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COMPANY PROFILE - Uber Technologies

Business Sector : Transportation, Delivery
Operating Geography : United States, North America, Global
About Uber Technologies :

Uber Technologies Inc. is an American multinational global service provider
for transportation. UberCab was founded in year 2009 by Garrett Camp
and Travis Kalanick, with a simple thought “is it possible to ride with the
push of a button”. Its service products include the Uber application and the
website. It provides a medium where customers can contact the drivers in
their vicinity for a taxi service. Uber does not hold any cars or vehicles of
their own. All its drivers are on contract worldwide and are not considered
its employees. Today Uber not only o ers transportation facility, but also
provides food delivery service with Uber Eats, transportation services
based on business needs with Uber for business and various other sundry
services under the Uber company. Headquartered in San Francisco, U.S., it
is a modern and new venture with fastest projected growth of $70 billion
making it a #1 venture as of 2017. However legal suits and driver protests
are some of its drawbacks worldwide but its robust technology and on-
 time, dedicated service in unparalleled and admirable. As of Dec, 2017

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Uber has 12000 employees.The Disruptor 50 list by CNBC features private Need Strategic Analysis for this
companies whose innovations are changing the world; In the 2018 company? Porter’s, BCG, Value
Chain...
Disruptor list, Uber leaped to 2nd position from 19th position in 2017.
The USP or Unique Selling Proposition of Uber lies in their o er of ORDER NOW
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seamless travel, with the rider walking away after arriving at his
destination. Uber's mission statement reads “Uber’s mission is to bring
transportation — for everyone, everywhere.” Uber’s vision statement
reads “the company was founded on the grand vision of bringing people
together and connecting cities.”
Uber Technologies Revenue :

$6.5 billion (excluding China) – FY ending Dec 2016
Post 2016, revenue gures have been kept private by the company.
Ownership / Major shareholders :

As of April 2018, the major
shareholders of the company are as follows –
1) SoftBank (15%)
2) Benchmark (11%)
3) Travis Kalanick (2.52%)
4) Garett Camp (2.29%)
5) GV (2.08%) 6) Others (47%)
Competitive Analysis of Uber Technologies
SWOT PESTLE
The SWOT/TOWS analysis is a structure, utilized to assess a company's
competitive stance by recognizing its internal strategic factors like
strengths and weaknesses alongside external strategic factors like
opportunities and threats. Precisely, SWOT analysis is a primitive

➤
evaluation model that evaluates the internal and external factors and their
in uences on the company's micro and macro environment. Uber
technologies is one of the most acclaimed startups, having a strong brand
equity. It follows the on-demand-service business model, which implies the
company o ers its services (transportation, food delivery, etc.,) only when
there is a requirement. In this type of business model customer acquisition
cost is minimal, the pricing structure is dynamic based on the service
o ered and does not call for gigantic investments, so expansion is easier.
The business model that Uber operates on itself is its major strength. The
target market for the Uber Company are patrons looking for cabs
spontaneously, usually the business professionals. The service-based
Company’s major assets are the customer itself and Uber successfully
accomplishes to keep its customer base satis ed by promptly addressing
their grievances through a proactive customer support team. Uber’s
biggest competitive advantages are robust brand equity drawing investors’
attention, the company has deep pockets that can be spent to acquire
market share, excellent advertising, innovative marketing strategies, its

supreme technology, its mobile app which is considered very sound as
 compared to those of its competitors.
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Uber’s major weakness is having unprofessional and unethical drivers on

board, their inappropriate professionalism a ects the brand’s reputation
as drivers are the face of the company. Sexual harassments of female
riders have been a major issue to which the company is lacking a proper
solution. Uber’s high dependency on technology limits the company to
render services only to users who are smartphone savvy. Uber’s presence
in highly digitized, developing and developed countries gives it scope for
opportunities like an integration of logistics in the existing model,

provision of other transport facilities, increasing smartphone users and
internet invasion leading to further utilization of Uber. Increasing
competition leads to switching of customers and drivers to other
alternatives o ering a monetary advantage and self-driving cars on the
rental basis. Also people without technical knowledge opt for traditional
transport facilities along with factors like unfavorable government policies
are all major threats to Uber technologies.
The SWOT/TOWS analysis for Uber is presented below in the SWOT Matrix
followed by detailed description:
Strengths Weaknesses
1. Robust and easy to use platform 1. Relation between Uber and its
and low operational cost. drivers lack connection.
2. Reasonable fares and timely 2. Top management issues
service with many modes of 3. Poor image on work ethics
payments 4. Uber is lagging behind
3. Varied services and vast eet of competitors and is still in the red
vehicles with regular taxi rules and 5. Dependence on technology
regulations not applicable
4. Drivers are on contract bases
and not employed.

