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Research Project

The document proposes opening a casual dining restaurant in Jaipur, India. It will be located in the Malviya Nagar area, which is a commercial center of the city. The restaurant will have 60 covers and serve fast casual cuisine at affordable prices. Market research found that local residents and visitors would be interested customers. The proposal includes a business plan with details on the menu, staffing, suppliers, costs, and expected customer demographics. The goal is to take advantage of the popular food culture in the area.

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DevanshBhargava
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173 views29 pages

Research Project

The document proposes opening a casual dining restaurant in Jaipur, India. It will be located in the Malviya Nagar area, which is a commercial center of the city. The restaurant will have 60 covers and serve fast casual cuisine at affordable prices. Market research found that local residents and visitors would be interested customers. The proposal includes a business plan with details on the menu, staffing, suppliers, costs, and expected customer demographics. The goal is to take advantage of the popular food culture in the area.

Uploaded by

DevanshBhargava
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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SYNOPSIS

TOPIC OF RESEARCH
OPENING A CASUAL DINING RESTAURANT IN JAIPUR

FOR THE DEGREE OF


B.SC. HOSPITALITY & HOTEL ADMINISTARTION

SUBMITTED BY- APPROVED BY –Mr. RAJESH BOYAL


SIGNATURE-
 DEVANSH BHARGAVA
 HARPREET SINGH
DECLARATION BY THE CANDIDATE

I the undersigned solemnly declare that the project report is based on my own work carried out
during the course of our study under the supervision of MR. RAJESH BOYAL SIR.

I assert the statements made and conclusions drawn are an outcome of my research work. I
further certify that-

 The work contained in the report is original and has been done by me under the general
supervision of my supervisor.
 The work has not been submitted to any other Institution for any other
degree/diploma/certificate in this university or any other University of India or abroad.
 We have followed the guidelines provided by the university in writing the report.
 Whenever we have used materials (data, theoretical analysis, and text) from other
sources, we have given due credit to them in the text of the report and giving their details
in the references.

Name- DEVANSH BHARGAVA

HARPREET SINGH

(Roll No.)1741204022

1741204027
Contents

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3.0 PRODUCTS ..................Error! Bookmark not defined.
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4.0 MARKET ANALYSIS SUMMARY .... Error! Bookmark not
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4.3 MARKET TRENDS ......Error! Bookmark not defined.
4.4 MAIN COMPETITORS ..Error! Bookmark not defined.
5.0 MARKETING STRATEGY Error! Bookmark not defined.
5.1 PRICING STRATEGY ...Error! Bookmark not defined.
5.2 Sales Strategy.........Error! Bookmark not defined.
WHAT IS CASUAL DINING RESTAURANT

A casual dining restaurant (or sit down restaurant) is


a restaurant that serves moderately-priced food in
a casual atmosphere. Except for buffet
style restaurants; casual dining restaurants typically
provide table service.
WHY CASUAL DINING RESTAURANT IS POPULAR?

 Fast service i.e. No delays or waiting at tables for the


food.

 On premises consumption and take away facilities.

 Guests have variety of choices.

 Prices are affordable as compared to fine dining


restaurant.

 You can make special requests to avoid calories such as


Mayonnaise & special sauces.

 Products have reasonably good shelf life.


WE CONDUCTED A SURVEY TO
OBTAIN PEOPLE’S VIEW ON
CASUAL DINING RESTAURANT.

 TARGETED SECTIONS FOR


SURVEY-PEOPLE OF MISCELLINOUS AGE
GROUPS (ESPECIALLY TEENAGERS).

 PEOPLE SURVEYED- 50.


 The people we surveyed like to eat all kind
of fast food and various kinds of cuisine.

 They are health conscious and prefer a


nutritional diet.

 The majority of people loves to visit


restaurant twice in a month to spend time
with family.
PARTICULARS OF THE ENTERPRISE

NAME OF THE PRODUCT FOOD FORMULA


ADDRESS No. 306 Gaurav Tower J.L.N
marg D-Block Crystal
court,Malviya nagar, Jaipur
NAME AND ADDRESS OF THE 1. DEVANSH
PROMOTERS BHARGAVA:- B-206
FLAT NO. 301
RAJENDRA MARG
BAPU NAGAR JAIPUR.
2. HARPREET SINGH:-
GURUDWARE SHRI
GURU SINGH SABHA,
NEAR ANAND CINEMA
HALL, JODHPUR
CONSTITUTION OF FIRM PARTNERSHIP
NAME AND ADDRESS OF STATE BANK OF
BANK YOU WANT TO DEAL INDIA,GANDHI NAGAR,
WITH : JAIPUR
OPERATION TIMINGS: 11:00 AM TO 11:00 PM
CAPACITY: 60 COVERS
TOTAL AREA 2400 sq.ft
We are going to target the visiting tourist as
the restaurant is located near airport and
people interested in doing parties in the
center of the city, as they are our potential
customer and can spend on the highly priced
items.
 Malviya nagar area lies in the heart of
corporate and commercial centre of city. This
area has a four way opening which means the
traffic flow is smooth most of the time. Parking
is free as it is a common parking for all in the
crystal court mall.
 It is a lush green area and developed with
modern plans with well civilized habitants. As
the evening come all the crowd pour in as the
market is famous for only the authentic food
hub of city.
 The malviya nagar is being constructed for commercial
and residential purposes and it is also surrounded by a
market called GT bazaar.
 As per mention above the address is the building which
is constructed for a restaurant. It is a 4 storey building
with the facility of stair case for convenience and
escalator.
 It is open from both the sides. The carpet area for the
building is 2200 sq ft.
 Average rates are Rs 200 per sq ft. Parking is also free
and common. As it is connected Jawahar Lal Nehru
road and nearest to the airport.
DINING AREA 1214 SQ FT

