What Is A Success Story
What Is A Success Story
A success story shows how a program or intervention made a difference in people’s lives. It describes
positive change and benefits.
It is a narrative description of the program or intervention (e.g. training, exposure visit, market linkage
etc.). It sets a scene, tells a story and documents how the intervention made a difference. Success story
has to be concise.
How to write a success story?
1) WHO is the individual or group the intervention served. Mention his/her name, location, age,
gender, ethnic group, poverty level, literacy level etc.
2) WHAT was the problem, issue or concern (lack of knowledge or skill, lack of exposure, market
linkages etc.)
3) WHAT was the intervention made to solve this problem? (training, manuals, centers, market
linkage development etc.)
4) WHEN was the intervention made?
5) WHAT change has occurred in the beneficiary’s life because of the intervention (financial,
social). Look for significant changes.
6) WHY and how a beneficiary feels that his/her life is better and has changed. A direct quote from
the beneficiary will be taken as evidence.
7) Photograph will help improve the narrative.