INTERNSHIP REPORT

A report submitted in partial fulfilment of the requirements

for the award of degree of
BACHELOR OF COMMERCE

BY
VISHRUTH S M
Regd.No:189UC48050

Under Supervision of

Prof. SUDHIR SIR

(Duration: 27-09-19 to 19-10-19)

 CERTIFICATE

This is to certify that the "Internship Report" submitted by VISHRUTH

SM (Regd.No:189UC48050) is work done by him and submitted during
2019-2020 academic year, in partial fulfilment of the requirements for the
award of the degree of BACHELOR OF COMMERCE [HONOURS],
CHRIST ACADEMY INSTITUE FOR ADVANCED STUDIES.

Prof. SUDHIR Prof. UPENDRA WAGLE

Internal Guide Department Coordinator
 STUDENT DECLARATION

Mr. VISHRUTH SM do hereby declare that the Internship project has been
undertaken by me as part of my studies in the degree in Bachelor of commerce
(Honours). I have completed this study under the guidance of Mr. SUDHIR
Professor, Department of Commerce, Christ Academy Institute for Advance
Studies, Bengaluru.

I also hereby declare that this work has not been submitted for the award of
any degree, diploma, associate ship or fellowship or any other title in the
Bangalore University or any other University.

Place: Bengaluru NAME: VISHRUTH SM

Date: 19/09/2019 Reg no: 189UC48050

 ACKNOWLEDGEMENT

First, I would like to thank all the people who worked along with me in MAHINDRA
ANANT CARS and with their patience and openness they had created an enjoyable
working environment.

It is indeed a great pleasure and immense sense of gratitude that I acknowledge the help of
these individuals.

I am highly indebted to Director Rev. Fr. Antony, for the facilities provided to accomplish
this internship.

I would like to thank my internal guide Mr. Sudhir and department co-ordinator Mr.
Upendra Wagle for his constructive guidance throughout the internship.

I would like to thank Mr. Punith Kumar for his support and advices.

I am extremely thankful to all my department staff members and friends who helped me in
successful completion of this internship.

VISHRUTH SM

2nd Semester B. Com Honours

 COMPANY PROFILE

HISTORY OF MAHINDRA AND MAHINDRA AUTOMOTIVE

Mahindra and Mahindra (M&M) was established in 1945 as Mahindra and Mohammed.
Later, after the partition of India, one of the partners – Ghulam Mohammed – returned to
Pakistan, where he became Finance minister. As a result, the company was renamed to
Mahindra and Mahindra in 1948.

M&M started its operations as a manufacturer of general- purpose utility vehicles. It

assembled CKD jeeps in1949. Over the passing years, the company expanded its business
and started manufacturing light commercial vehicles (LCVs) and agricultural tractors.

Apart from agricultural tractors and LCVs, Mahindra and Mahindra also showed its power
in manufacturing army vehicles. soon, it started its operations abroad, through its plants set
up in china, the United Kingdom and the USA.

M&M partnered with companies prominent in the international market, including Renault
SA, International Truck and Engine Corporation, USA, in order to mark its global
presence. M&M also started exploring its products to several countries across the world,
Subsequently, it set up its branches including Mahindra Europe Sri (based on Italy)
Mahindra south Africa and Mahindra (china) Tractor Co Ltd.

At the same time, M&M managed to be in the largest manufacturer of tractors in India, by
hooking leadership in the market of the country, around 25 years. The company is an old
hand in designing, developing, manufacturing as well as farm implements. It made its entry
to the passenger car segment in India, with the manufacture of Logan (mid- size sedan) in
April 2007, under the Mahindra Renault collaboration.

Soon after the considerable success of Logan, M&M started launching a wide range of
LCVs and three wheelers as well as SUVs including Scorpio and Bolero. In the present
time Bolero has gained immense popularity in India. It is one of the most opted vehicles in
its.

SOME SUV PRODUCT OF MAHINDRA AND MAHINDRA

 MAHINDRA BOLERO
 MAHINDRA SCORPIO
 MAHINDRA INGENO
 MAHINDRA RENAULT LOGAN
 MAHINDRA XYLO
 MAHINDRA THAR
 MAHINDRA VERITO
 MAHINDRA XUV
 DEALER PROFILE
MAHINDRA RISE, ANANT CARS

Anant cars is a part of Kalyani Bajaj founded in the year 2012 by Mr. Krishna Raju who is the
leading dealer for Bajaj Auto Ltd in Bangalore with full-fledged sales service and spares network
in Mekhi circle, Yelahanka, Devanahalli and Chickballapur. Kalyani Bajaj genuine spare parts for
Bangalore, Tumkur and Kolar Districts.