5. Hottest brand with good
advertisement giving it a #1
➤
unicorn image
Opportunities Threats
1. Potential in emerging markets 1. Varied government rules and
2. Increasing internet penetration regulations due to vast area of
and smart phone users operation and Legal cases with
3. Car sharing, electric cars usage other companies.
and other environment friendly 2. Self- driving cars and
methods. autonomous cars in the near
4. Innovative and unconventional future.
services 3. Local players and Taxi drivers
protest
4. Aged population still following
the traditional taxi service.
5. Self-drive car rentals eating into
call cab market shares
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Detailed SWOT Analysis of Uber Technologies

Strength
1. Robust and easy to use platform and low operational cost: Uber has a
robust app for almost every service it provides. It has an app for cab
booking, another for logistics and UberEats. Recently, Uber launched Uber
Freight, an on-demand service to connect truck drivers with cargo that
needs to be hauled for long distances. The app uses GPS to track the
location of both drivers and commuters to calculate accurate time of
arrivals and journey time which makes the riding experience better and
much more preferred by people. Amongst its services it has an application
and a website whose maintenance cost is low. All its drivers use their own
car or a rented one; hence Uber does not have to purchase cars nor
maintaining them. Overall these factors make their operational cost very
➤
low.
2. Reasonable fares and timely service with many modes of payments:
Uber has been focusing on price optimization for cab fares since the
beginning. It has been charging the passengers far lower than was charged
by traditional taxis which have led the business to shift sharply in its favor.
Riders are charged on the basis of time and distance travelled. It provides
many modes of payments for instance cash, debit or credit card and many
e-wallets. The riders are quoted an estimated fare before the start of the
journey. Other than that its timely pickup and drop facility has gained
customer con dence and loyalty. It has business in over 600 cities across
the world and has been a welcome change for people in those countries
who had been grappling with arbitrary fares and long wait times for their
transport needs. Uber has signi cantly gained customer base all over the
world and has emerged as the preferred service provider.
3. Varied services and vast eet of vehicles with regular taxi rules and
regulations not applicable: Uber o ers diversi ed modes of transport to
 serve the indigenous needs of the country or region at large. Some of its
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services include UberX for private ride in luxury cars, SUVs. UberGo in India
with hatchback cars, UberAuto with auto rickshaw in India, Pakistan etc.;
 and UberBoat providing Beneteau boats to travel in Istanbul. In India it has

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more than 200,000 cars running. In Nov 2017 the Company has announced
to purchase 24,000 Volvo cars designed to integrate autonomous features.
Since Uber is only a medium where drivers and riders collaborate with each
other hence it is not bound by any government rules and regulations
applicable for taxis.
The remaining section under "Strength" is available only in the 'Complete
Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
Threat
Major Competitors :
Public Transport
Ola cabs
Curb
Grab
Lyft
Local Taxis’s
DidiChuxing
Major Brands :
Uber Eats
Otto
Key Business Segments / Diversi cation :

➤
Uber Technologies
Transportation online food order and delivery self-driving cars
Recent Acquisition / Mergers / Alliance / Joint Ventures /

Divestitures :
Name Business Year Type Objective/Synergy
Segment Achieved
Grab Transportation 2018- Merger With this strategic
Underway merger retreat,
Uber would get a
27.5% stake in its
rival’s business
and would shift its
500 employees
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 (https://twitter.com/SWOT_PESTLE/) over to the Grab
app.
Toyota Automobile 2018 Alliance With this alliance
Uber aimed to
create a self
driven shuttle that
would expand the
capabilities of its
ride sharing app.
However, it is not
yet clear which
company will own
the cars.
Jump Bike share 2018 Acquisition This deal was
startup valued at around
200 million. This
deal allowed Uber
to start up its
section Uber Bike
which will allow
app users to book
a JUMP bike the
same way they
would book a cab.
Source: Company website and other reliable sources. The detailed table is available in
the Complete Report.
SWOT & PESTLE (combined)
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WHY BUY THIS TABLE OF CONTENTS DELIVERY AND WHY CHOOSE US?
REPORT? FORMAT
1. The SWOT and PESTLE analysis report of Uber Technologies presents a
comprehension of the intricate internal and external factors in uencing
the brand and its operations.
2. The SWOT analysis report comprises of all the factors that describe the
major strengths and weaknesses of Uber company
3. The report confers intelligence on the external analysis, comprising the
opportunities which can be incorporated to achieve worldwide growth and
expansion. It also talks about some pertinent threats to the company that
threatens to impede growth.
4. Core competitive advantages enjoyed by Uber over its rivals and
competitors from the transportation industry
5. Pestle analysis of the transportation industry gives a detailed picture of
the external factors and its in uences on the industry and largely on Uber
technologies.
6. A detailed interpretation of how in uencers like political, economic,
social, technological, legal and environmental factors have impacted Uber
’s innovative business model.
7. The SWOT and PESTLE report helps track key facts like, market value,
market segmentation, diversi cation, mergers and acquisitions etc. about
the Uber Co.
8. A brief overview of Uber’s founders, its corporate headquarters, owners
& stakeholders, and revenue jumps. Concurrently with the overall company
analysis to gain acquaintance about company information, company
pro le, business model, business plans and marketing strategy.
9. Interpretation of Uber ’s USP or unique selling proposition, mission
statement and vision statement that has set a benchmark in the
transportation industry
10. Intelligence on Uber's share price, mergers and acquisitions, strategic

