Burger King Impossible Whopper Suit
Burger King Impossible Whopper Suit
Burger King Impossible Whopper Suit
CASE NO.:
Plaintiff,
v.
Defendant.
________________________________/
Plaintiff Phillip Williams, both individually and on behalf of similarly situated individuals,
brings this Complaint against Burger King Corporation (Defendant) to put a stop to Defendant’s
misleading practice of selling and marketing its “Impossible” Whopper burger as a meat-free food
option. Despite Burger King’s representations that the Impossible Whopper uses the trademarked
“Impossible Meat” that is well known as a meat-free and vegan meat alternative, Burger King
cooks these vegan patties on the same grills as its traditional meat products, thus covering the
outside of the Impossible Whopper’s meat-free patties with meat by-product. Plaintiff Phillip
Williams brings this action to obtain redress for all persons injured by Defendant Burger King’s
deceptive and unlawful conduct. Plaintiff alleges as follows based upon personal knowledge as to
his own acts and experiences, and as to all other matters, upon information and belief, including
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1. Plaintiff brings this class action lawsuit against Defendant for violations of
Florida’s Deceptive and Unfair Trade Practices Act, section 501.201 et seq., Florida Statutes (the
“Act”), and common law, based on Burger King’s (Defendant) false and misleading business
practices with respect to the marketing and sale of its Impossible Whopper at Burger King
Burger King that is widely known across the country as a vegan meat substitute. Due to its
impressive meat-like appearance, texture and taste, “Impossible” “meat” is one of the most popular
3. Plaintiff practices a strict vegan diet, meaning that he does not eat or drink anything
5. On August 8, 2019, Defendant began to offer a version of its most popular and
widely advertised “Whopper” burger with the “Impossible” meat, called the “Impossible
Whopper.” Since then, Defendant has marketed and sold burgers using “Impossible” synthetic
meat patties under the descriptive product name “Impossible Whopper” claiming in advertising
cooked on the same grills as its traditional meat-based products, creating a meat-free patty that is
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See www.cnet.com/news/beyond-meat-vs-impossible-burger-whats-the-difference.
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relying on Defendant's deceptive representations about the Impossible Whopper and believing that
the “Impossible” vegan meat patty would be prepared in a manner that maintained its qualities as
opposed to a traditional Whopper for the sole basis of having a meat-free option.
9. Had Plaintiff and other consumers known that the Impossible meat used in Burger
King’s Impossible Whopper was contaminated by meat by-product, they would not have
10. On behalf of himself and the proposed Class defined below, Plaintiff seeks an
injunction requiring Defendant to plainly disclose that the Impossible Whopper is cooked on the
same grill as its other meat; that Burger King’s future marketing of its Impossible Whopper comply
with Florida’s Deceptive and Unfair Trade Practices Act and common laws; as well as an award
of actual and compensatory damages to the Class, together with costs and reasonable attorneys’
fees.
PARTIES
11. Defendant Burger King Corporation is a Florida corporation with its headquarters
located in Miami, Florida, from where it manages the operations of thousands of Burger King fast-
12. At all relevant times, Plaintiff has been a resident and citizen of the state of Georgia.
13. This Court has diversity jurisdiction under 28 U.S.C. § 1332(d), because (i) at least
one member of the putative class is a citizen of a state different from any Defendant, (ii) the amount
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in controversy exceeds $5,000,000 exclusive of interests and costs, and (iii) none of the exceptions
14. This Court has personal jurisdiction over Defendant because Defendant is
15. Venue is proper in this Court pursuant to 28 U.S.C. § 1391(b) because Defendant
resides in this judicial district, and Defendant is incorporated and has its principle place of business
in Florida.
16. Burger King is an international restaurant chain that sells hamburgers to consumers
throughout the United States, and the world. In order to expand its product offerings and appeal to
the growing customer base of vegan consumers, in April 2019 corporate executives at Burger
King’s headquarters chose to offer a Whopper burger using “Impossible” meat patties at certain
17. According to advertising created and/or approved by its corporate office for
distribution online, in print, and elsewhere, Burger King’s Impossible Whopper is “0% beef and
100% Whopper.”
18. Despite the foregoing representations, Burger King’s standard procedure is to cook
its “Impossible” vegan meat patties on the same grills as its traditional meat patties, thus
19. Defendant has no disclosures on its menus that would notify a consumer prior to
their purchase of the Impossible Whopper that it was cooked in a manner that would result in meat
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20. Customers, such as Plaintiff, who maintain a vegan diet specifically purchased
Burger King’s Impossible Whopper based on Defendant’s representations that it would be a meat-
free food.
