Batch 2018 Onwards: Study Scheme and Syllabus of

I.K.G.
Punjab Technical University

MBA Batch 2018 onwards
Study Scheme and Syllabus of
Master of Business Administration

(MBA)
Batch 2018 onwards
Department of Academics
IK Gujral Punjab Technical University
I.K.G. Punjab Technical University
Courses & Examination Scheme:
First Semester
Course Course Type Course Title Load Allocations Marks Distribution Total Credits
Code L* T* P Internal External Marks
MBA 101-18 Core Theory Foundations of Management 4 0 0 40 60 100 4
MBA 102-18 Core Theory Managerial Economics 4 0 0 40 60 100 4
MBA 103-18 Core Theory Quantitative Techniques 4 0 0 40 60 100 4
MBA 104-18 Core Theory Accounting for Management 4 0 0 40 60 100 4

and Reporting
MBA 105-18 Core Theory Business Environment and 4 0 0 40 60 100 4
Indian Economy
MBA 106-18 Core Theory Business Ethics and CSR 4 0 0 40 60 100 4
MBA 107-18 Core Theory Business Communication for 4 0 0 40 60 100 4

Managerial Effectiveness
TOTAL 28 0 0 280 420 700 28
Second Semester
Code L* T* P Internal External Marks
MBA 201-18 Core Theory Business Analytics 4 0 0 40 60 100 4
for Decision Making
MBA 202-18 Core Theory Legal Environment 4 0 0 40 60 100 4
for Business
MBA 203-18 Core Theory Marketing 4 0 0 40 60 100 4
Management
MBA 204-18 Core Theory Human Resource 4 0 0 40 60 100 4
Management
MBA 205-18 Core Theory Production and 4 0 0 40 60 100 4
Operations
Management
MBA 206-18 Core Theory Corporate Finance 4 0 0 40 60 100 4
and Indian Financial
System
MBA 207-18 Core Theory Entrepreneurship and 4 0 0 40 60 100 4
Project Management
MBAGE 201-18 General Elective Computer 2 0 0 40 60 100 2
Applications for
Business
TOTAL 30 0 0 320 480 800 30
Note: After second semester every student will be required to undergo summer training of
six weeks duration in the corporate sector.
Third Semester
Course Course Type Course Title Load Allocations Marks Total Credits
Code Distribution Marks
L* T* P Internal External
MBA 301-18 Core Theory Organizational Behaviour 4 0 0 40 60 100 4
& Design
MBA 302-18 Core Theory Marketing Research 4 0 0 40 60 100 4
Specialization X Elective-I 4 0 0 40 60 100 4
Elective -II 4 0 0 40 60 100 4
Specialization Y Elective -I 4 0 0 40 60 100 4
Elective -II 4 0 0 40 60 100 4
HVPE101-18 Ability Human Values, De- 3 0 0 40 60 100 3

Enhancement addiction and Traffic Rules
Compulsory Course
(AECC)
HVPE 102-18 Ability Human Values, De- 0 0 2 25 -- 25 1
Enhancement addiction and Traffic Rules
Compulsory Course (Lab/ Seminar)
(AECC)
MBA 303-18 Core Theory Seminar on Summer 2 50 - 50 2
Training Report
MBA 304-18 Comprehensive Viva-Voce - 50 50 2
TOTAL 27 0 2 355 470 825 32
Note:
 Students will opt any two of the following specialization groups (Dual specialization)
and he/she must study 02 papers of each of these specializations as electives in Semester
III.
 For conducting Viva -voce Experts must be called as per IKG PTU norms
List of Electives:
Specialization I: Marketing
Code Marks
MBA 921-18 Elective Consumer Behaviour 4 0 0 40 60 100 4
MBA 922-18 Elective Services Marketing 4 0 0 40 60 100 4
Specialization II: Finance
Code Marks
MBA 911-18 Elective Investment Analysis and 4 0 0 40 60 100 4

Portfolio Management
MBA 912-18 Elective Management of Financial 4 0 0 40 60 100 4
Services
Specialization III: Human Resource Management
Code Marks
MBA 931-18 Elective Organizational Change and 4 0 0 40 60 100 4

Development
MBA 932-18 Elective Employee Relations 4 0 0 40 60 100 4
Specialization IV: Management Information Systems
Code Marks
L T P Internal External
MBA 941-18 Elective Data Mining for Business 4 0 0 40 60 100 4

Decisions
MBA942-18 Elective E-Commerce and Digital 4 0 0 40 60 100 4
Markets
Specialization V: Operations Management
Code Marks
MBA 951-18 Elective Operations Strategy 4 0 0 40 60 100 4
MBA 952-18 Elective Operation Research 4 0 0 40 60 100 4

Applications
Specialization VI: Business Analytics
Code Marks
MBA 961-18 Elective Marketing Analytics 3 1 0 40 60 100 4
MBA 962-18 Elective Data Sciences Using R 3 1 0 40 60 100 4

Fourth Semester
Code Marks
MBA 401-18 Core Theory Corporate Strategy 4 0 0 40 60 100 4
Specialization X Elective -III 4 0 0 40 60 100 4
Elective -IV 4 0 0 40 60 100 4
Specialization Y Elective -III 4 0 0 40 60 100 4
Elective -IV 4 0 0 40 60 100 4
MBA 402-18 Project / Viva-Voce for Project / 4 -- 100 100 4

Dissertation Dissertation
MBA 403-18 Core Theory Workshop on Indian Ethos 2 0 0 40 60 100 2
TOTAL 22 0 4 240 360 600 26
Note:
1. Further two papers each of the two specialization groups (as chosen in the 3rd Semester)
will also be studied as electives in the 4th semester.
Thus the student must study a total of 04 papers of each of the Dual specialization (in
MBA in 3rd and 4rth Semester)
2. For conducting Viva -voce Experts must be called as per IKG PTU norms
Specialization I: Marketing
Code Marks
MBA 923-18 Elective Integrated Marketing 4 0 0 40 60 100 4

Communication and Sales
Management
MBA 924-18 Elective Retail Management 4 0 0 40 60 100 4
MBA 925-18 Elective International and Social 4 0 0 40 60 100 4

Media Marketing
MBA 926-18 Elective Product and Brand 4 0 0 40 60 100 4
Management
Specialization II: Finance
Code Marks
MBA 913-18 Elective Behavioural Finance 4 0 0 40 60 100 4
MBA 914-18 Elective Mergers, Acquisition and 4 0 0 40 60 100 4

Corporate Restructuring
MBA 915-18 Elective International Finance and 4 0 0 40 60 100 4
Financial Derivatives
MBA 916-18 Elective Taxation and Personal 4 0 0 40 60 100 4
Financial Planning
Specialization III: Human Resource Management
Code Marks
MBA 933-18 Elective International Human 4 0 0 40 60 100 4

Resource Management
MBA 934-18 Elective Strategic HRM 4 0 0 40 60 100 4
MBA 935-18 Elective Leadership and Team 4 0 0 40 60 100 4

Dynamics
MBA 936-18 Elective Performance and 4 0 0 40 60 100 4
Compensation Management
Specialization IV: Management Information Systems
Code Marks
MBA 943-18 Elective Managing Software Projects 4 0 0 40 60 100 4
MBA 944-18 Elective Managing Digital Information 4 0 0 40 60 100 4

and Transformation
MBA 945-18 Elective IT Consulting 4 0 0 40 60 100 4
MBA 946-18 Elective Strategic Management of IT 4 0 0 40 60 100 4

Specialization V: Operations Management
Code Marks
MBA 953-18 Elective Supply Chain & Logistic 4 0 0 40 60 100 4

Management
MBA954-18 Elective Quality Toolkit For Managers 4 0 0 40 60 100 4
Specialization VI: Business Analytics
Code Marks
MBA 963-18 Elective Data Visualization for 3 1 0 40 60 100 4

Managers
MBA964-18 Elective Business Forecasting 3 1 0 40 60 100 4

Program Educational Objectives (PEOs)

PEO1: To inculcate knowledge in students with experiential learning and prepare the for
advance study and life long learning.
PEO2: To develop strategic understanding of fundamental principles of business and
competencies in the area of accounts, marketing, interpersonal skills, human resource
management and entrepreneurship.
PEO3: To train the students for dynamic business environment and apply their perspectives
through innovation and creativity.
PEO4: To develop competencies in qualitative and quantitative techniques to analyse the
business data as well as developing an understanding of economic, legal and social environment
of Indian business.
PEO5: To inculcate leadership skills, professionalism, effective communication skills,
interpersonal skills and team work in students so as to enable them to manage and collaborate in
diverse work environments.
PEO6: To develop responsiveness to social issues and ability to identify business solutions to
address the same. Students will also be able to understand the issues of business ethics.
Program Outcomes (POs)

The program outcomes specify the knowledge, skills, values and attitudes students are expected
to attain in courses or in a program. The six outcomes of MBA program are as below:
1. Business Environment and Domain Knowledge: Economic, legal and social environment of
Indian business.. Graduates are able to improve their awareness sand knowledge about
functioning of local and global business environment and society. This helps in recognizing the
functioning of businesses, identifying potential business opportunities, evolvement of business
enterprises and exploring the entrepreneurial opportunities.
2. Critical thinking, Business Analysis, Problem Solving and Innovative

Solutions:Competencies in quantitative and qualitative techniques. Graduates are expected to
develop skills on analysing the business data, application of relevant analysis, and problem
solving in other functional areas such as marketing, business strategy and human resources.
3. Global Exposure and Cross-Cultural Understanding: Demonstrate a global outlook with

the ability to identify aspects of the global business and Cross Cultural Understanding.
4. Social Responsiveness and Ethics: Developing responsiveness to contextual social issues /

problems and exploring solutions, understanding business ethics and resolving ethical dilemmas.
Graduates are expected to identify the contemporary social problems, exploring the opportunities
for social entrepreneurship, designing business solutions and demonstrate ethical standards in
organizational decision making. Demonstrate awareness of ethical issues and can distinguish
ethical and unethical behaviors.
5. Effective Communication: Usage of various forms of business communication, supported by

effective use of appropriate technology, logical reasoning, articulation of ideas. Graduates are
expected to develop effective oral and written communication especially in business
applications, with the use of appropriate technology (business presentations, digital
communication, social network platforms and so on).
6. Leadership and Teamwork: Understanding leadership roles at various levels of the
organization and leading teams. Graduates are expected to collaborate and lead teams across
organizational boundaries and demonstrate leadership qualities, maximize the usage of diverse
skills of team members in the related context.
(Source: Model Curriculum for Management programs (MBA) Janauary, 2018, AICTE, New
Delhi. www.aicte.india.org)
MBA101-18
FOUNDATIONS OF MANAGEMENT
Objective: This course presents a thorough and systematic coverage of management theory and
practice. The course aims at providing fundamental knowledge and exposure of the concepts,
theories and practices in the field of management. It focuses on the basic roles, skills and
functions of management, with special attention to managerial responsibility for effective and
efficient achievement of goals.
Course Outcomes (COs): After completion of the course, the students shall be able to:
CO1: Describe fundamental concepts and principles and conventions of accounting.
CO2: Explain the role and responsibilities of managers and adapt to the various styles of
management across organizations.
CO3: Develop analytical abilities to face the business situations.
CO4: Apply various tools that would facilitate the decision making process in the business.
CO5: Develop peer based learning and working in groups and teams.
CO6: To comprehend the application of various controlling techniques in management.
Unit I
Introduction: Definition, nature, scope, importance, Functions of management and manager,
Managerial roles and skills.
Evolution of management thought and Management thinkers:Classical Approach, Neo
Classical Approach, Quantitative approach, Behavioral approach, Systems approach,
Contingency approach. Contributions of F.W.Taylor, Henry Fayol, Mary Parker Follet, Chester
Bernard, Max Weber, Peter, F. Drucker, Gilbreths, Henry Gantt, Abraham Maslow, Herzberg
and McGregor.
Unit II
Planning: Importance, types of plans, and process of planning, business forecasting, MBO:
Concept, importance, process, benefits and limitations.
Strategic management: Nature, importance, purpose, types, process and major kinds of
strategies, McKinsey's 7-S Approach.
Decision-Making: Importance, types, steps and approaches, Decision Making in various
conditions, Decision tree.
Unit III
Organizing: Concept and process of organizing, Formal Vs Informal
organization,Organizational structure: Types of Organizational structure, Bases of
Departmentalization. Line &Staff:concept, line-staff conflict.
Authority &Power:concept, responsibility and accountability. Delegation: concept, importance,
factors affecting delegation, effective delegation, Span of Management, Decentralization and
centralization, Staffing, importance and process. Coordination: Concept, importance,
difficulties and techniques to ensure effective coordination.
Unit IV
Control: Concept, importance, characteristics, process of control, types and techniques of
control.
Comparative study:Japanese Management and Z-culture of American Companies, Chinese
Style Management,
Modern management techniques: an overview of various latest techniques: Business process
Re-engineering, Business outsourcing, knowledge management, E-Business Management.
Note: Relevant Case Studies should be discussed in class.
Suggested Readings:
 Harold Koontz, and Heinz Weihrich, Essentials of Management: An International
Perspective, New Delhi, McGraw-Hill, 2010.
 Richard L Daft, The New Era of Management, New Delhi, Thomson, 2007.
 Stephen P Robbins, Mary Coulter and Neharika Vohra, Managemnt, New Delhi, Pearson,
2011.
 V S P Rao & V H Krishna, Management, Excel Books
 P.Subba Rao, Principles of Management, Himalaya Publishing
 Dubrin, Management: Concepts & Cases, Cengage Learning
 Ferrell, Business: A Changing World, Tata McGraw Hill
 Mukherjee, Principles of Management and Organisationalbehaviour, Tata McGraw
Hill.
 Bateman, T. S., and Snell, S. A. (2008). Management TMH
MBA 102-18
Managerial Economics
Objective: The objective of the paper is to acquaint the students with the economic concepts
andprinciples and to enable them to use them to address business problems in a globalized
economicenvironment.
Course Outcomes: After completing this course,, students shall be able to:
CO1: Understand the basic concepts of economics and relate it with other disciplines and
identify the importance of economics in managerial decision making.
CO2: Measure price elasticity of demand, understand the determinants of elasticity and apply the
concepts of price, cross and income elasticity of demand.
CO3: Analyze the demand and supply conditions and assess the position of a companyand
explain the concepts of factors of production, collective bargaining and the underlying theories
of factors of production.
CO4: Recognize the relationship between short-run and long-run costs and will also be able to
establish the linkage between production function and cost function
CO5: Compare and contrast four basic types of market i.e. perfect, monopoly, monopolistic and
oligopoly and can determine price and output under different market types.
CO6: Understand basic concepts of macroeconomics and shall be able to measure national
income using different approaches.
Unit-I
Introduction to Managerial Economics:Managerial Economics: Meaning, Nature, Scope &
Relationship with other disciplines, Role of managerial economics in decision Making,
Opportunity Cost Principle, Production Possibility Curve, Incremental Concept, Scarcity
Concept.
Demand:Demand and its Determination: Demand function; Determinants of demand; Demand
elasticity – Price, Income and cross elasticity, Use of elasticity for analyzing demand, Demand
estimation.Demand forecasting, Demand forecasting of new product.
Indifference Curve Analysis: Meaning, Assumptions, Properties, Consumer Equilibrium,
Importance of Indifference Analysis, Limitations of Indifference Theory.
Unit-II
Production Function : Production function Meaning, Concept of productivity and technology,
Short Run and long run production function, Isoquants; Least cost combination of inputs,
Producer’s equilibrium; Returns to scale; Estimation of production function. Theory of Cost:
Cost Concepts and Determinants of cost, short run and long run cost theory, Modern Theory of
Cost, Relationship between cost and production function. Revenue Curve: Concept of
Revenue,Different Types of Revenues, concept and shapes of Total Revenue ,Average revenue
and marginal revenue,Relationship between Total Revenue ,Average revenue and marginal
revenue, Elasticity of Demand and Revenue relation.
Unit-III
Market Structure: Market Structure: Meaning, Assumptions and Equilibrium of Perfect
Competition, Monopoly, Monopolistic Competition, Oligopoly: Price and output determination
under collusive oligopoly, Price and output determination under non-collusive oligopoly, Price
leadership model. Supply: Introduction to supply and supply curves. Pricing: Pricing practices;
Commodity Pricing: Economics of advertisement costs; Types of pricing practices. Factor
Pricing: Demand and supply of factors of production; Collective bargaining, Concept of rent,
profit, interest- Rate of return and interest rates; Real vs. Nominal interest rates. Basic capital
theory–Interest rate and return on capital, Measurement of profit.
Unit-IV
Product market: Saving and Investment function, Consumption function, Aggregate supply and
Aggregate demand, Investment multiplier, Foreign trade and budget multiplier. Money market:
Motive for holding money; Liquidity preference, Money demand, Money market equilibrium.
IS-LM Analysis: Derivation of nominal IS-LM and equilibrium. National Income: Conceptual
Framework, Measures of National Income, Methods of Measurement, Limitations of National
Income. Consumption Function: Meaning, and Nature, Determinants and Measures to Raise
Propensity to Consume. Keynes Psychological Law of Consumption - Meaning, Properties and
Implications,Inflation: Meaning, Types, Theories, Causes, Effects and Control, Unemployment
Trade off,Trade Cycles: Concept and Theories of trade cycles.
Note: Relevant Case Studies will be discussed in class.
Suggested Readings/ Books:
 D.M.Mithani, Managerial Economics Theory and Applications, Himalaya Publication

