SWEET TREATS

Gov. F. N. DY, San Fermin, Cauayan City, Isabela

09478672227
www.sweetstreats.com

NICOLE BIANCA A. CORRALES

WHINDIE ED T. LACAR
 I. Business Description

Sweets Treats is a partnership owned by N. Corrales and. W. Lacar. They all have acquired Degree in
Business Administration. They have managed several merchandising business prior to the opening of the
goodies shop. They will run the business alongside their investors which currently ranging from friends
and relatives.
We will be located at Gov. F. N. Dy, San Fermin, Cauayan City, Isabela near Isabela State University-
Cauayan Campus.
We will be open 24 hours 5 days a week. The target market will be ranging from any walk in clients
To online customers who crave for some sweet desserts and for those who don’t have time to buy.
You can get quality services and choose from wide range of goodies that is home-made that satisfies
your cravings.
What make us standout from the other competitors within the area is the quality service and friendly
ambiance we offer, the 24/7 store hours and the store application that will be made public, you can also
try making some goodies that you can try at home with the help of our crew. Your time that will be given
to us will be worth it.
Our place will be giving you a modern classic aesthetic that will be playing with light yellow, aqua blue,
and white and with wooden tables and chairs that you can sit on while resting and eating that will surely
giving you a refreshing high-end vibe.
The crew and staffs that we will be hiring will be serving you with the best correct services with a smile
to promote the friendly and welcoming ambiance the company aims to build.
The application is made with a user friendly interface like any other online shopping application where
in your order will be catered the moment it is received and the delivery will be dependent on how far you
maybe.

The goals of the shop are:

 To stand out from other competitors.
 Product quality. Not only in the goods offered but also for the services and ambiance.
 To provide job opportunities.
 To be the socially responsible company.
 To have the friendliest and most efficient staffs.
 To open a new branch every year

Our Vision Statement

Our vision is to be a leader in innovation, service and quality. And to established and trusted as
the perfect goodie business.

Our Mission Statement

Our mission is to provide perfect, delicious goodie products and excellent, reliable services to our
customers.
 II. Product or Service
Sweet Treats is going to operate a standard and registered neighborhood goodie shop that will sell a wide
range of goodies that will satisfy the cravings of the customer and just like any other registered and
standard goodies shop in the Philippines and in any part of the world. We are in a goodies shop business
to make products and dive our customer value for their money.

These are the products that we will sell in our sweet goodie shop
 BEVERAGES
 NON-ALCOHOLIC BEVERAGES – a version of alcoholic drink made without alcohol or
reduced to zero. One of its benefits is containing antioxidant properties that prevent
damage cells in the body.
1. WATER – is a transparent, tasteless, colorless chemical substance. Helps carry
oxygen from lungs to body. 3. COFFEE – a brewed drink prepared
from roasted beans.

2. JUICE – a drink from the extraction or pressing of natural liquid contained fruits and
vegetables.

 SWEET GOODIES
 GRAHAM CAKES – a flat crisp cookie made with graham flour and typically sweetened
with honey. It is a layered-cake made by graham crackers with milk and different flavors
and toppings. It is very simple and easy to make.

 DUO FLAVORS
- Mango & Cookies and Cream
- Fruit Cocktail and Black Forest
- Rocky Road and Mocha
 SINGLE FLAVORS
- Mango Graham Cake
 - Cookies and Cream Graham Cake
- Rocky Road Graham Cake
- Black Forest Graham Cake
- Mocha Graham Cake
- Fruit Cocktail Graham Cake

 Graham Balls – a round ball made by graham crush with marshmallow inside with
different toppings and flavor.

 Graham Float in a cup

 Filled Chocolates – filled chocolates with different fillings inside.

 Ice Cream Roll

 Ice Cream

- Cookies and Cream Ice Cream Flavor

 - Mango Ice Cream Flavor
- Rocky Road Ice Cream Flavor
- Chocolate Ice Cream Flavor
-
Why our product is important because of the benefits of the product, benefits are the reason of the
customers to buy some products. Every product has a purpose. The uniqueness of a product can set it
apart from the competition. Features can communicate the capability of a product. It’s important to
remember that customers buy products because they meet a need. Features always matter because they
provide our customers with hints about how well our product will deliver its benefits.

