A

SUMMER INTERNSHIP PROJECT REPORT

ON

“A STUDY OF INDIVIDUALS INVESTMENT PATTERN AT SAPTGIRI

CAPITAL WITH SPECIAL REFERENCE TO PUNE CITY”

AT

SAPTGIRI CAPITAL (PUNE)

SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY

IN THE PARTIAL FULFILLMENT OF TWO YEARS FULL TIME

MASTER DEGREE IN BUSINESS ADMINISTRATION (MBA)

SUBMITTED BY

PAYAL VIJAY UKE

(BATCH – 2018 - 20)

UNDER THE GUIDANCE OF

PROF. HARSHA SOJRANI

THROUGH

DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH

PUNE (BALEWADI), 411045

 DECLARATION

I, Payal Vijay Uke, undersigned hereby declare that project report entitled “A study of
individuals investment pattern at Saptgiri Capital with special reference to Pune city” with
special reference to Saptgiri capital, Pune written and submitted by me to University of Pune in
partial fulfillments of requirements for the award of degree of Masters of Business
Administration under the guidance of Prof. Harsha Sojrani, is my original work and
interpretation drawn therein are based on material collected by myself.

Place: - Pune Payal Vijay Uke.

Date: -
 www.saptgiricapital.com
[email protected]
+91 20 2739 7474
+91 20 6718 2777

26/08/2019

To whom it may concern

This is to certify that Ms. Payal Uke a student of Dnyansagar Institute of

Management and Research has undergone Summer Internship at Saptgiri
Capital, Pune under Mr. Manoj Sadhankar from 21't May 2019 to 29th July
2019.

She has successfully completed her Project on “A Study of Individuals

Investment Pattern At Saptgiri Capital with special reference to Pune City”
and Investment Pattern towards investment in Stock Market”.

During the training she took keen interest in all the assigned work.

We wish her success in her academic endeavors and life.

Regards,

Manoj Sadhankar
Branch Manager

Office No. 303 &304, 3rd floor, Crystal

Empire, Near Karnataka Bank, Opposite
Sadanand Hotel, Baner Road, Baner,
Pune - 411045
 ACKNOWLEDGEMENT

I take this opportunity to express my sincere gratitude to all who have directly and indirectly
contributed to the completion of my project.

At the outset of this report I wish to thank the director of our institute Dr. Sajid Alvi Sir, my
sincere thanks to my project guide, Prof. Harsha Sojrani, for her constant guidance and support
throughout the project. I would like to thank the faculty member of DIMR.

I express my deepest gratitude to Mr. Manoj Bhavsar and Saptgiri capital Sales Team, who
on behalf of the management of Saptgiri capital gave me an opportunity to complete my
Summer Internship Project in the Organization.

Lastly I am grateful to my parents who have been my mentors and motivators. I am also thankful
to all my batch mate who have been directly or indirectly involved in successful completion of
this project.

Payal Vijay Uke.

MBA II Year

(2018-20)
 INDEX

Sr. Particular Page no.

No.
1. 1Introduction 1

2. 1Objective of the study. 2

3. 2Company Profile 3-5

4. 3Research Methodology 6-7

5. 4Data Analysis and Interpretation 8-26

6. 5Findings 27

7. 6Suggestion and Recommendation. 28

8. 7Conclusion. 29

References. 30

Annexure. 31-34
 INTRODUCTION

Stock market is a place where the securities can be sold and purchased at an agreed price.
It is a place in which long term capital is raised by industry and commerce, the
government and local authorities considered as capital market. The money derives from
private investors, insurance companies, pension funds and banks. Stock exchanges are
also part of the capital market which provides a market for the shares and loan that
represent the capital once it has been raised. Indian stock market is the oldest stock
market incorporated in 1875. The name of the first share trading association in India was
Native share and Stock Broker Association which later came to be known as Bombay
Stock Exchange. The BSE India SENSEX is India’s first stock market index and is
tracked worldwide. It is having an index of 30 Stocks representing 12 major sectors.

The national stock exchange of India (NSE) is also one of the largest and most
advanced stock exchanges in stock exchanges in the world. NSE launched S&P CNX
Nifty which is diversified index of 50 Stock from 25 different economy sectors. NSE
started trading stock on the internet from the year 2000. SEBI is the regulatory authority
of Indian stock market. The main functions of SEBI are to provide protection to investors
and safeguard their rights, to regulate brokers and sub brokers, to prohibit the unfair
practices in stock market etc.

