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    Questionnaire On Visual Merchandising

    Uploaded by

    Harini
    The document discusses various aspects of visual merchandising at SPAR stores that can influence impulse buying behavior. It covers window displays, mannequin displays, floor merchandising, promotional signage, and how these elements can lead to impulse purchases. Specifically, it notes that the creative window displays at SPAR catch attention and invite customers inside. Mannequin displays are frequently changed and feature proper lighting. Floor merchandising strategically places clean, accessible products with clear signage. Promotional signs effectively promote special offers and sales to draw customers in and encourage unplanned purchases.

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    Questionnaire On Visual Merchandising

    Uploaded by

    Harini
    617 views3 pages
    The document discusses various aspects of visual merchandising at SPAR stores that can influence impulse buying behavior. It covers window displays, mannequin displays, floor merchandising, promotional signage, and how these elements can lead to impulse purchases. Specifically, it notes that the creative window displays at SPAR catch attention and invite customers inside. Mannequin displays are frequently changed and feature proper lighting. Floor merchandising strategically places clean, accessible products with clear signage. Promotional signs effectively promote special offers and sales to draw customers in and encourage unplanned purchases.

    Original Description:

    it is a sanple questionnaire to study about the impact of visual merchandising

    Original Title

    Questionnaire on visual merchandising

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    The document discusses various aspects of visual merchandising at SPAR stores that can influence impulse buying behavior. It covers window displays, mannequin displays, floor merchandising, promotional signage, and how these elements can lead to impulse purchases. Specifically, it notes that the creative window displays at SPAR catch attention and invite customers inside. Mannequin displays are frequently changed and feature proper lighting. Floor merchandising strategically places clean, accessible products with clear signage. Promotional signs effectively promote special offers and sales to draw customers in and encourage unplanned purchases.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    617 views3 pages

    Questionnaire On Visual Merchandising

    Uploaded by

    Harini
    The document discusses various aspects of visual merchandising at SPAR stores that can influence impulse buying behavior. It covers window displays, mannequin displays, floor merchandising, promotional signage, and how these elements can lead to impulse purchases. Specifically, it notes that the creative window displays at SPAR catch attention and invite customers inside. Mannequin displays are frequently changed and feature proper lighting. Floor merchandising strategically places clean, accessible products with clear signage. Promotional signs effectively promote special offers and sales to draw customers in and encourage unplanned purchases.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    The text discusses different visual merchandising techniques used at SPAR like window displays, mannequin displays, floor merchandising, and promotional signage to attract customers and influence impulse buying.

    Mannequin displays at SPAR are changed frequently and created with themes. They are displayed with proper illumination and accessories to give customers a realistic idea of how merchandise will look.

    The store atmosphere, clean and well-organized displays of products, music playing in the store, and creative product arrangements according to color are said to influence customers to purchase more than planned at SPAR.

    Influence of Visual Merchandising on

    Impulse Buying Behavior with reference to


    SPAR
    I. Window Display

    o The signs, light effect and colors used in window display is feeble and attractive
    o The items kept and the theme used is window display at spar is very creative
    o The window display at SPAR is eye catching and interesting
    o The mannequins and displays available at spar is very much attractive
    o The signage used at the entrance is informative and answers common questions
    o I Choose to enter in the store because creative window arrangement in store front take
    your attention create interest & invite you into the store.

    II. Mannequin Display


     The Mannequin at spar gives a realistic and intimate idea on how the merchandise
    will look
     Mannequin displays at spar is changed very frequently
     The Mannequin displays at SPAR is created every time with the theme
     Mannequins at spar is displayed with proper illumination effect
     Mannequins are displayed with accessories

    III. Floor Merchandising


    o The merchandise displayed at SPAR catches my eye when I pass by
    o The product and merchandise displayed at SPAR is clean and way from the dust
    o It is easy to access the products kept inside the shelves
    o The labels and signage’s are clear and informative
    o The type of music in Spar makes us spend more time in the store and make
    choices
    o Product items placed according to different color combinations takes our attention
    at Spar?
    o Proper layout in Spar helps in creating a comfortable environment for you to buy?

    IV Influence of Promotional Signage


    o Promotional offers displayed at spar tends me to buy the product
    o Special promotion signs pulls me back to look at the products at Spar.
    o Sales/Clearance signs tends me to look through the products at Spar.
    o The promotional offers at spar is reasonable and worth to consider
    o The promotional signs displayed pulls me to enter in to the store
    V Impulse buying
     The store atmosphere at SPAR influenced me to purchase more than what I
    initially planned
     Most of the purchase decisions are made at SPAR
     I purchased more than what I planned
     The total amount what I spent at spar is with in my budget
     Most of the items what I purchased at SPAR is preplanned
    1. The display of signs in front of the store would provide information about the product items and it
    attracts you into the store

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