➤
partnerships and alliances, that Uber subscribed with deal valuations and
the business objectives or synergies that were achieved with them.
11. Insights into Uber’s business model, along with further breakdown and
analysis of key business segments and business case study.
12. A glimpse into the Uber’s key performance indicators, success factors,
value proposition and core competencies
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References used in Uber Technologies Analysis Report

1. Uber reports full year 2018 nancial results - https://www.cnbc.com/201
9/02/15/uber-2018- nancial-results.html
2. Uber's Fourth Quarter Financials Are Out, Here's what we're seeing - htt
ps://news.crunchbase.com/news/ubers-fourth-quarter- nancials-are-out-h
eres-what-were-seeing/
3. Uber's Latest Financials Reveal Slowing Growth - https://www.forbes.co
m/sites/jilliandonfro/2019/02/15/ubers-latest- nancials-reveal-slowing-gr
owth/#312083c3609a
4. Uber IPO : Uber unveils IPO with warning it may never make a pro t (the
Economic Times) - https://economictimes.indiatimes.com/markets/ipos/fp
os/uber-unveils-ipo-with-warning-it-may-never-make-a-pro t/articleshow/6
8843418.cms?from=mdr
The detailed complete set of references are available on request in the 'Co
mplete report' on purchase.
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UBER TECHNOLOGIES SWOT & PESTLE ANALYSIS - SWOT & PESTLE.COM
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COMPANY PROFILE - Uber Technologies

Operating Geography : United States, North America, Global

About Uber Technologies :

website. It provides a medium where customers can contact the drivers in

provides food delivery service with Uber Eats, transportation services

 time, dedicated service in unparalleled and admirable. As of Dec, 2017

destination. Uber's mission statement reads “Uber’s mission is to bring

transportation — for everyone, everywhere.” Uber’s vision statement

together and connecting cities.”

Uber Technologies Revenue :

Ownership / Major shareholders :

shareholders of the company are as follows –

3) Travis Kalanick (2.52%)

4) Garett Camp (2.29%)

5) GV (2.08%) 6) Others (47%)

Competitive Analysis of Uber Technologies

strengths and weaknesses alongside external strategic factors like

opportunities and threats. Precisely, SWOT analysis is a primitive

in uences on the company's micro and macro environment. Uber

technologies is one of the most acclaimed startups, having a strong brand

equity. It follows the on-demand-service business model, which implies the

there is a requirement. In this type of business model customer acquisition

cost is minimal, the pricing structure is dynamic based on the service

spontaneously, usually the business professionals. The service-based

accomplishes to keep its customer base satis ed by promptly addressing

their grievances through a proactive customer support team. Uber’s

biggest competitive advantages are robust brand equity drawing investors’

market share, excellent advertising, innovative marketing strategies, its

Uber’s major weakness is having unprofessional and unethical drivers on

solution. Uber’s high dependency on technology limits the company to

in highly digitized, developing and developed countries gives it scope for

opportunities like an integration of logistics in the existing model,

internet invasion leading to further utilization of Uber. Increasing

competition leads to switching of customers and drivers to other

alternatives o ering a monetary advantage and self-driving cars on the

transport facilities along with factors like unfavorable government policies

are all major threats to Uber technologies.

followed by detailed description:

and low operational cost. drivers lack connection.

2. Reasonable fares and timely 2. Top management issues

service with many modes of 3. Poor image on work ethics

payments 4. Uber is lagging behind

vehicles with regular taxi rules and 5. Dependence on technology

regulations not applicable

4. Drivers are on contract bases

and not employed.

1. Potential in emerging markets 1. Varied government rules and

2. Increasing internet penetration regulations due to vast area of

and smart phone users operation and Legal cases with