Hotels & Resorts are not currently present, allows the Swiss
    International Hotels & Resorts to also tap into these hotels’ markets and
    customers, whom are potential advocates of Swiss International Hotels & Resorts.
    Below is a selection of these hotels:

    4. Swiss International Hotels & Resorts are able to better know their customers, their
    needs and preferences though the SWISS-SELECT database. With full overviews of
    the customers’ profile, which includes birthdays, interests, usage of dining & hotel
    facilities, preferences, dietary requirements, etc…, the hotels’ team is able to stay
    in contact with SWISS-SELECT members and anticipate how to satisfy them during
    their next stay.

    5. Enrollment, earning and redemption of points are easy and stress free for the
    members. The Front Office and the F&B outlets team always ensure that a non-
    member arriving at the hotel is registered and that they are aware of their
    benefits. This can be either explained or provided in writing to these new members.
    The processes are all completed by the hotel team with no disruption to the guests,
    allowing them the ease to stay and enjoy the hotels and its facilities.

    6. Swiss International Hotels & Resorts are able to segregate and understand their
    best quality customers. While knowing and understanding these customers, the
    hotel is able to build a relationship while ensuring that these members are treated
    and valued appropriately. Bearing in mind that all SWISS-SELECT members have
    the highest priority because of the minimal costs to attract and retain them.

    7. With the integration with SWISS-REZ and SWISS-PMS all customer profiles
    including their interest and preferences are available in real-time to the hotels
    team members. This includes also the members’ bookings. The real-time available
    information ensures easy and swift processes in attending to the members their
    needs and enquiries.
    8. SWISS-SELECT drives incremental revenue by encouraging the travelers to book
    directly with the hotel. These bookings would have otherwise been produced by
    third party agencies whereby a commission would apply. Therefore at all times,
    rates and availability for the SWISS-SELECT members should be made available on
    SWISS-REZ and SWISS-SELECT’s online booking engine. The members have to
    also be aware of the member benefits.

    9. Swiss International Hotels & Resorts are able to keep their existing customers and
    limiting that the customers stray to competitors in the local or regional market.
    With its worthwhile benefits, SWISS-SELECT ensures that the hotel receives
    returning customers time and time again.

    10. SWISS-SELECT members are constantly in contact and receive updates from
    Swiss International Hotels & Resorts through the marketing activities, whether it be
    the print materials or online marketing activities. Because of their emotional
    attachment to SWISS-SELECT and the hotels, these members are the major
    customers who will fully show interest in the hotels’ activities and offers.

    SWISS-SELECT, allows hotels to rediscover and redefine the


    customer experiences while driving incremental revenue value.

    For more questions or advice, please contact your SWISS-HOST or Area office.

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