 Peterson and Lewis, Managerial Economic, Prentice Hall of India
 Gupta, Managerial Economics, TataMcGraw Hills
 Geetika, Managerial Economics, Tata McGraw Hills
 Froeb, Managerial Economics, Cengage Learning
 Koutsoyiannis, A, Modern Micro Economics, Palgrave Macmillan Publishers, New Delhi. 2.
 Thomas Christopher R., and Maurice S. Charles, Managerial Economics – Concepts and
Applications, 8th Edition,
 Peterson and Lewis, Managerial Economics, 4th Edition, Prentice Hall of India Pvt. Ltd.,
New Delhi.
 Shapiro, Macro Economics, Galgotia Publications.
 H. L Ahuja Advanced Economic Analysis, S. Chand & Co. Ltd, New Delhi. 7.
 G.S Gupta, Managerial Economics, Tata McGraw Hill.
 Goel Dean, Managerial Economics, Prentice Hall of India, Pvt. Ltd., New Delhi
 K.K.Dewett, Modern Economic Theory, S. Chand Publication
MBA 103-18
QUANTITAIVE TECHNIQUES
Course Objective: The objective of this paper is to acquaint the students with quantitative and
operations research techniques that play an important role in managerial decision-making.
CO1: To have a deeper and rigorous understanding of fundamental concepts in business decision
making under subjective conditions.
CO2: To apply the concepts of central tendency and variation in managerial decision making.
CO3: To enhance knowledge in probability theory and normality and its distribution concepts.
CO4: To understand the concept of correlation regression analysis and their applications.
CO5: To apply the learnt techniques to build the best fit route of transportation for carrying
schedule of activities.
CO6: To apply the operations techniques in reality to market scenario.
Unit I
Introduction to Statistics: Meaning,Definition in singular and plural sense, Features of
statistics,Importance , Functions, Scope and Limitations of Statistics.
Measures of Central Tendency: Mathematical averages including arithmetic mean, geometric
mean and harmonic mean, properties and applications. Positional Averages: Mode and median
(and other partition values including quartiles, deciles and percentile. Graphic presentation of
measures of central tendency.
Measures of Variation: Absolute and relative measures. Range, quartile deviation, mean
deviation, standard deviation and their coefficients. Properties of Standard Deviation and
Variance. Moments Concept, calculation and Significance. Skewness: Meaning, Measurement
using Karl Pearson and Bowley Measures. Concept of Kurtosis.
Unit II
Simple Correlation Analysis:Meaning of Correlation:Simple ,multiple and partial,linear and
non linear correlation, correlation and causation ,scatter diagram,pearson’s correlation
coefficient,calculation and properties of coefficient,Rark Correlation.
Simple Regression Analysis:Meaning of Regression,Principle of least square and regression
analysis,Calculation of regression coefficient,properties of regression coefficient,Relationship
between correlation and regression cpoefficientg.
Theory of Probability: Meaning of Probility,Approaches to the calculation of
probabability.calculation of event probabbilities,Addition and Multiplication Laws of
Probabbility(Proof not required),Conditional Probability and Bayes’ Theorem (Proof not
required).
Unit III
Probabability Distribution: Binomial Distribution, Poission Distribution and Normal
Distribution with threir properties ad applications.
Linear Programming; Formulation of linear programming problems. Solution by Graphic
method and by using Simplex method algorithm including Big-M method. Business applications
of LP. Degeneracy. Duality. Post-optimality analysis.
Game Theory: Two-person zero-sum games. Games of pure strategies and Games of mixed
strategies. Rule of dominance. Graphic solution to games. Business applications.
Unit IV
Transportation: Transportation problem: Initial feasible solution using North-west Corner Rule;
Least Cost Method; and Vogel’s Approximation Method. Testing optimality using MODI
method.
Assignment Problems: Assignment problem: Solution using Hungarian Assignment Method.
Project Scheduling: PERT/CPM: Project networks. Scheduling of projects with knownactivity
times – Critical path and scheduling of activities.
Suggested Readings:
 Levin, Richard and David S. Rubin. “Statistics for Management”. 7th Edition,
 Prentice Hall of India, New Delhi.
 Render, B. and Stair, R. M. Jr., “Quantitative Analysis for Management”, 7th Edition,
Prentice–Hall of India, New Delhi.
 Siegel, Andrew F, Practical Business Statistics. International Edition, 5th Edition (2001),
McGraw Hill Irwin.
 Berenson, L.M., Krehbiel, T.C., Vishwanathan, P.K. and Levine, D.M.,
“BusinessStatistics: A First Course”, 4th Edition (2008), Pearson Education.
 Anderson, David R., Dennis J. Sweeney and Thomas A., Williams, An Introduction to
Management Science, South-Western.
 Taha, Hamdy A, Operations Research – An Introduction, Prentice-Hall of India Private
Ltd., New Delhi.
 Hillier, Frederick S. and Gerald J. Lieberman, Introduction to Operations Research,
McGraw Hill India (Pvt) Ltd.
 Vohra, N.D., Quantitative Techniques in Management, McGraw Hill Education Private
Limited, New Delhi.
 Sharma, J. K., Operations Research; Theory and Applications, Macmillan Indian, New
Delhi.
 Winston, Wayne L., S. Christian Albright and Mark Broadle, Practical Management
Science, Duxbury – Thompson learning, Australia.
 Gupta C B, Gupta V, “An Introduction to Statistical Methods”, 23rd Edition (1995),Vikas
Publications.
Note: Latest edition of the readings may be used.

MBA 104-18
ACCOUNTING FOR MANAGEMENT AND REPORTING
Objective: This course aims to familiarize the students with various accounting concepts, tools
and techniques and its application in managerial decision making. It also acquaints the students
with the latest accounting practices and reporting standards.
Course Outcomes:
CO1 – To familiarize the students about the basic concepts, principles and process of accounting
and to make them aware about the formats of financial statements of public limited, banking and
insurance companies.
CO2 – To explain the students about the concepts of cost and various intricacies for preparing
the cost sheet.
CO3 – To acquaint students about the decision making techniques using the concepts of
marginal costing, standard costing and budgetary control.
CO4 – To enable the students to analyse financial statements using various tools for financial
analyse and interpret the financial position of a business organization.
CO5 – To familiarize the students about the contemporary developments in the accounting.
CO6 – To make students aware about the recent developments in financial reporting and
regulations so that they may understand and appreciate the concept and process of harmonization
of financial reporting practices.
Unit I
Introduction to Accounting: Accounting as an information system, Accounting Process,
concepts, convention and principles of Accounting, Role of accountant in an organization.
Branches of accounting: Financial, Cost and Management Accounting and their inter-
relationships, Exposure to format of schedule VI of Public Limited, Banking and Insurance
Companies.
Unit II
Cost Accounting: Meaning, Objectives, Scope and Classification of costs, Preparation of Cost
Sheet. Marginal Costing –Concept of Marginal Cost; Marginal Costing Vs Absorption Costing;
Cost-Volume-Profit Analysis; Break-Even Analysis; Assumptions and its practical applications
for managerial Decision making with special reference to pricing, make or buy decisions,
selection of Sales-Mix.
Standard Costing: Introduction, Variance Analysis, types of Variances-Materials and Labour
Variances. Budgetary Control- Types of Budgets Master budget Zero base budgeting, Fixed
Budget and Flexible Budgets, Zero Base Budget, Participative Budget and Performance Budget.
Unit III
Financial Statement Analysis: Concepts and objectives, Tools of Financial Analysis: trend
analysis, common size statements, comparative statements, Ratio analysis-Liquidity, solvency,
profitability, turnover ratios, Cash flow statements and funds flow statements.
Unit IV
Recent Developments in Accounting: Introduction to concept of Price Level Accounting,
Human Resource Accounting, Transfer Pricing. Target Costing, Kaizen costing, Activity based
costing, Life Cycle Costing.
Financial Reporting and Regulations: Meaning, objectives, principles and environment of
financial reporting; Introduction to Accounting Standards issued by ICAI, US GAAPs,
International Accounting Standards, IFRS, Applicability of various accounting standards,
comparison and the process of harmonization.
Suggested Readings:
 Ahuja, N. L. and Dawar, V. ‘Financial Accounting and Analysis’ Taxmann Publishers

 Khan and Jain, ‘Management Accounting’, Tata McGraw.
 J. Madegowda, ‘Accounting for Managers’, Himalaya Publishing.
 4. Horngren, Charles T., Gary L. Sundem and William O. Stratton, “Introduction to
 Management Accounting”, Pearson Education Asia.
 Ramchandran, ‘Financial Accounting for Management’, Tata McGraw
 Jawahar Lal, ‘Accounting for Management’, Himalaya Publishing
 Pandey, I.M, “Essentials of Management Accounting”, Vikas Publishing House.
 Sehgal, A. and Sehgal, D., ‘Advanced Accounting – Financial Accounting I, Taxmann
Publications
 Shukla, M.C. and Grewal, T.S. Advanced Accounts Vol. I & Vol. II, S. Chand and Co.
 Horngren, C. T., Sundem, G. L. and Stratton, W. O., ‘Introduction to Management Accounting’,
Pearson Education
 Elliott, B. and Elliott, J., ‘Financial Accounting and Reporting’, Pearson
 Gibson, C. H., ‘Financial Reporting Analysis (Using Financial Accounting Information)’, South-
Western Publications
 Christopher, N. and Parker, R., ‘Comparative International Accounting’, Prentice Hall
 Bhattachrya, S.K. and John Dearden, “Accounting for Management – Text and Cases”,Vikas
Publishing House.
 Arora, M.N., “Cost Accounting – Principles and Practice”, Vikas Publishing House.
MBA 105-18
BUSINESS ENVIRONEMENT AND INDIAN ECONOMY
Course Objective: This course aims at providing knowledge of the environment in which
businesses operate, the economic, political, legal and social framework with a basic idea of the
Indian Economy.
Course Outcomes: At the end of the course, student should be able to
CO 1: Outline how an entity operates in a complex business environment.
CO 2:To systematically learn impact of legal & regulatory, macroeconomic, cultural, political,
technological, global and natural environment on Business enterprise.
CO 3: To examine the critical opportunities and threats that arise from an analysis of external
business conditions by applying scenario planning to synthesize trends prevailing in the external
environment.
CO 4: To describe how various types of economic systems play a significant role in the success
of a business.
CO 5: To understand the nature of Indian Economy and various issues relating to Indian
Economy having a direct or indirect impact on business environment.
CO6: To discuss various development strategies in India.
UNIT I
Business Environment: Meaning, Types: Internal Environment; External Environment;
Microand Macro Environment, Components of Business Environment. Political Environment:
Three political institutions: Legislature, Executive and Judiciary,Fundamental rights, Directive
Principles, Rationale andextent of state intervention.
Economic Environment: Concept, features of various economic systems, NewIndustrial policy
and industrial licensing, new economic policies, aspects of economicreforms and their effects on
business and emerging economies. Effect of recession on Businessand remedies for that,
Economic Planning in India: Objectives, Strategies and Evaluation ofcurrent five year plan,
Monetary and Fiscal Policy.
UNIT II
Legal Environment: Company Regulatory Legislations in India, FEMA, EXIM policy,
Competition Law, Right to Information Act 2005.
Public Sector in India: Concepts, Philosophy and Objectives, Performance, Problems and
Constraints. Disinvestment and Privatisation, Joint sector and Cooperative sector in India, Deficit
Financing and its implications for the Indian Economy; Analysis of current year Annual Budget.
Consumerism: Role of Consumer Groups with Special Reference to India; Consumer Protection
Act, 1986 with Latest Amendments.
Ecological Environment: Concepts of GreenManagement, Global Warming, Carbon Foot
Printing, The Environment Protection Act 1986.
UNIT III
Technological Environment: Impact of Technology on Business, Technological Policy,
Intellectual Property Rights, Import of Technology, Appropriate Technology, Problems in
Technology Transfer.
International Environment: Emergence of Globalisation, Control of Foreign Direct
Investment, Benefits and Problems from MNCs. WTO, its role and functions, Implications for
India. Trading Blocks, Foreign Trade: SEZ (Special Economic Zones), EPZ (Export processing
zone), EOU (Export Oriented Units), Dumping and Anti-Dumping measures.
Introduction to Indian Economy: Colonialism and Development of Indian
Economy,Framework of Indian Economy, Demographic Features and Indicators of Economic
Growth and Development, Rural-Urban Migration and issues related to Urbanization, Poverty
debate and Inequality, Nature, Policy and Implications.
Unit IV
Unemployment-Nature, Central and State Government’s policies, policy implications,
Employment trends in Organized and Unorganized Sector
Development Strategies in India: Agricultural- Pricing, Marketing and Financing of Primary
Sector, Changing structure of India’s Foreign Trade. The Economic Policy and Infrastructure
Development: Energy and Transport, Social Infrastructure- Education, Health and Gender related
issues, Social Inclusion, Issues and policies in Financing Infrastructure Development.
Suggested Readings:
 Paul Justin, Business Environment, Latest Edition, McGraw Hill Education, New Delhi.
 V.K. Puri& S.K. Misra, Economic Environment of Business, Latest Edition, Himalaya
Publishing House, New Delhi.
 A.C. Fernando, Business Environment, Latest Edition, Pearson Publication, New Delhi.
 V. Neelamegam, Business Environment, Latest Edition, Vrinida Publications, Delhi.
 Francis Cherunilam, Business Environment, Latest Edition, Himalaya Publishing House,
New Delhi.
 K. Aswathappa, Essentials of Business Environment, Latest Edition, Himalaya
Publishing House, New Delhi.
 Govt. of India, Five Years Plan Documents.
MBA 106-18
BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
Objective: This Paper introduces students to the relationship between business and ethics, and
tries them to understand how ethical principles could influence management decisions. It also
signifies the concept of CSR and its implications on business.
Course Outcomes: At the end of the course, the student will be able to:
CO1: To integrate and apply contemporary Ethics & Governance issues in a business context
CO2: To analyse and apply ethics to contemporary business practices.

