CHAPTER-1

INTRODUCTION ABOUT THE INTERNSHIP, ORGANISATION PROFILE

INTRODUCTION

The internship program is conducted to provide students engaged in a field experience

with an opportunity to share their ideas, to explore the links between student’s academic
preparation and their field work, and to assist participants in developing and carrying
out the major research project, which will serve to culminate their internship
experience.

Internships are individualized and tailored to the needs and interests of each student in
the program. As part of the internship experience, students are expected to take an
active role in finding an appropriate internship for themselves.

Information technology in India

Information technology in India is an industry consisting of two major components: IT

services and business process outsourcing (BPO). The sector has increased its
contribution to India's GDP from 1.2% in 1998 to 7.7% in 2017. According to
NASSCOM, the sector aggregated revenues of US$160 billion in 2017, with export
revenue standing at US$99 billion and domestic revenue at US$48 billion, growing by
over 13%. The United States accounts for two-thirds of India's IT services exports.

Employment generation

India's growing stature in the Information Age enabled it to form close ties with both
the United States and the European Union. However, the recent global financial
crises have deeply impacted Indian IT companies as well as global companies. As a
result, hiring has dropped sharply, and employees are looking at different sectors like
financial services, telecommunications, and manufacturing, which have been growing
phenomenally over the last few years.

With fundamental structural changes visible everywhere in the IT services due to Cloud
computing, proliferation of Social media, Big data, Analytics all leading to digital
services and digital economy, many of the leading companies in India's IT sector
reported lower headcounts in their financial results.

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IMPORTANCE OF INTERNSHIP

Internship offer students a hand-on opportunity to work in their desired field. They learn
their how their course of study applies to the real world and build a valuable experience
that makes them stronger candidates for job after graduation. An internship can be an
excellent way to

‘try out’ a certain career. For instance, you may think you want a fast-paced job in
advertising after college, but after an internship, you may find that it’s not for you,
that’s valuable insight that will help you choose your career.

1.2: INTRODUCTION TO THE COMPANY:

Unilog is a leading Global Content Creation and Management Company. Unilog

transforms paper or electronic catalogs into rich, classified and transactable electronic
content. Unilog provides comprehensive content solutions for suppliers, buyers and e-
marketplaces globally and delivers cost effective solutions through a combination of
advanced technologies, proven processes and outstanding personnel. Apart from a
complete range of content creation solutions unilog also offers content management
products and libraries of ready content.

Unilog is certified for ISO

9001:2008 for its content creation process. Unilog is

believed to be the first content solutions company

globally to be awarded this internationally recognized

quality accreditation Unilog Content Solutions (or simply, Unilog) is a global

technology company specializing in e-commerce and product data management in the

B2B marketplace. Their flagship product is CIMM2, a software platform designed to

facilitate commerce and communication between businesses. The company is

headquartered in Bangalore, India with North American headquarters near

Philadelphia, Pennsylvania. In 2015, Unilog was named one of the "50

Fastest Growing Tech Companies" by The Silicon Review.

2
3
 Chapter-2

ORGANISATION PROFILE

2.1: BACKGROUND AND ORIGIN OF THE ORGANISATION.

UNILOG CONTENT SOLUTION PVT LTD

Unilog was founded in 1998 by Achutha Bachalli and Vatsal Poddar in Bangalore. The
company was originally known as Srisoft and offered low-end B2B services like data
entry and cataloging. Companies often outsourced engineering work to Unilog in its
early days. In 2001, Unilog's employee base dipped from 100 to 15 as a result of the
dot-com bust. In 2004, Suchit Bachalli (the founder's son) joined the company. Also in
2004, Unilog earned its first major client in Fisher Scientific, a United States-based
biotechnology company.

4
In 2007, Unilog opened a research and development facility in Mysore where it now
employs close to 600+ engineers. Two years later, the company began looking into
potential product offerings rather than services. In 2011, the business opened its North
American headquarters in the Philadelphia suburb of Wayne, Pennsylvania. They also
launched their B2B ecommerce software, CIMM2, that year. One of the first clients to
purchase and operate the CIMM2 software was Supply Force. By 2015, the customer
base in the United States had grown to around 100.

In January 2015, it was announced that Unilog had been selected by the state of
Pennsylvania to take part in the Keystone Innovation Zone tax credit program. In
September 2015, the company received an undisclosed amount of investor backing
from Kalaari Capital. In October 2015, Affiliated Distributors (AD) announced that it
would be deploying Unilog's CIMM2 software to manage its e-commerce offerings for
its distributors.

5
2.2: NATURE OF BUSINESS

Unilog Content Solutions (or simply, Unilog) is a global technology company

specializing in e-commerce and product data management in the B2B marketplace.
Their flagship product is CIMM2, a software platform designed to facilitate commerce
and communication between businesses. The company is headquartered in Bangalore,
India with North American headquarters near Philadelphia, Pennsylvania. In 2015,
Unilog was named one of the "50 Fastest Growing Tech Companies" by The Silicon
Review.

Why Unilog is unique?

Not all eCommerce platforms are the same. Unilog was built to address the needs of
midmarket B2B companies at an attractive price point. Here are some ways Unilog
stands out above other vendors in our market.

Your All-in-One eCommerce Platform

A B2B website is more than just an online shopping cart. It requires great content,
product information management, intuitive search, integration with your ERP software,
and more. Unfortunately, few vendors provide all these components. Unilog is
different. You get a comprehensive solution from a single provider. This means less
pain and complexity, lower cost, and faster time to market. Learn more.

6
Mobile in a Day
Having a mobile responsive eCommerce site is table stakes. But what if you could
deploy a fully-functional mobile app version of your eCommerce site in only a day?
With Unilog, you can. Have your customers download your app and enjoy the
experience of a site designed specifically for the mobile experience.

It‟s All About the Content

It takes more than simple item descriptions to fuel your eCommerce site. You need
unique, robust content to make your products stand out from the crowd: images,
diagrams, manuals, attributes, and more. Unilog provides content services that attract
customers to your site and keep them there. A dynamic product catalog converts
searches to sales. Learn more.

