ENROLLMENT FORM 2020 Photograph

FULL NAME IN BLOCK LETTERS:-

First Name Middle Name Last Name
Aakriti Malik

Age 23 Gender (M/F) Female

DOB (dd//mm/yyyy) 30/09/1996 Nationality Indian
Email ID [email protected]
Mobile No. 9871341320

PERSONAL INFORMATION:-
Name Occupation Organization
Father Mr. Subhash Chand Business D. P. Ultra Engg. Pvt. Ltd.
Mother Mrs. Neeraj Business D. P . Ultra Engg. Pvt. Ltd.

Residence A- 238 IInd floor, Govind Puram, Ghaziabad

Address(Permanent)
Residence Address A- 238 IInd floor, Govind Puram , Ghaziabad
(Temporary)
Project Details:-

Title Elective Project Details

1.A study on Marketing and Sales -The project was initiated with two main
the objectives i.e. To understand the customer
effectiveness of needs in the purchase making decision and to
various understand the importance of various
purchase purchase enablers in the marketing strategy of
enablers in the Ford.
purchase cycle - For the analysis I used SPSS software and
of an tools like correlation and regression which
automotive helped me to determine the relationship and
customer the degree of influence of various purchase
enabler
-At the end of the study we ranked the
purchase enablers on the basics of their
importance .
By this study we understand the ways in
which the customers understand and evaluate
purchase enablers and how the companies
can innovate their marketing strategy as per
the findings of the project

2. A study on
the distribution Advance Sales -Distribution channels of HUL -Magnum ice-
channel of Management cream was evaluated and a study was
Magnum (HUL conducted on the factors which might lead to
product) the conflicts in the distribution channels
- At the end of the project, suggestions were
given on how to reduce the conflicts in the
distribution channel of Magnum.
EDUCATION (Beginning with 10th Standard Exam)
Period School, College, Name of the Div./ % Marks Scholarship &
From To University or Examination and Class/ Obtained Other
other Institution Major Grade Distinctions
Subject/Specialisation
2018-2020 Amity Business Dual specialization in 1st 93 - Scored highest
School Marketing and Sales in Amity
(Amity Business School
University in second
Noida) semester
- Awarded merit
scholarship in
Amity University
for excellent
academic
performance.
2018-2019

2014-2017 Gargi College B.com 1st 83 Scored the

(Delhi (Commerce, highest marks in
University) Economics and Gargi college in
finance) 6th semester -
89%)
-Scored the
highest marks in
Corporate
Taxation and
Audit , Delhi
University
(73/75)
2014 Delhi Public 12th – 1st 93 Recognized by
School Commerce( Accounts, the school for
Ghaziabad Economics, Business being in the top
studies, English ) 10% in the
highest
achiever’s and
all rounder
category
2012 Holy Child 10th 1st 83 -The head of the
School Science, English, debate and
Social studies, Maths literary society
, Commerce
Summer Internship:-
Dates Employer Project Outline Emoluments Name of the company
15th May Mr. A market research Nil Ford India Pvt. Ltd.
2019 to Gautam project was conducted
30th Tandon to FIND THE
July2019 (Retail EFFECTIVENESS OF
Marketing VARIOUS PURCHASE
manager, ENABLERS IN THE
Ford India PURCHASE CYCLE OF
Pvt. Ltd) AN AUTOMOTIVE
CUSTOMER .
By this study we
understand the
purchase enablers and
how Ford India can
innovate their market
strategy as per the
findings of the study.

August August Preparing briefs about 2.4 Phoenix Software Enterprise

2014 2015 the articles published lakh/annum
on the website
- Part of the research
team- which involved
collecting relevant
information and
interpreting the
reviews of the people
into significant data.
- Preparing summary,
briefs and reports for
the data collected.

Prior Work Experience (if, applicable):- Not applicable

Dates Employer Position & Nature of Emoluments
Work
From To Kuldeep Singh Audit Analyst 5.5
June June D. P. Ultra Engg. Pvt. Ltd -Understanding the lak/annum
2017 2018 accounts statement
of the company.
-Part of yearly filing
and income tax
statement.
- Part of the
research team
which involved –
collecting,
 articulating and
presenting the data.

Co- Curricular Activities:-

Type of Activity Role played Significance
(organizer/participant/judge)
1. President of Organiser ( Head of the club) Organising the events of the
ABS Debate debate club, ABS
society Managing the screening
2019-2020 process for the ABS Debating
society.
Hosting all the events of ABS
Debating society
conducting grooming sessions,
Amity Business School, Noida
Bringing up important and
relevant topics and organising
debates for the same.
2. General Organiser and -Managing the events of the
Secretary, ABS EVENT HEAD (6 events) debate club and conducting
Debate Society workshops, Amity Business
2018-2019 School, Noida.
-Conceptualized and organized
several Debate competitions,
Amity Business School, Noida.
- Hosting and anchoring several
events .
3. Best speaker- Participant -Was awarded the best speaker
Debate society in 2018 by ABS Debate Society.
ABS
2019
4. 1st Position in Participant Was awarded the 1sr position in
marketing event, the marketing event organised
ABS by Marketing society ABS, for
2019 the most INNOVATIVE
PROMOTIONAL COAMPIGN .
5. Presented a Participant Presented a research paper on
research paper Automobile Industry – the
in Conduit 2019. trends, patterns, downfall,
Amity University innovation and suggestion for
Noida the revival of the industry
in Conduit 2019, conducted by
Amity University Noida
 6. 2nd position in Participant Drew a caricature to depict the
Caricature economic conditions of our
competition , country.
Delhi Public
School
2014

Do You intend to Pursue a Post Graduate / Doctoral Course in the next 12 to 36 months?
If yes Please Specify?

No, I will not be pursuing any PG/doctoral course in the next 36 months .

Are you willing to work anywhere in India? If not, please state the constraining factors and your
location preferences (current and/or in the next 1 year)
Yes, I am willing to work anywhere in India.
But, I have my family residing in Ghaziabad and Delhi. So any work location in Delhi, NCR ,
Gurgaon would be preferred, if possible.
Along with that I am a very flexible person who can adapt to a dynamic environment very easily.

What are your long term and short term career goals? What has influenced your thinking while
evaluating your career options?

I am a very motivated, self-driven induvial, Career is the most important aspect and priority of my
being. It is not just what I am working on, it is the distance between who I am and what I want to
be. I want to be the best possible version of myself. I want to polish the skillset which I already
have and along with that I want to empower myself by learning new skills which not only add a
value and substance to my induvial growth by also adds a value to the organisation I am working
with.
Long term career goals can be blurry and difficult to comprehend, but for me whenever I think
long term , I see a better profession who works with passion, dedication and hard work, I see an
induvial who is driven , motivated and leads her team and organisation in the right direction of
growth and success. I want to GROW, LEAD And INSPIRE. I want to be an asset to the
organisation I am working with by aligning my growth with the organisation’s objectives

When I consider my career options, the factor which influenced me the most is my passion for
marketing, This fields channelize my creativity and skill set in the right direction . I love working
in the dynamic conditions and marketing and sales is the right fit for me . I have a background in
Commerce, accounts and economics which help me to be very detail – oriented , and also helps
me to see the bigger picture for the organisation I will be working for.
Along with that I have always been an all-rounder. I have good communication and written skills ,
so I factored my ability to manage and multitask to set my career goals in Marketing and Sales