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    Apple Logo Guidelines 012017

    Uploaded by

    Arthur Brock
    lllllooo

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Apple Logo Guidelines 012017

    Uploaded by

    Arthur Brock
    1K views14 pages
    lllllooo

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

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    lllllooo

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1K views14 pages

    Apple Logo Guidelines 012017

    Uploaded by

    Arthur Brock
    lllllooo

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 14
    At a glance
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    The key takeaways are that the Apple logo guidelines provide 10 simple rules for employees to follow to properly use and protect the Apple trademark, including using correct logo files and attributing ownership.

    The 10 simple rules are to know the basics, keep it simple, be spacious, set the stage, consider the medium, exercise restraint, don't mess with it, control quality, show sponsorships correctly, and attribute ownership.

    When showing Apple as a sponsorship or participant, the Apple logo must be approved by Apple and treated the same as other logos in terms of size and placement. It should be used in gray with other color logos and not alone in social media.

    Apple Logo

    Guidelines

    10
    Simple
    Rules
    January 2017
    One of the world’s most admired logos is in your
    hands. Follow these 10 simple rules to do your
    part in protecting this iconic trademark and
    ensure that your communications capture the
    simplicity and clarity Apple is known for.

    Apple Logo Guidelines January 2017


    Contents 1. Know the basics
    2. Keep it simple
    3. Be spacious
    4. Set the stage
    5. Consider the medium
    6. Exercise restraint
    7. Don’t mess with it
    8. Control quality
    9. Show sponsorships correctly
    10. Attribute ownership

    Apple Logo Guidelines January 2017


    1. Know the basics. Learn the rules and
    use correct logo artwork.

    Get the logo Artwork files Apple employee requirements Third-party requirements
    Apple employees can request logo artwork Use logo artwork files provided by the Apple employees need to get permission Use only logo artwork provided by Apple,
    from [email protected]. Tell us your role Apple Corporate Identity group. Do not from the Apple Corporate Identity group at follow these 10 Simple Rules, and comply
    at Apple and describe your communication. use the Apple logo found in fonts as [email protected] before giving logo art with the Guidelines for Using Apple
    Let us know what format of artwork you master art on communication layouts. to a third party outside Apple. Trademarks and Copyrights. Do not use
    require. Provide examples if applicable. We’ll And don’t create your own logo lockups, the logo or graphics found on apple.com.
    share logo art and help make sure the logo is such as the Apple logo with the word You have permission to use the Apple
    displayed correctly on your communication. iPhone. Logo lockups are created in logo only on communications approved
    the Marketing Communications group by Apple. Never use the logo on other
    and are reserved for our primary Apple communications you produce. Never give
    products and services. Apple logo artwork to another third party
    without Apple’s permission.

    Apple Logo Guidelines January 2017


    2. Keep it simple. Limit the use of color on
    the Apple logo to white, black, and gray to
    complement the simplicity of Apple products.

    Although you may sometimes see color used


    on the Apple logo for events, promotions,
    or corporate communications, the color
    expression of the Apple logo recognized by
    customers is white, black, or gray.

    Follow these values for the gray color.

    PANTONE 429 C
    RGB 171, 175, 180
    CMYK 0, 0, 0, 40
    Hex# A1A5A9

    Apple Logo Guidelines January 2017


    3. Be spacious. Space is an important part of
    the Apple identity. In fact, Apple communications
    often use more space than words or images.
    Surround the Apple logo with plenty of clear space.

    The minimum clear space surrounding


    the Apple logo is equal to the height of
    the body of the logo.

    Apple Logo Guidelines January 2017


    4. Set the stage. The elegant form of
    the Apple logo is best displayed on a clear,
    uncluttered background.

    1. Display the white Apple logo on a black


    1 2 3
    or color background that provides sufficient
    contrast for the logo to be clearly legible.
    2. Display the black Apple logo on a white
    or off-white background or on a light
    color background that provides sufficient
    contrast for the logo to be clearly legible.
    3. Display the gray Apple logo only on a
    white or off-white background or on a very
    light color.

    Apple Logo Guidelines January 2017


    5. Consider the medium. Use the Apple logo
    at a size that is clearly legible for the medium
    in which it is displayed.

    Even when the Apple logo is small, make


    sure it is clearly legible with plenty of
    surrounding space.

    minimum
    size
    Print: 5 mm
    Digital: 22 px @1x (44 px @2x)

    Apple Logo Guidelines January 2017


    6. Exercise restraint. It’s one of the most
    iconic symbols in the world, and it’s instantly
    recognized. That’s why you need only one
    Apple logo on a layout.

    ✓ ✗
    Apple Logo Guidelines January 2017
    7. Don’t mess with it. A consistent expression
    of the Apple logo is key to its enduring success.
    That means no distortions. No added elements.
    No messing around. No exceptions.

    My
    Group

    ✓ ✗ ✗ ✗ ✗ ✗
    Apple Logo Guidelines January 2017
    8. Control quality. Take a few extra moments
    to check the Apple logo for accuracy, resolution,
    and clarity.

    1. The Apple logo is built with 2. The leaf is a separate 3. The Apple logo is unusual in 2
    a smooth, continuous curve. element that must be placed many ways. It is asymmetrical,
    It has no flat surfaces and no at the correct distance from there is no clear baseline, and
    straight lines. the body and tilted at the the edges of the bite do not line
    correct angle. up. It is important that the logo 1 3
    is reproduced accurately every
    time it is used.

    Apple Logo Guidelines January 2017


    9. Show sponsorships correctly. Apple
    sometimes sponsors or participates in events
    and organizations. The Apple logo can be
    displayed along with other sponsor or member
    logos, but only with Apple’s permission.

    Requesting Apple logo art: Follow these rules: 2. Comply with the 10 Simple 3. Do not use the Apple 4. When other participant 5. The Apple logo must be
    All requests for Apple 1. Do not display the Apple Rules shown in these Apple logo in social media logos are shown in color, treated in the same manner
    sponsorships are carefully logo on its own. The logo Logo Guidelines. communications. Instead, use the gray Apple logo on a as other sponsor logos. It
    reviewed by Apple Public must be accompanied by refer to Apple in text when white background. should be shown at the same
    Relations (PR). Apple text explaining Apple’s role in sponsors or members are relative size and placement as
    employees must send the event, such as corporate mentioned in social media. the other logos.
    sponsorship requests to PR participants, sponsors, or
    at [email protected]. made possible by these
    If approved, PR will connect organizations.
    you with the Corporate Identity
    team to provide you with the
    appropriate Apple logo art.

    ✓ ✗
    Apple Logo Guidelines January 2017
    10. Attribute ownership. Trademarks are
    valuable resources. Do the right thing and
    always include the correct trademark credit line
    on any communication where the Apple logo
    appears, everywhere in the world.

    Complete information on using Apple Use the following credit line:


    trademarks is available on the Apple Legal Apple and the Apple logo are
    Intellectual Property website, including the trademarks of Apple Inc., registered
    Apple Trademark List and Guidelines for Using in the U.S. and other countries.
    Apple Trademarks and Copyrights.

    Apple Logo Guidelines January 2017


    Questions? Support is available. Send email to
    [email protected].

    For more information on the Apple


    identity, including corporate fonts,
    © 2017 Apple Inc. All rights reserved. Apple, the Apple logo,
    Apple employees can visit the iPhone, and MacBook Pro are trademarks of Apple Inc.,
    Corporate Identity site on AppleWeb. registered in the U.S. and other countries.

    Apple Logo Guidelines January 2017

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