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Business Proposal: Rationale

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BUSINESS PROPOSAL

Name/ Title: Bona Fide


The word Bona Fide means authentic. In our bakery we will surely serve you genuine goods that
are not just good for your taste buds but also good for your health. We guarantee you that all our
products will be organically made because we want to promote a healthy life style to everyone.
Our packagings will all be earth friendly because we also want to promote a cleaner and healthier
environment. And our pastries will surely satisfy your sweet tooth cravings.

Rationale:
Product Control
One of the pros of running a bakery is you have control or the products you provide and their
amounts. You have options including an almost endless variety of breads, pastries, cakes, brownies
and pies.

Sustainable Market
The bakery business has long been considered recession proof. This is based on the fact that
people have to eat and a large number of persons enjoy and are willing to pay for fresh products.
Baked items are comfort foods that can be prepared as very nutritious and tasty.

Creativity
The bakery business offers the potential for great creativity. You can experiment with original
recipes, exciting presentations of products and can express the bakery's style with decorations.
Bakers who are allowed to express their ideas are more satisfied with their work than those who
are expected to produce the same items day in and day out.

Objective:
 To get the best feedback from the customers

 To have some advantage with the other competitors

 To sale in a good way and to have harmonious relationship with the customers

 Provide pastries that are organically made and healthy.

 To serve them food that are in best quality.

Expenses:
Budget= 100,000
Ingredients
Supplies and packaging matrerials
Payroll
Electricity
Other variable costs

PRODUCTS:

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