MAIN KITCHEN 504 SQ FT

STOREROOM 160 SQ FT

RECEIVING AREA 50 SQ FT

REST ROOM 80 SQ FT

OFFICE AREA 112 SQ FT

DISH WASH AREA 80 SQ FT

TOTAL 2200 SQ FT
STAFF MON TUES WED THURS FRI SAT SUN

ASST G OFF G G G G G
MANAGER

CAPTAIN 1 G G OFF G G G G

CAPTAIN 2 A A A OFF A A A

STEWARD G OFF G G G G G
1

STEWARD G G OFF G G G G
2

STEWARD A A A OFF A A A
3

STEWARD OFF A A A A A A
4

STEWARD A OFF A A A A A
5

STEWARD A A A A OFF A A
6
STAFF MON TUES WED THURS FRI SAT SUN

CDP G OFF G G G G G

COMMI 1 OFF G G G G G G

COMMI 2 A A A OFF A A A

KITCHEN G G G OFF G G G
STEWARD 1

KITCHEN A A OFF A A A A
STEWARD 2

SHIFT TIMINGS:-
Morning-9 am to 6 pm
Afternoon- 3 pm to 12 am
CUTLERY REQUIREMENTS
Cutlery & crockery(FOR 60
COVERS)
requirement(for 40 covers)

A.P. spoon 60 nos


A.P. Fork 60 nos
Pastry fork 60 nos
Serving bowl 60 nos
Budvase 11 nos
Ashtray 11 nos
Water glass 60nos
Menu card 15nos
Bill folder 15nos
Service tray 20nos
Cruet set 12sets
Sauce bowls 15sets
Promotional offers

 Special offers for families.


 Discounts for regular customers on
the food.

 Discounts will be given on Monday,


Tuesday , Wednesday and Thursday
as low business expected on these
particular days.
Advertisement and publicity

•Pamphlets/fliers will be surrounded


near the bus stand and local
shopkeepers.

•Special tie-ups will be sought from


local taxi drivers and travel agents.

•Banners and posters will be displayed


with special promotional offers.

 Advertisements in local newspapers.


FOOD MATERIAL SUPPLIERS

FOOD DÉCOR SHOP: Address: 224, Subhash Colony,


Shri Lal Bhadur Shastri Bhatta Basti, Shastri Nagar, Jaipur,
Rajasthan 302016

DEEPAK FRUITS &VEGETABLE SUPPLIER:


Address: Rajamal Ka Talab Rd, Kamal Gatta Colony,
Kanwar Nagar, Jaipur, Rajasthan 302002

Gokul Agro Food Products: Address: Agrasen


Tower, Central Spine, Vidyadhar Nagar, Jaipur, Rajasthan
302039
This project is unique because

 Based on the latest trends and figures.

 Restaurant design is made by professional


keeping all aspects in mind.

 Proper research work is done before


making this project.

 All the suppliers mentioned here are


authorised and guaranteing timely
delieveries.
Licences

 FSSAI
 FIRE DEPARTMENT
 POLLUTION ACT
 INSURANCE OF COMPANY EMPLOYESS
AND BULDING
 HEALTH AND TRADE INSURANCE
Building rented Rs200 per sq ft Rs429200

Total rent per month (200x2146sqft)

Total machinery and equipments Rs1,14,0980

Total cost of furniture Rs3,00,000

Pre operative expenses 10% of machinery and Rs1,14,098


equipment

Total non recurring expenditure Rs17,98,900

Utility Rs1,25,050

Overheads Rs67,000

Reccuring expenditure Rs18,51,245

Furniture Rs2,34,000

TOTAL Rs56,31,273
 Located nearby heart of corporate and commercial
centre of city so focus on different income level that are-
Rs 15000- 30000 Rs 30000- 40000 Rs 40000-60000 Above Rs 60000

50% 40% 30% 20%

 Focus on age groups that are- main focus is on young


adults because this type of outlets are pupular among
them.

0-10 10-20 20-30 30-40 40-50 Above 50

0 20 40 30 5 5
 Family and friends are the main reason that the
customers frequent these places.
Family Friends Girl friend/ Boy friend Alone

30 45 15 10

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