Research Study About Mang Inasal

I.
Introduction
Fast food industry has been in existence for the past years. The growing popularity of the
industry gave way for many businessmen to put up many branches or chains in different
parts of the country. This leads to birth of fast food chains, by which Jollibee,McDonalds,
KFC, Mang Inasal, Chowking, and WOK Express and Greenwich are few examples.
People prefer to go into fast food chains not just because of their food preference but
because they serve their customer in a quick manner.
Fast Food Industry is now evolving in the food service industry. Malls have been the
place for these because consumers are more of hanging out while eating than buying and
going around the mall. It has been fast growing in the industry because of low budget of
capital and easy to manage due to franchise offers from different sectors.
Mang Inasal is literally translated as ‘Mister Barbecue’. ‘Injap’ is Edgar’s nickname and
is the combination of ‘Intsik’ (Chinese) and Japanese, which is a nod to Edgar’s
forebears.
Mang Inasal has more than 306 outlets located in 36 cities and provinces. Meals start
from Php49 (one stick chicken or pork with rice plus soup).Mang Inasal owner Edgar
“Injap” Sia II makes it to ForbesMagazine’s Philippines’ 40 Richest Published: Jun 23,
2011 – 12:50pm(SPOT.ph) Thirty-four-year-old Edgar “Injap” Sia II of Mang Inasal
fame is the youngest addition to Forbes Asia Magazine’s “Philippines 40 Richest” list
this year, reports Forbes.com.
Jollibee Foods Corp. (JFC), the country’s largest fast food chain, has taken over control
of Mang Inasal, a highly successful Visayas-based restaurant chain specializing in grilled
chicken, in a deal worth P3 billion.
In its disclosure to the Philippine Stock Exchange on Oct. 18, JFC said it has submitted
an unsolicited offer to acquire 70 percent of Mang Inasal Philippines Inc. (MIPI), which
was unconditionally and irrevocably accepted by its parent company, Injap Investments
Inc. MIPI remains a significant minority holder with 30 percent equity.
Mang Inasal, a homegrown business, started as a single proprietorship in December 2003

by its founder, Edgar “Injap” Sia II, in Iloilo City, the first barbecue fast food chain
anchored by its flagship chicken inasal product.
Observers say Jollibee’s buyout of controlling interest in Mang Inasal was meant to
eliminate a fast-growing competition and maintain its market dominance over the local
fast food industry.
On Oct. 12, Sia, chairman and CEO of Mang Inasal Philippines, Inc., was presented the
Small Business Entrepreneur award for 2010 by the Ernst & Young Entrepreneur of the
Year (Philippines) for best demonstrating management excellence in a business with
assets of less than P100 million.
II. HISTORY OF THE COMPANY
It all started with a Vision. Edgar “Injap” Sia, at the age of twenty six, grabbed the
opportunity to lease a 250 square meter space at the Robinson’s Mall Carpark-Iloilo in
December 2003.
It was there that Mang Inasal, Hiligaynon for Mr. Barbeque, was born. Early on, he
learned the importance of following your instincts, taking risks, strategizing, negotiating,
and motivating yourself and your people. He also knew that the Filipino barbeque quick
service restaurant category still had the potential for growth. He started a business that
had the potential for nationwide expansion. With the support of his family, he embarked
on a journey that changed his life forever.
Mang Inasal’s authentic fusion of traditional Filipino cuisine with the dine-in concept.
Famous for its native-style and “nuot-sarap” Chicken Inasal with its pioneering
“unlimited rice”, Mang Inasal quickly won the hearts of its customers with its
distinctively Pinoy stamp-grilling and special marinade made out of local secret spices.
The restaurant was an instant success, opening close to thirty branches in just three years.
By 2005, confident of the stability and brand recall of the business, he opened Mang
Inasal for franchising, concentrating his efforts in Visayas and Mindanao where Inasal is
most popular. Franchise offers for Luzon soon followed.
The primary reason for Mang Inasal’s success is its wide array of Filipino comfort food,
especially Chicken Inasal - with its distinct taste that Pinoys have grown and continue to
love.By 2009, only six years after the first branch opened, Mang Inasal had a store
network of one hundred stores
Mang Inasal soon drew the attention of Jollibee Foods Corporation (JFC), the
Philippines’ largest food service company and one of Asia’s most admired companies.
JFC acquired 100% share of Mang Inasal in April 2016.
Today, Mang Inasal is the leading Pinoy branded outlet in the country, with its strong
portfolio of Chicken Inasal, Pork BBQ, Halo Halo, and Palabok. Variations in the menu
are constantly being developed to meet the discriminating demands of its growing
customer base.
Mang Inasal has steadily grown ever since its acquisition, making it one of the fastest
growing quick service restaurants in the country. To date, Mang Inasal has over 450
stores nationwide and counting.
The brand has garnered numerous awards over the years, including the Outstanding Fast
Growing Local Food Company from the 19th Annual National Consumers Awards in
2008, the Most Outstanding Quick Service Restaurant and Most Outstanding Chicken
Inasal restaurant from the 2010 Dangal ng Bayan Awards, and the Outstanding Filipino
Franchise Award from the 2015 Franchise Excellence Awards.
Mang Inasal now lays the foundation for a new era of prosperity, moving forward to a
horizon of possibilities as the brand continues its winning tradition of excellence.
Company Profile
MANG INASAL - Philippine's fastest growing barbeque fast food chain,servingchicken,
pork barbeque and other Filipino favorites, was first established on December12,2003 in
Iloilo City. Currently, there are 445 branches nationwide and with over 10,000 employees
system wide. MANG INASAL is doing its share in alleviating the unemployment burden
of the country.
The presence of every MANG INASAL in a certain area provides not only employment
but also opportunities to community members including suppliers of kalamansi, charcoal,
banana leaves, vegetables, bamboo sticks, and other ingredients. It also indirectly gives
income - generating activities to many. MANG INASAL is operating at the following
areas: Bacolod, Iloilo, Roxas, Laguna, Bicutan, Metro Manila, Davao, Cagayan De Oro,
Koronadal, Ozamiz, Iligan, Surigao, General Santos, Pagadian, Batangas, Lucena, Naga
City, Davao del Norte, Davao del Sur, Tagaytay, Palawan, Tacloban, Ilocos Sur and
Tarlac. MANG INASAL is targeting to open 500 stores by 2012. Mang Inasal Manila
Corporate Office is located at 2316 Aurora Boulevard, Tramo St., Pasay City with fax
number (02) 854 - 5692 and Landline (02) 854 - 3346.
Vision
To be the preferred quick service restaurant of every pinoy everywhere!
Mission
To consistently provide our customers a great pinoy dining experience SWOT

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I.

Mang Inasal, a homegrown business, started as a single proprietorship in December 2003

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