Presentation On Uber and Ola

COMPARATIVE STUDY ON UBER AND OLA
Salimin khan Project Guide:- Mr. C.N Chandan

BBA-VTH-SEM (Assistant Professor)
1710101185
BB2017189
INTRODUCTION TO VADILAL
Vadilal Gandhi started a soda fountain in 1926. He passed on the business to

his son, Ranchod Lal, who ran a one-man operation. Eventually, Ranchod Lal's
sons, Ramchandra and Lakshman, inherited the business and they were
instrumental in giving a new direction to the company. By the 1970s, the
Vadilal Company had evolved into a modern corporate entity..
INTRODUCTION TO MOTHER DAIRY
Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of

the National Dairy Development Board {NDDB}. It was an initiative under
Operation flood, a dairy development program aimed at making India a milk
sufficient nation. Mother Dairy sources a significant part of its requirement
of liquid milk from dairy cooperatives and village level farmer centric
organizations.
VADILAL V/S MOTHER DAIRY
HOW THEY COMPARE VADILAL MOTHER

DAIRY
Launch 1907 1974
Revenue Rs. 4.5 Billion Rs. 7,000 Billion
Type Public Private
Key peoples RamChandraBhai Sangram
Gandhi(chairman chaudhary
emirate). (managing
director)
Market Share 20% 66%

No. of Employess 1000 3500
OBJECTIVES
● To find the level of satisfaction of consumers for Vadilal and mother dairy
ice-cream.
● To determine which brands of ice-cream are more preferred by the
consumer.
● To find out consumer opinions regarding price and quality of Vadilal and
mother dairy ice-cream.
● To evaluate strength and weakness of Vadilal ice-cream.
RESEARCH METHODOLOGY
For the achieve,objective researcher has been adopted following Methodology.

Sample Area:-
The objective researcher has selected two cities that is Bareilly.
Sample Size:-
Researcher has selected 50 respondents are from Bareilly.
Data Collection:-
Researcher has collected data from two types:-
❖ Primary Data.
❖ Secondary Data.
❖ Primary Data:- Primary data has been collected through Questionnaire.
❖ Secondary Data:- Data is also collected through the websites.
QUESTIONNAIRE METHOD
Research Design Descriptive
Sample Area Bareilly
Sample Unit Individuals (both male & female)
No. of Respondent 50 Respondents
Sample Technique Standard random Technique
Data collection Primary data (a structured Questionnaire)
Secondary data ( It was collected from internet ).
DATA INTERPRETATION
● From my survey I have found that Majority (82%) of respondents are

under age (18-25).
● In this survey i have found that majority (84%) of the respondents are
students because generally students are of young age and they are not
suffering with any disease in this age.
● From my survey i have found that (64%) of the respondents are male
and (36%) are female.
● Majority (62%) of Respondents prefer vadilal because of its
affordable rates, easy availability and good flavours.
● Majority (94%) of respondents are satisfied with there choosen brand
of ice cream.
● Majority (72%) of respondents are prefer there choosen product because
of its flavour , (16%) of its brand image , (4%) of its packaging view and
(8%) references from neighbours/friends.
● Majority (72%) of respondents are satisfied with ‘VADILAL’ price.
● Majority(76%) respondents purchase ice cream from shop, (6%) from
dairy boots, (8%) from dealers point and (10%) from home delivery. It
implies that max. consumers are used to buy ice cream from near shop
because of easy availability of products near there home.
● Majority (42%) of respondents are choose butter scotch flavour ,(28%)
choose chocolate flavour ,(20%) choose american nuts and (10%) choose
vanilla flavour.
● Majority (46%) of respondents are influence for purchase decision
through word of mouth ,(30%) influence from media ,(6%) are
influence from agent and salesman (company) and (18%) are
influence from other sources.
● Majority (70%) of respondents are willing to buy the new brand.
● Majority (46%) of respondents consume less then 500 gm of ice
craem per month ,(36%) consumes 500 gm of ice ream per month
,(10%) consumes less then 1 kg but more than 500 gm of ice cream
per month ,(8%) consumes more then 1 kg of icecream per month.
● Majority (60%) of respondents are choose advertisement method as
a promotional activity for the best sale of product.
● Majoriy (52.7%) of respondents are likes quality to influence by
this brand ,(28.38%) are influence because of easy availability
,(10.81%) are influence to price and (8.11%) are influence to
atteractive packing.
● Majority (23.53%) of respondent are gives there reason for
satisfaction because of taste of ice cream ,(16.18%) gives reason
for easy availability ,(15.44%) gives reason for hygiene ,(13.24%)
gives reason for freshness ,(8.82%) gives reason for price and
density of milk ,(7.35%) gives reason for good supply and (6.62%)
give reason for creminess.
FINDINGS
●Usage of Vadilal / Mother dairy :-From my data it is find that vadilal is

more favourite ice cream as compare to mother dairy ice creams in bareilly
region with respect to flavour , hygiene , best density of milk etc.
● Market Capture :-In India, mother dairy pvt. ltd. has captured the 66% of
the India Market because the mother dairy are more in number of product
and also provides products than vadilal public ltd.
● Pricing:- The research states that vadilal’s ice cream price and flavour are
some better than mother dairy ice cream products.
● Availability:- According to my research in bareilly region vadilal
ice-creams are easly available at any selling point as compaired to mother
dairy ice-cream
CONCLUSION
● Large market share in Bareilly because of its goodwill, better

quality and desiring price.
● Consumption of ice-cream have great seasonal fluctuations.
● Selling of Vadilal ice-cream is more than other competitors in

Bareilly.
● Company uses new technology so that production is easy and

ice-cream available at any time & any place.
LIMITATIONS/SUGGESTIONS
● The study is confined to area only.
● There is possibility of sampling errors in the study.
● The responses of the consumers may not genuine.

THANK YOU.

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COMPARATIVE STUDY ON UBER AND OLA

Salimin khan Project Guide:- Mr. C.N Chandan

Vadilal Gandhi started a soda fountain in 1926. He passed on the business to

Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of

HOW THEY COMPARE VADILAL MOTHER

Market Share 20% 66%

For the achieve,objective researcher has been adopted following Methodology.

● From my survey I have found that Majority (82%) of respondents are

●Usage of Vadilal / Mother dairy :-From my data it is find that vadilal is

● Large market share in Bareilly because of its goodwill, better

● Consumption of ice-cream have great seasonal fluctuations.

● Selling of Vadilal ice-cream is more than other competitors in

● Company uses new technology so that production is easy and

● The study is confined to area only.

● There is possibility of sampling errors in the study.

● The responses of the consumers may not genuine.

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