The document discusses several key tourism organizations in Malaysia and around the world, including:
1) The World Tourism Organization (WTO), which serves as a global forum for tourism and represents 145 countries.
2) The International Air Transport Association (IATA), which facilitates international air travel and standardizes documents.
3) The Pacific Asia Travel Association (PATA), which promotes tourism growth in the Pacific and Asia regions.
It also outlines the roles of several Malaysian tourism organizations, including the Ministry of Tourism and Culture and associations representing hotels, budget hotels, travel agents, tour guides, and chefs.
The document discusses several key tourism organizations in Malaysia and around the world, including:
1) The World Tourism Organization (WTO), which serves as a global forum for tourism and represents 145 countries.
2) The International Air Transport Association (IATA), which facilitates international air travel and standardizes documents.
3) The Pacific Asia Travel Association (PATA), which promotes tourism growth in the Pacific and Asia regions.
It also outlines the roles of several Malaysian tourism organizations, including the Ministry of Tourism and Culture and associations representing hotels, budget hotels, travel agents, tour guides, and chefs.
The document discusses several key tourism organizations in Malaysia and around the world, including:
1) The World Tourism Organization (WTO), which serves as a global forum for tourism and represents 145 countries.
2) The International Air Transport Association (IATA), which facilitates international air travel and standardizes documents.
3) The Pacific Asia Travel Association (PATA), which promotes tourism growth in the Pacific and Asia regions.
It also outlines the roles of several Malaysian tourism organizations, including the Ministry of Tourism and Culture and associations representing hotels, budget hotels, travel agents, tour guides, and chefs.
The document discusses several key tourism organizations in Malaysia and around the world, including:
1) The World Tourism Organization (WTO), which serves as a global forum for tourism and represents 145 countries.
2) The International Air Transport Association (IATA), which facilitates international air travel and standardizes documents.
3) The Pacific Asia Travel Association (PATA), which promotes tourism growth in the Pacific and Asia regions.
It also outlines the roles of several Malaysian tourism organizations, including the Ministry of Tourism and Culture and associations representing hotels, budget hotels, travel agents, tour guides, and chefs.
4 World Tourism Organization (WTO) • The most widely recognized and leading international organization in the field of travel and tourism today. • Is the only organization that represents all national and official tourism interests among its allied members. • It serves as global forum for tourism policy issues and a practical source of tourism know- how.
5 World Tourism Organization (WTO) • Its membership includes 145 countries and territories and more than 350 affiliate members representing local government, tourism associations, educational institutions, and private-sector companies, including airlines, hotel groups and tour operators. • Its headquarters in Madrid • It is a specialized agency of the United Nations (UN).
6 World Tourism Organization (WTO) • Its beginnings as the international Union of Official Tourist Publicity Organizations set up in 1925 in The Hague. • It was renamed the International Union for Official Tourism Organizations (IUOTO) after World War II and moved to Geneva.
7 World Tourism Organization (WTO) • It plays a role in promoting the development of responsible, sustainable and universally accessible tourism, paying particular attention to the interests of developing countries. • It encourages the implementation of Global Code of Ethnics for tourism, with a view to ensuring that member countries, tourist destinations and businesses maximize the minimizing its social and environmental impacts.
8 International Air Transport Association (IATA)
• The global organization for virtually all the
international air carriers. • The principal function of IATA is to safely facilitate the movement of persons and goods from any point on the world air network to any other by any combination of routes. • Resolutions of IATA standardize not only tickets, but waybills, baggage checks, and other similar documents.
9 International Air Transport Association (IATA)
• IATA’s mission is to represent and serve the
world airline industry. • They serve four groups interested in the smooth operation of the world air transport system: 1. Airlines, 2. The public, 3. Governments, and 4. Third parties such as suppliers and travel and cargo agents.
10 Pacific Asia Travel Association (PATA) • It represents countries in the Pacific and Asia that have united to achieve a common goal, namely excellence in travel and tourism growth in this vast region. • Its work has been to promote tourism through programs of research, development, education, and marketing. • PATA has gained a reputation for outstanding accomplishment among similar world organizations.