An Aggressive investor values maximizing returns and is willing to accept

substantial risk. This investor believes maximizing long-term returns is more important
than protecting principal. An Aggressive investor may endure extensive volatility and
significant losses. Liquidity is generally not a concern to an Aggressive investor. A
Conservative investor values protecting principal over seeking appreciation. This investor
is comfortable accepting lower returns for a higher degree of liquidity and/or
stability. Typically, a Conservative investor primarily seeks to minimize risk and loss of
principal. This study investigates the level of awareness of various investment options
available in share market. Hence the study on individual’s investment patterns of
investors in capital market is crucial. Responses have been collected from various
respondents in Pune.
1
 OBJECTIVES OF THE STUDY

 To study & identify factors affecting individual investment pattern.

 To find out how investors are motivated to invest money in various financial
instruments

2
 COMPANY PROFILE

Name- Saptgiri Capital

Address- Crystal Empire, Floor- 303, Near Karnataka Bank, Baner, Pune
Year of Establishment- 2017
Managing Director- Mr. Gajanan Kawtikwar
About - Saptgiri Capital in Baner, Pune is a top player in the category Share Brokers
in Pune. This well-known establishment acts as a one-stop destination servicing
customers both local and from other parts of Pune. Over the course of its journey, this
business has established a firm foothold in its industry. The belief that customer
satisfaction is as important as their products and services have helped this
establishment garner a vast base of customers, which continues to grow by the day.
This business employs individuals that are dedicated towards their respective roles
and put in a lot of effort to achieve the common vision and larger goals of the
company. In the near future, this business aims to expand its line of products and
services cater to a larger client base. In Pune, this establishment occupies a prominent
location in Baner.

Saptgiri Capital will help you with services like Equity, Commodity, SIP, Currency,
Mutual Fund, Derivatives, Demat Account. Saptgiri Capital is an emerging Broking
House based in Baner, Pune, Maharashtra who offer you a plethora of investments
such as Equities, Derivatives, Currency, Commodities, IPO, Mutual Funds. Their
focus is to deliver efficient trading software that are supported with investing tools.
With which they can maximize our profits. They really have been always working
hard to create our investment plan to achieve a financial goal. They always offer you
the best products, technology and service. They always ensure that the trading
experience at Saptgiri Capital be one of its kind with their expertise.

3
 To get rich, you have to be making money while you’re asleep

Top Services offered-SAPTGIRI CAPITAL provides equity, derivative & commodity

trading; it also provides trading in international commodities. E-broking (online trading),
IPO & Mutual Fund distribution, depository services for shares & commodities are the
various other services provided by SAPTGIRI CAPITAL. It also provides clearing
services in NSE F&O, BSE F&O & DGCX, research based equity & commodity
advisory services, investor education through regular seminars & weekly
magazine(Wise Money), merchant banking services, broking services for life & non -
life insurance products.

4
ORGANIZATIONAL CHART

5
 RESEARCH METHODOLOGY

Data Type:

Primary data :
Primary data have been collected through questionnaire method. 100 responses have been
collected from the stock market investors of Pune City.

Secondary data: Secondary data is used only for the reference from various books,
company’s intranet and other websites.

Duration of the study:

The study was carried out for a period of two months, from 21th May 2019 –
29thJuly 2019.

Sampling procedure:
The sample was selected from the investors/ clients of Saptgiri Capital, Baner
branch, irrespective of them being investors or not or availing the services or not.
It was also collected through personal visits to persons, by formal conversation and
through filling up the questionnaire prepared. The data has been analysed by using
mathematical tool.

Sample Size:
The sample size of the project is limited to 100 respondents.

Limitation:
The study is limited to 100 investors.
Study limits to the population of Pune only.

6
 Research Framework:
The data for this research collected by survey technique using interview method and by
using a questionnaire as a tool.

Sample Size: 100

Sample Technique:

Random Sampling.

Sample Tool: Questionnaire

Sample Area:

In this project the sample area for the collection of data was undertaken from Pune city.

Type of Research:

Descriptive Research Methodology: The methodology that describe characteristic of the

population or phenomena that being studied. (This methodology focuses on ‘what’ of the
research).