Available in the Cloud

Free your company from the administrative burden of maintaining on-premises
hardware.
Unilog‟s platform runs in the Google Cloud, providing fast, reliable infrastructure to
support your eCommerce site. Enjoy the freedom that a Software-as-as-Service pricing

7
model provides and the benefit of never having to manually update your eCommerce
software – Unilog handles that for you!

Built for B2B

Unilog was built to handle the specific needs of distributors, manufacturers, and
wholesalers in the B2B marketplace. We understand the complexity of large-scale
catalogs with hundreds of thousands of SKUs. Go-togethers, substitutes, customer-
specific pricing, compatible parts

– it‟s all in our company‟s DNA. We get B2B because our leaders have spent decades
in the industry.

Ready to Take on Amazon

Amazon has set the bar for online commerce. They go broader than anyone else in the
market. But Unilog allows you to go deeper with robust item information, product
relationships, and customer-specific experiences. Plus, you can leverage integrations
with Amazon and other online markets as part of your eCommerce strategy.

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2.3: VISION, MISSION AND QUALITY POLICY OF THE

COMPANY 2.3.1: VISION

• To be a beacon of enterprise. To inspire Passion, Perseverance and Probity.

• To provide innovative and quality products to our customer meeting their
expectations.

• To be committed to seek growth and prosperity achieving a sustainable

competitive share of the country.

2.3.2: MISSION

• Innovation for customers.

• Value for shareholders.
• Opportunities for employees.
• We are passionate about what we do and the difference we can make for our
clients.
• We consider our employees as strategic dots that come together to create a
complete and whole picture.

• We work to the highest standards of professional excellence and exemplary

behavior.
• Our working style is how our values get translated in daily life and shape our
client experiences with us.

2.3.3: QUALITY POLICY

The focus of the Company‟s activities at all times is total customer satisfaction, and to
achieve that we will-

• Selling products on your e-Commerce site is one thing; creating and managing
all that product data is quite another. PDM involves all aspects of the product
lifecycle, from sourcing and standardizing the data, to optimizing and delivering
it to your different sales channels. Unilog offers both a la carte and end-to-end

9
 data management solutions tailored to your needs. Value-added PDM services
we provide include.

• Ensure our employees are trained and competent for the works they perform.

DATA QUALITY ANALYSIS

We have the tools to provide an assessment of your data to determine where it stands
in quality, consistency and SEO. Our analysis provides you with a baseline, and
ongoing metrics highlight opportunities for improvement. Are you providing the
information customers want about your products? Is your data accurate and up to date?
We can help you answer those questions.

2.3.4: PRODUCTS AND SERVICE PROFILE

 PRODUCTS

Unilog's flagship product is the CIMM2 software system. It is an e-commerce platform

specifically designed for businesses who sell to other businesses. It includes numerous
features including product information management, product content management, an
ecommerce shopping cart, cataloging, and others. The software also contains data
analytics capabilities. Many of Unilog's clients who use the CIMM2 software system
are wholesale distributors. Unilog also sells XRF2, which is a "big data" analytics
software program. The software analyzes details like product specs, pricing, and other
performance metrics.

 SERVICE

Product Content Services

It takes more than just product data to fuel your e-commerce site. It requires unique,
robust content to make your products stand out from the crowd. Unilog‟s product
content services can help attract customers to your site and keep them there by creating
a dynamic product catalog that not only engages the customer, but also helps convert
their search to a sale.

The content we provide you is yours, and only yours. Because you own it, you can use
your content wherever and however you see fit. This gives you the ability to provide

10
consistent product information across all facets of your business – from invoicing and
inventory management to brochures and sell sheets. That‟s the Unilog advantage.

Whether it‟s optimizing your current product catalog, sourcing and onboarding new
products, or assisting with your product data management needs, our content services
will help give your company a competitive edge.

Look at how our content services can take weak product data and
turn it into amazing enriched product content:

 Product Description Development

We take basic manufacturer data and transform it into rich, marketing-driven content
that attracts customers and creates sales. Our enhanced product descriptions increase
search rankings and give customers a wealth of product information.

 Product Attribute Enrichment

In addition to core attributes like color and length, we provide specific and
relevant attributes such as application usage and compatibility with other
products. At Unilog, we extract attributes that are specific to your catalog of
products and important to your customers.

 Digital Asset Collection

Digital assets go above and beyond product images. We collect brochures,
product videos, data sheets and more to help your customers fully understand
a product‟s features and benefits.

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 2.5:OWNERSHIP PATTERN

Unilog works with established partners around the world to provide comprehensive data
management and business intelligence solutions.
1.BravaSolution

2.Oracle

3.Affiliated Distribution

4.Riversand

5.Heiler

6.Stibo System

7.Apruve
8.SupplyForce

9.Idea

10.EnterWorks

11.MRG

12.SDI

13.National Association of Distribution

Electrical
2.6:Recognition and awards

 In 2015, Unilog was named one of the "50 Fastest Growing Tech Companies"
in the United.

 States by The Silicon Review. Also in 2015, the Philadelphia Business Journal
listed Unilog's.

 North American President, Suchit Bachalli, among their 2015 "40 under 40" list.

2.7: Future Growth

E-commerce growth constantly brings new B2B e-commerce trends, which generally
change from year to year based on new technology and innovation.

Currently Unilog is working with a new project called Stibo project. Which will be
completed by the year 2020.

These are some of the future growth:

1. Dynamic Pricing:

In 2016, Gartner predicted that by 2019, Unilog B2B e-commerce platform websites
will be using Configure Price Quote (CPQ) tools.

These tools use special algorithms to adjust product prices based on several factors,
such as sales volumes and order history. As a result, this help business configure prices
to the unique needs of customers. This helps them provide a personalized experience.
Besides, the prices will be transparent, without any hidden extra fees.

2. Synchronized Order Management:

Modern cloud-based B2B e-commerce solutions provide integration with order

management systems, which makes them able to sync order processing across all
channels and ensure great customer experiences.

Other features of unilog company include Just-in-Time (JIT) availability with

customizable purchasing workflows, automatic replenishment, multi-warehouse
shipping, and returns management.
 3. Artificial Intelligence:

Nowadays, more and more online stores integrate the so-called conversational
commerce. They integrate AI chatbots and text-to-speech recognition technologies to
help customers make purchasing decisions.