21. Defendant, through its unfair and deceptive practices in offering its Impossible
Whopper, monetarily benefits from consumers who legitimately believed that they were paying a
22. Indeed, there are numerous consumer complaints posted online from customers
who have been outraged upon finding out that that the Impossible Whopper is prepared on the
23. On or around August 2019, after hearing about Burger King’s Impossible Whopper
through social media advertisements and word of mouth, and having no knowledge about how
Burger King actually prepares the Impossible Whopper, Plaintiff decided to visit a local Burger
24. Plaintiff went to the location’s drive-through and ordered an Impossible Whopper
with no mayonnaise.
25. While waiting in the drive-through Plaintiff observed no signage indicating that the
Impossible patty was cooked on the same grill as Burger King’s meat products, nor was Plaintiff
notified by Burger King that the Impossible patty would be prepared in the same grills as its
traditional meat products. Plaintiff only saw Defendant’s representations that the Impossible
Whopper was made with the “Impossible” vegan and meat-free burger patty.
26. After checking that his Impossible Whopper did not contain mayonnaise, Plaintiff
proceeded to eat the Impossible Whopper believing that it was a meat-free option.
27. However, Plaintiff had been duped by Burger King’s deceptive practices into eating
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28. Apart from being misled into consuming meat and/or meat by-products, Plaintiff
also suffered monetary damages in the amount that he paid to purchase the product.
29. Plaintiff, like the other members of the Class, reasonably believed that the
Impossible Whopper was in fact “0% beef” and, therefore, did not contain any meat or meat by-
products. Plaintiff would not have purchased the Impossible Whopper if he knew that it was
30. Defendant’s actions in advertising and selling to Plaintiff and the other members of
the Class its meat-free Impossible Whopper without disclosing that the Impossible patty is cooked
on the same grills as its traditional meat products, violates Plaintiff’s common law rights as well
as the Act.
31. Plaintiff seeks class certification under Rule 23 of the Federal Rules of Civil
Procedure for the following class of similarly situated individuals: All individuals within the
32. Excluded from the Class are any members of the judiciary assigned to preside over
this matter; any officer or director of Defendant, and any immediate family member of such judge,
officer or director.
33. Upon information and belief, given that the Impossible Whopper was made
available in Burger King locations across the country, there are thousands of members of the Class,
making the members of the Class so numerous that joinder of all members is impracticable.
34. Plaintiff’s claims are typical of the claims of the Class he seeks to represent,
because the factual and legal bases of Defendant’s liability to Plaintiff and the Class is the same,
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and because Defendant’s conduct has resulted in similar injuries to Plaintiff and to the Class. As
alleged herein, Plaintiff and the Class have all suffered damages as a result of Defendant’s unfair
35. Common questions of law and fact exist as to all members of the Class, and such
questions predominate over questions affecting Plaintiff or individual members of the Class.
Common questions for the Class include, but are not limited, to the following:
(a) Whether Defendant’s Impossible Whopper was advertised and sold as being
meat-free;
(d) Whether Plaintiff and the members of the Class have suffered damages form
Defendant’s conduct;
(e) Whether Defendant was unjustly enriched by receiving profits from its sales
of its Impossible Whopper at a higher cost than its traditional Whopper; and
the future.
36. Plaintiff will fairly and adequately represent and protect the interests of the other
members of the Class. Plaintiff has retained counsel with substantial experience in prosecuting
complex litigation and class actions, and Plaintiff and his counsel are committed to vigorously
prosecuting this action on behalf of the members of the Class and have the financial resources to
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do so. Neither Plaintiff nor his counsel has any interest adverse to those of the other members of
the Class.
37. Defendant has acted and failed to act on grounds generally applicable to the
Plaintiff and the other members of the Class in advertising and selling its Impossible Whopper
burger, requiring the Court’s imposition of uniform relief to ensure compatible standards of
conduct toward the members of the Class and making injunctive or corresponding declaratory
38. The factual and legal bases of Defendant’s liability to Plaintiff and to the other
members of the Class are the same, resulting in injury to Plaintiff and to all of the other members
of the Class as a result of Defendant’s deceptive sales and marketing of its Impossible Whopper
burger.