7
 DATA ANALYSIS AND INTERPRETATION

1. Respondent Age Group.

Sr. No. Response Respondents Frequency

1. 21-25 26 26%
2. 25-40 43 43%
3. 40-60 31 31%
Total 100 100%

Age Group

26%
31%

21-25
25-40
40-60

43%

Pie chart 5.1

Interpretation:

From the above analyzed pie chart 43% respondents are between the age group of 25-40,
31% respondent are between the age group of 40-60, 26% respondents are between the
age group of 18-25.

8
 2. Respondent Occupation.

Sr. No. Response Respondents Frequency

1. Employee 47 47%
2. Business 24 24%
3. Student 13 13%
4. Retired employee 16 16%
Total 100 100%

Occupation

16%

Employee
13% 47%
Businessman
Student
Retired employee

24%

Pie chart 5.2

Interpretation:

From the above analyzed pie chart 47% respondents are employee, 24% respondents
occupation is business, 16% respondents are retired employee, 13% respondents are
student.

9
3. Income Group.

Sr. No. Response Respondents Frequency

1. 0-5lakh Per Annum 35 35%
2. 5-10lakh Per Annum 55 55%
3. 10 above 10 10%
Total 100` 100%

Income Group
60

50

40
Respondents

30

20

10

0
0-5lakh per annum 5-10lakh per annum 10 above
Response

Graph 5.3

Interpretation:

From the above analyzed chart 35% of the respondents fall in 0-5lakh per annum. income
group. People fall in 5-10lakh per annum of income group &10% of portion fall in 10 above
income group.

10
4. Awareness of Share Market.

Sr. No. Response Respondents Frequency

1. Yes. 100 100%
2. No. 0 0
Total 100 100%

Awareness of Share Market

Yes.
No.

Pie chart 5.4

Interpretation:

From the above Pie chart 100% respondents are aware about share market.

11
 5. Investment in shares.

Sr. No. Response Respondents Frequency

1. Yes 100 100%
2. No 0 0%
Total 100 100%

Investment in shares

Yes
No

100%

Pie chart 5.5

Interpretation:

From the above Pie chart we can interpret that 100% respondents invest in shares.

12
6. Awareness about online Share Trading.

Sr. No. Response Respondents Frequency

1. Yes 82 82%
2. No 18 18%
Total 100 100%

Awareness about online Share Trading.

18%

Yes
No
82%

Pie chart 5.6

Interpretation:

From the above pie chart 82% respondents they know about online share trading,
18% respondents they are not aware about online share trading.

13
7. Frequency of Trading in Share Market.

Sr. No. Response Respondents Frequency

1. Daily 8 8%
2. Weekly 24 24%
3. Monthly 18 18%
4. Annually 11 11%
5. According to Market 39 39%
Total 100 100%

Frequency of Trading
39

24

18

11
8

Daily Weekly Monthly Annually According to

Market

Graph 5.7

Interpretation:

Form the above analyzed graph 39% respondents said that they do trading
according to market. 24% respondents do trading weekly. 18% respondents do
trading monthly. And rest 8% respondents do trading in daily basis.

14
8. Level of risk in stock market.

Sr. No. Response Respondents Frequency

1. High 70 70%
2. Low 9 9%
3. Average 21 21%
Total 100 100%

Level of risk in share market

21%

Highly
9% Low
Average
70%

Pie chart 5.8

Interpretation:

From the above Pie chart 70% respondents said that stock market is high risky,
21% respondents said that stock market is average risky, 9% respondents said that
low risky.

15
 9. Investment in share market through various mediums: Broker or
Themselves.

Sr. No. Response Respondents Frequency

1. Broker 90 90%
2. Own 10 10%
Total 100 100%

Investment in share market through various

mediums: Broker or Themselves

90

10

Broker own

Graph 5.9

Interpretation:

From the above graph 90% respondents invest through broker and 10% respondents
invest by themselves.

16
 10. Source of Investment Advice.

Sr. No. Response Respondents Frequency

1. Family 4 4%
2. Friends 17 17%
3. News paper 7 7%
4. Certified financial planner 28 28%
5. Investment advisors. 44 44%
Total 100 100%

Source of Investment Advice

4%

17%

Family
44%
Friends
7%
News paper
Certified financial planner
Investment advisors.

28%

Pie chart 5.10

Interpretation:

From the above Pie chart 44% respondents invest through investment advisors, 28%
respondents invest through certified financial planner, 17% respondents take advice
from friends, 7% respondents invest through newspaper, and 4% respondents take
advice from family.