III. Marketing Strategies

Pricing Strategy
o Market penetration pricing aim to attract buyers by offering lower price on goods.
o Pricing model and promotional campaigns must align with why my customer would by our
product.
o Increase profitability, increase revenue per customer, and market penetration.

Sales Strategy
o Our sales strategy is to ensure high quality of service. We accomplished this by:
1. Organizational Goals - each goal should be specific and measurable.
2. Customer profile and product offering – this entails a detailed profile of the target
customer including the shop size, and the buying process. The product offering should
outline the product benefits and features to target customer’s pain-points.
3. Hiring, onboarding, compensation – developing a list of criteria and attributes for sales
managers to screen for when interviewing candidates is essential to recruiting and
retaining a top talent. Develop a training and onboarding program that will prepare them
to start selling effectively and efficiently, followed by a compensation and rewards plan
that will motivate them to continue performing.
4. Demand Generation – this section should include a detailed plan for how to target
potential customers in order to increase awareness of your offering.

Distribution Plan

Sweet Treats used direct and indirect selling as a distribution channel. These are the following:

 Store Service
Sweet Treats has a goodie store area that you can buy whatever you want and you need
that will suit your taste. We can offer variety of goodies items you would prefer in eating. You can
purchase the item you need that will satisfy your cravings, and purchase a sweet gift to your loved
ones.

 Delivery Service
 Through online browsing you can buy your needs at our online application. Just visit our
site online and choose what you want in the shop and we will deliver it in the fastest time. No
more inconvenient shopping, you just need to browse and click what you want.

Delivery Terms and Conditions

o Delivery time is agreed by the store and the customers.
o The store is not accepting cancellations of orders from the customers.
o The payment for delivered goods is CASH ON DELIVERY.
o Charges will arise after the delivery occurs, it is a delivery charges.
o The customer can pay through credit cards during the online transaction.
o The delivery services has no time limit we can deliver the orders 24/7.

Advertising Plan

 Online advertisements – online ads are one of the easiest ways to convey your business to millions
of people. Online activities are commonly used in the 21st century, you can advertise directly to
your target customers. It is good for the store because we have online site where they can browse
and choose the product they want. Using buy and sell groups, there are lots of buyers and sellers
in that group posting it so they can see it. And also posting it to social medias like facebook. Posting
your product’s picture to attract more customers.

Promotional Plan

 Offering free samples – offering some free samples of the product outside of the shop to attract
some buyers.
 Coupons – use free shipping discounts for customers who are far from the shop. Offering
discounts can be a powerful weapon to drive customer loyalty.

IV. Analysis of Competition

Cyndy’s - is one of the fastest growing bakeshops in the country, with various branches across Luzon.
Offering delicious bread and food products, Cindys is quickly becoming a favorite bakeshop among
Filipino families. Ready to serve you in more than 60 accessible locations, at Cindys you are sure to
enjoy filling and flavorful meals every day at any time.

Red Ribbon - In 1979, what started out as a hobby-induced business in Timog, Quezon City, expanded
into a proudly filipino-owned and professionally run business. Red Ribbon has grown to over 450
outlets all over the Philippines and over 30 stores in US with locations in California, Nevada,
Washington, Hawaii, New York, New Jersey and Virginia. With its acquisition in October 2005 by
Jollibee Foods Corporation, Red Ribbon entered a new phase in its company history. The company
soon became one of the biggest and fastest growing bakeshops in the Philippines and has taken part
in every Filipino’s special moments.
Goldilocks - Goldilocks traces its roots to the collaboration and complementary talents of the women,
whose collective love for good food fueled what has been transformed into the global enterprise today.
Through hard work, dedication, and an uncompromising commitment to total customer satisfaction,
Goldilocks is now the largest Filipino-owned bakeshop chain in the world. As a true global brand, it has
expanded to more than 420 stores in the Philippines and overseas markets, and now employs a workforce
of over 2,000 people. Likewise, the opening day total sales of P574 back in 1966 has multiplied thousands
of times over. Perhaps more impressively, generations of Filipinos consider Goldilocks not only as a brand,
but a time-honored family tradition. Now celebrating its 47th year, Goldilocks continues to strengthen its
position as a genuine Filipino Icon.