11 • Ministry of Tourism and culture (Motac) is under Malaysian government. • Present Minister is _________________ • Tourism Malaysia or Malaysia Tourism Promotion Board (MTPB) is an agency under the Ministry of Tourism, Malaysia. • Formerly known as the Tourist Development Corporation of Malaysia (TDC), was established on 10 August, 1972. It was then under the former Ministry of Trade and Industry.
12 VISI Membangunkan Malaysia sebagai destinasi pelancongan bertaraf dunia.
MISI Bekerjasama dengan semua penggiat industri untuk meletakkan industri pelancongan sebagai pemangkin pertumbuhan ekonomi yang lestari.
DASAR PELANCONGAN NEGARA
Menjadikan Industri Pelancongan Negara sebagai satu sektor utama, lestari, berdaya maju dan berkualiti dalam memberi sumbangan kepada pembangunan negara.
13 OBJEKTIF • Meningkatkan sumbangan sektor pelancongan kepada ekonomi negara. • Memperkasakan komuniti luar bandar melalui aktiviti pelancongan luar bandar. • Memangkin pembangunan 1Malaysia melalui aktiviti pelancongan.
FUNGSI • Menggubal dasar pelancongan negara bagi mencapai visi, misi dan objektif kementerian. • Melaksanakan dasar-dasar berkaitan dengan perkembangan dan pembangunan industri pelancongan. • Menyelaras, memantau dan menilai keberkesanan program dan projek pelancongan.
14 1959 1972 1974 1986 1992 Jabatan Perbadanan Kemajuan Pelancongan Malaysia Lembaga Penggalakan Pelancongan (Tourist Development Corporation Malaysia) Pelancongan Malaysia (Tourism (Malaysia Tourism Promotion Department) Board)
20 May 1987 27 Mac 2004
KEMENTERIAN PERDAGANGAN KEMENTERIAN PELANCONGAN
DAN INDUSTRI KEMENTERIAN KEBUDAYAAN, KESENIAN DAN PELANCONGAN
15 16 2. Merangsang, memaju 1. Menggiat dan dan memasarkan negara Malaysia di arena menggalakkan pelancongan antarabangsa dan tempatan ke dan dalam Malaysia sebagai tempat tumpuan pelancong
3. Menyelaras aktiviti pemasaran pelancongan yang dijalankan oleh sektor awam, 4. Membuat syor kepada Menteri berkaitan tindakan swasta dan NGOs dan program menggiatkan kemajuan dan penggalakan industri pelancongan di Malaysia dan melaksanakan setelah dipersetujui
17 • As an official national network for the hotel industry • Act as a voice of the industry, working as one body to promote, protect, represent and advance the interests of its members • To protect and advance the interest of all Ordinary Members and Associate Members and secure mutual advantages. • To promote international, regional and domestic tourism
18 • Foster goodwill and cooperation among budget hotels in Malaysia. • To make representation to the relevant Government Agencies, authorities and parties on behalf of the members. • To represent the common interest off all the budget hotels in Malaysia and specifically the members of the Association. • To promote good relations between the Association and the Government and the public in general. • To promote excellent services and skills among employees of the members for the long term benefits of the members.
19 • To unite, supervise and coordinate the activities of the members. • To publicise, encourage, promote and extend the tourist and travel trade. • To adjudicate and settle any differences which may arise between members whenever its arbitration is requested by both parties concerned. • To develop friendship and common purpose among the members of the tourist and travel industry.
20 • To make representations on behalf of members to Government and all organisations with which the Association has common interest. • To encourage the highest ethical standards of business conduct within the trade. • To study and promote the interest of the tourist and travel trade and profession and to educate the public regarding the function of tours and travel agents. • To discourage unfair competition without in any way interfering with initiative and enterprise based on fair trading.
21 • To share information as an e-community • To reflect the ideals of tourism • To develop a strong inter-personal relationship between Tourist Guide and all related principles • To organize social activities among the members • To organize trips and training program in and out of Malaysia
22 • A member of World Association of Chefs Societies • Non-profit organization representing the voice and image of Malaysian chefs as professionals to the public and government • Represent members in the industry between restaurants, public institutions and hotels • To bring together the culinary professionals, create links of friendship and professional cooperation • To promote and improve the art of cooking as well as to uphold and enhance the image of the chefs in Malaysia, both locally and internationally, on promoting the heritage of Malaysia and food product of it.
