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    Develop Your Teams Strategic Skill Set

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    Demand Metric
    This document provides a guide for developing a team's strategic skills. It outlines key team building exercises like reading books together, attending conferences, and creating personal development plans. The guide also recommends assessing skills using a marketing skills matrix and assigning tasks to close any gaps. Leaders are encouraged to help their team progressively expand their tactical and strategic marketing abilities.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Develop Your Teams Strategic Skill Set

    Uploaded by

    Demand Metric
    505 views6 pages
    This document provides a guide for developing a team's strategic skills. It outlines key team building exercises like reading books together, attending conferences, and creating personal development plans. The guide also recommends assessing skills using a marketing skills matrix and assigning tasks to close any gaps. Leaders are encouraged to help their team progressively expand their tactical and strategic marketing abilities.

    Original Description:

    A guide to help you educate and develop your staff in order to improve their skill set.

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    This document provides a guide for developing a team's strategic skills. It outlines key team building exercises like reading books together, attending conferences, and creating personal development plans. The guide also recommends assessing skills using a marketing skills matrix and assigning tasks to close any gaps. Leaders are encouraged to help their team progressively expand their tactical and strategic marketing abilities.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    505 views6 pages

    Develop Your Teams Strategic Skill Set

    Uploaded by

    Demand Metric
    This document provides a guide for developing a team's strategic skills. It outlines key team building exercises like reading books together, attending conferences, and creating personal development plans. The guide also recommends assessing skills using a marketing skills matrix and assigning tasks to close any gaps. Leaders are encouraged to help their team progressively expand their tactical and strategic marketing abilities.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    DEVELOP

    YOUR TEAM'S
    STRATEGIC
    SKILL SET

    HOW-TO GUIDE
    Develop Your Team's Strategic Skill Set
    HOW-TO GUIDE

    Leaders of marketing departments are charged with increasing the knowledge and skills of their
    team, but many do not have a plan for educating and developing their staff. Use this summary
    to identify which skills you have, and what strategies you can deploy to engage your team and
    expand their strategic & tactical skills.

    Don't miss our Marketing Skills Matrix which outlines simple, developing, and advanced tactical
    and strategic marketing skills required for marketing executives.

    What are Key Team Building Exercises?

    Read & Discuss a Book – Consider assigning some proactive reading to get your team on the
    same page when it comes to marketing strategies and best practices. We highly recommend
    High Performance Marketing.

    Attend Industry Conferences – Doing some business traveling is a great method for getting to
    know your staff on a more personal level. If you do not have any tradeshows or industry confer-
    ences in the near future, consider attending a Pragmatic Marketing or Demand Generation
    training course or workshop provided by Demand Metric.

    Build Personal Development Plans – Use our Performance Review Template to create a
    personal development plan for each of your staff. Work to develop star performers and experts
    in each key marketing competency.

    Create a Steering Committee – Invite your top performer to join you at Steering Committee
    meetings to provide insights to your senior executives.

    2 DEVELOP YOUR TEAM'S STRATEGIC SKILL SET HOW-TO GUIDE


    Action Plan
    STEP 1 - Assess your Team's Skills

    Assess your Conduct a Skills


    1 Team's Skills Assessment

    Use our Marketing Skills Matrix


    to identify your team's gaps in
    2 Assign Tasks
    tactical and strategic skills.

    Encourage your staff to


    proactively learn best practices
    and develop their skills by incre-
    mentally adding more challen-
    ging responsibilities to their job
    descriptions.

    Marketing Skills Matrix

    VIEW RESOURCE

    3 DEVELOP YOUR TEAM'S STRATEGIC SKILL SET HOW-TO GUIDE


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    thought leaders, and behind them is necessary
    Demand Metric analysts to improve your end results.
    share research results Demonstrate the value your
    and best practices that marketing organization is
    will help you achieve delivering with our tools
    the best results. and templates.

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