CO3: To analyse key perspectives on corporate social responsibility and their application.
CO4: To evaluate different corporate ownership structures and their key governance features.
CO5: To understand the ethical decision making, ethical reasoning, the dilemma resolution
process.
CO6: To analyse and apply corporate governance perspectives to contemporary business
practices.
Unit I
Business Ethics: Characteristics, Principles, Types,Importance, Factors highlighting the
importance of Business Ethics, Myths about Business Ethics. Ethical Values, Theories of Ethics,
Absolutism verses Relativism, Teleological approach, the Deontological approach, Kohlberg’s
six stages of moral development (CMD), Code of Ethics.
Business Ethics and Social Responsibilities of the firm - relationship of the firms with
customers, competitors, stockholders, dealers and suppliers. Ethics v/s Ethos, Indian v/s Western
Management, Globalisation and Business Ethics.Emerging issues of Business Ethics.
Unit II
Ethical Dilemma; Characteristics, ethical decision making, ethical reasoning, the dilemma
resolution process.
Ethical Considerations in Marketing, Ethics in Accounting and Finance, Ethical Implications at
Top Level. Ethical considerations in Human Resource Management, Environmental Ethics.
Note: Relevant Case Studies regarding ethical issues in Marketing, HRM, Accounting and
Finance and Environment Management should be discussed in the class.
Unit III
Corporate Social Responsibility:Concept,Definition,Need, Arguments in favour of and against
CSR. Historical Phases of Corporate Social Responsibility, Perspectives of CSR. Models of
CSR, Drivers of CSR, Corporate Governance, Business Ethics and CSR.
Corporate Social Responsibility and Corporate Sustainability: Meaning, Need and
importance of Sustainability, Sustainability Case Studies-Triple Bottom Line (TBL).
Corporate Sustainability Reporting Frameworks-Global Reporting Initiative Guidelines,
National Voluntary Guidelines on Social, Environmental and Economic Responsibilities of
Business.
Unit IV
Corporate Social Responsibilitywithin the organisation,CSR and Society, Strategic Planning and
CSR, Environmental Aspects of CSR, CSR under the Companies Act,2013, CSR Practices in
India, Case Studies of Major CSR Initiatives.
Corporate Governance:Introduction,Need,Models.
References:
 Fernando, A. C. (2010). Business Ethics and corporate governance. Pearson Education.
 Velasuez, M. G. (2011). Business Ethics: Concepts and Cases.. PHI Learning.
 Gosh, B. N. (2009). Business Ethics and Corporate Governance. Tata McGraw Hill. T
 Thomas M. Garrett - Business Ethics - The times of India Press Bombay.
 Peter Pratley - The essence of Business Ethics - prentice Hall of India (P) Ltd., New
Delhi.
 Chackraborty S.K. - Ethics in Management - Vedantic Perspectives - Oxford University
Press, Delhi.
 Keith DavisBusiness and Society Mc Graw Hill.
1.
MBA 107-18
BUSINESS COMMUNICATION FOR MANAGERIAL EFFECTIVENESS
Objective: This course presents communication as integral to management and as a critical

component for success in the workplace. The students will develop a foundation for designing
effective messages, both written and oral, from concept to delivery. They will use various
communication models to identify objectives, analyze audiences, choose information, and create
the most effective arrangement and channel for that message. Particularly, the course emphasizes
elements of persuasive communication: how to design messages for diverse and possibly
resistant audiences and how to present that information in a credible and convincing way.
Specifically, students will practice drafting and editing clear, precise, and readable
written business documents as well as learn to design documents to make information easily
accessible to a busy, executive-level reader. In addition, they will develop and deliver an
individual presentation, using appropriate and effective visual support, in which they will present
a persuasive argument that demonstrates relevance and benefits to an audience at different levels
of expertise or interest and will learn and practice group communication.
Course Outcome:
CO1 - To understand the basics of communication and its process, and the various barriers in the
communication.
CO2 – To learn the listening skills and comprehend the value of business etiquettes
CO3– To comprehend Non – Verbal communication skills and its application for effective
Communication.
CO4 – To learn the skills of writing effective business messages, letters and reports
CO5– To develop the presentation skills and learning to organize and structure a Presentation
using visual aids
CO6 – To prepare the students for interview , employment messages and resume writing skills
UNIT - 1
Understanding the Foundations of Business Communication: Business Communication concept,
Communication Models, Communication Process, Characteristics of effective business
communication, Barriers in communication environment, Communication and Ethics, Cross
Cultural Communication;
Guidelines for successful collaborative writing, Social networking technologies in business
communication, Importance of listening, business etiquette & nonverbal Communication
UNIT - II
The Three-Step Writing Process: Importance of analyzing the situation before writing a message,
Information-gathering options, Information organization,Writing Business Communication:
Adapting to your audience, Crafting brief messages, Crafting messages for electronic media,
Writing routine and positive messages, Writing negative messages; Planning, Writing, and
Completing Reports and Proposal and Emails.
UNIT – III
Designing and Delivering Oral and Online Presentations: Developing oral and online
presentations, Enhancing presentations with slides and other visual aids, Just-A-Minute
Presentation, Individual/Group Presentations, Feedback and overcoming Glossophobia, Group
discussion.
UNIT - IV
Writing Employment Messages and Interviewing for Jobs: Employment strategy, Planning,
writing and completing your resume, Applying and Interviewing for Employment:
Understanding, preparing and follow-up, Role Play and Simulation games – Employer -
employee and Interviewer – interviewee relationship.
Suggested Readings:
 Penrose/Rasberry/MyersBusiness Communication for Managers (5th edition)Cengage Learning.
 Courtland/John/Roshan Business Communication Today (13th edition) Pearson
 RizviEffective Technical CommunicationTata Mcgraw Hills
 Raymond/Marie/Kathryn/Neerja Business CommunicationTata Mcgraw Hills
MBA 201-18
Business Analytics for Decision Making
Course Objective: The course aims at equipping students with an understanding of the research
process, tools and techniques in order to facilitate managerial decision making.
CO1: To have a deeper and rigorous understanding of fundamental concepts in business decision
making under subjective conditions
CO2: To enhance knowledge in probability theory and normality and its distribution concepts
CO3: To conduct research surveys through multiple regression and multiple correlation
CO4: To design a good quantitative purpose statement and good quantitative research questions
and hypotheses
CO5: To know the various types of quantitative sampling techniques and conditions to use.
CO6: To utilize the time series method to predict the future of sales in a concern.
Unit I
Introduction to Statistics: Meaning, Importance, Applications of inferential statistics in
managerial decision making. Collection of Data: concept of primary data and secondary data,
sources of primary data and secondary data, Classification and Tabulation of Data: Concept
and types of classification, construction of frequency distributions, tabulation of data: role of
tabulation, parts of table, rules of tabulation, review of table, types of table.
Sampling: Concept, definitions, census and sampling, probability and non probability methods
of sampling, relationship between sample size and errors.
Unit II
Sampling Distributions: Concept and standard error.
Hypothesis Testing: Formulation of hypothesis, procedure of hypothesis testing, errors in
testing of hypothesis, tests of significance for large samples, tests of significance for small
samples, application of t-test, Z-test, F-test and Chi-square test and Goodness of fit, ANOVA.
Techniques of association of attributes.
Unit III
Business Forecasting: Introduction, Role of forecasting in business, Steps in forecasting and
methods of forecasting.
Correlation: Partial and Multiple correlation.
Regression Analysis: Multiple regression analysis, Testing the assumptions of regression:
multicolinearity, heteroscedasticity and autocorrelation.
Unit IV
Index Number: Definition, importance of index number in managerial decision making,
methods of construction, tests of consistency, base shifting, splicing and deflation, problems in
construction.
Time Series Analysis: Meaning, component and, methods of time series analysis. Trend
analysis: Least square method, linear and non linear equations, applications of time series in
business decision making.
Suggested Readings:
 Levins,Krehbiel,BusinessStatistics,PearsonBerenson
 Levin&Rubin,Statisticsfor Management,PrenticeHall
 SPGupta,StatisticalMethods,SultanChand
 Beri,BusinessStatistics,TataMcGrawHill
 Croucher,Statistics:MakingBusinessDecisions,TataMcGrawHill
 C.R.Reddy,QuantitativeTechniquesforManagementDecisions,HimalayaPublishing
 AndersonStatisticsforBusiness&Economics,CengageLearning
 Levin, Richard and David S. Rubin. “Statistics for Management”. 7th Edition,
 Prentice Hall of India, New Delhi.
 Render, B. and Stair, R. M. Jr., “Quantitative Analysis for Management”, 7th Edition,
Prentice–Hall of India, New Delhi.
 Siegel, Andrew F, Practical Business Statistics. International Edition, 5th Edition
(2001), McGraw Hill Irwin.
 Berenson, L.M., Krehbiel, T.C., Vishwanathan, P.K. and Levine, D.M., “Business
Statistics: A First Course”, 4th Edition (2008), Pearson Education.
MBA 202-18
Legal Environment for Business
Course Objective: The objective of this paper is to give an exposure to students about important
commercial, corporate and taxation laws, so that they are able to relate the impact of these legal
enactments on business in an integrated manner.
Course Outcomes: Following are the expected outcomes of the course:
1. Students shall be able to understand the legal and regulatory framework of business
environment.
2. Students shall be able to identify the fundamental legal principles behind contractual
agreements.
3. Students shall be able to understand the legal provisions of sales of goods.
4. Students shall be able to understand the concept of negotiable instruments as well as rules
pertaining to crossing, transferring and dishonouring of negotiable instruments.
5. Students shall have understanding of legal rules governing admission, retirement and
death of partner and dissolution of partnership firm.
6. Students shall be able to understand the legal framework relating to the process of
incorporation of Joint Stock Company
UNIT-I
Introduction to Business Laws:- Business Management and Jurisprudence; Structure of the
Indian Legal Systems: sources of Law.Law of Contract: Definition, features of a valid contract,
offer and Acceptance,Consideration, Capacityofparties,Free consent, LegalityofObject,
Performance andDischargeof Contract, breach of a contract and its remedies. Meaning and types
of agents. Special Contracts-Laws of Agency; Principal-Agent Problem-Bailment, Pledge,
Guarantee and Indemnity.
UNIT-II
Sales of Goods Act- Principles of Sales of Goods- Transfer of Ownership& Property–
Performance of contract.
Unit III
Partnership Act: Introduction to Partnership Act, admission of partner, retirement and death
of partner, dissolution of partnership firm.
Negotiable Instrument:BillsofExchange,Promissory
Note,ChequeandRulesRegardingtheCrossingof Cheques, Dishonour ofcheques and liabilityof
bankeranddrawer.
UNIT-IV
Company law: Definition and features of company; concept of corporate veil; distinction
between company and partnership firm; type of companies, Process of formation and
incorporation of Company, Memorandum of Association and Articles of Association, Definition,
qualification, rights, duties and position of Directors, Constitution of Board of Directors,
Chairman of Board, independent and executive directors, Introduction to meetings and
resolution.
SUGGESTED READINGS:
1. Bansal, C. L. ‘Business Laws’ Taxmann Publishers (Edition-2011)
2. Kuchhal, M. C. and Kuchhal,Vivek-‘Business Legislations for Management’ Vikas
Publications (4th Edition 2014).
3. Maheshwari,S.N. and Maheshwari,S.K.-A Manual of Business Laws- Himalya
Publishing House Pvt. Ltd. (7th Edition-2018)
4. Singhania, V. and K.,Singhania, K. and Singhania, M. ‘Direct Taxes – Law & Practice’,
Taxmann’s Publication, Pvt. Ltd.(60th Edition 2018-19)
5. Swain, Dr. Anil Kumar and Agrawal, Mr. Gopal Prasad, GST Concepts and
Applications,Himalya Publishing House Pvt. Ltd. (1stEdition-2018)
6. Tulsian,P.C. and Tulsian, Bharat, Business Laws, McGraw Hills Education, (3rdEdition-
2014)
MBA 203-18
Marketing Management
Course Objective: The course aims at making students understand concepts, philosophies,
processes and techniques of managing the marketing operations of a firm in turbulent business
environment. This course will provide better understanding of the complexities associated with
marketing functions, strategies and provides students with the opportunity to apply the key
concepts to practical business situations.
CO1 - To learn the basics of marketing, selling, marketing mix and its core concepts.
CO2 – To understand the intricacies of the marketing environment and marketing information
systems for effective marketing planning and strategies.
CO3– To equip the students with necessary skills for effective market segmentation, targeting
and positioning
CO4 – To prepare the students for understanding the various components of product mix,
product life cycle and comprehend the new product development process.
CO5– To develop an understanding of promotion mix and strategies for successful promotion
CO6 – To gain knowledge about the emerging trends in marketing and pyramid marketing.
Unit –I
Understanding Marketing and Consumers: Introduction to Marketing Management.
Definition, Importance, Scope, Basic Marketing Concepts, Marketing Mix, Marketing vs Selling,
Customer Value, techniques and relevance. Marketing Environment and Competition:
Analyzing Marketing Environment-Micro, Macro, Impact of environment on marketing.
Corporate Strategic Planning: Defining role of marketing strategies, marketing planning
process. Marketing Information System: Concept and Components. Consumer Behaviour:
Consumer buying process, Factors Influencing Consumer Buying Behaviour,
Unit –II
Market Segmentation & Targeting: Product differentiation, Positioning for competitive
advantage, Product Decisions: Product Mix, Packaging and Labelling Decisions, Branding,
Brand value & Brand Equity. New Product Development, Consumer Adoption Process, Product
Life Cycle and marketing mix strategies. Services Marketing and 7Ps framework. Pricing
Decisions: Objectives, Factors Affecting Pricing Decisions, Pricing Methods, Price Changes,
Pricing Strategies.
Unit –III
Delivering and Promoting Product: Supply Chain Decisions Nature, Types, Channel Design
and Channel Management Decisions, Retailing, Wholesaling, Personal Selling: Personal Selling
Process, Managing the Sales Force. Promotion Mix: Advertising, Sales Promotion, Public
Relations. Emerging Trends in Marketing: Green Marketing, Event Marketing, Network
Marketing, Social Marketing, Buzz Marketing/ Viral Marketing, Customer Relationship
Management (CRM), Global Marketing, Rural Marketing, E-Commerce: Marketing In The
Digital Age.
Unit -IV
Bottom of Pyramid Marketing: Understanding poverty and the Base of the Pyramid,
understanding the BoP consumer: their basic needs wants and demands, Design-Develop-
Distribute approach towards BoP. Consumption and marketing practices in BoP contexts: few
challenges-The institutional context of BoP markets.-Conducting Marketing Research in BoP
Markets-BoP Consumers and Producers-Producers and Entrepreneurs at the BoP. Concept of
Informal Economy-Alternative Market initiatives at BoP-Ethical issues associated with BoP.
Suggested Readings:
 Kotler & Koshy, Marketing Management, Pearsons Education

