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Learning Activity 3 Evidence: Advertising

This document provides instructions for an assignment to create an advertisement for a wrist watch. Students are asked to answer a questionnaire about their ad, including identifying the product, message, advertiser, and techniques used. They are then asked to create a television commercial applying what they've learned about media literacy and critical thinking. When finished, students should submit their video file and an optional comment to their instructor through the online platform. Criteria for evaluation focus on analyzing media literacy elements from a critical perspective and writing texts based on critical media literacy using required vocabulary and grammar.

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Ingrid Medina
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71 views2 pages

Learning Activity 3 Evidence: Advertising

This document provides instructions for an assignment to create an advertisement for a wrist watch. Students are asked to answer a questionnaire about their ad, including identifying the product, message, advertiser, and techniques used. They are then asked to create a television commercial applying what they've learned about media literacy and critical thinking. When finished, students should submit their video file and an optional comment to their instructor through the online platform. Criteria for evaluation focus on analyzing media literacy elements from a critical perspective and writing texts based on critical media literacy using required vocabulary and grammar.

Uploaded by

Ingrid Medina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Learning activity 3

Evidence: Advertising

Create an ad for a product and answer the questionnaire. Then, make a


television commercial in a video bearing in mind your answers and the
importance of media literacy through critical thinking.

Product A Wrist Watch


Message They can have time in a fashionable
way
Advertiser Time watch
Identification Technique Time in your hands
Generalization Technique It’s beautiful, powerful, graceful and
useful
Emotional Appeal Technique Makes people feel happy
Celebrity Endorsement Technique David Beckham, ex-football player
Ideology Makes feel the people elegant,
beautiful, happy and powerful

When you finish your work, send the file to


your instructor through the platform as
follows:

1. Click the title of this evidence.


2. Click Examinar mi equipo and look
for the file in your computer. Make
sure the file is attached.
3. Leave a comment for the instructor
(optional).
4. Click Enviar.

Note: This evidence is an individual


activity. Remember to check the learning
guide in order to know if you have done
all the assigned activities, know how to develop them and deliver them correctly.

Criterios de evaluación
 Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.
 Redacta textos basándose en la alfabetización mediática desde una
perspectiva crítica, manejando el vocabulario y la gramática requerida.

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