REPORT

ENACTUS HANDBOOK - Meaning, Values and Interpretation

-Viplove Singh (B.Arch, II yr)

Starting with the very basics, we learn how to use whatever we are going to learn. To work with
a team we need to build one first of all. The recruitment process is briefly discussed, telling the
“recruiters” as to how to introduce enactus to a person of interest.

After work force has been collected the next step is to train them as according to the work one
will require to work on during his/her/their course in the team

1. WELCOME TO ENACTUS
The first section begins by discussing the essence of which enactus works. That is the value of
integrity, passion, innovation and collaboration in all that enactus does.

It further breaks down the word ENACTUS itself that defines the core values and functionality of
the community.

Entrepreneurial – igniting business innovation with integrity and passion.

Action – the experience of social impact that sparks social enterprise.
Us – students, academic and business leaders will be collaborating to create a better world.

It tells how enactus being a non-profit organization, how it inspire students and others to
improve the quality of life in this world. Students learn to work in a team and create community
development projects and learn through various sources including guides, locals and business
leaders.

Enactus exist in 36 countries with over 720 thousand students working for more than 73 million
hours a year on 3800 projects to impact and improve over 1.3 million lives.
The process goes typically by –

1. Establishing a program
2. 2. Team development
3. Collaborative guidance
4. Taking entrepreneurial action
5. Competition excellence

We further move on to some project examples and prominent countries where enactus has
done well. This includes countries like India, Canada, Kyrgyzstan etc.

2. TEAM DEVELOPMENT

The second part of the handbook deals with team development beginning with the process of
developing A MISSION STATEMENT, GOALS AND OBJECTIVES. The extent of flexibility is
discussed and how it helps in structural and design of a project.

The goal should provide a perspective for making important decisions, such as what community
outreach projects to develop, which audiences to target, what outcomes we hope to achieve
through the projects we implement, and members of the community we should involve as
partners in the projects.

The enactus is not explicit for students doing business studies only. There is an effort to involve
students from various not commerce related fields and recruitment process could be helped by
a global campaign by Enactus World headquarters.

Team organization details roles of faculty advisor, business advisory board, the alumni, and
students.

Institutional support can be useful and the team can be allocated help like-

• Personal time
• Printing and material resources
• Access to university and community networks
• Funding for projects, travel and/or team activities
• Office space for the team
• Course releases for faculty to serve as advisors
• Course credit
This could be achieved by building a personal relationship with administrators. A habit of
preparation of a pitch and gains and losses shows preparedness.

Funding
Funding from students or team members is not required in enactus. Many approaches have
been advised such as –

Institution

Civic Organizations/Foundations

Entrepreneurial Operations

Project Partnerships/Special Competitions

MEDIA
One of the methods of marketing and PR is media relationships.

Studying local media, specific papers will help. Finding the kind of reporters who are most likely
to cover stories about the kind of work we do is necessary. Having an updated contact list and
contacting media outlets. Personally introducing yourself and a personal contact is more
advantageous.

TEAM SUCCESSION PLANNING

The no. and people each year change in enactus. To ensure a quick and efficient start to the
academic year, teams should create a team succession plan. Some ideas include-

• Determining next year’s leaders early enough that they may be properly trained by the
current leaders.
• Creating a shadowing or mentorship program for members who would like to be in a
leadership role.
• Recruiting younger members (first-year and second-year students). This strategy can add
stability to team membership.
• Creating a yearly transition notebook.
TEAM AUDIT
There are three key elements of this mandatory audit process: Team Engagement, Team
Operational Review and Project Audit/Site Visits. Self-audits are to be conducted either through
internal evaluation or third-party review.

3. PROJECT MANAGEMENT
The judging criterion for all enactus can be defined –

“Which Enactus team most effectively used entrepreneurial action to empower people to
improve their livelihoods in an economically, socially and environmentally sustainable way?”

The entrepreneurial action

It is the opportunity to use sustainable business and sound economic practices to develop
innovative business models based on risk, commitment and a willingness to follow through.

A collaborative approach is key when working with the target audiences – Project beneficiaries
should be an active part of all the stages of project design and execution.

It defines what a livelihood is and what its assets are such as - - Financial assets: Financial
resources available to an individual
- Social assets: Networks, groups and relationships
- Natural assets: Natural resources available to an individual (e.g. air, water, land, etc.).
- Physical assets: Basic infrastructure and goods (e.g. shelter, transportation, water supply,
sanitation, energy, etc.)
- Human assets: Skills, knowledge and ability to work and pursue livelihood strategies

EVALUATING PROJECT IMPACT & OUTCOMES

Inputs include resources dedicated to or consumed by the program. Examples include: money,
students, time, volunteers, facilities, equipment and supplies.
Outputs are the direct product of program activities and are usually measured in terms of
volume of work accomplished –
For example, the number of classes taught, counseling sessions conducted, materials
distributed and participants served.
Outcomes are benefits or changes for individuals or populations during or after participating in
program activities. They are influenced by a program’s outputs.
There are three levels of outcomes: initial, intermediate and long-term.
• Initial outcomes are the first benefits or changes participants experience; often these are
related to changes in participants’ knowledge, attitudes or skills.
• Intermediate outcomes are often changes in behavior that result from the participants’ new
knowledge, attitudes or skills.
• Long-term outcomes are the meaningful changes for participants, often in their condition or
status.

4. COMPETITION READINESS
An overview of the annual competition is explained. Where all teams present their outreach
efforts to a panel of judges who evaluate those efforts and determine which teams had the
most impact improving the livelihood of members of their community.

It talks about expenses and its distribution. Registration methods and its means is explained.
The topic of import and dates and locations is also discussed.

“The National Champion Team from each country will be invited to compete at the Enactus
World Cup.” YES WE GOING HERE

Rest the competition guidelines are mentioned. The judging the process is briefly explained –

 Judge Orientation
 Team Presentation
 Judge Evaluation & Scoring
 Judge Voting
 Official Tabulation
 Winning Team Chosen
5. OPERATIONAL DETAILS

This section talks about the guidelines that govern the activity and communication by Enactus
teams, Faculty Advisors, students and any other representatives of a team, while representing
themselves as official members of the Enactus network and while operating under and with the
use of the Enactus trademark. Along with the code of conduct.

For contacting members in the enactus family certain general ways are to be adhered to.

Enactus board members any team wishing to make contact with any Enactus Board Member on
behalf of its team or members must adhere to these protocols, unless that Board Member
communicates other instructions to the team individually. This restriction includes solicitations
for employment, requests for the board member to participate in a community outreach project
or team activity and sponsorship opportunities.

Enactus staff is basically the a member assigned as the primary contact person for each
individual team and its members. This could be the Country Leader or Program Manager. Teams
are strongly encouraged to direct all communications to this person.

As for enactus teams it is strongly encourage to increase communication as much as possible

through any means seen fit.

Lastly violations and penalties are discussed. Person or team might even have membership
within the network permanently terminated, or be subject to some other action as deemed
appropriate by the Enactus Board of Directors or the board of its individual national
organization.

*6. Appendix
This section holds many important forms and documents one will require during their course in
their enactus journey.