39. Absent a class action, most members of the Class would find the cost of litigating
their claims to be prohibitive and would have no effective remedy. The class treatment of common
questions of law and fact is also superior to multiple individual actions or piecemeal litigation in
that it conserves the resources of the courts and the litigants and promotes consistency and
efficiency of adjudication.
40. Plaintiff hereby incorporates by reference the allegations set forth in Paragraphs 1–
41. Defendant advertised to Plaintiff and the other members of the Class that an
Impossible Whopper contained “Impossible” meat that was meat-free and vegan.
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42. Defendant sold its Impossible Whopper at a premium sum in exchange for a meat-
43. Plaintiff, like the other members of the Class, purchased Defendant’s Impossible
Whopper from Burger King specifically because it was advertised and represented as a meat-free
option.
44. However, Defendant failed to disclose or put Plaintiff and the other Class Members
on notice that its meat-free Impossible Whooper was in fact cooked and prepared on the same
grills as its traditional meat products, thus contaminating it with meat by-product.
45. Neither Plaintiff nor the other Class members received a meat-free or Impossible
Whopper from Burger King when they purchased the Impossible Whopper because the
46. Plaintiff and the other Class members would not have purchased Defendant’s
Impossible Whopper had they known that it was cooked on the same grills as its traditional meat
47. As a direct and proximate result of Defendant’s breach of contract, Plaintiff and the
other members of the Class have been harmed and have suffered damages by purchasing a product
that they would not have otherwise bought or otherwise paid a premium for.
48. Plaintiff hereby incorporates by reference the allegations set forth in Paragraphs 1–
49. Plaintiff and the other Class members are “consumers” within the meaning section
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50. Burger King was engaged in “trade or commerce” within the meaning of section
501.203(8), Florida Statutes because it was advertising and offering for sale the Impossible
51. Burger King’s corporate headquarters are in Florida, and the unlawful conduct
alleged herein, including the advertising and disclosures made at Burger King locations throughout
the country, was directed, originated, and/or approved from Burger King’s corporate headquarters.
52. The Impossible Whopper is advertised and represented as being “0% Beef” and
53. As described above, Plaintiff and the other members of the Class purchased Burger
King’s Impossible Whopper in reliance upon Burger King’s representations that it contained a
meat-free vegan “Impossible” meat patty. Plaintiff, as did other reasonable consumers and the
Class, understood that an “Impossible Whopper,” and inclusion of “Impossible meat,” meant that
the Impossible Whopper would be free of any meat, including any meat by-product.
54. However, Burger King failed to, or did not adequately, disclose that the Impossible
patties used to make the Impossible Whopper are in fact prepared and cooked on the same grills
as Burger King’s traditional meat products and covered in meat by-product and are thus, not meat-
free.
55. Burger King’s conduct of selling a meat-free Impossible Whopper that is in fact
practices, and unfair or deceptive acts or practices within the meaning of section 501.204, et seq.,
Florida Statutes.
56. Plaintiff and the other members of the Class were injured by Defendant’s deceptive
and unfair conduct described above because they would not have purchased Defendant’s
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Impossible Whopper had they known that it was not in fact meat-free, or would have otherwise
not paid a premium to purchase it. Plaintiffs and the other members of the Class therefore suffered
57. Plaintiff hereby incorporates by reference the allegations set forth in Paragraphs 1–
58. Plaintiff and the other members of the Class purchased Burger King’s Impossible
Whopper because it was represented as containing an “Impossible” brand vegan burger patty that
was meat-free.
59. Plaintiff and the other members of the Class have conferred substantial benefits to
60. Burger King failed to disclose to Plaintiff and the other members of the Class how
it prepared its Impossible Whoppers and that the “Impossible” patties in the burgers were prepared
on the same grills as Defendant’s traditional meat products and thus were not in fact meat-free.