Sweet Treats Cindy’s Goldilocks Red Ribbon

Price Average Average High High
Quality High Low High High
Hours 24/7 8-9 24/7 8-10
Service Excellent Fair Excellent Excellent
Loyalty Excellent Excellent Excellent
Advertising Excellent Excellent Excellent Excellent
Website Yes Yes Yes Yes
Facebook Yes Yes Yes Yes
Strength
Weakness

These specified establishments are the best competitors for the business because aside from the
fact that the mentioned brands above are almost similar in size and business type they are also offering
the same items and product we are about to serve. They are well known to the industry and were able to
put up a great blast in the market.

Aside from the quality, great store ambiance, and the 24/7 availability, what makes us stand out
most from the existing competitors is the online page that we will be releasing in public which will be
made like any other online page like buy and sell.

V. Operations and Management

A. OPERATION
The Sweet Treats is open for customers 24/7, and also the online application that is with
delivery service.

B. LOCATION AND MANAGEMENT

 Sweet Treats is located at Gov. F. N. Dy, San Fermin, Cauayan City, Isabela near Isabela
State University- Cauayan City Campus. The property is located in a commercial that can
be easily found, visible, and accessible to the public.

C. EQUIPMENT

EQUIPMENT USES QUANTITY COST

Shopping Bags Either Plastic or Paper bag can
help the customer carry the 1000 10000
things they bought in the shop

Money Detectors It can detected if the money is 2 20000

counterfeited or genuine

Security Cameras For surveillance and security 5 50000

purposes of the people inside the
shop

Commercial Refrigerator Used for displaying the beverages 5 100000

inside the fridge while
maintaining its coolness
Cash Register Used for regulating money 1 30000
transactions with customers

Metal Shelf Helps to keep the things in order 6 30000

for easy shopping

Glass Display Cases They protect and display the 10 400000

items you want to be seen by your
customers

Chairs For the customers and the 20 50000

employees of the store

Tables For the customers and the 20 50000

employees of the store
Crowd Control Post It helps to keep the line at your 50 25000
register organized and under
control

Warehouse Shelving The place where you put the 10 30000

inventories and supplies of the
shop

Cleaning Materials This is needed to maintain the 100 20000

cleanliness of the shop

Point-of-Sale Solution Machine that read credit cards

and any other cards that allows 2 100000
the public to purchase goods

Air Condition To cool down the shop 4 200000

 D. SPECIAL REQUIREMENTS

1. Ventilation – We need some ventilation so that the shop will be ventilated, customers can rest in
a ventilated are for them to be comfortable.
2. Water - is a broad term referring to storage of both potable water for consumption, and non-
potable water for use in agriculture. In both developing countries and some developed
countries found in tropical climates, there is a need to store potable drinking water during
the dry season. In agriculture water storage, water is stored for later use in natural water
sources, such as groundwater aquifers, soil water, natural wetlands, and small artificial ponds,
tanks and reservoirs behind major dams. Storing water invites a host of potential issues
regardless of that waters intended purpose, including contamination through organic and
inorganic means. We need a water system so that the shop can perform well.
3. Power - is the capture of energy produced at one time for use at a later time. A device that
stores energy is generally called an accumulator or battery. Energy comes in multiple forms
including radiation, chemical, gravitational potential, electrical potential, electricity, elevated
temperature, latent heat and kinetic. Energy storage involves converting energy from forms
that are difficult to store to more conveniently or economically storable forms. We need a power
system in the shop so that it can perform well. Without electricity the shop can’t perform well.
It can’t attract buyers.

E. QUALITY CONTROL

Goods
The goods that we offer will be kept at a standard:
 The goodies will be checked daily to check if everything is still fresh and at a pleasing
appearance.
 The goodies will be kept on a proper temperature to maintain quality.
 Expiration dates will be frequently checked.
 All good of whatever category will be stored properly and checked daily to ensure its quality.

Services
 All employees will be emitting a friendly vibe to promote easy and friendly shopping.
 The services online will be 24/7 as well all you need is phone and internet connection and
the moment we receive your order we’ll deliver it at your door as fast as we can manage.
 Both walk in clients and online clients will be treated no differently.
 Survey sheets or short interviews will be given to some clients to assess feedback of the
services provided by the store.