 Ramaswamy&Namakumari, Marketing Management, McMillian.
 McMEtzel, Walker, Stanton, and Pandit, Marketing Management, Tata McGraw Hill
 Kurtz & Boone, Principles of Marketing, Cengage Learning
 Kotler & Armstrong, Principles of Marketing, Prentice Hall
 Biplab S. Bose, Marketing Management, Himalaya Publications
 Subhash c. Jain, Marketing Management, Cengage Learning
 RajanSaxena,,Marketing Management, Tata McGraw Hill.
MBA 204-18
Human Resource Management
Course Objective: The objective of the paper is to make student aware of the various functions
andimportance of HR department in any organization. It is basically concerned with managing
the human resources, whereby the underlying objective is to attract retain and motivate the
human resources in any organization.
CO1- To explain the basics of Human Resource Management and analyse the evolution of HRM.
CO2- To comprehend the environment of HRM.
CO3: To appraise various functions of HRM that facilitate employee hiring viz. human resource
planning, job analysis recruitment and selection.
CO4: To understand the role of training, development, career planning and performance appraisal
functions in human resource development.
CO5: To examine the provisions of employee health, safety and welfare.
CO6: To analyse the concerns of government, employees and employers in establishing Industrial
relations.
CO7: To illustrate mechanisms adopted by the organizations for settlement of disputes and grievances
Unit I
Human Resource Management (HRM): Nature, Scope, Objectives and functions of HRM.
Evolution of HRM, HR as a factor of competitive advantage. Organization of HR department,
Line ad staff responsibility of HR managers, competencies of HR Manager. Personnel Policies
and Principles. Strategic HRM: Introduction, Integrating HR strategy with Business Strategy,
Difference between SHRM and HRM. HRM Environment and Environment Scanning. Human
Resource Planning: Meaning, Process and importance, factors affecting Human Resource
Planning. Job Analysis: Process, methods of Job Description & Job Specification.
Unit 2
Recruitment & Selection: Meaning & Concept, Process & Methods Recruitment & Selection,
Induction & Placement. Training & Development: Meaning & Concept of Training &
Development, Methods of Training & Development, Evaluating training effectiveness. HRM vs.
HRD. Career Planning & Development: concept of career, career planning, career
development, process of career planning and development, factors affecting career choices,
responsibilities of Employers / managers, organization and employees in career planning and
development, career counseling. Internal Mobility: Promotion, Transfer, Demotion, Separation,
downsizing and outplacement.
Unit 3
Performance Appraisal: Meaning & Concept of Performance Appraisal, Methods & Process of
Performance Appraisal, Issues in Performance Appraisal, Potential Appraisal. Compensation
Management- Concept and elements of compensation, Job evaluation, Wage / Salary fixation,
Incentives Plans & Fringe Benefits. Quality of work life (QWL): Meaning, Concept,
Techniques to improve QWL. Health,Safety & EmployeeWelfare,SocialSecurity. Quality
Circles: Concept, Structure, Role of Management, QCs in India.
Unit 4
Industrial Relations: Government’s concerns, Union’s concerns, Management concerns;
Approaches of IR; Dispute Resolution Machinery. Collective Bargaining: Meaning, Scope,
Objectives, Issues and Strategies, steps of collective bargaining, negotiation skills. Participative
Management, Grievance Handling, Disciplining and Counseling of employees, HRIS, HR Audit.
Ethical Issues in HRM. Human Resource Management practices in India.
Suggested Readings:
 Dessler, Gary, “Human Resource Management”, New Delhi, Pearson Education Asia.
2017 15th Edition
 Aswathappa, K.. Human Resource Management, Text and Cases (7th ed.). Mc Graw Hill.
 Flippo, E. Human Resource Management (5thed.). McGraw Hill.
 Ivancevich, J. Human Resource Management (12thed.). Tata Mc Graw Hill.
 Gomez Mejia, L. Managing Human Resources (8thed.). Pearson Education.
 Bratton, J. and Gold, J. Human Resource Management: Theory and Practice (6th ed.).
Palgrave.
 Mirza S. Saiyadain. Human Resources Management (4thed.). Tata McGraw Hill.
 Dale Yoder, Personal Management & Industrial Relations, Tata McGraw Hill
MBA 205-18
Production & Operations Management
Course Objective: It is a subject where a student learns various steps of product design,
development, production, plant location, storage, production planning and control. The students
are motivated to apply concepts and principles of management to become more effective
professional
Course Outcomes (COs): After completion of the course, the students shall be able to:
CO1: Understand ever growing importance of Production and Operations management in

uncertain business environment.
CO2: Gain an in-depth understanding of resource utilization of an organization.
CO3: Appreciate the unique challenges faced by firms in services and manufacturing.
CO4: Understand the subject as a crucial part of functional management.
CO5: Develop skills to operate competitively in the current business scenario.
CO6: Understand the concepts of inventory and purchasing management.
Unit- I
Operations management: concept, functions, transformation process model: inputs, process and
outputs; classification of operations; responsibilities of operations manager, contribution of
Henryford, Deming, Crossby, Taguchi.
Facility Location – importance, factors in location analysis, location analysis techniques.
Product Design and Development – product design and its characteristics, product
development process (technical), product development techniques. Process selection- project,
job, batch, mass and process types of production systems. operations management in corporate
profitability and competitiveness
Unit- II
Facility Layout – Objectives, Advantages, Basic Types of Layouts, Problems in facility layout.
Production Planning & Control (PPC): –Concepts, Objectives, and Functions, work study –
Productivity: Method study; Work measurement. Capacity Planning – Concepts, Factors
affecting Capacity Planning, Capacity Planning Decisions.
Unit- III
Quality Management: Introduction, Meaning, Quality Characteristics of Goods and Services,
Juran’s Quality Trilogy, Deming’s 14 principles, Tools and Techniques for Quality
Improvement, Statistical Process Control Chart, Quality Assurance, Total Quality Management
(TQM) Model Concept of Six Sigma and its Application. Acceptance Sampling – Meaning,
Objectives, Single Sample, Double Sample and Multiple Sample Plans with sated risk, Control
charts for variables – Averages and Ranges, Control Charts for Defectives – Fraction Defective
and Numbers Defective.
Unit- IV
JIT and Lean Production System: JIT Approach, Implementation requirements, Services,
Kanban System. Inventory Management: Concepts, Classification, Objectives, Factors
affecting Inventory Control Policy, Inventory Costs, Basic EOQ Model, Re-order level, ABC
analysis. Logistics and Franchising. Purchasing Management – Objectives, Functions,
Methods, Procedure.
Value Analysis: Concepts, Stock Control Systems, Virtual Factory Concept and Production
Worksheets.
Note : Relevant Case Studies should be discussed in class.
Suggested Readings / Books:

 Mahadevan B, Operations Management: Theory and Practice (2nd Ed.). Pearson
Education
 Krajewski&Ritzman, Operations Management (5th Ed.) Pearson Education
 Buffa & Sarin, Modern Production/Operations Management, (8th Ed.) John Wiley
 Chary, Production and Operations Management, Tata McGraw-Hill
 Johnston R et al , Cases in Operations Management, Pitman
 McGregor D, Operations Management, McGraw-Hill
 Nair, Production & Operations Management. Tata McGraw
MBA 206-18
Corporate Finance and Indian Financial System
Course Objective: To provide an in-depth understanding of the core finance functions and
decisions in the area of corporate financial management. Further provide a practical and problem
insight for effective financial decision-making.
Course Outcomes: After completing the course, the students shall be able to:
CO1- To explain the evolution, objectives and functions of corporate finance and interface of corporate
finance with other functional areas.
CO2- To illustrate the concept of time values of money and valuation of securities.
CO3: To comprehend the significance of capital structure theories in capital structure decisions.
CO4: To understand the applications of approaches of working capital management.
CO5: To be able to describe the role of various financial institutions on Indian financial system.
CO6: To discuss the evolution of financial markets and various financial instruments.
Unit-I
Introduction to Financial Management and Corporate Finance: Meaning, nature, evolution,
objectives, functions and scope of corporate finance. Interface of financial management with
other functional areas, environment of corporate finance, functions and role of financial
manager.
Time Value of Money-Introduction, types of cash flows, future value of single cash flow,
multiple flows and Annuity.
Valuation of Securities: Concept of Valuation, Methods for valuation of equity, debt and hybrid
securities.
Unit-II
Capital Structure Decision-Capital Structure Theories: Meaning and features of capital
structure decision, Net Income Approach, Net Operating Income Approach, Traditional
Approach, Modigliani-Miller Hypotheses with special reference to the process of arbitrage and
Agency Cost.
Capital Budgeting Decision: Nature of investment decisions; process of capital budgeting,
investment evaluation criteria: Discounted and Non-Discounted Methods (Pay-Back Period,
Average rate of return, Net Present Value, Benefit Cost Ratio and Internal Rate of Return). Risk
analysis in capital budgeting and Capital rationing.
Unit-III
Dividend Decision-: Issues in dividend decisions. forms of dividend, theories of relevance and
irrelevance of dividends.
Management of Working Capital: Meaning, nature, objectives and Approaches of Working
Capital (Conservative, Matching and Aggressive approaches), Static vs. Dynamic View of
Working Capital. Factors determining the amount and composition of Working Capital .Methods
for financing of working capital.
Unit-IV
Introduction to Financial System: Overview, evolution of Indian financial system. Structure
and functions of Indian financial system. Financial sector reforms-major reforms in the last
decade. Financial Institutions: Introduction to Reserve Bank of India, Securities and Exchange
Board of India, Insurance Regulatory and Development Authority of India, Introduction to
commercial banks, co-operative banks, NBFCs, insurance companies, mutual funds, stock
exchanges, commodity exchanges, and Depositories.
Financial Markets: Introduction, evolution, capital market and money market, functions and
operations of primary market and secondary market. Financial Instruments: Shares,
Debentures, Bonds, Money Market Instruments, Derivatives, Global Depository Receipts,
Foreign Currency Convertible Bonds
Suggested Readings:
1. Pandey, I. M. (2015). Financial Management, 11th Edition. Vikas Publishing House.
2. Khan, MY. and Jain, PK. (2014). Financial Management, 7th Edition. Tata McGraw Hill,
New Delhi.
3. Chandra, Prasanna. (2015).Financial Management: Theory and Practice, 9th Edition. Tata
McGraw Hill, Delhi.
4. Van Horne. J.C. and J.M. Wachowicz. (2015). Fundamentals of Financial
Management,13th Edition. Prentice Hall, Delhi.
5. Brealey, Richard A; Stewart, C. Myers and Allen, F. (2017). Principles of Corporate
Finance, 11th Edition. McGraw Hill, New York.
6. Bhole, L. M. (2017). Financial Institutions and Markets, 6th Edition. McGraw Hill.
7. Srivastava, R. M and Divya, N. (2014). Management of Indian Financial Institutions, 9th
Edition. Himalaya Publishing House.
8. Varshney, P. N. and Mittal, DK. (2010). Indian Financial System, 11th Edition. Sultan
Chand & Sons.
MBA 207-18
Entrepreneurship Development and Project Management
Course Objective: To provide a comprehensive understanding of the concept of an Entrepreneur and

