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    Interpretative Approach

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    Neil Raagas
    This document discusses interpretive approaches to understanding culture and communication. Interpretive approaches seek to understand and describe cultural behavior from within a community using emic perspectives. Key aspects of interpretive research include field studies, participant observation, and rhetorical analysis. Examples provided include restorative rhetoric, Afrocentricity, and Asian communication processes. While interpretive approaches provide an in-depth understanding of communication patterns, few studies have used this approach to examine intercultural communication. The foundation of interpretive approaches is in anthropology and sociolinguistics with the goal of subjective understanding of human behavior through creative and voluntary acts studied using participant observation.

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    Interpretative Approach

    Uploaded by

    Neil Raagas
    31 views15 pages
    This document discusses interpretive approaches to understanding culture and communication. Interpretive approaches seek to understand and describe cultural behavior from within a community using emic perspectives. Key aspects of interpretive research include field studies, participant observation, and rhetorical analysis. Examples provided include restorative rhetoric, Afrocentricity, and Asian communication processes. While interpretive approaches provide an in-depth understanding of communication patterns, few studies have used this approach to examine intercultural communication. The foundation of interpretive approaches is in anthropology and sociolinguistics with the goal of subjective understanding of human behavior through creative and voluntary acts studied using participant observation.

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    INTERCULTURAL COMM

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    This document discusses interpretive approaches to understanding culture and communication. Interpretive approaches seek to understand and describe cultural behavior from within a community using emic perspectives. Key aspects of interpretive research include field studies, participant observation, and rhetorical analysis. Examples provided include restorative rhetoric, Afrocentricity, and Asian communication processes. While interpretive approaches provide an in-depth understanding of communication patterns, few studies have used this approach to examine intercultural communication. The foundation of interpretive approaches is in anthropology and sociolinguistics with the goal of subjective understanding of human behavior through creative and voluntary acts studied using participant observation.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views15 pages

    Interpretative Approach

    Uploaded by

    Neil Raagas
    This document discusses interpretive approaches to understanding culture and communication. Interpretive approaches seek to understand and describe cultural behavior from within a community using emic perspectives. Key aspects of interpretive research include field studies, participant observation, and rhetorical analysis. Examples provided include restorative rhetoric, Afrocentricity, and Asian communication processes. While interpretive approaches provide an in-depth understanding of communication patterns, few studies have used this approach to examine intercultural communication. The foundation of interpretive approaches is in anthropology and sociolinguistics with the goal of subjective understanding of human behavior through creative and voluntary acts studied using participant observation.

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    of 15

    GROUP 6

    INTERPRETIVE APPROACH
    Understand & Describe cultural behavior in one
    community from within
    C U LT U R E I S
    C R E AT E D A N D
    M A I N TA I N E D B Y
    C O M M U N I C AT I O N
    ETIC
    • From “Phonetic”

    • Study culture
    objectively from the
    OUTSIDER’S EMIC
    perspective
    • From “Phonemic”

    • Understanding a
    phenomena subjectively,
    from WITHIN a particular
    cultural context
    INTERPRETIVE
    RESEARCH
    PROCEDURES
    • Derived from:
    Anthropology &
    Linguistics

    • Field Studies

    • Participant Observation

    • Rhetorical Approach
    Examples/Application
    R E S T O R AT I V E
    RHETORIC
    • Expression of Sorrow

    • Assessment of Crisis

    • Delegation of
    Responsibility

    • Declaration of healing
    & forgiveness

    • Rebuilding the Vision


    AFROCENTRICITY

    • Common Origin of Struggle

    • Resistance to European
    Practices

    • Traditional Values of
    Humaneness

    • African way of Interpretation

    • Orientation toward
    Communalism
    ASIACENTRIC

    • Circularity

    • Harmony

    • Others First

    • Reciprocity

    • Relationality
    A S I A N C O M M U N I C AT I O N P R O C E S S

    • We remind ourselves of the interdependence and


    interrelatedness of the universe

    • We reduce our selfishness and egocentrism

    • We feel the joy and suffering of all beings

    • We moralize and harmonize the universe


    STRENGTH
    • PROVIDES AN IN DEPTH
    UNDERSTANDING OF
    COMMUNICATION
    PATTERNS IN COMMUNITIES

    L I M I TAT I O N

    • FEW INTERPRETIVIST
    STUDIES OF INTERCULTURAL
    COMMUNICATION
    INTERPRETIVE

    • Emphasize using language


    to describe human behavior

    • Understanding interpretive
    SOCIAL SCIENTIFIC approaches is important
    understanding how news is
    • Emphasizes Statistical
    reported, how information
    Measures is transferred, and how most
    people make decisions
    • Understanding
    quantitative approaches is
    critical to analyzing data
    and statistics
    FOUNDATION OF DISCIPLINE

    ANTHROPOLOGY/SOCIOLINGUISTICS
    RESEARCH GOAL

    U N D E R S TA N D A N D D E S C R I B E H U M A N
    B E H A V I O R , S U B J E C T I V E LY
    ASSUMPTION OF REALITY

    SUBJECTIVE
    ASSUMPTION OF HUMAN BEHAVIOR
    C R E AT I V E & V O L U N TA R Y
    METHOD OF STUDY

    PA R T I C I PA N T O B S E R V AT I O N , F I E L D S T U D Y
    R E L A T I O N S H I P C U LT U R E O F C O M M U N I C A T I O N
    C U LT U R E C R E AT E D A N D M A I N TA I N E D T H R O U G H C O M M U N I C AT I O N
    CONTRIBUTION OF THE APPROACH
    E M P H A S I Z E S T H AT C O M M U N I C AT I O N , C U LT U R E , A N D
    C U LT U R A L D I F F E R E N C E S S H O U L D B E S T U D I E D I N C O N T E X T
    tnx

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