Facility
The facility will be at its top condition always.
 The store will be well ventilated air and air conditioned.
 Floors will be clean at all times.
 No pests will be present.
 Cabinets and racks will be properly labeled.
  All furniture and machines will be cleaned and maintained daily.
 Storage room will be remain orderly.
 Rest rooms will be cleaned and checked all the time.

Training and Management

On-going training keeps staff’s quality high
 All staff will undergo regular and proper training
 There will be a satisfying distribution of man power for each shift
 Staffs will always be approachable
 Staff member need to be familiar with all items

F. EMPLOYEES JOB DESCRIPTION

Owner and Co-Owner of the Shop

 Increases management effectiveness by recruiting, selecting, orientating, training, coaching,

counselling and disciplining managers; communicating values, strategies and objectives; assigning
accountabilities; planning, monitoring and appraising job results; develop incentives; developing
a climate for offering information and opinions; providing educational opportunities.
 Creating, communicating and implementing the organization’s vision and mission, and overall
direction – i.e leading the development and implementation of the overall organization’s strategy.
 Responsible for fixing prices and signing business deals
 Responsible for providing direction for the business
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization

Store Manager

 Complete store operational requirements by scheduling and assigning employees; following up on

work results
 Maintain store staff by recruiting, selecting, orienting and training employees
 Maintain store staff job results by coaching, counseling and disciplining employees; planning,
monitoring and appraising job results
 Prepare annual budget; schedule expenditures; analyze variances; initiate corrective actions
 Identify current and future customer requirements by establishing rapport with potential and actual
customers and other persons in a position to understand service requirements
 Ensure availability of merchandise and services by approving contracts; maintaining inventories
 Formulate pricing policies by reviewing merchandising activities; determining additional needed sales
promotion; authorizing clearance sales; studying trends
 Market merchandise by studying advertising, sales promotion and display plans; analyzing operating
and financial statements for profitability ratios
Cashier

 Handle cash, credit or check transactions with customers

 Scan goods and collect payments
 Ensure pricing is correct
 Issue change, receipts, refunds, or tickets
 Redeem stamps and coupons
 Count money in cash drawers at the beginning and end of shifts to ensure that amounts are correct
and that there is adequate change
 Make sales referrals, cross-sell products and introduce new ones
 Resolve customer complaints, guide them and provide relevant information

Cleaners

 Conduct routine inspectional activities of food service establishments to assure safe,

wholesome and sanitary food and food products, wherever produced, processed,
distributed, transported or served
 Authorize issuance of licenses and permits for food establishments, or deny when necessary.
Investigate food borne illnesses
 Inspect premises where animals are stabled, for the purpose of granting a permit
 Inspect recreational areas and water to assure that recreational and swimming areas are
designed and maintained so as to prevent health and safety problems
 Conduct routine housing (shelter) inspections to assure adequate, safe and healthful housing
for all people
 Observe and record general conditions present
 Identify deficiencies and violations

Crew

 Maintain a fast speed of service, especially during rush times

 Take orders from customers and input their selections into the restaurant’s computer systems
 Assemble orders on trays or in bags depending on the type of order
 Process large orders for events
 Count down your till at the end of each shift and deposit money in the safe
 Clean your station thoroughly before, during and after each shift
 Respond to guest questions, concerns and complaints and make sure they leave satisfied
 Follow all restaurant safety and security procedures
 Arrive on time for all shifts and stay until shift completion
 SWEET TREATS
START-UP EXPENSES
OPERATING EXPENSES
YEAR ENDED DECEMBER 31, 2019

Start-up Expenses

Business Registrations Fees 30000

Business Licensing and Permits 15000
Starting Inventory 50000
Down payment on Property 50000
Down payment on Equipment 50000
Utility set up Fees 20000
P215,000

Operating Expenses

Salaries 100000
Telecommunications 20000
Utilities 20000
Raw Material 20000
Storage 50000
Distribution 50000
Promotion 50000
Maintenance 50000
P360,000
Executive Summary