intricacies involved in managing entrepreneurial projects. The prime aim is to imbibe the necessary
entrepreneurial competencies among students and motivate them choose Entrepreneurship as a feasible
and desirable career option.
CO1- To explain the characteristics, functions and traits of an entrepreneur.
CO2- To illustrate the concept of corporate entrepreneurship and development of the same in the
organizations.
CO3: To comprehend the significance of women entrepreneurs, rural entrepreneurship and social
entrepreneurship.
CO4: To examine entrepreneurial strategies to explore new entry opportunities, methods of enhancing
creativity and generation of ideas.
CO5: To be able to develop an effective business plan.
CO6: To explain the basic concepts of project management and analyse different phases of project
management viz. generation and screening of project ideas, project analysis, selection, financing,
implantation and review.
Unit I
Introduction to Entrepreneur: Concept, Characteristics, functions of an entrepreneur,
Entrepreneur VsManager, Types of entrepreneur, Entrepreneurial Mind Set, Key attributes of an
entrepreneur, desirable and acquirable traits and behaviours, Readiness of the entrepreneur: Right age, right
time and right conditions, Myths and Realities of entrepreneurship. Entrepreneurship and
Intrapreneurship: Similarities and variance, Developing CorporateEntrepreneurship.
Womenentrepreneurs:-Meaning,role,problems forwomenentrepreneurs, Rural
entrepreneurship, social entrepreneurship,EntrepreneurshipDevelopment, Entrepreneurial
support systems and role of government in Entrepreneurship Development..
Unit II
Entrepreneurial Motivation: Concept and Theories, Entrepreneurial Strategy: Generating
and Exploiting New Entry Opportunities, Generation of new Entry Opportunity, entry
Strategy, Risk reduction strategies for New Entry Exploitation
Creativity and Business Idea Generation: Concept of creativity, ideas from trend analysis,
sources of new ideas, Methods of generating new ideas, Creative problem solving, creativity
and entrepreneurship. Entrepreneurial Innovation: Concept and types, Opportunity
Recognition and opportunity assessment plan, product planning and development process..
Unit III
Protecting Ideas and Legal issues for the entrepreneur. Concept of IPR, Patents, Trademarks,
Copyrights, Licensing, Product Safety, Other Legal Issues in Setting Up An Organisation.
Business Plan Creating and Starting the Venture: Concept of Business Plan, Scope and
Value, Writing the business plan, Using and implementing business plan. Succession Planning
and Strategies for Harvesting and Ending Venture: Exit Strategy , succession of Business,
Selling off, bankruptcy
Reasons of failure of business plan, Reasons for the failure of entrepreneurial ventures.
Unit IV
Project Management: Concept, facets and Key Issues of project management. Generation and
screening of project ideas, Project Analysis: Market and demand analysis, Technical analysis,
Financial estimates and projection, Project Selection: Investment criteria, Risk analysis, Social
Cost Benefit analysis.
Project Financing: Financing of projects, Concept of Venture Capital in detail, Difference
between Venture Capital and Private Equity. Project Implementation: Project planning and
control, Network techniques for project management: PERT and CPM Models, Project Review:
Post Audit and Administrative Aspects.
Relevant casestudies relatedtothe topicsshouldbediscussed.
Suggested readings:
 Chandra, P. (2017). Projects:Preparation, Appraisal, Budgeting and Implementation.

New Delhi: 8th Edition,Tata Mcgraw .
 Desai, V. (2017). Project Management and Entreprenueurship. New Delhi: 2nd Edition,
Himalaya Publishing House.
 Fyffe, D. S. (2001). Project Feasibility Analysis. New York: John Wiley and Sns.
 Hisrich, R. D, Peters, M.P, and Shephers, D.A.(2016). Entrepreneurship. New Delhi:10th

Edition,Tata mc graw.
 Mohanty, Sangram Keshari (2017). Fundamentals of Entrepreneurship, Revised Edition,

PHI Learning Pvt Ltd.
 Natrajan, K. and Gordon, E. (2017). Entreprenuership Development. New Delhi: 6th

Edition , Himalaya Publishing House.
MBAGE 201-18
Computer Applications for Business
Course Objective: The purpose of this course is to provide a through exposure to the
operating and office management tools available in different packages. A student can be
exposed to the working knowledge of Windows based operating systems and software
packages such as Windows-95, 98, 2000-Professional, windows -XP and MS -Office.
CO1: Develop understanding of computer fundamentals, functions and their classifications

CO2: Develop a clear understanding and knowledge about the functioning of a Computer
software and window operating system
CO3: Demonstrate proficiency in Microsoft word & Excel.
CO4: Apply formatting and editing features to enhance worksheets.
CO5: Use styles, themes, and conditional formats to customize worksheets.
CO6: apply the concepts of data base and Access for editing Data; managing reports and labels,
Managing Multiple Tables.
Unit I
Introduction to Computer: Definition of Computer, Features of Modern Computer,
Classification of Computer on the Basis of Generation.
Components of Computer: Input Unit, Output unit, Central Processing Unit Various Input
Devices and Output Devices, Internal and External Memory Storage, RAM, ROM, PROM,
EPROM, Hard Disc, Magnetic Tapes
Unit II
Operating System: Concepts, Definition of Operating System (as Resource Manager,
Processor Manager and Information Manager)
Window: Introduction to Window (Working of Windows, Manipulation of Icon, Menus and
opening different applications simultaneously), Various Versions of Windows, Basic commands
of windows (Creating, Moving, Renaming, Deleting Files/Folders). MS-Office: Introduction,
Components of Office.
Unit III
MS-Word: History, Creating, Saving, Opening, Importing, Exporting and Inserting document,
Formatting pages, Alignment, Paragraphs and Sections.
Indents and Outdents, creating lists and numberings Formatting Commands: Headings, Styles,
Fonts and Size editing, Viewing Text, Finding and Replacing text, Headers and Footers,
Inserting page breaks, Page numbers, Special Symbols and Dates Mail merge, Preview and
Printings command.
MS-PowerPoint: History, Creating, Saving, Opening, existing presentation, Creating and
Saving a Presentation using Auto Content Wizard, Design Template, Blank Presentation the
Slide Sorter View, Slide Show, Inserting pictures and graphics and Printing Slides.
Unit IV
MS-Excel: Introduction, Components of Excel History, Creating, Saving, Opening,
Spreadsheet, Formatting numbers and Text, Graph and Chart Formatting Commands, Menu
Bar, Toolbars, Producing Charges, Protecting Cell Macro and Printing Operation, Spell
Checking, Cell Editing, Calculation of various Financial and Statistical Functions using
Formulas.
MS Access: Introduction to Data Base and Access: Viewing and Editing Data; Sorting and
Indexing Printing Reports and Labels, Managing Multiple Tables. Forms, Queries, Reports.
SuggestedReadings:
 Ram, B.(2018).Computer Fundamentals Architecture and Organization. New Delhi: Age

Publications
 Sinha, P.K. and Sinha, P. (2017).Foundation of computing. New Delhi: BPB
Publications.
 Arora, A.(2015) Computer fundamentals and applications. Vikas Publishing.
 Rajaraman, V.(2014).Fundamentals of Computers. Delhi: Prentice-Hall.
 Roger,J. (2010).MicrosoftAccess2010.Delhi:PearsonEducation.
 Forouzan,(2009).Basics of Computer Science. India: Cengage Learning
 Levi, D.S., Kaminsky, P. (2007) Designing and Managing the Supply Chain. McGraw
Hill
 Turban, E., Aronson JE., Liang, TP. (2005). Decision Support Systems and Intelligent
Systems (7th Edition). Pearson Publishers.
MBA 301-18
Organizational Behaviour & Design
Course Objective: The course aims to provide an understanding of basic concepts, theories and
techniques in the field of human behaviour at the individual, group and organizational levels in
the changing global scenario at workplace.
Course Outcomes: Upon completion of this course, students will be able to:
CO1- To explain the basics of Orgnaizational behaviour and various challenges for OB in
national and global environment.
CO2- To illustrate the foundations of Individual Behaviour and analyse the influence of
individual level factors viz. learning, personality, perception, attitude and motivation on
behaviour in organizations.
CO3: To assess the significance of leadership and role of leadership styles in effectiveness of the
team.
CO4: To examine the dynamics of group development, group properties and formation of
organizational culture.
CO5: To demonstrate dimensions of organisational design and types of organisational structure
and to analyse the influence of environment on organisational design.
CO6: To interpret the effect of political climate (conflict, power and politics) on human
behaviour.
Unit 1
Organisational Behaviour: Meaning, foundations, contributing disciplines to OB, Challenges
and opportunities for OB.
Individual Behaviour: Foundations of individual behaviour, Determinants of individual
behaviour.
Learning and Reinforcement: Theories of learning, Schedules of reinforcement, Behaviour
modification.
Emotions and Moods: Types and sources of emotions, emotional intelligence, managing
emotions at work place.
Unit 2
Personality: Determinants of personality, The Myers-Briggs Type Indicator model of
personality, The Big five model of personality, traits of personality.
Attitudes & Values: sources and types of attitude, cognitive dissonance theory, Types of
attitudes at work place, attitude change.
Perception: factors influencing perception, process of perception, attribution theory of

perception, perceptual distortions and improving perceptions.
Motivation: early and contemporary theories of motivation, application of motivation process.
Leadership: nature and significance of leadership, theories of leadership, behavioural styles of
leaderships, leadership traits, transactional leadership, concept of charisma leaders.
Unit 3
Transactional analysis: Ego states, life positions, Johari window model.
Foundations of Group Behaviour: Nature and concept of group, Group formation, stages of
group formation, theories of group formation, Types of teams, issues in team management.
Group Properties: Roles, norms, status, size, cohesiveness and decisions making in groups.
Stress management: sources of stress, approaches for stress management.
Organizational culture: meaning, concept and dimensions of organizational culture, developing
organizational culture, cultural differences.
Unit 4
Understanding Organisations: Meaning and importance of organisations, Organisational

theory, Organizational life cycle. Organization and environment: General vs specific
environment, actual vs perceived environment, environmental uncertainty. Organisational
Design: Meaning, factors influencing organisational design: organizational strategy, size,
technology, environment. Dimensions of Organizational design: Complexity, formalization,
centralization. Common organizational designs: Traditional designs and contemporary designs.
Organisational structure: Meaning and Types of organisational structures.
Conflict Management: Meaning, types and sources of conflict, Process of conflict management,
approaches to conflict management. Learning Organizations: Meaning of learning
organisations, creating learning organisations.
Power and politics in organizations: Nature & concepts, sources and types of power, tactics
and techniques of politics.
Suggested Readings /Books:

Robbins, Organization Behaviour, Pearson Education
Luthans ,OrganizationBehaviour, Tata McGraw Hill
Newstrom, Organizational Behaviour: Human Behaviour at work, Tata McGraw Hill
Kalliath, Organization Behaviour, The McGraw –Hill
Griffin& Moorhead, Introduction to OrganisationalBehaviour, Cengage Learning
Hersey, Management of Organizational Behaviour, Prentice Hall India
Parikh, Gupta, OrganisationalBehaviour, Tata McGraw Hill
Aswathappa, Organization Behaviour, Himalaya Publications
Locum, Fundamentals of OrganisationalBehaviour, Cengage Learning.
Saiyadain , M.S. : Organization Behaviour , Tata McGraw Hill
Steven L. McShane, Mary Ann Von Glinow, Radha R Sharma, OrganisationalBehaviour, New Delhi,
Tata McGraw Hill, 2007.
UdaiPareek, Understanding Organizational Behaviour, New Delhi, Oxford University Press, 2007.
 P.G Aquinas, Organization Structure and Design- Applications and Challenges, New Delhi, Excel
Books, 2010.
 Stephen, P. Robbins and Mary Mathew, Organizational Theory- Structure, Design and Applications,
New Delhi, Pearson Education, 2009.
MBA 302- 18
Marketing Research
Objective: The course aims to provide an understanding of basic concepts, theories and statistical
techniques used in research. Students will also be given exposure to use and apply SPSS.
CO1: Understand the process of marketing research and its application in managerial decision
making
CO2: Identify various sources of data for marketing research.
CO3: Examine different research methods and be able to apply them.
CO4: Identify different research designs and develop a research proposal.
CO5: Design an effective questionnaire and test reliability and validity of the scales.
CO6: Apply different methods of data preparation and data analysis.
Unit I
Marketing Research: Definition, Nature and Scope for marketing decision making. Marketing
Research Process. Types of Research – Descriptive research, Exploratory Research and Causal
Research.
Sources of Data: Commercial (Syndicated) and Non-commercial Sources of Secondary Data for
Marketing Research.
Unit II
Casual Research Designs: Basic designs – After-only design, Before-After design, After only
with control group design, Before-After with control group design, Time Series Design Latin
Square Design, Factorial Design, Ex-Post Facto Design, Completely Randomized Design,
Randomized Block Design.
Observation Research: Direct Observation, Indirect Observation, Observational Variables.
Developing Research Proposal: purpose, nature and evaluation, content and format.
Unit III
Questionnaire Design: Principles of Writing Questionnaire.