61. Despite numerous reviews and consumer outrage upon learning that the Impossible
Whopper was contaminated with meat by-product, Defendant kept payments from numerous
62. Defendant’s retention of the payments and premiums received from Plaintiff and
the other members of the Class is unconscionable, and unless these payments are reimbursed,
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63. As the direct and proximate result of Burger King’s unjust enrichment, Plaintiff and
the Class are entitled to restitution of all profits, benefits, and other advantages attained by
Plaintiff, on behalf of himself and the Class, requests the following relief:
B. Declaring that Defendant’s actions, as set forth herein, are unconscionable and
force Burger King to return all benefits gained, profits received, etc. from its
deceptive marketing and sale of its Impossible Whopper so as to make full
restitution to Plaintiff and the Class;
E. Awarding actual compensatory and any other damages the Court sees fit to the
Class members;
H. Awarding such further and other relief as the Court deems just and equitable.
JURY DEMAND
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Case 1:19-cv-24755-UU Document
JS 44 (Rev. 06/17) FLSD Revised 06/01/2017 1-1 Entered
CIVIL COVER on FLSD Docket 11/18/2019 Page 1 of 2
SHEET
The JS 44 civil cover sheet and the information contained herein neither replace nor supplement the filing and service of pleadings or other papers as required by law, except as
provided by local rules of court. This form, approved by the Judicial Conference of the United States in September 1974, is required for the use of the Clerk of Court for the purpose
of initiating the civil docket sheet. (SEE INSTRUCTIONS ON NEXT PAGE OF THIS FORM.) NOTICE: Attorneys MUST Indicate All Re-filed Cases Below.
I. (a) PLAINTIFFS PHILLIP WILLIAMS DEFENDANTS BURGER KING CORPORATION, a Florida
Corporation
(b) County of Residence of First Listed Plaintiff Fulton County, GA County of Residence of First Listed Defendant
(EXCEPT IN U.S. PLAINTIFF CASES) (IN U.S. PLAINTIFF CASES ONLY)
NOTE: IN LAND CONDEMNATION CASES, USE THE LOCATION OF
THE TRACT OF LAND INVOLVED.
(c) Attorneys (Firm Name, Address, and Telephone Number) Attorneys (If Known)
David P. Healy
3522 Thomasville Rd. Suite 301, Tallahassee, FL 32309 (850) 222-5400
(d) Check County Where Action Arose: MIAMI- DADE MONROE BROWARD PALM BEACH MARTIN ST. LUCIE INDIAN RIVER OKEECHOBEE HIGHLANDS
II. BASIS OF JURISDICTION (Place an “X” in One Box Only) III. CITIZENSHIP OF PRINCIPAL PARTIES (Place an “X” in One Box for Plaintiff)
(For Diversity Cases Only) and One Box for Defendant)
1 U.S. Government 3 Federal Question PTF DEF PTF DEF
Plaintiff (U.S. Government Not a Party) Citizen of This State 1 1 Incorporated or Principal Place 4 4
of Business In This State
2 U.S. Government 4 Diversity Citizen of Another State 2 2 Incorporated and Principal Place 5 5
Defendant (Indicate Citizenship of Parties in Item III) of Business In Another State
VI. RELATED/ (See instructions): a) Re-filed Case YES NO b) Related Cases YES NO
RE-FILED CASE(S) JUDGE: DOCKET NUMBER:
Cite the U.S. Civil Statute under which you are filing and Write a Brief Statement of Cause (Do not cite jurisdictional statutes unless diversity):
VII. CAUSE OF ACTION 28 U.S.C. § 1332 (d), deceptive and unfair trade practices
LENGTH OF TRIAL via days estimated (for both sides to try entire case)
VIII. REQUESTED IN CHECK IF THIS IS A CLASS ACTION
DEMAND $ 5,000,000.00 CHECK YES only if demanded in complaint:
COMPLAINT: UNDER F.R.C.P. 23
JURY DEMAND: Yes No
ABOVE INFORMATION IS TRUE & CORRECT TO THE BEST OF MY KNOWLEDGE
DATE SIGNATURE OF ATTORNEY OF RECORD
November 18, 2019
/s/ David P. Healy (940410)
FOR OFFICE USE ONLY
RECEIPT # AMOUNT IFP JUDGE MAG JUDGE
VII. Cause of Action. Report the civil statute directly related to the cause of action and give a brief description of the cause. Do not cite jurisdictional
statutes unless diversity. Example: U.S. Civil Statute: 47 USC 553
Brief Description: Unauthorized reception of cable service
VIII. Requested in Complaint. Class Action. Place an “X” in this box if you are filing a class action under Rule 23, F.R.Cv.P.
Demand. In this space enter the dollar amount (in thousands of dollars) being demanded or indicate other demand such as a preliminary injunction.
Jury Demand. Check the appropriate box to indicate whether or not a jury is being demanded.
Date and Attorney Signature. Date and sign the civil cover sheet.