SM Project
SM Project
SM Project
ANALYSIS
Name of Industry: Biotechnology
Submitted by:
SATYAM (110048)
SHIVAM SINGH (110049)
SHIVANI SHRIVASTAVA (110050)
SUBHAM KUMAR (110051)
SHUBHAM SINHA (110052)
SIDDHANT RANJAN (110053)
SIDDHARTHA SHRIVASTAVA (110054)
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to promote innovation and entrepreneurship in the agro-industry proposed by the Ministry of
Micro, Small & Medium Enterprises (MSME) in a new scheme. The Government of India
has taken several initiatives to improve the biotechnology sector in the country as well as
offer enough scope for research in this field. The Department of Biotechnology (DBT) along
with other government-funded institutions such as National Biotechnology Board (NBTB)
and many other autonomous bodies representing the biotechnology sector are working
together in order to project India as a global hub for biotech research and business
excellence.
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The threat of Substitute product (Low):
Buyers may face uncertainty or inconvenience will switching
Existing substitute product (generics) satisfy price, value and quality expectation
Brand loyalty really exists
Indian Biotechnology Industry is considered as one of the sunrise sectors in India. The
industry can classify into five different segments.
Bio-Pharma
Agri-biotech
Bioinformatics
Bio industrial industry
Bio service
Today in India there are more than 350 Biotechnology companies in India. Most of the
companies located in major cities like Delhi, Pune, Bangalore, Hyderabad and Chennai.
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India ranked 12th among the top 12 Biotech destinations in the world and is the third biggest
in Asia-Pacific in terms of the number of Biotech companies.
In terms of market share & capitalization we were selected top four companies in
Biotechnology industry. These companies are following:
Biocon
Panacea Biotec
GlaxoSmithKline Consumer Healthcare Limited
Bharat Biotech
Biocon: - Biocon is India’s first and largest biotechnology company that is found in 1978 by
Dr. Kiran Mazumdar. Biocon ranked 1st in Asia in terms of revenue and market capitalization
and sixteenth globally.
Panacea Biotec: - Panacea Biotec was set up in the year 1984, under the name of Panacea
Drugs Private Limited with a commitment to make Innovative Products Affordable and
Accessible to the masses. It got publically listed on Indian National Stock Exchanges in
September 1995 as Panacea Biotec Ltd.
GlaxoSmithKline Consumer Healthcare Limited: - GSK Consumer Healthcare Ltd is an
associate of GlaxoSmithKline plc. Of U.K, one of world’s largest consumer healthcare
companies. We have a heritage that goes back over 160 years. Our purpose is to help more
people around the world to do more, feel better and live longer with everyday healthcare
products.
Bharat Biotech: - Bharat biotech is a pioneering biotech company known for its world-class
R&D and Manufacturing capabilities.
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PORTER’S VALUE CHAIN OF MARINE BIOTECH
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REFERENCES
https://www.frontiersin.org/articles/10.3389/fmars.2015.00124/full
https://www.indianmirror.com/indian-industries/biotechnology.html
https://india-consumer.gsk.com/
https://en.wikipedia.org/wiki/Biotechnology
https://www.ibef.org/industry/biotechnology-india.aspx
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