Reliability and Validity: Basic concepts; True Score Model; Measurement Errors in Marketing;
Scales of Measurement – Nominal, Ordinal, Interval and Ratio; Coefficient Alpha and Internal
Consistency; Types of Reliability – Test-retest Reliability, Alternative Forms and Split-Half
Reliability; Types of Validity – Content, Criterion, Concurrent, Predictive Convergent,
Construct, Discriminant and Nomological Validity; Concept of Generalizability.
Unit IV
Data Preparation: Understanding SPSS, Creating SPSS Sheet; Entry of Data in SPSS; Basic
computations of Descriptive Statistics.
Basic Data Analytic Techniques: Assessing Reliability; Computing Coefficient Alpha Scale
Refinement and Item Analysis.
Advanced Data Analytic Techniques: Correlation Analysis, Factor Analysis, Regression
Analysis.
Suggested Readings:
1. Malhotra N.K., Marketing Research, Pearson Education, New Delhi, 2012.
2. D R. Cooper, &P.S,Schindler, Business Research Methods, Tata McGraw Hill.
3. Thomas C. Kinnear and James R. Taylor, Marketing Research-An Applied Approach, McGraw Hill
4. Paul, E. Green and Donald, S. Tull, Research for Marketing Decisions, Prentice Hall of India Pvt. Ltd.,
Delhi.
5. Harper, W. Boyd, (Jr.), Ralph Westfall and Tandoy, F. Stasch, Marketing Research, All India
Travelers Bookseller, Delhi, 2002.
6. RamanujMajumdar Marketing Research, Wiley Eastern Ltd., New Delhi, 1991.
7. David J. Luck and Ronald S. Rubin, Marketing Research, Prentice Hall of India, 1990.
8. Nargundkar R, Marketing Research, Tata McGraw Hill, New Delhi, 2002.
9. Churchill & Israel, Marketing Research, Cengage Learning
10. Zikmund, Essentials of Marketing Research, Cengage Learning.
HVPE 101-18
HUMAN VALUES, DE-ADDICTION AND TRAFFIC RULES
Course Objective: This introductory course input is intended

a. To help the students appreciate the essential complementarily between ‘VALUES’ and
‘SKILLS’ to ensure sustained happiness and prosperity which are the core aspirations of
all human beings.
b. To facilitate the development of a Holistic perspective among students towards life,
profession and happiness, based on a correct understanding of the Human reality and the
rest of Existence. Such a holistic perspective forms the basis of Value based living in a
natural way.
c. To highlight plausible implications of such a Holistic understanding in terms of ethical
human conduct, trustful and mutually satisfying human behavior and mutually enriching
interaction with Nature.
Thus, this course is intended to provide a much needed orientational input in Value Education to
the young enquiring minds.
Course Methodology
 The methodology of this course is universally adaptable, involving a systematic and
rational study of the human being vis-à-vis the rest of existence.
 It is free from any dogma or value prescriptions.
 It is a process of self-investigation and self-exploration, and not of giving sermons.
Whatever is found as truth or reality is stated as proposal and the students are facilitated
to verify it in their own right based on their Natural Acceptance and Experiential
Validation.
 This process of self-exploration takes the form of a dialogue between the teacher and the
students to begin with, and within the student himself/herself finally.
 This self-exploration also enables them to evaluate their pre-conditionings and present
beliefs.
Content for Lectures:

Module 1: Course Introduction - Need, Basic Guidelines, Content and Process for Value
Education [6]
1. Understanding the need, basic guidelines, content and process for Value Education
2. Self Exploration–what is it? - its content and process; ‘Natural Acceptance’ and
Experiential Validation- as the mechanism for self exploration
3. Continuous Happiness and Prosperity- A look at basic Human Aspirations
4. Right understanding, Relationship and Physical Facilities- the basic requirements for
fulfillment of aspirations of every human being with their correct priority
5. Understanding Happiness and Prosperity correctly- A critical appraisal of the current
scenario
6. Method to fulfill the above human aspirations: understanding and living in harmony at
various levels
Module 2: Understanding Harmony in the Human Being - Harmony in Myself! [6]
7. Understanding human being as a co-existence of the sentient ‘I’ and the material ‘Body’
8. Understanding the needs of Self (‘I’) and ‘Body’ - Sukhand Suvidha
9. Understanding the Body as an instrument of ‘I’ (I being the doer, seer and enjoyer)
10. Understanding the characteristics and activities of ‘I’ and harmony in ‘I’
11. Understanding the harmony of I with the Body: Sanyam and Swasthya; correct appraisal
of Physical needs, meaning of Prosperity in detail
12. Programs to ensure Sanyam and Swasthya
- Practice Exercises and Case Studies will be taken up in Practice Sessions.
Module 3: Understanding Harmony in the Family and Society- Harmony in Human-

Human Relationship [6]
13. Understanding harmony in the Family- the basic unit of human interaction
14. Understanding values in human-human relationship; meaning of Nyaya and program for
its fulfillment to ensure Ubhay-tripti;
Trust (Vishwas) and Respect (Samman) as the foundational values of relationship
15. Understanding the meaning of Vishwas; Difference between intention and competence
16. Understanding the meaning of Samman, Difference between respect and differentiation;
the other salient values in relationship
17. Understanding the harmony in the society (society being an extension of family):
Samadhan, Samridhi, Abhay, Sah-astitvaas comprehensive Human Goals
18. Visualizing a universal harmonious order in society- Undivided Society (AkhandSamaj),
Universal Order (SarvabhaumVyawastha )- from family to world family!
Module 4: Understanding Harmony in the Nature and Existence - Whole existence as Co-
existence [4]
19. Understanding the harmony in the Nature
20. Interconnectedness and mutual fulfillment among the four orders of nature- recyclability
and self-regulation in nature
21. Understanding Existence as Co-existence (Sah-astitva) of mutually interacting units in
all-pervasive space
22. Holistic perception of harmony at all levels of existence
Module 5: Implications of the above Holistic Understanding of Harmony on Professional

Ethics [6]
23. Natural acceptance of human values
24. Definitiveness of Ethical Human Conduct
25. Basis for Humanistic Education, Humanistic Constitution and Humanistic Universal
Order
26. Competence in professional ethics:
a) Ability to utilize the professional competence for augmenting universal human
order,
b) Ability to identify the scope and characteristics of people-friendly and eco-
friendly production systems,
c) Ability to identify and develop appropriate technologies and management
patterns for above production systems.
27. Case studies of typical holistic technologies, management models and production systems
28. Strategy for transition from the present state to Universal Human Order:
a) At the level of individual: as socially and ecologically responsible engineers,
technologists and managers
b) At the level of society: as mutually enriching institutions and organizations
Text Book
R R Gaur, R Sangal, G P Bagaria, 2009, A Foundation Course in Value Education.
Reference Books
1. Ivan Illich, 1974, Energy & Equity,The Trinity Press, Worcester, and HarperCollins, USA
2. E.F. Schumacher, 1973, Small is Beautiful: a study of economics as if people mattered, Blond
& Briggs, Britain.
3. A Nagraj, 1998, JeevanVidyaekParichay,Divya Path Sansthan, Amarkantak.
4. Sussan George, 1976, How the Other Half Dies, Penguin Press. Reprinted 1986, 1991
5. PL Dhar, RR Gaur, 1990, Science and Humanism, Commonwealth Purblishers.
6. A.N. Tripathy, 2003, Human Values,New Age International Publishers.
7. Subhas Palekar, 2000, How to practice Natural Farming, Pracheen(Vaidik) Krishi Tantra
Shodh, Amravati.
8.Donella H. Meadows, Dennis L. Meadows, Jorgen Randers, William W. Behrens III, 1972,
Limits to Growth – Club of Rome’s report, Universe Books.
9. E G Seebauer& Robert L. Berry, 2000, Fundamentals of Ethics for Scientists
&Engineers ,Oxford University Press
10. M Govindrajran, S Natrajan& V.S. Senthil Kumar, Engineering Ethics (including Human
Values), Eastern Economy Edition, Prentice Hall of India Ltd.
11. B P Banerjee, 2005, Foundations of Ethics and Management, Excel Books.
12. B L Bajpai, 2004, Indian Ethos and Modern Management, New Royal Book Co., Lucknow.
Reprinted 2008.
Relevant CDs, Movies, Documentaries & Other Literature:
1. Value Education website, http://uhv.ac.in
2. Story of Stuff, http://www.storyofstuff.com
3. Al Gore, An Inconvenient Truth, Paramount Classics, USA
4. Charlie Chaplin, Modern Times, United Artists, USA
5. IIT Delhi, Modern Technology – the Untold Story
HVPE 102-18
Human Values, De-addiction and Traffic Rules (Lab/Seminar)
One each seminar will be organized on Drug De-addiction and Traffic Rules. Eminent scholar and
experts of the subject will be called for the Seminar atleast once during the semester. It will be binding
for all the students to attend the seminar.
MBA 303-18
SEMINAR ON SUMMER TRAINING REPORT
Guidelines for Summer Training Report:
Kindly refer to Annexure A for the suggested guidelines and evaluation

criteria of Summer Training Report
MBA 921-18
Consumer Behaviour
Course Objective: The objective of this course is to help students understanding various
factors affecting consumer behavior and to understand the process of consumer buying. Based
on the understanding of consumer behavior, the students are expected to design the strategy.
CO1: Provide an understanding of how consumers make decisions.
CO2: Analyze personal and environmental factors that influence consumer decisions.
CO3: Understand the processes used when individuals, group or organizations make buying
decisions.
CO4: Understand how and why marketers craft particular messages to appeal to consumers.
CO5: Understand the interrelationship with other functional areas of business as a part of the
management process.
CO6: Assess the process of opinion leadership and its relationship with firm’s promotional
strategy.
UNIT – I
Introduction to Consumer Behaviour
Consumer Behaviour: Scope, importance and interdisciplinary nature. Consumer Research
Process: Qualitative and Quantitative research. Market Segmentation: Uses and bases of
segmentation. Emerging trends in consumer behavior: Consumer behavior in online space.
Use of Information technology and AI in consumer profiling and engagement, concept of
materialistic vs spiritualistic consumption.
UNIT – II
Individual Determinants of Consumer Behaviour
Motivation: Nature and Types of Motives, Process of motivation, types of Needs.
Personality: Theories, Product Personality, Self Concepts. Consumer Perception: Concept
and Elements of Perception, Consumer Imagery, Perceived Risk. Consumer
Learning:Behavioural and Cognitive Learning Theories. Consumer Attitude: Functions of
Attitude and Sources of Attitude Development, Attitude formation Theories (Tricomponent,
Multi attribute and Cognitive Dissonance), Attitude Change Strategies.
UNIT – III
External Influences on Consumer Behaviour
Group Dynamics and Reference Groups: Consumer relevant groups, Types of Family:
Functions of family, Family decision making, Family Life Cycle (Modern and Traditional)
Culture: Values and Norms, Characteristics and influence on Consumer Behaviour, sub
culture, Cross cultural consumer behavior. Social Class: Categories, Measurement and
Applications of Social Class.
UNIT – IV
Consumer Decision Making

Process and models (Howard Sheth, Nicosia Model, Engel Blackwell and Kollat). Personal
Influence and Opinion Leadership: Process of Opinion Leadership, Profile of Opinion
Leader, Opinion leadership and Firm’s Promotional Strategy. Diffusion of innovations:
Diffusion Process, Adoption Process, and Profile of Consumer Innovators
Suggested Readings:
1. Schiffman, L.G. and Kanuk, L.L., Consumer Behavior, Prentice Hall of India
2. Loudon, D. and Bitta, D., Consumer Behaviour, Tata Mc Graw Hill
3. Assael, H., Consumer Behaviour in Action, Cengage Learning
4. Blackwell, R.D., Miniard, P.W. and Engel, J.F. , Consumer Behaviour,Thomson Learning
MBA 922-18
Services Marketing
Course Objective: The objective of this course is to help students understanding various
factors affecting consumer behavior and to understand the process of consumer buying. Based
on the understanding of consumer behavior, the students are expected to design the strategy.
CO1: Understand the fundamental concepts of service marketing and its functions.
CO2: Identify the role and significance of various elements of service marketing mix.
CO3: Analyze customer requirement, measure service quality and design and deliver better
service.
CO4: Analyze integrated services marketing communications and services marketing triangle.
CO5: Examine various pricing strategies and pricing approaches in service sectors.
CO6: Understand service marketing applications in different service sectors.
UNIT – I
Introduction to Services: Growth and development of service sector economy, contribution to

the Indian economy, Service Characteristics, Service Classification, Service Marketing Mix.
Consumer Behavior in Services: Customer Expectation of Service, Customer Perceptions of
Service. Service Quality: Integrated gaps model of service quality. Prescriptions for closing
quality gaps
UNIT – II
Managing relationships in Services: Building customer loyalty, Complaint handling and Service
recovery strategies. Service development and design: Challenges of service design, types of new
services, core and supplementary elements, new service development process. Service
blueprinting: Nature, need and process of blueprinting. Physical evidence and the Servicescapes:
Nature, Importance and Types, role and its effect on Consumer behaviour.
UNIT – III
Delivering and performing service through employees and customers: service culture,
employee‘s role, strategies to deliver quality, cycle of failure, mediocrity and success, self service
technologies and Customer Participation. Delivering services through intermediaries: Nature and
types of intermediaries, role of electronic channels in service delivery. Managing demand and
capacity: Waiting line strategies integrated. Integrated Services Marketing Communications
and Services marketing triangle
UNIT – IV
Pricing of services: Pricing approaches, Pricing Strategies. Service Marketing Applications:

Marketing of services in Financial, Healthcare and Hospitality sectors.
Suggested Readings:
1. Zeithmal A Valarie and Bitner Mary, Services Marketing, Tata McGraw Hill, New
Delhi.
2. Lovelock, Christopher H. Services Marketing, Pearson Education, New Delhi
3. P.K.Sinha and S.C.Sahoo, Services Marketing, Himalaya Publishing House, New Delhi
MBA 911-18
Investment Analysis and Portfolio Management
Course Objective: This course aims to acquaint students with the market microstructure of
financial markets and understanding of economic, industrial and company analysis. It shall also
enable them to understand the valuable linkage between modern theories of finance and the
analytical techniques used by investors for valuing securities and construct portfolios to achieve
investor’s investment goals.
CO1 – To familiarize the students about the basic concepts, various investment avenues,
process of investment and market microstructure of financial markets.
CO2 - To enable students to understand the operation of primary as well as secondary markets
in India and to understand the concepts of risk and its measurement.
CO3 – To familiarize the students with the concepts and process of fundamental analysis so that
they may understand the impact of various environmental factors on investment valuation..
CO4 – To explain the concepts and process of technical analysis and enable the students to
understand the role of daily price movements in portfolio management.
CO5 – To explain the concepts, process and techniques for portfolio construction, evaluation
and revision.
CO6 – To familiarize the students about the financial derivatives and computation of their
expected payoffs.
Unit I
Introduction: Concepts of investment, objectives of investment, various alternatives of

investments, investment process, financial investments vs. real investments, differentiate
investment, speculation and gambling. Risk and Return: Concept, types and measurement of
risk and return.
Financial Markets - Primary and secondary markets. Introduction to primary market, design of
primary market, its role and functions, types of offers in the primary market, SEBI guidelines
on primary market
Secondary Market: Introduction, participants, trading and settlement Mechanism, types of
orders, stop Loss, margin trading, short selling, price freeze, hair-cut, market wide circuit
breakers, insider trading, bulk deals, block deals and arbitrage opportunity in the market.
Unit II
Fundamental Analysis: Meaning, scope and introduction to concept of intrinsic value. Process
of conducting economic analysis; industry analysis and company analysis by using E-I-C and
C-I-E approaches. Valuation of securities using fundamental analysis.
Unit III
Technical Analysis: introduction, terminology of technical analysis, Dow theory, characteristic

phases of Bull and Bear trends, critical appraisal of Dow theory, various types of charts,
concept of trend, trend lines: support and resistance, Importance of trading volume, reversal
patterns, continuation pattern, moving averages, other market indicators
Portfolio Management: Meaning, importance and approaches of portfolio management,

portfolio analysis, portfolio evaluation and revision techniques.
Unit IV
Portfolio Theory: Markowitz Model, Capital Asset Pricing Model, Single-index model,
Arbitrage Pricing Theory. Market Efficiency and Behavioral Finance
Derivatives: Introduction, features, derivative instruments, difference between forward and