Unilog e-commerce strategists use AI as a part of B2B sales strategy because of its
ability to predict sales, optimize prices, and calculate discounts based on similar
customer profiles.

4. Social Selling:

Instead of just being “salesy,” Unilog B2B salespeople will be active on social media,
where they can provide insights on their business, connect directly with leads in the
process, focus on problem solving, ask questions, and form personal relationships.

5. Focus on Global:

In addition to their existing customer base, businesses are reaching out to international
prospects. This involves offering their products in local currencies at prices that are
suitable for the local market, using the preferred local payment methods, and ensuring
that the entire customer experience complies with local regulations.

6. Quick Implementation and Customization:

It now takes only a two to three days to implement a unilog B2B e-commerce platform.
This timeframe includes integration of other systems such as whatever ERP you use,
followed by quick cycles of adding new functionality every 4 to 8 weeks.

7. Mobile Commerce:

According to recent Google statistics, half of modern B2B search queries originate
from smartphones. The same statistics report that 80% of B2B buyers are using mobile
technologies at work.

In other words, mobile search is growing. Soon the unilog company is developing
mobilefirst websites as well as apps to support their offerings.
As for e-commerce technology trends, many B2B businesses would prefer to have a
robust B2B e-commerce platform that will ensure the best customer experience, and
Unilog can help with that.
 CHAPTER-3

MCKINSEY’S 7S FRAMEWORK

In order to be successful it is useful for every organization to have a good

understanding of the internal organization and to find out how work can be done more
effectively and efficiently. The 7S framework or McKinsey 7S Framework provides
the understanding.

The McKinsey 7S framework was designed by former employees like tom peters,
Richard Pascale and Robert waterman jr, formers consultants of McKinsey, the
American consulting firm and is applied in organization all over the world.

The 7S in this diagnostic model refer to the seven elements or factors that start with
the letter „S‟. According to the former employees the condition is that the internal
relationships between these elements are well organized and that the elements steer the
organization in the same direction.

The Base of the 7S Framework

The 7S framework the so called hard and soft elements are incorporated, in which hard
elements aims at matters of an organization and can influence directly. The soft
elements are present in an organization in a more abstract way and can be found in the
organizational culture. The hard elements & soft elements in 7S framework are

Hard Elements Soft Elements

Strategy Shared Values

Structure Skills
Systems Style

Staff
The 7S are:

 Structure: The way the organization is structured and who reports to whom.
 Style: The Style of Leadership adopted.
 Strategy: The plan devised to maintain and build competitive advantage over
the competition.

 Skills: The actual skills and competencies of the employees working for the
company.

 Staff: The employees and their general capabilities.

 Systems: The Daily activities and procedures that the staff members engage in
to get the job done.
  Shared Values: The „super-ordinate goals‟, the core values of the company
that are evidenced in the corporate culture and general work ethic.

My observations on these 7 factors in the Unilog Content Solutions Pvt

ltd.

Complex at Bangalore as follows:

1. ORGANIZATION STRUCTURE:

A structure is the hierarchy of authority and accountability in an organization. These

relationships are frequently diagrammed in organization charts most organizations use
some mix structure pyramidal matrix or networked one to accomplish their goal. A
structure is the formalizing the relationship, roles and responsibility in order to
organize and perform work.

In simple terms structure is the pattern in which various partners and competitors are
interrelated or interconnected. So, organization structure is the pattern or relationships
among various activities and positions. Because persons hold these positions, the
structure in the relationship among the people in the organization.

The structure of Organization represents the hierarchy of the organization. It

represents the reporting system of the organization. Thus the organization
structure is a pattern of relations among various components or parts of the
organization.

Structure of the Company

The Organization structure of UNILOG is pyramid call and Bureaucratic. It has highly
routine task, much formalized rules and regulations, tasks are grouped into financial
departments, centralized authority and decision making that follow the chain of
command and an elaborate administration structure with the sharp distinction between
line and staff activities.
 ORGANISATIONAL CHART

Bangalore Organization Chart

Director BNG
Ops

VP SBU-4 GM Finance
-
& INFRA

GM HR & Managers Manager Manager

Admin STIBO Accounts Accounts

team BNG
( ) (mys)

STIBO Accounts Accounts

Analysts Staff Staff
2. STYLE:

Style is a leadership approach, also the way in which the organization employees
present themselves to the outside world, to suppliers and customers. In simple words,
Style is a pattern of behavior, which the leader adopts in influencing the behavior in
the organization.

The leadership style followed in UNILOG is „TRANSFORMATION LEADERSHIP

STYLE‟. Leaders establish unity of propose and direction of organization. The
characteristics of this type of Style are:

• Leader gives attention each individual needs, acts as a mentor or coach to the
follower and listens to the followers concern and needs.
• Leader enhances the motivation, morale and performance of followers through
a variety of mechanisms.
• Leader understands the strengths and weakness of employees and aligns
followers with task that optimize the performance.
• Leader creates valuable and positive change in the followers with the end goal
of developing followers into leaders.

3. SKILL:

The term skill includes those characteristics which are developed over a period of time,
and the result of the interaction of number of factors, performing certain task
successfully over a period of time, the kind of people in the organization, the top
management style, the organization structure etc.

For Officers:

The training needs suggested by the concerned reviewing officers and higher
authorities shall be considered as the base for providing the training to the officers in
the organizations. The assessed training needs are provided during the next year.
For employees:

The department heads shall assess the training requirement of employees with a view
to update their skill in their recent areas of operation and also for the purpose of the
change of personal from a particular work centre to another from one trade to another
as well as for the awareness of quality system, productivity and safety. Approval for
the same is to be obtained from the concerned authorities. Similarly, methods of work
planning department. Departmental heads shall also assess the training needs of
employees when new projects/ facilities/ process are introduced.

Managerial skills:

 Supervisory Development.
 Self-Development.
 Stress Management.
 Attitude and Mind set.
 Communication and Presentation Skill.
 Competency Development.
 Total Quality Management.
 Statistical Quality Control.
 Planning Skill.
 Skill Up Gradation.
 Problem Solving.

