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Digital Marketing Workshop - Course Details

This 2-day student certification workshop on digital marketing covers topics like search engine optimization, social media marketing, email marketing, and SMS/WhatsApp marketing. It will be delivered live and online, with 4 sessions each day lasting 2.5 hours. The fee is INR 899 per student, and participants will receive a certification upon completion. Key concepts covered include keyword research, content optimization, setting up social media profiles and pages, email design, and using metrics to measure campaign performance. The workshop is designed to provide in-demand digital marketing skills to management and engineering students.

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Tushar Jadhav
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230 views11 pages

Digital Marketing Workshop - Course Details

This 2-day student certification workshop on digital marketing covers topics like search engine optimization, social media marketing, email marketing, and SMS/WhatsApp marketing. It will be delivered live and online, with 4 sessions each day lasting 2.5 hours. The fee is INR 899 per student, and participants will receive a certification upon completion. Key concepts covered include keyword research, content optimization, setting up social media profiles and pages, email design, and using metrics to measure campaign performance. The workshop is designed to provide in-demand digital marketing skills to management and engineering students.

Uploaded by

Tushar Jadhav
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Student Certification Workshop

on

For Management and Engineering Students

www.tjitservices.com
BROAD CONTOURS

Delivery Methodology: Live, Interactive and Online Practice based

Duration: 2 days; 2 sessions every day

Schedule: 10:30 am – 04:30 PM IST

Fees: INR 899/-per student

Certification provided: Yes


COURSE CONTENT

Day 1 Day 2
Session 1.1: Introduction to Digital Marketing Session 1.1: Social Media Marketing Part 1
Session 1.2: Website : Needs & Basics Session 1.2: Social Media Marketing Part 2
Session 2.1: Search Engine Optimization Session 2.1: Telemarketing Basics
Session 2.2: Search Engine Marketing Session 2.2: Email Marketing
Session 2.3: Inbound Marketing/ SMO Session 2.3: SMS / WhatsApp Marketing
Why Students Should Attend…?

The Workshop is Designed for Management and Engineering


Students

• Digital Marketing is the Future of the Marketing.


• Industry Demands for Digital Marketing Skills.
• Digital Marketing Gets You Better Pay and Position .
• Marketing Strategy is Incomplete without Digital Strategy.
• Digital Marketing Opens Up Wide Variety of Job Prospects.
• Learning Digital Marketing is Affordable and High Returning; Earn
Independently .
• Workshop Certification will add value to your resume while applying for a job in
near future after completion of your college studies.
Workshop Providers

TJIT Services is a Sales and Marketing company


specializing in Lead Generation-Telemarketing, Digital
Marketing, Web Design and Social Media Marketing.
The Management team of TJIT Services brings the
Global best practices from leading organizations like
SAP, Microsoft, Cognizant & Wipro. WE as a team are
ONE and passionate towards providing the best
services with best market practices.

“myEplatform” is digital marketing agency which deals


in Google ads, PPC marketing, Searching engine
Optimization- SEO & Social Media Marketing.-SMM. We
also design marketing strategies and plan business
development in various sectors.
We strive to be proffered platform in helping our
clients succeed in the world’s rapidly evolving
business trends.
DETAILED Session WISE CONTENT
Session 1- Introduction to Digital Marketing

This Session introduces the foundational aspects of digital marketing and covers areas including
search, digital display, email marketing, social media marketing, mobile marketing as well as
web analytics.

In this Session the course lecturer will also refer to the principles and processes, as well as the
tools and techniques that underpin the Professional Diploma in Digital Marketing and use
effective illustrations and relevant, practical examples to bring the concepts and ideas to life.

Key Concepts of Digital Marketing


• Traditional Marketing vs Digital Marketing
• The Opportunity of Digital Marketing
• Characteristics of Digital Marketing
• Implications with Digital Marketing
• Digital Display Advertising
• Website Marketing Basics
• Strategy and Planning
• Laws and Guidelines
Session 2: Search Engine Optimization & Marketing
This Session will help participants to understand Search Engine Optimization (SEO) and how the
tactics underpinning SEO can help boost the organic search ranking for a website on search
engine results pages (SERPS).
During the session, participants will explore keyword research and the process of selecting
suitable keywords for a website, as well as optimization of content on a web page.
Participants will learn how to create and include effective content and meta-tags throughout a
website. The session will also cover how websites are viewed and processed by search engine
spiders and how to speed up indexing.
The session will cover off-page elements of optimization, including inbound linking as well as
techniques to boost a website’s inbound link popularity.
Key SEO concepts
• Search results and positioning • Research Tools
• Benefits of search position • Search Campaign Process
• Stakeholders in search • Keyword Selection
• Mechanics of search • Ad Copy
• On-page/ Off-page • Landing Pages
optimization • SEO Webmaster tools
• Customer insights • Ranking
• Keyword research • Inbound links and link building
Session 3: Social Media Marketing

This Social Media Marketing Session will help participants to set up and prepare social
media marketing initiatives. The course covers setting goals and priorities for social media
campaigns and explores a range of core social media platforms, including: Facebook,
Twitter, LinkedIn, Google+ and YouTube.

Key Concepts
• Social Media Goals • Social Listening
• Setting Goals and Priorities • Content Planning
• Facebook Features • Scheduling Tools
• Facebook Business Page • Facebook Advertising
• Facebook Insights • LinkedIn Advertising
• Twitter Features • Pinterest Advertising
• Twitter Engagement • YouTube Channel & Features
• LinkedIn Setup & Profile • Social Media Analytics
• LinkedIn Features • Instagram
• LinkedIn Company page • Snapchat
• Google + Feature & Insights • Tumblr
• Google + Brand Page • Blogging
Session 4: Email Marketing/ SMS/WhatsApp Marketing

The Email Marketing Session will teach participants how to implement and deliver an
effective email marketing campaign.
The session will cover the four foundational aspects of email marketing: data capture and
subscriber segmentation, email design and content, email delivery as well as measurement
and reporting.
The SMS/ WhatsApp Marketing session will cover the content and strategy used with the
fundamental aspects of local marketing.
Key Concepts
• Campaign Process • Email Structure
• Data Capture: online • Email Delivery
• Data Capture: face-to-face • SMS Marketing Systems

• Segmentation • Filtering
• Scheduling
• Email Design
• Measurement
• User Behavior
• Key Terms and Metrics
• User Characteristics
• Split Testing
• Email Copy
• Laws and Guidelines
Reach Us @

• Email :- [email protected]
[email protected]

• Phone: +91-8217330895
+91-8971348891

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