futures contracts, types of option contracts, computing payoffs of forward, futures and option
contracts.
Suggested Readings
1. Reily and Brown, Investment Analysis and Portfolio Management, Cengage, New Delhi
2. Bodie, Kane, Marcus and Mohanty, Investments, Tata McGraw Hill, New Delhi
3. Fisher DE and Jordon RJ, Security Analysis and Portfolio Management, PHI, New Delhi
4. Hirt and Block, Fundamentals of Investment Management, Tata McGraw Hill, New
Delhi
5. V. A. Avdhani ‘Security Analysis and Portfolio Management’ Himalaya Publications
6. Preeti Singh ‘Investment Management’ Himalaya Publications
MBA 912-18
Management of Financial Services
Course Objective: The objective of the course is to understand role of Financial Services in
Business organizations and to give an insight into the strategic, regulatory, operating and
managerial issues concerning select financial services. In addition, the course will examine the
present status and developments that are taking place in the financial services sector and
developing an integrated knowledge of the functional areas of financial services industry in the
real services industry in the real world situation.
CO1: To understand the concept of financial services and their importance.
CO2: To know the structure and schemes of mutual funds.
CO3: To understand the importance and process of Dematerialisation and remateralisation.
CO4: To know the structure and system of credit rating ,leasing ,merchant banking and
venture capital.
CO5: To know the process and importance of factoring and securitisation.
CO6: To understand the process of asset liability management and risk management in banks.
Unit I
Financial Services: Meaning, types and their importance. Financial sector reforms in India,
Future challenges for Indian banks, Improving risk management systems, Banking and the
Management of Financial Services
Mutual Funds and Pensions Funds, Insurance Services, Bank assurances, Reinsurances, Venture
Capital –Private Equity –strategic secrets of private equity, Investment strategies, Hedge funds,
E banking, Securitization –Indian Banking and Financial crisis, Asset Reconstruction
Companies, Depositaries, Credit Cards, Micro/Macro finance, Financial Inclusion, Behavioural
Finance.
Depository – Introduction, Concept, depository participants, functioning of depository systems,
process of switching over to depository systems, benefits, depository system in India,
Dematerialization and Re materialization. Role, objectives and functions of SEBI and its
guidelines relating to depository system.
Unit II
Credit rating: The concept and objective of credit rating, various credit rating agencies in
India, Credit Rating Agencies –Importance, Issue, Difference in credit rating, Rating
methodology and benchmarks, Are Indian Credit Rating Credible? International credit rating
agencies –crisis of confidence?
Leasing: Concept and development of leasing, business, difference between leasing & hire
purchase, types of leasing business, advantages to lessor and lessee. Tax aspect of leasing.
Merchant Banking: Origin and development of merchant banking in India scope,
organizational aspects and importance of merchant bankers. Latest guidelines of SEBI w.r.t.
Merchant bankers.
Venture Capital: Concepts and characteristics of venture capital, venture capital in India,
guidelines for venture capital.
Unit III
Debt Securitization: Meaning, Features, Scope and process of securitization.
Factoring: Development of factoring types & importance, procedural aspects in factoring,
financial aspects, prospects of factoring in India.
Plastic Money: Concept and different forms of plastic money – credit and debit cards, pros and
cons. Credit process followed by credit card organizations. Factors affecting utilization of
plastic money in India.
Unit IV
Asset Liability Management: Significances, ALM process, Techniques – Gap, Duration,
Simulation, Value at Risk value of equity and market value of equity perspective.
Risk Management in Banks: Credit risk management, Operational risk management, Market
risk management, Corporate treasury management, Liquidity risk management, Governance
risk and compliance, Asset Liability Management and Basel 2 – Basel 1 and 2, IPR and Basel 2,
Three Pillars, ALM and Interest rate swaps, Swaps as a risk management tool, ALM and
Capital Adequacy, ALM Software’s.
Suggested Readings:
1. M Y Khan ‘Financial Services’ Tata McGraw-Hill.
2. L M Bhole ‘Financial Instructions & Markets’ Tata McGraw-Hill
3. S Gurusamy ‘ Financial Services & System’ Thomson Publications
4. V. A. Avdhani ‘ Financial Services in India’ Himalaya Publications
5. Gordon & Natarajan ‘ Financial Markets & Services’ Himalaya Publications
6. Vasant Desai ‘Financial Markets & Financial Services’ Himalaya Publications
7. Harrington, S. E. (2004). Risk management and insurance: Instructor manual (2nd ed.). New
York: McGraw- Hill Publishing Company.
8. Madura, J. (2009). Financial markets and institutions (9thed.). USA: South Western College.
9. McDonald, S. S., & Koch, T.W. (2009). Management of banking (7thed.). USA: Cengage
Learning.
10. Mishkin, F.S., & Eakins, F.S. (2009) financial markets and institutions. (6thed.). New
Delhi: Pearson Education.
11. Rose, P.S. (2008).Bank management and financial services (8thed.) USA: McGraw-Hill
Education.
12. Saunders, A., & Cornett, M.M. (2007). Financial institutions management: A risk
management approach (6th ed.). New Delhi: McGraw-Hill.
MBA 931-18
Organizational Change and Development
Course Objective: This course aims to introduce students to theories and concepts of
organizational change and development and also it enhances the knowledge and understanding
of organizational interventions terminology and provides students with the opportunity to apply
the key concepts to practical organizational situations.
CO1:Develop understanding of organization change and Define, explain and illustrate theories
of planned change, their relevant foundations, strengths and weaknesses.
CO2:Recognize and comment on issues and problems arising out of organizational change
initiatives.
CO3:To Understand concepts related to system theory, Action Research and Models,
CO4:Understand the role of various intervention strategies in organizational development.
CO5:Facilitate organizational change; and apply diagnostic models and concepts to change
issues at the organizational, group and individual levels.
CO6: Examine various issues in the relationship between client and consultant relationship.
Unit –I
Introduction to Organizational Change and Development; Definitions & its distinguishing

characteristics, Dynamics of planned change, models and theories of planned change, triggers
for change, strategies for implementing organizational change.
Foundations of OD: Conceptual Framework of OD, Historical background of OD, Values,
assumptions and beliefs in OD, Systems theory, Participation and Empowerment, Teams and
Teamwork, Strategies of change, Inter-Disciplinary Nature of OD.
Unit –II
Action Research and OD, Action Research: A Process and an Approach. Managing OD
Process: Diagnosis, The Six-Box Model, Third Waves Consulting, Nature of OD intervention,
Analysis of Discrepancies, Phases of OD Program, Model of Managing Change, Creating
Parallel Learning Structures.
OD Interventions: An overview, characteristics of OD interventions. Structural Interventions,
Training Experience: T-Groups, Behavioral Modeling and Career Anchors.
Unit –III
Team Interventions, Intergroup and Third-Party Peace-Making Interventions.

Comprehensive Interventions, Power, politics and OD: Power defined and explored, theories
about the sources of Power, Organizational Politics in the practice of OD.
Unit –IV
Issue in Consultant-Clint Relations: Entry and contracting, defining the client system, trust,
the nature of the consultant’s expertise, diagnosis and appropriate, interventions, depth of
intervention, on being absorbed by the cultural, the consultant as a model, the consultant team
as a microcosm, the dependency issue and terminating the relationship, ethical standards in OD,
Implications of OD for the Client. Contemporary Issues in OD. OD and Quality Movement,
OD- Now and Beyond.
Suggested Readings:
1. Wendeel L. French, Cecil H. Bell : Organization Development Prentice Hall
2. Richard Beckhard: Organization Development Strategies & Models Tata Mc Graw Hill.
3. Blake, Robert &Mouton : Building a Dynamic Corporate through Grid OD, Homewood
4. Thomas H, Patten Organization Development through Team Building , Thomas Publication
5. Edgar F. Huse : Organization Development & Change, Thomas Publication
6. Burke W.W.: Organization Development Principles & Practice, Sage Publication
7. S. Ramnarayan&Kuldeep Singh and T.V. Rao: OD – Interventions & Strategies, Response
Books, New Delhi.
8. S. Ramnarayan, and T.V. Rao : OD – Accelerating Learning & Transformation, Sage, New
Delhi
MBA 932-18
Employee Relations
Course Objective: The aim of this course is to help students to understand basics of labour
laws and industrial relations applicable in various business houses.
CO1: Understand establishing & maintaining a sound relationship between the worker & the
employer.
CO2: Understand the significance & functioning of Trade Unions.
CO3: Identify the simmering issues which might take the form of a dispute in the workplace.
CO4: Examine various provisions laid down by laws to settle disputes in the organizations.
CO5: Assess the importance of various Acts in Industrial Relations.
CO6: Comprehend the concept and classification of labour welfare.
Unit –I
Industrial Relations-Concept, Theories and Evolution, System approach to IR-Actors, Context,

Web of Rules & Ideology, Trade Unionism, impact of trade unions on wages, The Trade unions
Act ,1926 (with amendments), Factories Act, 1947 (with amendments).
Unit –II
Anatomy of industrial disputes. Dispute Settlement Machinery: Conciliation- Concept, Types,

Conciliation Procedure and Practices in India; Adjudication – Concept and types; Arbitration:
Approaches and types. Sexual Harassment.
Industrial Disputes Act 1947, Provisions in Industrial Disputes- Lay Off, Termination
Retrenchment, Closures, VRS, Anatomy of Industrial disputes,Managing foreign nationals in
Indian organizations.
Unit –III
Social Security: Concept, Social Assistance, Social Insurance.

Payment of wages Act,1936, Payment of Bonus Act, 1965, Workman’s Compensation
Act,1923, Payment of Gratuity Act 1982.
Unit –IV
Maternity Benefit Act,1961, ESI Act 1948, Provident Fund and Miscellaneous Provisions Act,
1951.
I.L.O and social Security. The concept of Labour welfare: definition, Scope and Objectives,
classification of welfare work, agencies for welfare work. Agencies for administering labour
welfare laws in India.
Suggested Readings:
1. Venkata Ratnam, C.S. “Industrial Relations”, Oxford University Press, New Delhi,
2006.
2. Srivastava, S. C. “Industrial Relations and Labour Laws”, Vikas Publishing House Pvt
Ltd, New Delhi, 2008.
3. Sinha, P.R.N., Sinha, InduBala and Shekhar, Seema Priyadarshini, “Industrial Relations,
Trade Unions, and Labour Legislation”, Pearson Education, New Delhi, 2004.
4. Sen Ratna, “Industrial Relations in India”, MacMillan, New Delhi, 2003.
5. Mamoria, Mamoria and Gankar. “Dynamics of Industrial Relations”, Himalaya
Publishing House, New Delhi, 2007.
6. MonappaArun, “Industrial Relations”, Tata McGraw Hill Edition, New Delhi, 2007.
7. Davar, R S, Personnel Management and Industrial Relation, Vikas Publishing House
Pvt. Ltd, New Delhi; 1999.
8. Sivarethinamohan, R, Industrial Relations and Labour Welfare- Text and Cases, PHI
Learning Pvt. Ltd, New Delhi, 2010.
MBA 941–18 : Data Mining for Business Decisions
Objective: The objective of this paper is to acquaint the students with an introduction to data
analytics, data mining, and data-driven decision making. Data mining enables one to extract
useful insights, which then can be utilized for data-driven decision-making and competitive
advantage. Data mining and data analytics involve a collection of techniques for extracting
patterns and trends in large databases to present results to stakeholders in terms of the business
objectives set, and how the information learned can be used to add value to the business. For
this course, two software packages that are commonly used throughout industry are: WEKA, a
well-established, highly popular data mining application, and R, a powerful open-source
statistical language.
CO1: To understand the opportunities, techniques and critical challenges in using data mining
and predictive modelling in a business setting.
CO2: Use research-based knowledge and methods including company analysis, primary and
secondary data collection, analysis and interpretation of data to find solution to business
problems
CO3: To understand and translate business challenges into data mining problems.
CO4: To become familiar with the processes needed to develop, report and analyze business
data.
CO5: To gain an understanding of how managers use business analytics to formulate and solve
business problems and to support managerial decision making.
Unit I
Need for strategic information, difference between operational and informational data stores
Data warehouse : definition, characteristics, role and structure, Introduction to Business
Intelligence. Introduction to OLAP and its Operations, Data mart, Building a data warehouse,
Introduction to Dimensional Modelling and ETL Process.
Unit II
Introduction to Data mining Process, Data Mining functionalities, various kinds of Data mining
(Text mining, Web mining, Pattern Mining, Sequence Mining, Context Based Mining),
Introduction to Data Visualization, Predictive Data Mining and descriptive data mining. Need
of Data analytics for business intelligence
Unit III
Regression and correlation; Classification : Decision trees; Clustering – Neural networks;
Market basket analysis – Association rules – Genetic algorithms and link analysis, Support
Vector Machine Bayesian Classification: Bayes theorem, Bayesian belief networks Naive
Bayesian classification, Other classification methods: k-Nearest Neighbour, case based
reasoning, Genetic algorithms, Fuzzy set approach
Unit IV
Introduction to prediction: linear and multiple regression, Clustering: types of Data in cluster
analysis: interval scaled variables, Binary variables, Nominal, ordinal, and Ratio-scaled
variables; Major Clustering Methods: Partitioning Methods: K-Mean and K-Mediods,
Hierarichal methods: Agglomerative, Density based methods: DBSCAN

Suggested Readings:
 Data Mining: Concepts and Techniques By J.Han and M.Kamber Publisher Morgan
Kaufmann Publishers
 Modern Data Warehousing, Mining and Visualization By George M Marakas, Publisher
Pearson
MBA 942 – 18 : E-Commerce and Digital Markets