4. STRATEGY:
One of the most important strategies adopted by UNILOG is the “Elimination of
Waste” waste can be eliminated in many ways, which includes Effective designing,
Proper planning, Production planning.

A major part of the waste can be eliminated during production. Proper planning during
production processes cannot eliminate waste completely but can minimize it to a large
extent. For example: When a major component of the small product, which can
minimize the waste to a large extent it cannot be eliminated completely.
5. SYSTEMS:
The different systems incorporated in UNILOG Ltd is as follows
Computerized System,
Operations
system, HR
system.
Major role regarding technology aspects computer system will help the organization
as well as technology purpose. Unilog's flagship product is the CIMM2 software
system. It is an ecommerce platform

Specifically designed for businesses who sell to other businesses.

Unilog offers content creation services both from hardcopy catalogs as well as
electronic formats like PDF, XLS, CSV, text etc. Unilog can give any output format
required by the customer, like XLS, XML, text files or any exchange specific formats
like OEX XML, CUP, CIF, cXML etc. Unilog specializes in providing fully rich
content.
 WORK FLOW MODEL

Software Division US and India Organization Chart

CEO & Chairman

India

US team
President– North America
CTO & VP (US)
SVP Sales

VP Sales Manager Manager

Post Solution
(Services
) BA Design & Software of IT &
Production & Architect Development
Implementati Marketing Hosting
Technical
on Head Head
Support Head
Business
Analyst Tech Support
Manager (US)

Post E
CIMM
Production Implementatio Design commerce XRF QA
Engineerin
Engineering Manager Manger
Support n Manager Manager g Manager
Manager
Manager

6. STAFF:

Staffing is a process of acquiring human resources for the organization assuring that
they have potential to contribute to the organization goal. The total manpower of
UNILOG as a whole is 11500 of which 2000 belongs to the Bangalore complex.
Manpower planning is done once in 5 years, it is updated every month and the exact
personal status is known.
 CATEGORY DESIGNATION

A HELPER, MESSENGER, WAITER ETC

B HIGHLY SKILLED ENGINEERS ETC

MASTER SKILLED TECHNICIAN,

SENIOR
C ADMINISTRATER, ASSISTANT

ACCOUNTANT
S1 DEPUTY SUPERVISOR

S2 JOINT SUPERVISOR

S3 SUPERVISOR

S4 SENIOR SUPERVISOR

S5 SENIOR SUPERVISOR HIGHER

GRADE
GRADE 1 ASSISTANT ENGINEER, ASSISTANT

OFFICER

GRADE 2 ENGINEER

GRADE 3 ASSISTANT MANAGER

GRADE 4 MANAGER

GRADE 5 SENIOR MANAGER

GRADE6 ASSISTANT GENERAL MANAGER

GRADE 7 DEPUTY GENERAL MANAGER

GRADE 8 GENERAL MANAGER

GRADE 9 CHIEF GENERAL MANAGER

GRADE 10 EXECUTIVE DIRECTOR

Grade 1-5 is considered to be a lower management

Grade 5-10 is considered to be middle management

7. SHARED VALUES:

Originally called “Super ordinate goals” the guiding concept and principals of the
organization, values and aspirations often unwritten to go beyond the conventional
statement of corporate objective the fundamental ideas around which a business is
built.

“Offer product and service to the satisfaction of the costumers”

This is achieved through: technological innovations, zero defect, supplies, superior

delivery performance and maximum facilities.

The main motto of UNILOG is: “Strive to up- grade and operational efficiency
continuously” The values shared by the employees of UNILOG are:

• Respect for individuals Costumer orientation

• Financial acumen
• Passion for excellence Live quality Integrity
Porter’s Five Force Model:

It is a model and analyses five competitive forces that shape every industry, and helps
determine an industry’s weaknesses and strengths,

The model is named after Michael E Porter.

Threat of
New Entry

Supplier Competitive
Buyer Power
power Rivalry

Threat of
Subsititutes

Threat of New Entry:

There are many new competaters are entering into the market. Many foreign brands
are opening their market in local area. It can be threat of new entrants for Unilog
Content Solutions. The threat of new entrants is very weak. The following are the
factors threat of new entrants which affects Unilog Content Solutions,
  Large amount of capital require
 High retaliation possible from existing companies, if new entrants would bring
innovative products and ideas to the industry
 Few legal barriers protect existing companies from new entrants
 All IT companies have established brand image and reputation
 Products are mainly differentiated by design and engineering quality
 A firm has to produce at least 5 million (by some estimations) vehicles to be cost
competitive, therefore it is very hard to achieve economies of scale
 Governments often protect their home markets by introducing high import taxes

Threat of Substitutes:

The substitutes of UNILOG are WIX, 3dcart, woocommers so on,. The threat
of substitutes of unilog solutation is low.

 Substitutes can rarely offer the same convenience

 Alternative types of copetators almost always cost less and sometimes are more
used by customers.

Competitive Rivalry:

The Competitive Rivalry of UNILOG content solution is very strong. The

following are the factors of competitive rivalry which affects unilog salutation,

 Moderate number of competitors

 If a firm would decide to leave an industry it would incur huge losses, so most of
the time it either bankrupts or stays in automotive industry for the lifetime
 Industry is very large but matured
 Size of competing firm’s vary but they usually compete for different consumer
segments
 Customers are loyal to their brands
 There is moderate threat of being acquired by a competitor.
 The following are the competitors for UNILOG content soluation,
 Wix
 3dcart
 SellerPrime
 WooCommerce

Supplier Power:

The supplier for UNILOG content soluation, who are developer of software and
there are mediatator for some byussines. Here UNILOg soluation has no bargaining
power. The supplier power of UNILOG content soluation is weak.

The following are the factors which affects unilog

 Large number of suppliers

 Some suppliers are large but the most of them are pretty small
 Companies use another type of methods softwares.

Buyer Power:

The buyer power of UNILOG content salutation is Strong. The following are the
factors of buyer power which affects UNILOG soluation,

 There are many buyers

 Most of the buyers are individuals that buy one software, but corporates or
governments usually buy big n complex software and can bargain for lower prices
 It doesn’t cost much for buyers to switch to another ecommerce company or to
start using other type of method
  Buyers are price sensitive and their decision is often based on how much does a
it is useful.
 The buyer bargaining power is low.

Chapter- 4

SWOT ANALYSIS

WEAKN
+ +

STRENGTHS WEAKNESS

SWOT

OPPORTUNITIES THREATS
SWOT analysis is a framework used to evaluate a company's competitive position by
identifying its strengths, weaknesses, opportunities and threats. Specifically, SWOT
analysis is a foundational assessment model that measures what an organization can
and cannot do, and its potential opportunities and threats.

STRENGTHS: -

 Brand loyalty is higher than B2C.

 Long term relationship.
 Higher volume of transaction.
 Detailed assessment of products.
 Purchased by a buyer committee.
 B2C products can be B2B products.
 B2B market targets customers who are very much larger in their consumption
of products than the consumer markers.

 B2B buyers are more rational than their costumer

WEAKNESS: -

 Possess higher perceived risks.

 Longer decision making process in buying the product.
 Too many people involved in purchasing.
 B2B products and their applications are more complex
than consumer products.

 Purchasing the wrong product or service the wrong quality or agreeing to

unfavourable payment terms may put an entire business at risk.  Less space
for innovation in B2B market.

OPPORTUNITY: -

 Higher investment higher involvement.

 Globalization.
 Maintain high quality standards.
  Maintain international standards in case of international trade.
 Focus on product.
 Branding.
 Few B2B products can be used by the consumers.
 Easy to follow the market

THREATS: -

 In international trade, delivery risks.

 These risks may affect the business relationship between buyer and seller.
 Entry of new competitors.
 Exchange rate and political risks.
 CHAPTER-5

Analysis of financial statement

UNILOG growth in the terms of turnover and profitability besides investment in the
block assets and working capital has been tremendous over a period of time unless
proper accounting of the various transactions of the company taking place
systematically the real control on the various areas of the company will be managed.

Finance is the lifeblood of business. It is the basic requirements of a business. The

working capital requirement was from the internal resources and cash credit facilities
from the banks.

RATIO ANALYSIS

The ratio analysis is one of the powerful tools of financial analysis. It is the process of
estimating and interpreting various ratios. It is with the help of ratios that the financial
statements can be analyzed more clearly and decisions made for such analysis. A ratio
is an indicated quotient of 2 mathematical expressions that gives relationship between
2 or more things.

Ratio techniques or ratio accounting is an important quantitative technique used for the
analysis and interpretation of financial statements. With the help of ratios, the financial
statement can be analyzed more clearly and decision made from such analysis are very
effective and also analyze the position and performance of the firm.

The focus of ratio analyze is on key figures contained in the financial statements and
the significant relationship that exists between the short term creditors, bankers and the
other suppliers of short term loans are primarily interested in judging the firm ability
to pay its currently maturing obligations this ability is reflected in the liquidity ratio of
the firm. By this we can analyze the company and this gives full picture of the company
and its functioning. This helps to look at the organization in different angels and study
the functions of different departments which help the organization to function
smoothly and achieve its targets.
OBJECTIVES:

 Analyze the financial performance with the help of different types of ratios
which are derived using the financial statement of company.

 To study the efficiency of the company in managing the asset employed by the
company.

 To study the efficiency of the company in managing the asset employed by the
company.

 To seek and analyze the reasons/factors responsible for the financial

performance of the company.

 It gives an overall view of the organization and functioning of finance

department with respect to the industry.

 By this we can compare the performance and growth of the company with the
industry.

 We can determine the company‟s financial position among the competitors. 

Wealth maximization.

 To evaluate the profitability of the firm.

 To evaluate and measure the financial strength of the firm.
 5.1:BALANCE SHEET

UNILOG Ltd Balance sheet:

As at 31st As at 31st As at 31st As at 31st

Particulars Note March, 2016 March, 2017 March, 2018 March, 2019

A EQUITY AND
LIABILITIES

Shareholders’
funds

Share capital

Reserves and
surplus

38,586,252 38,586,252 38,586,252 38,586,252

56,575,082 94,538,397 142,312,972 208,245,601

 95,161,334 133,124,649 180,899,224 246,831,853

Non-current
2
liabilities

Long-term
borrowings 19,152,810 21,516,749 2,211,579 2,558,789

Deferred tax 5,916,745

4,473,971 5,378,859 6,263,559
liability

23,626,781 26,895,608 8,822,348

8,128,324

3 Current
liabilities
9,387,055
Short-term 4,403,061 14,371,049 9,387,056

17,101,518
Borrowings 23,082,541 11,120,495 17,101,520

Trade payables 14,597,390 4,775,841 14,597,392

24,418,939
Other current
liabilities

Short-term 20,744,371
25,712,855 15,775,887
provisions 20,744,373
 77,617,396 61,830,334 46,043,272 61,830,341

TOTAL 196,405,511 221,850,591 235,070,820 317,484,543

B ASSETS

1 Non-current
assets

Fixed assets
37,681,254 31,714,133 34,697,698 34,713,296
Tangible
Assets 12,674,726 10,922,433 11,898,584 11,844,367

Intangible
assets

50,355,980 42,636,566 46,596,282 46,557,663

5,000,000 5,000,000 6,500,000 6,500,000

Non-current
investments
 Long-term loans 42,356,861 44,474,704 43,415,783 43,415,783
and advances

97,712,841 92,111,270 96,512,064 96,473,445

2 Current assets

Trade 75,561,657 92,241,867 108,244,516 190,696,848

receivables
Cash and cash 9,213,009 10,072,903 9,642,956 9,642,960
equivalents
Short-term
loans and

advances 11,068,935 11,878,968 11,473,952 11,473,956

Other current
assets 2,849,069 15,545,582 9,197,333 9,197,333

98,692,670 129,739,320 221,011,098

138,558,756

TOTAL 196,405,511 221,850,591 317,484,543

235,070,820
 5.2:Profit And Loss Account
UNILOG Ltd. profit and loss account

Particulars For the For the year For the year For the year
year
ended 31st ended 31st ended 31st ended 31st

March,
March, 2017 March, 2018 March, 2019
2016

Revenue from
Operations 215,382,46
329,963,641
5 243,156,699 279,630,204
1,384,752 1,811,243 2,315,243
Other Income
2,854,343

Total
Revenue 216,767,21 244,967,942 281,945,447 332,817,984
7
Expenses
Employee

benefit 151,897,44 218,198,789

4 175,118,508 195,119,598
expenses
Other
9,617,553
Expenses 4,879,212 6,475,933 8,875,933

Total
Expenses 156,776,65 181,594,441 203,995,531 227,816,342
6
EBITD 59,990,561 63,373,501 77,949,916 105,001,642
Finance Costs 1,817,072 2,982,925 3,482,925 4,482,925
Depreciation 4,5s93,244 4,058,704 4,058,704 4,058,704
Profit/Loss before 53,580,245 56,331,872 70,408,287 96,460,013
tax

Tax expenses:
Tax relating to
current year 16,234,814 17,068,557 21,333,711 29,227,384

Profit/loss for 37,345,431 39,263,315 49,074,576 67,232,629

the year
Transfer to
7,469,086 7,852,663 9,814,915 13,446,526

General
Reserve

Dividend 1,300,000 1,300,000 1,300,000 1,300,000

Paid

Balance To 28,576,345 30,110,652 37,959,661 52,486,103

Reserve
 COMPARATIVE BALANCE SHEET

UNILOG Ltd. Comparative balance sheet: in Rs crores

Absolut
Particulars Note Previous Current e Percentage
No. Year Year Increase/ Increase/
(2016) (2017) Decrease Decrease

A B C = A -B D= C /A x

100
I. Equity and Liabilities:-
1.Shareholder‟s Funds :
(a) Share Capital 41.77 41.77 0 0
(b) Reserve & Surplus 2034.98 2067.58 32.6 1.60

2.Non-Current Liabilities:

(a) Long Term Borrowings 413.93 362.65 (51.28) (12.39)

(b) Long Term Provisions 316.97 363.99 47.02 14.83

(c) Other Long Term Liabilities 164.36 160.64 (3.72) (2.26)

3.Current Liabilities:
(a) Short Term Borrowings 178.24 145.42 (32.82) (18.41)
(b) Trade Payables 543.29 408.21 (135.08) (24.86)
(c) Short Term Provisions 125.97 155.17 29.2 23.10

(d) Other Current Liabilities 771.42 617.50 (153.92) (19.95)

Total Liabilities 4590.93 4322.96 (267.97) (5.83)

II. Assets:-

1.Non-Current Assets:

(a) Fixed Assets:

i] Tangible Assets 454.56 523.06 68.5 15.07

ii] Intangible Assets 14.15 17.15 3 21.20

iii] Capital work in progress 149.95 58.53 (91.12) (60.76)
iv] Tangible under 41.75 45.04 3.29 7.88

development
(b) Non-Current Investments 2.58 2.57 (0.01) (0.38)
i] Non-Current Investments
ii]deferred tax asset 101.38 103.51 2.13 2.10
iii] Long Term Loans & Advances 233.91 228.16 (5.75) (2.45)

iv] Other Non-Current Assets 4.07 4.34 0.3 7.37

2. Current Assets:
(a) Current Investments 0.80 0.62 (0.18) (2.25)
(b) Inventories 1921.20 1696.31 (224.89) (11.70)
(c) Trade Receivables 991.70 1208.05 216.35 21.82
(d) Cash & Cash Equivalents 144.73 65.56 (79.17) (54.70)
(e) Short Term Loans & Advances 166.32 206.81 40.49 24.34
(f) Other Current Assets 363.84 162.89 (200.95) (55.23)

Total Assets 4590.93 4322.96 267.97 5.83

 COMMON SIZE BALANCE SHEET

UNILOG Ltd. Common Size balance sheet: in Rs crores

Particulars Note

N0. absolute % absolute %

amount amount
I. Equity and Liabilities:-

1. Shareholder`s Funds:

a) Share Capital
41.77 0.90% 41.77 0.96%

b) Reserve and Surplus

2034.98 44.33% 2067.58 47.83

2. Non-Current Liabilities

a) Long Term Borrowings

413.93 9.02% 362.65 8.38%

b) Long Term Provisions

316.97 6.90% 363.99 8.42%

c) Other Long Term Liabilities

164.36 3.50% 160.64 3.72%

3. Current Liabilities:

a) Short Term Borrowings

178.24 3.80% 145.42 3.36%

b) Trade Payables
543.29 11.83% 408.21 9.44%
c) Short Term Provisions
771.42 16.80% 617.5 14.28%
 a) Current Investments
0.8 0.01% 0.62 0.01%

b) Inventories
1921.2 41.84% 1696.31 39.23%

c) Trade Receivables
991.7 21.60% 1208.05 27.94%

d) Cash and Cash Equivalents

144.73 3.15% 65.56 15.16%

e) Short Term Loans and Advances

166.32 3.62% 206.81 4.78%

f) Other Current Assets 363.84 7.92% 162.89 3.76%

Total 4590.93 100% 4322.96 100%

LIQUIDITY RATIO:

The liquidity ratios measure the ability of a firm to meet its short term obligations and
reflect short term financial strength of the firm. The aim of liquidity analysis is for a
company to have adequate funds on hand to pay bills when they are due to meet
unexpected need of cash.

Liquidity analysis mainly focuses on balance sheet relationships that indicate the
ability of a business to liquidate current and non-current liabilities. The following are
the important liquidate ratios:

 Current Ratio.
 Quick ration or acid test ratio
1.CURRENT RATIO:

This ratio expresses the relationship of current asset to current liabilities. It includes
company‟s liquidity or short term solvency. The current ratio is calculated by
dividing the total current assets by current liabilities.

Current ratio = current assets/ current liabilities

Year Current Asset Current Liabilities Ratio

2014-15 98,692,670 77,617,396 1.27

2.09
2015-16 129,739,320 61,830,334

2016-17 138,558,756 46,043,272 3.00

2017-18 221,011,09 8 61,830,341 3.57

CURRENT RATIO
4

0
2014-15 2015-16 2016-17 2017-18

RATIO

Interpretation: -The standard current ratio is 2:1. During the year 2014-15 the ratio
is
1.27, in the year 2015-16 the ratio is increased to 2.09, in the year 2016-17 the ratio is
increased to 3.00, in the year 2017-18 to 3.57.Thus we can observe the increase in the
liquidity position from 3 to 3.57 from 2016-17 to 2017-18. As the company has good
and higher ratio the short term liquidity position of the firm is relatively good.

2. QUICK RATIO OR ACID TEST RATIO:

Quick ratio establishes the relationship between quick or liquid assets and liabilities.
Quick ratio makes a small change in the current ratios and takes away the inventory
portion from the current assets and divides it by current liabilities. An asset is liquid
if it can be converting into cash immediately or reasonably soon without a loss of
value.

Quick ratio= quick asset / quick liabilities

Year Quick Asset Quick liabilities Ratio

2014-15 9,869,260 75,561,657 0.2980

2015-16 129,739,320 92,241,867 0.6064

2016-17 138,558,756 108,244,516 0.6583

2017-18 221,011,098 1,906,696,848 0.4902

QUICK RATIO
0.7

0.6

0.5

0.4

0.3

0.2

0.1

0
2014-15 2015-16 2016-17 2017-18

RATIO
 Interpretation: The standard ratio is 1:1 for quick ratio. During the year 2014-15
the ratio is 0.29, in the year 2015-16 the ratio is increased to 0.60, in the year 2016-17
the ratio is increased to 0.65 and we can see decrease in 2017-18 to 0.49. Therefore the
liquidity position of the company is not good and safe because they cannot convert the
assets into cash.
Profitability Ratios:

The management of the firm is naturally eager to measure its operating efficiency.
Similarly the owner invests their funds with the expectations of a firm and its ability
to ensure adequate returns towards shareholders dependency ultimately on the profit
ratio.

• Net profit ratio

• Operating profit ratio
• Return on asset ratio

• Return on equity

1. Net profit ratio:

Net profit ratio= Net profit/ net sales

Year Net Profit Net sales Ratio

2014-15 149.76 2652.24 0.0564

2015-16 57.25 2726.49 0.0209

2016-17 46.68 2911.51 0.016

2017-18 52.65 2983.72 0.017

 NET PROFIT RATIO
0.06
0.05
0.04
0.03
0.02
0.01
0
2014-15 2015-16 2016-17 2017-18
RATIO

Interpretation:

During the year 2014-15 the ratio is 0.0564, in the year 2015-16 the ratio is increased
to 0.0209, it has further decreased to 0.016 in the year 2016-17 and we can see again
an increase of 0.001 in the year 2017-18. Therefore the net profit is not much higher.

2. Operating profit ratio:

Operating profit ratio= (operating profit/net sales) *100

Year Operating Profit Net Sales Ratio

2014-15 103.45 2652.24 3.90

2015-16 123.15 2726.49 4.51

2016-17 113.16 2911.51 3.89

2017-18 128.29 2983.72 4.30

 OPERATING PROFIT RATIO
4.6
4.5
4.4
4.3
4.2
4.1
4
3.9
3.8
3.7
3.6
3.5
2014-15 2015-16 2016-17 2017-18

RATIO

Interpretation:

During the year 2014-15 the ratio is 3.90, in the year 2015-16 the ratio is increased to
4.51, it has decreased to 3.89 in the year 2016-17 and increased to 4.30 in the year 2017-
18. The operating efficiency of the business is been increased during the year 2017-18
to 4.30.

Therefore the operating profit is not higher.

3. Return on asset ratio (ROA):

Return on asset ratio= net profit after tax/ total assets

Year Net profit after tax Total assets ROA

2014-15 37,345,431 196,405,511 0.1901

2015-16 39,263,315 221,850,591 0.1769

2016-17 49,074,576 235,070,820 0.2087

2017-18 67,232,629 317,484,843 0.2117

 ROA
0.22

0.21

0.2

0.19

0.18

0.17

0.16

0.15
2014-15 2015-16 2016-17 2017-18

ROA

Interpretation:

During the year 2014-15 the ratio is 0.19, in the year 2015-16 the ratio is decreased to
1.17 it and increased to 0.20 in the year 2016-17 and we can see an increase of 0.21 in
the year 2017-18.It shows the profitability of the total funds per investment of the firm.

4. Return on equity:

Return on equity= net income/ shareholder‟s equity

Year Net Income Shareholder‟s equity Ratio

2014-15 37,345,431 38,586,252 0.967

2015-16 39,263,315 38,586,252 1.0175

2016-17 49,074,576 38,586,252 1.271

2017-18 67,232,629 385,86,252 1.7423

 Return on Equity Ratio
2
1.8
1.6
1.4
1.2
1
0.8
0.6
0.4
0.2
0
2014-15 2015-16 2016-17 2017-18

RATIO

Interpretation:

During the year 2014-15 the ratio is 0.96, in the year 2015-16 the ratio is increased to
1.01, it has increased to 1.27 in the year 2016-17 and increased to 1.74 in the year
2017-18. This shows whether the firm has earned satisfactory return for its equity
holders or not. Therefore the company has been satisfactory.
 CHAPTER-6

LEARNING EXPERIENCE

I am very happy to express my learning experience at UNILOG. Before going to share

my learning feeling regarding the project work, I would like to heartily thank UNILOG
and Visvesvaraya Technological university who have given me good opportunity to
learn a knowledge in practical environment and along with that, i would also like to
say thank you to my external guide Mr. Shivanna.K and my internal guide Dr. K
Purushothaman who has guided me in this internship project. I had undergone for
four weeks at unilog from29/06/2018 to 28/07/2018 and in this period. I had to learn
and get introduced to the working of the company from this I came to know about
various working aspects of unilog content solution & it was introduced for product
data management, B2B e-commerce software, for customers and business enterprise
and i was thought about customer service desk how to solve customer problems and
interaction with the customer was thought to me in internship.

The project work carried at UNILOG gave me an ample opportunity to learn new
things. It gave me knowledge about B2B business and how it is been processed and
also gave me an opportunity to understand organization culture & various
organizational processes. It helped me to know about the flow of information between
various levels and the nature of formal and informal relations involved.

This study helped me to gain proper information about the financial soundness of the
company. It was a nice opportunity to implement other class room concepts to real life
business situation.
 BIBLOGRAPHY

1. Demery, Paul (12 January 2015). "Unilog plants new U.S. roots to grow its
B2B ecommerce technology". Internet Retailer. Retrieved 13 October 2015.

2. "Unilog". www.crunchbase.com. CrunchBase. Retrieved 13 October 2015.

3. "Leveling The Digital Playing Field For Small Suppliers". PYMNTS. 28 April
2015. Retrieved 13 October 2015.

4. Khan, Sobia (11 March 2014). "Unilog Content Solutions forays into luxury
retail business". The Economic Times. Retrieved 13 October 2015.

5. Vider, Elise (25 June 2015). "In Wayne, Unilog grows with e-commerce".
Keystone Edge. Retrieved 13 October 2015.

6. "50 Fastest Growing Tech Companies". The Silicon Review. 17 June 2015.
Retrieved 13 October 2015.

7. Abrar, Peerzada (27 December 2012). "How Unilog managed to change

fortunes in midst of slowdown". The Economic Times. Retrieved 13 October
2015.

8. Chamikutty, Preethi (29 March 2014). "Age is no bar to startup, ask 70-year-
old AchuthaBachalli of Unilog". YourStory.

9. "Unilog sees opportunities in Mysore". Business Line. 11 March 2014.

Retrieved 13 October 2015.

10. Demery, Paul (2 March 2015). "Corporate buyers drive up online sales at
SupplyForce.com". Internet Retailer. Retrieved 13 October 2015.

11. Gough, Paul J. (14 January 2015). "See which local startups are getting
Keystone Innovation Zone tax credits". Pittsburgh Business Times. Retrieved
13 October 2015.
12. Sharma, Disha (16 September 2015). "Kalaari backs e-commerce analytics
firm Unilog". VCCircle. Retrieved 13 October 2015.

13. Chandra, Nandini (17 September 2015). "Kalaari Capital Invests In B2B
Ecommerce Startup Unilog". Inc. 42 Magazine. Retrieved 13 October 2015.
14. ^ Jump up to: abDemery, Paul (7 October 2015). "A distributors' collective
fires up a new digital strategy". Internet Retailer. Retrieved 13 October 2015.

15. "AD Announces eCommerce Initiative to Help Independent Wholesale

Distributors Compete in a Digital World". MarketWatch. 7 October 2015.
Retrieved 13 October 2015.

16. K, Ershad(7 August 2012). "Unilog Announces SaaS Product XRF2".

Computer World. Retrieved 13 October 2015.

17. "PBJ announces 2015 40 Under 40 winners". Philadelphia Business Journal.

31 March 2015. Retrieved 13 October 2015.
 CMR INSTITUTE OF TECHNOLOGY

DEPARTMENT OF MANAGEMENT STUDIES

WEEKLY PROGRESS REPORT

Subject : ORGANISATION STUDY (18MBAOS307)

Batch :2018-2020

Week No :1

Name of the Company : Unilog Content Solutions

Name of the Student : NITHIN M

USN Number : 1CR18MBA32

SL DAY/DATE DETAILS OF ACTIVITIES

NO
1 6-7-2019 Visited the company.

2 8-7-2019 Met the External guide.

3 9-7-2019 Orientation about the industry .

4 10-7-2019 Collected information about company profile

5 11-7-2018 Checked the working area of the factory.

Signature of Student Signature of Internal Guide Signature of the

External Guide
 CMR INSTITUTE OF TECHNOLOGY

DEPARTMENT OF MANAGEMENT STUDIES

WEEKLY PROGRESS REPORT

Subjec : ORGANISATION STUDY (18MBAOS307)

Batch :2018-2020

Week No :2

Name of the Company : Unilog Content Solutions

Name of the Student :NITHIN M

USN Number : 1CR18MBA32

SL DAY/DATE DETAILS OF ACTIVITIES

NO
1 12-7-2019 Came to know about products of the company
and services offered.
2 15-7-2019 I was told about the Achievements of the
company, and its future prospects.
3 16-7-2019 My external guide discussed about the
progress of my internship and guided me for
the same.
4 17-7-2019 Studied about the environmental factors
influencing the organization.
5 18-7-2019 Collected information about their customers,
competitors and market standing.

Signature of Student Signature of Internal Guide Signature of the

External Guide
 CMR INSTITUTE OF TECHNOLOGY

DEPARTMENT OF MANAGEMENT STUDIES

WEEKLY PROGRESS REPORT

Subject : ORGANISATION STUDY (18MBAOS307)

Batch :2018-2020

Week No :3

Name of the Company : Unilog Content Solutions

Name of the Student : NITHIN M

USN Number : 1CR18MBA32

SL DAY/DATE DETAILS OF ACTIVITIES

NO
1 19-7-2019 Study about the quality and control methods
adopted.
2 22-7-2019 Collected details about Mckensy's 7's frame work

3 23-7-2019 Collected details about Mckensy's 7's frame work

4 24-7-2019 Holiday

5 25-7-2019 Study of SWOT analysis.

Signature of Student Signature of Internal Guide Signature of the

External Guide
 CMR INSTITUTE OF TECHNOLOGY

DEPARTMENT OF MANAGEMENT STUDIES

WEEKLY PROGRESS REPORT

Subject : ORGANISATION STUDY (18MBAOS307)

Batch :2018-2020

Week No :4

Name of the Company : Unilog Content Solutions

Name of the Student : NITHIN M

USN Number : 1CR18MBA32

SL NO DAY/DATE DETAILS OF ACTIVITIES

1 Collected financial statement of the company.

26-7-2019
2 29-7-2019 Analysis of financial statement along with other
details.
&
30-7-2019
3 31-7-2019 Interpretation of financial statement .
&
1-08-2019
4 1-8-2019 Discussion with the external guide about the
same.
5 5-8-2019 Last day of my study, I cleared all my doubts
from external guide.

Signature of Student Signature of Internal Guide Signature of the External Guide