Data Sheet

PROOFPOINT DIGITAL RISK PROTECTION:

SOCIAL MEDIA PROTECTION
Real-Time Security for Your Social Media Presence
As you expand your social media presence, you also
Key benefits
increase your exposure to offensive content, security
• Discover your brand’s social threats and brand fraud. Protect your brand, prevent
presence with just a few clicks
account takeovers and avoid costly social media
• Consistently scan for
fraudulent accounts phishing scams with Proofpoint Digital Risk Protection.
• Protect your brand and
Digital Risk Protection helps you protect
followers from spam, security
your company, customers and brand “Proofpoint helped us get control
threats and offensive content
from digital risks for your entire social over high levels of spam and
• Save time and resources media infrastructure. With Proofpoint, inappropriate comments on our
with automated content you can: Instagram accounts.
remediation • Discover your brand’s
social presence Without Proofpoint, our only
• Detect account takeovers recourse would have been a
• Lock down compromised accounts costly expansion of our manual
• Remove malicious content moderation or risk of losing
• Monitor hashtags and brand terms followers.”
for reputation and security threats
• Control connected applications Jeff Hagen,
• Prevent phishing scams Director, global consumer relations,
• Reduce compliance risks General Mills

See the accounts associated with your brand on each social network
Data Sheet | Proofpoint digital risk protection: Social media protection 2

Discover Your Social Presence

Bad actors can create fake social media accounts. They do
this to spread misleading information, weaponize phishing
scams, illegally distribute your IP and implement other disruptive
practices. They can also create fake profiles of your key
executives and disrupt your supply chains. Discovering and
understanding your social footprint is vital to preserving your
brand’s reputation. Proofpoint Digital Risk Protection helps
you reign in the account sprawl that presents a security risk
and undermines your cohesive and consistent brand image. It
scans the social web to find accounts affiliated with your brand.
With just a few clicks, you can see the accounts using your brand
on each social network, such as Twitter, Facebook, LinkedIn,
Instagram and more. Then you can use our easy tagging system
to create an accurate map of your social footprint. Powerful pre-built and customizable content policies

Protect Against Social Customer Service Fraud Combat Fraudulent Customer

Digital Risk Protection monitors your social customer care
Support Accounts
interactions around the clock and detects angler phishing
Angler phishing attacks get their name from the
attempts on your customers. We notify you immediately when
anglerfish, which uses a glowing lure to entrance
someone contacts your customers from a fake customer care
and attack smaller prey. In the case of social
account. This allows you to quickly initiate your response plan.
media fraud, the lure is a fake customer-support
message that tricks your customers into revealing
Automated Content Remediation sensitive information such as login credentials.
Digital Risk Protection automatically scans posts and comments
for high-risk content. It highlights:
• Malware • Profanity • Pornography • Credential compromise
• Phishing links • Hate speech • Piracy and copyright theft • And more

Based on the content type, you can decide whether to log, notify, hide or delete it. With just a few clicks, our pre-built
policy templates help you manage security and acceptable use across a wide range of industries and regulations.
And our patent-pending Deep Social Linguistic Analysis (DSLA) technology goes far beyond keyword dictionaries and
expression-based filters. There’s no other technology that detects, classifies and manages content more accurately.

Our solution helps you

remediate social media
content at an unlimited scale.
It works 24/7/365 to ease
the time-consuming burden
of manual moderation.

View account status and activity at a glance

Data Sheet | Proofpoint digital risk protection: Social media protection

Account Takeover Protection

Digital Risk Protection protects your brand accounts from takeover attempts in real time. It continuously watches your
accounts for changes in profile or publishing patterns that indicate your account has been hijacked. You can also
designate your approved account configurations. This includes your authorized owners, images, credentials and third-
party applications. And you instantly receive an alert if it detects account tampering, so you can remove unsanctioned
content or automatically lock down the account.

Hashtag and Brand Term Monitoring

You’ve invested in your brand and brand-related hashtags, but once they’ve grown in popularity, anyone can use them.
Sometimes, they are used for complaints about an experience. Other times, it can pose a security risk. Digital Risk
Protection helps you monitor hashtags and brand related terms for threats to your reputation. It also detects security
threats, such as phishing, malware and spam.

Social Application Control

Compromised apps are often used to hijack social media accounts. Digital Risk Protection provides application control
that secures your accounts. It whitelists the apps you allow to publish content across your social networks. And it will send
an alert and remove any content posted by unauthorized apps.

Primary Use Cases

Identifies legitimate and fraudulent social media accounts associated with a brand 
Guards against social account hacking 
Identifies legitimate and fraudulent executive social accounts 
Enables you to initiate takedowns of fraudulent digital assets 
Automatically removes malware, phishing links, profanity, hate speech, piracy and copyright theft,
credential compromise and other malicious content 
Monitors hashtags and brand-related terms for threats to brand 
OUR UNIQUE VALUE
Digital Risk Protection gives you superior protection from security, brand and compliance risks across domain, social media
and mobile. Only Proofpoint provides you with a holistic approach to digital risk that covers all your engagement channels.

Learn More
For more information, visit proofpoint.com

ABOUT PROOFPOINT
Proofpoint, Inc. (NASDAQ:PFPT), a next-generation cybersecurity company, enables organizations to protect the way their people work today from advanced threats and compliance risks.
Proofpoint helps cybersecurity professionals protect their users from the advanced attacks that target them (via email, mobile apps, and social media), protect the critical information people
create, and equip their teams with the right intelligence and tools to respond quickly when things go wrong. Leading organizations of all sizes, including over 50 percent of the Fortune 100,
rely on Proofpoint solutions, which are built for today’s mobile and social-enabled IT environments and leverage both the power of the cloud and a big-data-driven analytics platform to
combat modern advanced threats.
©Proofpoint, Inc. Proofpoint is a trademark of Proofpoint, Inc. in the United States and other countries. All other trademarks contained herein are property of their respective owners.

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