17
 11. Preferable Investment Firm.

Sr. No. Response Respondents Frequency

1. Share khan 40 40%
2. Angel broking 15 15%
3. Zeroda 18 18%
4. Saptgiri capital 27 27%
Total 100 100%

Preferable Investment Firm.

40

27

18
15

Share khan Angel broking Zeroda Saptgiri capital

Graph 5.11

Interpretation :

From the above analyzed graph 40 % of the sample respondents answered that they invest
through Share khan, 15% respondents answered that they invest through angel broking,
18% respondents answered that they invest through Zeroda, 27% respondents stats that
they invest through saptgiri capital.

18
 12. Preferable investment rather than share market.

Sr. No. Response Respondents Frequency

1. Gold 23 23%
2. Real estate 14 14%
3. Bank FD. 53 53%
4. Mutual fund 10 10%
Total 100 100%

Preferable investment rather than share

market.

10%
23%
Gold
Real estate
Bank FD.
14%
Mutual fund
53%

Pie chart 5.12

Interpretation:

From the above Pie Chart 53% respondent invest in Bank FD rather than stock market,
23% respondent invest in Gold, 14% respondent invest in real estate & 10% respondent
invest in mutual fund.

19
13. Most preferable sectors for investment.

Sr. No. Response Respondents Frequency

1. IT. 39 39%
2. Automobile 13 13%
3. FMCG 15 15%
4. Bank 11 11%
6. Media 12 12%
7. Real Estate 10 10%
Total 100 100%

Most preferable sectors

10%
12% IT.
39%
Automobile
11% FMCG
Bank
15% Media
13%
Real Estate

Pie chart 5.14

Interpretation:

From the above Pie chart 39% respondents prefers IT sector, 15% respondents prefers
FMCG sector for investment, 11% respondents prefer Bank sector, 13% respondents
prefers Auto sector, 12% respondents prefers Media sector, 10% respondents prefer Real
Estate sector.

20
 14. Total Investment Annually.

Sr. No. Response Respondents Frequency

1. < 10000 25 25%
2. 10000-50000 63 63%
3. 50000-100000 9 9%
4. 100000 above 3 3%
Total 100 100%

Investment Annually

3%
9%
25%

0- 10000
10000-50000
50000-100000
100000 above

63%

Pie chart 5.15

Interpretation :

Out of the total sample size, 63% respondents capable up to Rs.10000 of investment. 25%
respondents capable up to 50000 of investment.9% of respondents capable up to Rs 1lakh
of investment. Only 3% of respondents capable above Rs 100000 of investment.

21
 15. Indicators that influence stock market.

Sr. No. Response Respondents Frequency

1. GDP growth 5 5%
2. Economic factors 10 10%
3. Political changes 5 5%
4. All of the above. 80 80%
Total 100 100%

Indicators influence stock market

5%
10%

5%
GDP growth
Economical factors
Political changes
All of the above.

80%

Pie chart 5.16

Interpretation:

In the above interpreted graphic data 80 % sample prefers that all the indicators influence
stock market, 10 % prefers economical factors influence the stock market and the
remaining sample thinks political changes and GDP growth also influence the stock
market at same level.

22
 16. Purpose behind Investment.

Sr. Response Respondents Frequency

No.
1. To create wealth 14 14%
2. To save tax 12 12%
3. To meet future need 30 30%
4. To get returns 44 44%
Total 100 100%

Purpose Behind Investment

44

30

14
12

To crate wealth To save tax To meet future need To get returns

Graph 5.17

Interpretation:

From the above analyzed chart 44% respondents invests for the purpose to get returns.
30% respondents invest to meet future need. 14% respondents invest for creating wealth.
12% respondents invest to save tax.

23
 17. Risk in Stock Market.

Sr. No. Response Respondents Frequency

1. Market risk 8 8%
2. Purchasing power risk 19 19%
3. A and B 71 71%
4. None of the above 2 2%
Total 100 100%

Risk In Stock Market

2%

8%

19% Market risk

Purchasing power risk
A and B
None of the above

71%

Pie chart 5.18

Interpretation:

From the above analyzed data 71% respondents responded that market risk and
purchasing power risk are there in stock market and 19 % answered that purchasing
power risk is greater, whereas 8 % answered that market risk. 2% respondents answered
that there is no risk in share market.

24
 18. Investment Experience.