Objective: The objective of this paper is to acquaint the students with the effectiveness of
ecommerce and digital marketing. Students will learn about the implications of an increasingly
technological Society and to provide insights on how to implement marketing in a digital world.
CO1: To understand of various applications and scope of ecommerce.
CO2: To know the working of various payment modes used in ecommerce today.
CO3: Understand how and why to use digital marketing for multiple goals within a larger
marketing and/or media strategy, Developing effective digital and social media strategies
CO4: Understand the major digital marketing channels - online advertising: Digital display,
video, mobile, search engine, and social media
CO5: Students will be able to explore the latest digital ad technologies
Unit I
Need and Origin of E-Commerce, Factors affecting E -Commerce, Business dimension and
technological dimension of E-Commerce, E-Commerce framework
Electronic Commerce Models, Value Chains in Electronic Commerce. Internet and E-Business
Introduction to Internet and its application, Intranet and Extranets. World Wide Web, Internet
Architectures, Internet Applications, Business Applications on Internet, E - Shopping,
Electronic Data Interchange, Components of Electronic Data Interchange, Creating Web Pages
using HTML.
Unit II
Technology for Online Business: Internet, IT Infrastructure, Middleware Contents, Text and
Integrating E-Business Applications, Mechanism of Making Payment Through Internet, Online
Payment Mechanism, Electronic Payment Systems, Payment Gateways, Visitors to Website,
Tools for Promoting Website, Plastic Money, Debit Card, Credit Card, Laws Relating to Online
Transactions. Applications in E-commerce: E-commerce Applications in Manufacturing,
Wholesale, Retail and Service Sector
Unit III
Understanding Digital Marketing Process, Digital marketing vs. Traditional marketing, Website
Planning Process: Understanding Domain names & Domain extensions, Search Engine
Optimization: Understanding SEO, SEO Keyword Planning, On Page SEO, Off Page SEO,
Local SEO, Social media marketing, Understanding the existing Social Media paradigms &
psychology, How social media marketing is different than others Forms of Internet marketing,
Google analytics: Introduction to Google Analytics, how Google Analytics works, Google
AdWords & Online Display advertising
Unit IV
Email marketing : Need, working and challenges faced in sending bulk emails, Types of email
marketing- Opt-in & bulk emailing, Lead Generation for Business: Understanding lead
generation for business and its importance. Landing page vs website, Content marketing,
Affiliate marketing: Sources to Make Money Online, Selecting Affiliate Program, Blogging &
freelancing to make money, AdSense, approval process and AdSense Administration. E
Business Entrepreneurship.
Suggested Readings:
 Whitley, David, “E-Commerce Strategy, Technologies and Applications”, Tata McGraw
Hill.
 Gary P. and Perry, James T., “Electronic Commerce, Schneider”, Thomson Learning.
 Bajaj, Kamlesh K & Nag, Debjani, “E-Commerce: The Cutting Edge of Business”,
McGraw Hill
 Laudon and Traver, “E-Commerce: Business, Technology & Society”, Pearson
Education
 Damian Ryan, Calvin Jone. Kogan Page; “Understanding Digital Marketing: Marketing
Strategies for Engaging the Digital Generation”.
 Kent Wertime, Ian Fenwick; “DigiMarketing: The Essential Guide to New Media and
Digital Marketing”
 Seema Gupta, Digital Marketing, McGraw Hill
MBA 951-18 OPERATION STRATEGY
Course Objective: The course aims at providing fundamental knowledge of strategy and its
implications in operations management. The course will cover strategy concepts, issues and
techniques for efficient and effective operations.
Course Outcomes: At the end of the course, student shall be able to learn the following:
CO1: Understand the strategic role of operations management in creating and enhancing a
firm’s competitive advantages.
CO2:Analyze, evaluate and recommend changes in the operations strategy of an organization.
CO3:Demonstrate a managerial point of view i.e. capacity for analyzing operations problems
on a functional, business and company wide basis.
UNIT-I
Introduction to operations strategy: how does it fit with the firm’s overall strategy;
competitive positioning and the value chain; operations strategy decision areas. Resources and
core capabilities. Relationship between grand business strategy and operation strategy. Location
and capacity strategy. Enterprise Resource Planning: concepts, scope and its implications.
UNIT-II
Development Strategies: Product development strategy, Service development strategy and

implications for the organization. Inventory management: Inventory concepts, reasons for
holding inventory, types of inventory, inventory reduction tactics and Inventory turnover ratio.
Selective Inventory management: ABC, VED, and FSN analysis etc., identifying critical items
with selective inventory management.
UNIT-III
Vertical integration and outsourcing, Process technology strategy, Information technology and
operations. Dimensions of operations for competitive advantage. Maintenance Strategies:
Classification of maintenance programs, corrective, preventive and predictive maintenance,
comparison of maintenance programs, preventive maintenance concept functions, benefits,
limitations.
UNIT-IV
Global Sourcing, trends in global sourcing. Outsourcing and off shoring strategy. Global Supply
Chain Strategy, Materials Requirements Planning. Innovation management. Environment and
social sustainability strategy.
Recommended books:
1. L.R. Higgin. ‘Maintenance Planning and Control’, McGraw Hill Book Company.
2. K. Bedi. Production and operation Management, Oxford Publishing
3. Supply Chain Management – 2001, Strategy, Planning & Operation. Sunil Chopra & Peter
Meindl; Pearson Education Asia, ISBN: 81-7808-272-1.
4 Designing & Managing the Supply Chain -David Simchi Levi, Philip Kaminsky& Edith
Simchi Levi; McGraw Hill
5. Krajewski L J and Ritzman L P, “Operations Management”, Pearson Education Asia, Sixth
Edition (2004)
MBA952-18 OPERATION RESEARCH APPLICATIONS
Course Objective:
The course aims at familiarizing the students with quantitative tools and techniques, which are
frequently applied to business decision-making & to provide a formal quantitative approach to
problem solving and an intuition about situations where such an approach is appropriate.
Course Outcomes:
CO1: Be able to understand the characteristics of different types of decision-making
environments and the appropriate decision making approaches and tools to be used in each type.
CO2: Model Formulation and applications that are used in solving business decision problems.
CO3:Be able to design new simple models, like: CPM, PERT to improve decision –making and
develop critical thinking and objective analysis of decision problems.
UNIT-I
Introduction: Historical Developments in Operations Research; Managerial applications of
Optimization; Optimization techniques – classical and advanced techniques. Art of Modeling
Origin of OR and its role in solving industrial problems: General approach for solving OR
problems. Classification of mathematical models: various decision making environments.
UNIT-II
Linear Programming and its applications: Formulation of linear mathematical models:
Graphical and simplex techniques for solution of linear programming problems, Motivation of
simplex method, Simplex algorithm and construction of simplex tableau; Simplex criterion;
Minimization versus maximization problems, Big-M method and two phase method,
Introduction to duality theory and sensitivity analysis.
UNIT-III
Transportation & Assignment Models and its applications: Various initial basic feasible
solutions methods, Optimization of transportation and assignment using different methods
considering the concept of time and cost function. Dynamic Programming: Characteristics of
dynamic programming problems, deterministic dynamic programming, and probabilistic
dynamic programming. Queuing Theory: Basic structure of queuing model, Types of queuing
situation: Queuing models with Poisson's input and exponential service, their application to
simple situations.
UNIT-IV
Network Models: Shortest route and traveling sales man problems, PERT & CPM, analysis of
time bound project situations, construction of networks, identification of critical path, slack and
float, crashing of network for cost reduction. Non-linear Programming Models: Graphical
illustration to non-linear programming problems, introduction to different types of non-linear
programming problems. Problems related to the topic.
Recommended books:
1. H.A. Taha, ‘Operations Research’, Prentice Hall of India, New Delhi.
2. H.M. Wagner, ‘Principles of Operations Research’, Prentice Hall.
3. P.K. Gupta and D.S. Hira, ‘Operations Research’, S. Chand & Co.
4. F.S. Hiller and G.I. Libermann, ‘Introduction to Operation Research’, Holden Ray.
5. Wiest& Levy, ‘A Management Guide to PERT/CPM’, Prentice Hall.
MBA 961-18 Marketing Analytics

Course Objective: The objective of this paper is to acquaint the students with Product
Management, Digital Marketing and analysis of market conditions.
CO1: To learn how to analyse market conditions in the era of social media.
CO2: To learn to apply statistical tools on marketing data metrices.
CO3: Understand how the “first principles” of marketing strategy helps firms organize the
analytics opportunity and challenge in today’s data era, and
CO4: Use and execute data analytic techniques, and case studies to understand how to solve
marketing analytics problems in a scientific and process-driven manner.
Unit I
Understanding Data : Introduction to analytics, Basics of Statistics and Data Interpretation on
MS EXCEL.
Market Analysis : Sales Forecasting, Market Share Analysis; Other Market performance
Indicators like Penetration, Usage, Brand Performance, Satisfaction.
Customer Analysis : Customer Choice Analysis, Customer Profitability Analysis, Lifetime
Value; Acquisition and Retention Costs and Rates
Product Analysis : Product Portfolio Analysis, New Product Sales Forecasting;
Cannibalization Analysis
Unit II
Pricing Analysis Understanding Price; Price Sensitivity; Price-Volume Equation; Price
Promotion, Price-Value Equation /Analysis, How to Price
Sales and distribution analysis Sales Force Sizing, Effort (Call Planning), Territory Planning,
Target Setting, Compensation Planning; Performance Appraisal. Distributor, Numbers, Margin
and Profitability, Performance Appraisal and People analytics
Unit III
Advertising and sales promotion Performance of Ads, Media Planning, Setting Advertising
and Sales Promotion Budget. Measuring Retail Lift and Promotional Lift
Social Media Analysis, Understanding the Metrics behind Social Media Spends
Brief information about following : Descriptive Analytics, Diagnostic Analytics,
Predictive Analytics, and Prescriptive Analytics.
Unit IV
E-Marketing : Introduction, Objectives, Definition, History, Scope, Benefits and Problems; E-
marketing Techniques and Digital Marketing; Components of E-Marketing; E-Customers -
Introduction & Objectives, Dealing with Customers’ and Online Buying Process; Types &
Applications of E-Market
E-Marketing Tools : Introduction, Objectives, E-Mail Marketing, Creating a Website, Social
Media Marketing, Pay-Per-Click Advertising, Search Engine Optimization or Paid Search
Engine Listing Search Engine Marketing, Blogging and Classified Advertising.
E-Marketing Plan: Introduction, Objectives, Definition of E-Marketing Plan, Situational
Analysis, Setting Objectives, Marketing Mix Decision, Budget Allocation, Action Plan,
Measuring Success

Suggested Readings:
1. Open Intro Statistics 3e, available at: https://www.openintro.org/stat/textbook.php
2. "Regression Analysis," David Bell, Harvard Business Review 1993
3. "Logistic Regression," Rajkumar Venkatesan and Shea Gibbs, Darden Business
Publishing
4. "Customer Profitability and Lifetime Value", Elie Ofek, Harvard Business Review 2014
[CSULB_CBA_2017_06_22] Page 3 of 4 The following articles can be recommended
as an introduction: “Big Data: The Management Revolution,” Andrew McAfee and Erik
Brynjolfsson
5. Harvard Business Review 2012 “Keep Up with Your Quants,” by Thomas H.
Davenport, Harvard Business Review 2013
6. “Data Scientist: The Sexiest Job of the 21st Century,” Thomas H. Davenport and D.J.
Patil, Harvard Business Review 2012
7. “Making Advanced Analytics Work for You,” Dominic Barton and David Court,
Harvard Business Review 2012
8. “Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and
Innovation,” Nirmalya Kumar, Harvard Business Press 2004
9. “Should You Sell Your Digital Privacy?” John Deighton, Harvard Business Review
2003
10. “When Folly Is Forever,” Adam Keiper, Wall Street Journal 2009
11. Darden Business Publishing, University of Virginia: store.darden.virginia.edu/
12. Harvard Business School Publishing: https://cb.hbsp.harvard.edu/cbmp/pages/home
13. Ross School of Business, Global Lens, University of Michigan: wdi-publishing.com/
14. INSEAD Case Publishing: cases.insead.edu/publishing/
15. Ivey Cases, Western University: www.iveycases.com/Default.aspx
16. Kellogg Case Publishing, Northwestern University
MBA 962-18 Data Sciences using R
Objective: The objective of this paper is to acquaint the students with availability of plethora
of data in organizations that need to be analysed to discover the hidden pattern used for solving
business problems. This is done through the field of Data Science. After studying this course
students will be able to relate the applications of data science with real life business problems
in organizations and will be able to provide solutions after rigorous analysis of data through it.
CO1: Know advanced aspects of big data analytics, applying appropriate machine learning
techniques to analyse big data sets
CO2: Assess the statistical significance of data mining results, basic statistical modelling and
analysis using the open-source tool R
CO3: Describe what Data Science is and the skill sets needed to be a data scientist.
CO4: Understand concepts like Big Data, Data Mining, Data Analytics and Machine
Learning
CO5: Understand various algorithm for data analysis (classification and Clustering)
Unit I
Data Science: Understanding Different Components of Data Science & their Roles
(introduction to concepts like Big Data, data pre-processing, concepts of supervised and
unsupervised learning, Data Mining, Data Analysis, Web Analytics, Machine Learning),
Business Applications of Data Science (Internet Search Digital Advertisements,
Recommender Systems, Price Comparison Websites, Fraud and Risk Detection, Roles and
responsibilities of Data Scientists in Business analytics.
Introduction to R Software, Installation, basic Elements, R- Data Interfaces, R- Charts &
Graphs, R- Statistics.
Basic statistics through R: Mean median, standard deviation, variance, correlation, and
covariance.
Unit II
Probability Theory for Data science (Bays heorem), Regression- Linear, multiple and
logistic regression.
Decision tree and Support Vector Machine (SVM).
Unit III
Ensemble methods: bagging, random forests, boosting. Clustering: K-mean Clustering , K-

medoids, Agglomerative, Hierarchical clustering, X-means, Density-based spatial clustering
of applications with noise (DBSCAN).
Unit IV
Evaluation and validation: methods of estimating the performance of classifiers: cross-

validation, Holdout Method and Bootstrap Method; Confusion Matrix, assessing the
statistical significance of data mining results. Selection of advanced topics such as: scalable
machine learning, big data related techniques, mining stream data, social networks.
Suggested Readings:
1. Data Science for Business: What You Need to Know about Data Mining and Data-
Analytic Thinking. First edition by Foster Provost, Tom Fawcett. ISBN-13: 978-
1449361327 ISBN-10: 1449361323 O’Reilly Media Inc.
2. Data Science and Big Data Analytics: Discovering, Analyzing, Visualizing and
Presenting Data -Hardcover 2015, John Wiley & Sons
3. Mohammed J. Zaki and Wagner Miera Jr. Data Mining and Analysis: Fundamental
Concepts and Algorithms. Cambridge University Press. 2014.
4. Trevor Hastie, Robert Tibshirani and Jerome Friedman. Elements of Statistical Learning,
Second Edition. ISBN 0387952845. 2009. (free online)
5. Jure Leskovek, Anand Rajaraman and Jeffrey Ullman. Mining of Massive Datasets. v2.1,
Cambridge University Press. 2014. (free online)
6. Kevin P. