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What are University Pages?

Why do they Matter?

 Engage with prospective and current students, alumni, and

parents. Build brand and community where all your key
audiences are.

 Easily see and reach everyone connected to your school,

with targeted communication tools.

 Get deeper insights on what your alumni are up to, with

unique data and tools to see career paths and help students
picture what’s possible.

University Pages:
Overview for School Admins
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What you'll get from this presentation University Page: Sample homepage Logo, cover photo, and gallery Easily bring your school’s
brand to life with these key

1 A feel for University Pages: Screenshots of the key features

elements.

2 Member views: What LinkedIn members, including alumni and

current and prospective students, will see

3 Administrator views: What you’ll see and be able to do as an

editor of a University Page

4 Targeted Status Updates: The flow for this valuable tool to

post content to a subset of your followers

For more information, see the University Page FAQs on the LinkedIn Help Center

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Alumni Tool General Information + IPEDS data Make your school stand out Conversation wall A place for rich two-way
Robust data and insights on
with a unique description. conversation with all your
what alumni are up to built
right into your page. audiences.

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Notable Alumni module Feature accomplished Featured Group Highlight a LinkedIn Group, Similar Schools
Visitors can see similar
graduates of your school. such as for alumni, to which
schools based on LinkedIn’s
you want to drive traffic.
data on career outcomes.

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See Also Edit this page

Visitors can quickly navigate
to University Pages of schools
related to your own.

Administrator Edit Actions

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Admin edit view Viewing and adding additional admins Logo, photo, and gallery
Add additional admins to
whom you are first- or Add photos and to bring your
second-degree connected. page—and campus—to life.

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Add to or edit the pre-

populated list of Notable
Basic Information section Detailed Information section Notable Alumni – change/view Alumni.

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Featured Group Admin Kiosk for posting targeted status updates

University Page: Admin Targeted

Status Updates

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Targeting overview Target your content posts to a Location Saving target list Access saved targets for later
subset of followers based on use.
things like their location,
industry, and more.

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Sharing the post with the selected target just created

Want to learn more?

Higher Education Resource Center:
http://university.linkedin.com

FAQs for Schools on Help Center:

http://help.linkedin.com/app/answers/detail/a_id/38582/kw/university%20pages

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