Sr. No. Response Respondents Frequency

1. Beginning 30 30%
2. Moderate 60 60%
3. Experienced 10 10%
Total 100 100%

Investment Experience
0%

10%

30%

Beginning
Moderate
Experienced

60%

Pie chart 5.19

Interpretation:

From the above analyzed chart 60% respondents responded their investment experience
as moderate. 30% respondents responded as beginning. 10% responded as experienced.

25
 FINDINGS

 Knowledge of share market influences the investors to take the decision about the
investment in share market.
 Occupation of investors is also a main affecting factor on their investment pattern,
where business people are tended to invest more than other occupations.
 After studying the responses given by the sample on income identified, that
individuals who had income range of 5 to 10lakhs are more interested to invest in
share market than the investors of the sample.
 After the responses of frequency of online trading, investors are intended to invest
money as per the environment of the market.
 After studying the responses of risk level, investor primarily considers this factor
to invest in share market.

26
 SUGGESTION AND RECOMMENDATION

The company should develop marketing strategies for more client base to the company.

Promotion strategy needs to be planned and executed in social media platforms like you
tube, advertising of the schemes in weekly news paper.

New schemes have to be developed to attract new clients for utilizing company services.

Particular schemes have to be suggested to the clients as per their requirement of

investment, instead of influencing them with non required ones.

Price strategy needs to be developed to acquire more clients for the services they utilize.

Broker representative need to have enough communication skills to brief the clients about
current trends in the stock market.

Clients who want to invest. But, not having the required knowledge to invest should pay
attention on the terms and conditions of the company services.

27
CONCLUSION

 The above study concludes that respondents are well aware of the investment
options available in share market and invests their money in the same with the
help of stock brokers taking into account the market condition as the market is
highly volatile and involves greater risk
 Respondents prefers investing in mutual fund, shares and bank FDs rather than
gold and real estate
 External factors like GDP, economic and political changes along with market
risk and returns have been the factors considered significantly while making an
investment
 Investors generally prefer long term investments to get good returns and to fulfil
their future needs.

28
 REFERENCES

Books.

1. Books of financial management.

2. Value investing & behavioural finance. (Author Parag Parikh), published July
2017.
3. Behavioural technical analysis: an introduction to behavioural finance. (Author
Prasanna Chandra) Published Oct 2010
4. Investing in Stock markets (Author Vinod Kumar)

Websites.

1. www.nseindia.com
2. www.moneycontrol.com
3. www.saptgiricapital.in
4. www.livemint.com
5. www.capitalmarket.com

29
 ANNEXURE

1. What is your age?

a) 21-25
b) 25-40
c) 40-60

2. In which income group do you fall?

a) 0-5lakh.
b) 5-10lakh.
c) 10 above.

3. What is your occupation?

a) Employee.
b) Businessman.
c) Student.
d) Retired employee.

4. Are you aware of share market?

a) Yes
b) No

5. Are you investing in Shares?

a) Yes
b) No

6. Are you aware Online Share Trading?

a) Yes
b) No

30
7. What is the frequency of your trading in share market?
a) Daily
b) Weekly
c) Monthly
d) Annually
e) According to market

8. As per you, what is the level of risk in stock market?

a) High
b) Low
c) Average

9. Would you like to invest through a broker or on your own?

a) Broker
b) Own.

10. what is your source of investment advice?

a) Family.
b) Friends.
c) News paper.
d)Certified financial planner.
e) Investment Advisors.

11. If you are interested to invest through a broker then which one would you like to
choose?
a) Share khan
b) Angel broking
c) Zeroda
d) Saptgiri capital

31
12. Which option do you prefer for investment rather than share market?
a) Gold.
b) Real estate.
c) Bank FD.
d) Mutual Fund

13. Which sector do you invest most?

a) IT
b) Auto
c) FMCG
d) Bank
e) Media
f) Real Estate

14. How much is your total investment annually?

a) <10000
b) 10000-50000
c) 50000-100000
d) 100000 above

15. What are the important macroeconomic indicators that influence stock market?
a) GDP growth.
b) Economical factors.
c) Political changes.
d) All of the above.

16. What is the purpose behind investment?

a) To create wealth
b) To save tax
c) To meet future needs
d) To get returns

32
17. According to you which are the major risk in stock market?
a) Market risk
b) Purchasing power risk
c) A and B
d) None of the above

18. How do you describe your investment experience?

a) Beginning

b) Moderate

c) Experienced

33