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Coffee Shop Business Plan

Taste Blend Better is a new coffee shop opening in Malagasang, Imus City, Cavite. It aims to provide high quality coffee, tea, and baked goods at reasonable prices in a cozy environment. The owners, Miko and Mika Andres, plan to introduce homemade cookies, brownies, and cakes while renovating their space. Their target market is students, friends, artists and families looking for a quiet place to relax. They do not face direct competition in the area but will compete on friendliness and lower prices than the nearest tea room. Renovations will begin in December 2018 with plans to open in March 2019.

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Richie Pike
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715 views2 pages

Coffee Shop Business Plan

Taste Blend Better is a new coffee shop opening in Malagasang, Imus City, Cavite. It aims to provide high quality coffee, tea, and baked goods at reasonable prices in a cozy environment. The owners, Miko and Mika Andres, plan to introduce homemade cookies, brownies, and cakes while renovating their space. Their target market is students, friends, artists and families looking for a quiet place to relax. They do not face direct competition in the area but will compete on friendliness and lower prices than the nearest tea room. Renovations will begin in December 2018 with plans to open in March 2019.

Uploaded by

Richie Pike
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Coffee Shop Business Plan

Business Overview

Business history: Taste Blend Better is a new coffee shop, located in Malagasang,
Imus City, Cavite. We provide you best coffee, tea, cappuccino and frozen
cappuccino. Currently there is no other coffee shop in this area. Our target
audiences are students, friends, artists and families of all ages.

Vision and Mission Statement: Taste blender is a unique coffee shop in


Malagasang, Imus City, Cavite. Our mission is to serve best product at very
reasonable price with pleasant atmosphere, which can be afforded by everyone
easily.

Objectives: Our primary objectives over the next year are:


• Introduce homemade cookies, brownies and cakes.
• Renovate our space in Malagasang, Imus City, Cavite.
• Offer free delivery service in schools, office, home.
• Create cozy and friendly environment.

Ownership: Taste Blend Better is a general partnership between Miko and Mika
Andres.

Location: Taste Blend Better is located in Malagasang, Imus City, Cavite.

Products and Services: Description of Products and Services:


• Taste Blend Better will offer high quality coffee, tea, cappuccino and frozen
cappuccino at a very reasonable price. All drinks are made with high quality
ingredients

• Our next plan is to introduce homemade cookies, brownies and cakes.

Industry Overview

Market Research: There is no other coffee shop in Old Town.


Size of the Industry: Coffee shop industry is nationally very big, but in Malagasang,
Imus City, Cavite the nearest one is more than 6 or 7 miles away.

Industry Outlook: We can say that, our coffee has uniqueness, which will lead our
business towards success and with the new innovations we will make changes in
our ingredients and introduce new recipes.
Marketing Strategy

Target Markets: Our target audiences are students, friends, artists and families of
all ages, who want to relax at nice, quiet and cozy place.

Description of Key Competitors: Our biggest competitor is “The perfect cup” with
a “Tea room”.

Analysis of Competitive Position: Our friendly environment and low pricing


strategy will be the key to our success.

Pricing Strategy:
• We will offer four sizes of drinks, small P150.00, medium P200.00 and large
P250.00.
• Our cookies and brownies will sell for P35.00 each.

Promotion Strategy: We intend to advertise on Internet, television and newspaper.

Management and Staffing


Management Team: Miko and Mika will share their responsibilities equally.

Staffing: We will hire about three or four waiters.

Labor Market Issues: We will hire high school students who are looking for part
time or full-time job. In this area there are number of high school students looking
for work.

Implementation Plan: Implementation Activities and Dates:


• Begin building renovation 12/19
• Complete renovation 2/15/19
• Begin preliminary advertising 2/15/19
• Purchase and setup equipment 2/15/19
• Open for business 3/1/19

Financial Plan:

Conclusions:

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