Sweet Treats is a newly established goodie shop that will be located in Gov. F. N. Dy., San
Fermin CauayanCity Isabela near Isabela State University – Cauayan City Campus. We conducted
studies and survey and we came to the conclusion that Cauuayan City is the right location for us to
launch our goodie shop.
We are a goodie shop business to make profits at the same time to give our customers value
for their money and time whenever they patronize our goodie shop the opportunity to choose from
a wide range of quality items at a highly affordable price.
Sweet Treats is established to satisfy the needs of one of the busiest street in Cauayan City,
24/7 catering the needs of students, employees, as well as passer-by and even online customers as
prefer to stay at home than to leave the comfort of their home.
Given the opportunity to utilize the space, we project to generate an income roughly
amounting to 1,000,000.00 after tax for the first year and will continue to maintain good profits all
throughout the operation of the business.
We are aware that there are several small goodie shops and chains of goodie shop all around
Cauayan City, which is why we spent time and resources to conduct studies and survey so as to enable
us locate the business in an area that will support the growth of the business and also for us to be
able offer much more than our competitors will be offering. We ensured that our facility is easy to
locate and our outlet is well secured and equipped with the various payment options available.
We know that our customers are the reason why we are in business, which is why we will go
the extra mile to get them satisfied and get what they are looking for whenever they visit our goodie
shop and also to become our loyal customers and ambassadors in and around the neighborhood.
Sweet Treats will ensure that all our customer are given first class statement whenever they
visit our shop. We will ensure that we got our customers involved in the selection of our products,
and also when making some business decisions that will directly or indirectly affect them.
Our location the business model will be operating on one stop physical shop and online shop,
varieties of payment options, wide range of goodies that will satisfies customer cravings, and our
excellent customer service culture will definitely count as a strong strength for Sweet Treats. A major
weakness that may count against us is the fact that we are a new goodie shop in Cauayan City and we
don’t have the financial capacity to engage in the kind of publicity that we intend giving the business.
The fact that we are going to be operating our shop is one of the busiest cities of Isabela province us
with unlimited opportunities to sell our items to a large number of people. We have been able to
conduct through studies and survey and we know what our potential customers/residence within the
location where our shop will be located will be looking for when they visit our shop. We are well
positioned to take on the opportunities that will come our way.
 SWEET TREATS
Gov. F. N. DY, San Fermin Cauayan City, Isabela
09478672227
www.sweettreats.com
Nicole Bianca Corrales
Whindie Lacar
NICOLE BIANCA A. CORRALES
Labinab Pequeno, Reina Mercedes Isabela
09478672227
[email protected]

SUMMARY
I am driven to company costs and boost company revenue, through innovative management
techniques, organized and with excellent written, oral and interpersonal skills, successful in building
and motivating dynamic teams.

PERSONAL INFORMATION:
Age: 19
Gender: Female
Birthdate: July 5, 1999
Birthplace: Reina Mercedes, Isabela
Civil Status: Single
Height: 5’4
Weight: 50kg
Religion: Iglesia Ni Cristo

EDUCATIONAL BACKGROUND
Bachelor of Science in Business Administration
Specialization in Financial Management
Our Lady of the Pillar College-Cauayan (2019)
Civil Service Passer (2019)

SKIILS:
 Excellent leadership and analytical skills
 Critical thinking, decision making and problem solving skills
 Excellent communication skills
WHINDIE ED T. LACAR
Lalog 2, Luna Isabela
09655533053
[email protected]

SUMMARY

I can contribute to the company’s profit as well as a good team player, ability to multitask, ability to
work under pressure and meet deadlines, determined, dedicated, self-motivated, quick learner,
better at bringing new ideas and strong organizational skills as well as to work well with people.

PERSONAL INFORMATION

Age: 20
Gender: Male
Birthdate: October 23, 1998
Birthplace: Lalog 2, Luna Isabela
Civil Status: Single
Height: 5’7
Weight: 68kg
Religion: Roman Catholic

EDUCATIONAL BACKGROUND
Bachelor of Science in Business Administration
Specialization in Financial Management
Our Lady of the Pillar College-Cauayan (2019)
Civil Service Passer (2019)

SKILLS
 Good communication skills
 Computer Literate