Model Essay Module 3
Model Essay Module 3
Model Essay
You are a member of the Abstinence Club in your high school. You are concerned
about the small numbers of students that attend your weekly meetings. You have
been asked to organize a campaign that would convince students to attend
meetings.
In an ESSAY of no more than 500 words, write a proposal for your advertising
campaign. Include the following:
I propose that through a newsletter, an evening of fun and games, and the creation
of a wonder wall of pictures, members of the Abstinence Club in my high school
will be encouraged to re-commit to the club, and attendance at meetings will be
improved
Through the use of a newsletter in which Standard English, and therefore a formal
register, would be used I would make an impassioned plea to my peers to attend
meetings. I would remind them of the importance of our cause, which concerns not
just abstinence from substance abuse, but from sexual activity as well. I would
remind them of our motto, which is, WE ARE OUR BROTHERS AND SISTERS
KEEPERS, and our pledge which is, “With each other’s help, we can each keep
ourselves pure”. In this newsletter I would remind my peers of the drunken driving
tragedy that led us to form the group. This strategy would reinforce the tenets of
the club, and refresh commitment to its philosophies.
Furthermore, I would attract students through a “fun and games” evening for the
next club meeting. Discussions, games and other activities would be informal and
any language used would be a mixture of colloquial, teenage slang and creole, and
therefore, casual or intimate in register. We would play charades as an icebreaker,
M. Lashley Communication Studies 2012-2013
but as the evening progresses rehearsed skits about drug and alcohol abuse, and
risky sexual behaviour would be put on by the core who always attends meetings.
Afterwards I would chair a discussion, using teenage slang and the creole, based on
the skits. Everyone would be encouraged to speak their minds in a completely
intimate and casual way. Finger foods would be available throughout. The aim of
this activity would be to connect club membership and attendance to a memorable,
fun activity, and offer the hope that subsequent meetings could sometimes take a
similar form.
The above information and strategies are what I would propose to increase
attendance of the Abstinence Club in my high school.
497 words