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    Prospects and Scope of Digital Marketing in Indian Industry: A Review Sampa Bhowmik, Dr. Satya Narayan Bag

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    Prince Lohia
    Digital marketing has significant prospects and scope in the Indian industry. As internet users increase in India, both manufacturers and consumers are becoming more reliant on digital marketing. It allows for a high degree of customization and helps businesses stay constantly engaged with customers through websites, social media, and mobile apps. Customers can efficiently review and provide feedback on products and services anytime, which helps businesses improve. The digital age provides convenient marketing alternatives for businesses and is rapidly becoming the future of marketing overall as people consume more digital content each day on various devices.

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    Prospects and Scope of Digital Marketing in Indian Industry: A Review Sampa Bhowmik, Dr. Satya Narayan Bag

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    Prince Lohia
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    Digital marketing has significant prospects and scope in the Indian industry. As internet users increase in India, both manufacturers and consumers are becoming more reliant on digital marketing. It allows for a high degree of customization and helps businesses stay constantly engaged with customers through websites, social media, and mobile apps. Customers can efficiently review and provide feedback on products and services anytime, which helps businesses improve. The digital age provides convenient marketing alternatives for businesses and is rapidly becoming the future of marketing overall as people consume more digital content each day on various devices.

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    Digital marketing has significant prospects and scope in the Indian industry. As internet users increase in India, both manufacturers and consumers are becoming more reliant on digital marketing. It allows for a high degree of customization and helps businesses stay constantly engaged with customers through websites, social media, and mobile apps. Customers can efficiently review and provide feedback on products and services anytime, which helps businesses improve. The digital age provides convenient marketing alternatives for businesses and is rapidly becoming the future of marketing overall as people consume more digital content each day on various devices.

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    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    48 views1 page

    Prospects and Scope of Digital Marketing in Indian Industry: A Review Sampa Bhowmik, Dr. Satya Narayan Bag

    Uploaded by

    Prince Lohia
    Digital marketing has significant prospects and scope in the Indian industry. As internet users increase in India, both manufacturers and consumers are becoming more reliant on digital marketing. It allows for a high degree of customization and helps businesses stay constantly engaged with customers through websites, social media, and mobile apps. Customers can efficiently review and provide feedback on products and services anytime, which helps businesses improve. The digital age provides convenient marketing alternatives for businesses and is rapidly becoming the future of marketing overall as people consume more digital content each day on various devices.

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    of 1

    ISSN: 2249-7196

    IJMRR/April 2017/ Volume 7/Issue 4/Article No-11/490-496


    Dr. Satya Narayan Bag et. al., / International Journal of Management Research & Review

    PROSPECTS AND SCOPE OF DIGITAL MARKETING IN INDIAN INDUSTRY: A


    REVIEW
    Sampa Bhowmik1, Dr. Satya Narayan Bag*2
    1
    Operation Manager, Nelito System Ltd, Agartola, Tripura, India.
    2
    Principal, AMS College of Polytechnic, Rangapur, West Bengal, India.
    ABSTRACT
    Digital Marketing in India is now gradually enhancing as the Internet users are increasing.
    Both the Manufacturers and Consumers are now dependent on Digital Marketing. The
    Advantage of Digital Marketing is enormous. Customers are often researching online and
    then buying in stores and also brousing in stores. Higher degree of Customization is possible
    in Digital Marketing. To run a business successfully, we don’t need to gather clients, we also
    need to remain in constant touch with them, By means of company’s own websites, and
    customers can be engaged and encouraged constantly. Customers can review
    products/services efficiently at any instant. Happy customers leave comment and few
    unhappy ones leave feedback for improvement of products and services. This help to collect
    feedback of customers and further improvement of products/services. This gives brand image
    development. The Digital age now allowed the businesses with convenient alternatives, such
    as SMSs, e-mails, Social Media updates and personalized messages on mobile apps.
    Keywords: Apps, Social Media, Digital, Customers, Businesses, Websites.
    INTRODUCTION
    Digital Marketing is the marketing of products or services using digital technologies mainly
    on the internet including mobile smart phones, display advertising and any other digital
    medium. Digital marketing is the promotion of products or brands via one or more forms of
    electronic media and differs from traditional marketing is that it involves the use of channels
    and methods that enable on organization to analyze marketing campaigns. Digital marketing
    is broad term for all our online marketing efforts. Business leverage digital channels such as
    google search, social media, e-mail and organization’s own website to connect with their
    prospective customers. Marketing is the process for connecting with our audience in the right
    place and at the right time. Today, it means that we need to meet them where they are already
    spending time : on the internet. In short it means any form of marketing that exists online.
    Digital marketing can work for any business in any industry. Regardless of what our
    company sells, digital marketing involves building out buyer person as to identify our
    audience’s needs and creating valuable online content.
    World is rapidly shifting from analogue to digital. People are consuming more and more
    digital content day-to-day on smart phones, laptops, desktop computers at work and more.
    So, this process is rapidly growing force in the current marketing playing field, it is the future
    of marketing and it seems digital media will soon replace more traditional forms altogether.

    *Corresponding Author www.ijmrr.com 490

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