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Arcadia Analysis

Through a multi-modal webpage, Iain Pears advertises his new work "Arcadia", which is presented both as a novel and mobile app. The webpage uses persuasive techniques and visual design to appeal to different audiences. It highlights key differences between the app and novel formats while showcasing both. The story of "Arcadia" forms the foundation of both the app and webpage, with an emphasis on mystery and the reader's ability to participate in and control the unfolding narrative. The fusion of persuasive text, structural design, and promising plot creates an effective webpage that successfully promotes the novel's innovative dual format.

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Tino Florescu
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692 views2 pages

Arcadia Analysis

Through a multi-modal webpage, Iain Pears advertises his new work "Arcadia", which is presented both as a novel and mobile app. The webpage uses persuasive techniques and visual design to appeal to different audiences. It highlights key differences between the app and novel formats while showcasing both. The story of "Arcadia" forms the foundation of both the app and webpage, with an emphasis on mystery and the reader's ability to participate in and control the unfolding narrative. The fusion of persuasive text, structural design, and promising plot creates an effective webpage that successfully promotes the novel's innovative dual format.

Uploaded by

Tino Florescu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Arcadia Paper 1 Analysis

Through the usage of a multi-modal text in the shape of a webpage, Iain Pears presents his new literary
work “Arcadia”, showcasing its innovative app format and advertising numerous features that claim to
redefine the way novels are read.

Firstly, the text’s persuasive elements help create a very strong and subtle form of advertising, one that
manages to target a slightly split audience, but nonetheless succeeding effortlessly.

It is so that the novel and mobile app “Arcadia” are two different texts. Though similar, Iain Pears
mentioned clearly in his Q&A that the app and the novel target different readers groups. The app is made
for people looking for a more adventurous approach to reading, while the novel remains for the classic
audience. Specifying those things in a Q&A is sure to remove any doubts regarding the two formats, with
the purpose of further increasing the number of potential readers.

Secondly, the structure and layout of the webpage allows for a very clear and open way to merge the
page’s visual effects with the text itself.

The usage of large capital letters for the title and author name serve as an immediate attention
grabber for the audience. This, together with the color choices throughout the webpage and a fitting
classic font help create a welcoming atmosphere for potential readers seeking a mysterious novel. As
such, the web page begins to focus on the main difference between “Arcadia” and other novels,
respectively its new app format and reading style. With iPhones and iPads being used on both pages, the
webpage manages to showcase both the contemporary design of the app and the story of the novel itself,
thus appealing to the split audience.
Lastly, the story itself becomes a foundation not only for the app, but for the webpage as well. The way
in which the characters and the plot are mentioned are extremely important in the overall design that the
advertisement takes shape in.

The first three lines below the title serve as the primary form of attention grabbing of the whole
webpage. The choice of the epithet ‘interlocking’ as an element of diction might suggest that readers are
given the possibility to actively participate in the story through accessing the app. It functions persuasively
and helps build the pathos of the audience while also preparing the reader for the next page, in which
‘The Story’, ‘The Journey’ and ‘The Adventure’ are featured . The rhetorical question ‘But who controls
the future – or the past?’ is aligned with the notion of mystery, though it could also be a reference to the
reader himself, as they control the way the whole novel unfolds.

By achieving a fusion consisting of the elements of persuasion and structural design, alongside a
promising mysterious story, Iain Pears creates a remarkable webpage in which the innovative
characteristics of his new novel are exquisitely displayed.

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