Mr. Krishna Raju has Vast experience in Automobiles and construction Business and has been
very successful in both the businesses due to the focus on Quality Service and customer’s
satisfaction.

Anant Cars is the Authorised Dealer for Mahindra and Mahindra for both personal and
commercial range of vehicles in Bangalore with state of art Personal Car Dealership on
Bannerghatta Road, Commercial Vehicle Dealership in K R Puram on Old Madras Road. The
company has got a exclusive state of the art service centre for XUV and Scorpio vehicles and
Body Shop in Bannerghatta Road and second service centre for personal range in Hulimavu, A
state of the art service centre facility has been provided for the commercial vehicles in Avalahalli
on old madras road.
PROMOTIONAL ACIVITIES OF ANANT CARS

The promotional activities adopted by Anant Cars are:

 Test Driving
 Free Driving
 Hoarding
 Discounts
 Advertisement in Newspaper and magazines
 Gift Schemes
 Free services
 Mileage Contents

They are pleased to offer host of services to their valued customers that are:

 Free pick up and drop by trained drivers.

 Free wheel alignment once in a year.
 Free check-up camp to the corporates at outside premises.
 Car serviced and returned the same day if received before 12 pm.
 Quick repair of minor dents on the same day if received before 12 pm.
 Genuine Mahindra spares and accessories are used.
 Evaluation offers at your doorstep of your existing car.
 Tire / batteries (all brands) available at best price.
PRODUCT PROFILE

Mahindra Scorpio Mahindra XUV 500

Mahindra Thar Mahindra Bolero

Mahindra Marazzo Mahindra Verito

 MISSION:

Anant cars mission is to earn their customer’s loyalty by delivering sales and service
experience with high quality, excellent value, integrity and enthusiasm. They will work as a
team, work ethically, and focus on meeting and striving to exceed the expectations of their
customers.

VISION:

They will think in terms of exceeding customer expectations while doing what is fair; i.e.
striving to go the extra step that transforms customers satisfaction into customer
enthusiasm.

OBJECTIVES OF THE STUDY

The Study has been undertaken to analyze the customer satisfaction towards all variant of
Anant cars in Bangalore with a special reference to the M&M motors, the other objectives
are:

 To gather information about customer satisfaction towards Anant cars in the

geographic region of Bangalore.
 To know the customer perception about features, low maintenance cost and look of
Mahindra and Mahindra motors.
 To know the customers satisfaction about the safety and comfortability of the
vehicle
 To provide suggestions, in improving the customers satisfaction and the company
sales and profitability.
 To know the customers feedback towards the after sales service offers by Anant
cars.

Learning objectives:
 In the beginning of our training we give our personal introduction and know about the
background of Anant cars.
 We get knowledge of Anant cars (M&M) products currently in the market.
 We get knowledge about the required documents for buying a car.
 What all we should be know or remember at the time of buying a car.
 We learn how to give demo to clients.
 WEEKLY OVERVIEW OF INTERNSHIP ACTIVITIES
FIRST WEEK

 Introduction about the company and the staff members working there.
 Overall view of the company and introduction about different departments named:
 Body shop
 Painting shop
 Service shop
 washing
 I was asked to register appointments in register book vehicle number, vehicle model, date
and time of entry to showroom.
 They explained me about their cycle of operations and had to look after it:
 Entry from the gate to workshop gallery.
 The mechanic asks the problem from the owner.
 Issue of service card.
 Inspection by mechanic.
 The mechanic makes a list of required accessories.
 The service engineer inspects the problem and suggest changes.
 Accessories and oils are collected from inventory.
 The service is started in guidance of service advisor.
 Test drive is done to check the vehicle condition
 The vehicle is washed in the washing shop with pressured water using paint friendly
reagents to give shine.
 All the bills are cleared, and gate pass is given.
 Execution of home visits to the customer address along with sales executive. Greeting and
congratulating the customers at the delivery area.