2017 / 2018

Business Communications
Assignment 1 Brief

Syed Naqavi
Dr. Salih Kirmizi
Sirvan Karakis
Module Leader: Sirvan Karakis Tutors’ Names:
Linda Johnson
Gidraph Michuki
Oyegoke Bukoye

Business Assignment
Module Title: 1 of 2
Communications Number:

Assignment Individual poster AND 5

Module Code: Z12MAN
Type: minute recorded video

DATE SET: 30 / 04 / 2018 DATE DUE: 18 / 05 / 2018 @ 20.00

Value: 40%

Module Learning Outcomes (LO)

1. Identify a range of learning styles and the factors that influence 
communication and learning.
2. Discuss a range of theories of Communication 
3. Confidently use a range of research tools and academic skills. 
4. Discuss the role of effective communication within management

5. Analyse the impact of different methods of communication within a business

and managerial context.

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 2017 / 2018
Business Communications
Assignment 1 Brief

Required Task

As a recent graduate from Coventry University you have been asked to carry out independent
research and create a 750 word poster and 5 minute video recording describing the key
principles of effective business communications. The video recording is to be circulated to all
members of the staff within your chosen organisation.

When creating your poster and recording your video think about;

What? Why? When? Where? How?

This will assist you to analyse, evaluate and reason your points of view.

Remember to support your concept/academic argument with an examples as it allows the reader
to appreciate the rigour and your understanding of the task. You will need to reference all sources
using the Coventry University Harvard Style of Referencing.

Learning Outcomes

L01 Identify a range of learning styles and the factors that influence communication and
learning.
L02 Discuss a range of theories of Communication
L03 Confidently use a range of research tools and academic skills.

Late Submission
Late Submission If you are not able to complete your coursework on time due to extenuating
circumstances, the ONLY way to receive an extension (up to 5 working days) or a deferral
(anything longer than 5 working days) is to contact a Registry team member located at your
specific CU site.
 Extenuating circumstances are defined by CU as ‘genuine circumstances beyond your control
or ability to foresee, and which seriously impair your assessed work’.
 Please note that you will need to provide third party evidence to support your reasoning for
requiring an extension or deferral.
 Your tutor can NOT approve an extension, if you have not completed the official forms your
work will count as not submitted and receive ZERO mark. If you require an extension follow the
process stated in your Module Guide.

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 2017 / 2018
Business Communications
Assignment 1 Brief

Criteria for Assessment:

Your Assessors are looking for you to have met the requirements of the assignment and the
learning outcomes, as listed above;

1 Academic Rigour and Harvard Referencing 10%

2 Depth of Knowledge and Application of Theory 30%
3 Critical analysis and evaluation of key similarities and differences 10%
4 Structure and presentation 50%

Submission Guidelines

There should be a CU London title page which clearly identifies the following;

 Student number
 Name and code of the module
 Title of the assignment
 Assignment number (1 of 2)
 Word count

In the footer should be the page number and student number

The word count identified includes quotations, but excludes the reference list and unless
specifically stated, encompasses a discrepancy of + or – 10%.

Plagiarism
Please refer to the Plagiarism guidance in the Module Guide.

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 Criteria for Assessment

0-39% 40-49% 50-59% 60-69% 70-100%

Very good piece of work. Only
Misspellings, multiple Good piece of work.
Academic a few errors. Very good Excellent piece of work, with a
grammatical errors. Some Some effective Harvard
Lacking Harvard evidence of independent few or no errors. Achieved all
Rigour and reference but not sufficient referencing of various
referencing of various research undertaken with module outcomes. Evidence of
Harvard use of academic sources. sources used. Achieves
sources. Fails to achieve largely effective Harvard very good individual research
Referencing Attempt at Harvard modules outcomes. Good
module outcomes. referencing. with very effective Harvard
referencing of various focus on academic
Well research academic referencing.
sources. papers.
sources.

Depth of Limited knowledge and Reasonable knowledge and Very good knowledge and
Good knowledge and Excellent knowledge and
understanding of well- understanding of well- understanding of key areas
Knowledge and understanding of understanding, exploring and
established theories. established theories. Some with detailed and accurate
Application of theories, accurate analysing key areas. Very good
Incorrect application to areas of depth. Little or no application in practical
Theory application in practical analysis of key areas and
practical scenarios. Not application in practical scenarios. Different views and
scenarios. broadened subject.
making sense. scenarios. perspectives shown.

Outstanding ability of problem

Critical analysis Some analysis with
Competent problem Explores and critically analyses solving. Original, retrospective
and evaluation Insufficient or limited reasonable depth. Some
analysis/problem solving. key areas. Justified personal thinking. Excellent critical
of key ability of problem discussion but insufficient
Original and retrospective opinions/ideas. Very good analysis and reflections. Original
similarities and analysis, solving. Poor detail. Limited ability of
thinking. Good evaluation recommendations, plans for ideas supported with
differences expression of ideas. problem analysis/problem
of key points. improvement. comprehensive research.
solving.
Pertinent recommendations.

Poor structure, accuracy Lacks clearly defined

Appropriate academic Good structure. Very easy to Exploration that may exceed the
in expression. Very weak structure. English is
and/or technical follow. Mainly accurate brief, Very good academic skills.
Structure and academic skills. acceptable but with
language. Acceptable expressions. Good academic Presentation is clear, the
presentation Organisation and layout misunderstandings, errors
structure/accuracy in skills. Very good academic purpose is defined in a detailed,
not clear. Evidence of lack in punctuation, grammar,
expression. Acceptable and/or technical language, logical format. Very well
of understanding of spelling. Weak academic
level of academic skills. well written. structured.
content. Misspellings. skills.