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    Prepared By: Vijay Mehra: 80303180115 Vaybhav Shetty: 80303180178 Shivi Sharma: 80303180175 Shashank Nuti - 80303180133

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    shashank nuti
    ZoomCar is India's first self-drive car rental company founded in 2013 in Bangalore. It operates in 45 cities across India with a fleet of cars purchased through loans and leases. ZoomCar follows an asset-light marketplace model where it takes a 30% cut of revenue. There are gaps between customer expectations of reliable service and ZoomCar's actual delivery. Competitors like Revv and Drivezy offer alternative pricing and service models. Recommended strategies include offering customizable distances, vehicle segmentation, improved check-ups, and intra-city drop-offs.

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    Prepared By: Vijay Mehra: 80303180115 Vaybhav Shetty: 80303180178 Shivi Sharma: 80303180175 Shashank Nuti - 80303180133

    Uploaded by

    shashank nuti
    224 views10 pages
    ZoomCar is India's first self-drive car rental company founded in 2013 in Bangalore. It operates in 45 cities across India with a fleet of cars purchased through loans and leases. ZoomCar follows an asset-light marketplace model where it takes a 30% cut of revenue. There are gaps between customer expectations of reliable service and ZoomCar's actual delivery. Competitors like Revv and Drivezy offer alternative pricing and service models. Recommended strategies include offering customizable distances, vehicle segmentation, improved check-ups, and intra-city drop-offs.

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    zoom car

    Original Title

    Zoom Car

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    ZoomCar is India's first self-drive car rental company founded in 2013 in Bangalore. It operates in 45 cities across India with a fleet of cars purchased through loans and leases. ZoomCar follows an asset-light marketplace model where it takes a 30% cut of revenue. There are gaps between customer expectations of reliable service and ZoomCar's actual delivery. Competitors like Revv and Drivezy offer alternative pricing and service models. Recommended strategies include offering customizable distances, vehicle segmentation, improved check-ups, and intra-city drop-offs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    224 views10 pages

    Prepared By: Vijay Mehra: 80303180115 Vaybhav Shetty: 80303180178 Shivi Sharma: 80303180175 Shashank Nuti - 80303180133

    Uploaded by

    shashank nuti
    ZoomCar is India's first self-drive car rental company founded in 2013 in Bangalore. It operates in 45 cities across India with a fleet of cars purchased through loans and leases. ZoomCar follows an asset-light marketplace model where it takes a 30% cut of revenue. There are gaps between customer expectations of reliable service and ZoomCar's actual delivery. Competitors like Revv and Drivezy offer alternative pricing and service models. Recommended strategies include offering customizable distances, vehicle segmentation, improved check-ups, and intra-city drop-offs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    Prepared by :

    Vijay Mehra : 80303180115


    Vaybhav Shetty : 80303180178
    Shivi Sharma : 80303180175
    Shashank Nuti - 80303180133
    Introduction

    • ZoomCar is India’s first self-drive car rental company


    that allows individuals to hire cars by the hour or by the
    day.
    • Founded by David Back and Greg Moran in February
    2013 in Bangalore (India)
    • Currently operates in 45 cities across the country.
    • ZoomCar has positioned itself exclusively as a self-drive
    car service
    • Partnership like Ford & Mahindra enabled ZoomCar to
    become the first car rental company in India
    Business Model of ZoomCar-
    • Cars of ZoomCar : ZoomCar follows a model wherein it buys 75% of the cars
    through loans from banks, while the remaining are leased from large companies
    like Avis Budget Group.
    • Financial Model : In against for the business and for all the operational support
    that ZoomCar will provide, they take a 30% cut of the revenue earned from the
    car
    • Target Audience : The target audience of ZoomCar has been restricted to mainly
    tier-1 and tier-2 metros in India.
    Service blueprint
    Current Strategy
    • Shifted its business strategy to an asset light market place model.
    • It heavily focuses on convenience and ease of accessibility as the users have
    the freedom to locate a ZoomCar lot within their locality or avail doorstep
    delivery service.
    • ZoomCar is on track to diversify its operations by entering the scooter
    segment
    • ZoomCar is looking to tap the totally nasant market of subscription based
    model in which you can own a car without actually owning a car.
    GAP Model
    • For Zoomcar, Gap 2 and Gap 3 exist.
    • Gap 2- There is a gap between customer driven
    service design and the company’s perception of
    customer expectations.
    • Gap 3- A gap exists between the customer-driven
    service design and the actual service delivery.
    • A customer-driven service design would ensure
    that the cars are in proper condition without any
    defective parts.
    • However, the service delivery differs and some
    cars come in improper conditions like faulty
    clutch or brakes. Thus Gap 3 occurs.
    Dimensions of ZoomCar Service

    Assurance Empathy Responsiveness Tangibles Reliability


    Competitors
    Revv:
    • Revv doesn’t have any pick-up lot and thus operates on
    only delivery model for which it charges the customer.
    • Unlike ZoomCar, customers cannot access Revv cars
    round the clock.
    • Revv has an option for unlimited kms for bookings beyond
    24hrs which is not the case in ZoomCar.
    Drivezy:
    • Drivezy is a substantial player in both 2-wheeler and 4-
    wheeler rental segment.
    • Customers receive instant security deposit at drop time as
    compared to ZoomCar, where the refund is received
    within a week.
    Recommended Strategies:
    • Customizable Distance- Giving user flexibility in selecting the number of kms they wish to avail instead of
    pre-set km range.
    • Vehicle Segmentation- On the platform, vehicles will be classified as economic, luxury, etc. to provide
    customer a better experience
    • Optimized vehicle Check-up- Organizational wide training program for pick-up point associates to
    streamline vehicle check-up process.
    • Intra-city drop facility- Customer convenience to pick a car from one location and drop at another location
    in the same city.

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