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    Brand Manager PDF

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    Sunaiyna Varma
    This job posting is seeking a Brand Manager to help build the brand and raise awareness for Totality Corp. The Brand Manager will be responsible for creating promotional activities to drive sales and ensure products resonate with customers. They will manage a marketing team and lead creative development to motivate audiences. The ideal candidate will have excellent communication skills, be able to think creatively, and have experience with brand strategy, marketing campaigns, and analyzing performance metrics.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Brand Manager PDF

    Uploaded by

    Sunaiyna Varma
    23 views1 page
    This job posting is seeking a Brand Manager to help build the brand and raise awareness for Totality Corp. The Brand Manager will be responsible for creating promotional activities to drive sales and ensure products resonate with customers. They will manage a marketing team and lead creative development to motivate audiences. The ideal candidate will have excellent communication skills, be able to think creatively, and have experience with brand strategy, marketing campaigns, and analyzing performance metrics.

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    This job posting is seeking a Brand Manager to help build the brand and raise awareness for Totality Corp. The Brand Manager will be responsible for creating promotional activities to drive sales and ensure products resonate with customers. They will manage a marketing team and lead creative development to motivate audiences. The ideal candidate will have excellent communication skills, be able to think creatively, and have experience with brand strategy, marketing campaigns, and analyzing performance metrics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    23 views1 page

    Brand Manager PDF

    Uploaded by

    Sunaiyna Varma
    This job posting is seeking a Brand Manager to help build the brand and raise awareness for Totality Corp. The Brand Manager will be responsible for creating promotional activities to drive sales and ensure products resonate with customers. They will manage a marketing team and lead creative development to motivate audiences. The ideal candidate will have excellent communication skills, be able to think creatively, and have experience with brand strategy, marketing campaigns, and analyzing performance metrics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    BRAND MANAGER

    About the Role


    We are looking for a Brand manager to help us build our brand and raise brand
    awareness. You’ll work across all levels and departments of our organization to find what
    makes us unique and communicate it to the world.

    As a Brand Manager you’ll be responsible for creating and designing promotional activities
    to drive the desired output for Totality Corp’s product and also ensure that the products
    resonate with current and potential customers. Ultimately, you’ll help us improve our
    company’s reputation and drive growth.

    Skill set

    • Excellent written and verbal communication skills.


    • Strong research and analytical skills.
    • Comfort with CRM software.
    • In-depth understanding of the company’s current products and future concepts.
    • Ability to think creatively and innovatively.
    • Budget-management skills and proficiency.
    • Analytical skills to forecast and identify trends and challenges.
    • Familiarity with the latest trends, technologies and methodologies in graphic design, web
    design, production, etc.
    • Brand awareness - a clear understanding of brands and the marketing mix.
    • Determination, perseverance and result oriented.
    • Relationship management skills
    • A high degree of business acumen

    Responsibilities

    • Analyze brand positioning and consumer insights.


    • Brand strategy, including the setting of style guides, brand guidelines, brand vision and
    value proposition for short as well as long term.
    • Translate brand elements into plans and go-to-market strategies.
    • Manage a team of marketing people working on brand initiatives.
    • Lead creative development to motivate the target audience to “take action”.
    • Establish performance specifications, cost and price parameters and market applications.
    • Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
    • Monitor market trends, research consumer markets, competitor and customer insights
    analysis.
    • Oversee new and on-going marketing and advertising activities.
    • Devise innovative growth strategies.
    • Align the company around the brand’s direction, choices and tactics.
    • Planning and execution of all communications and media actions on all channels, including
    online and social media.

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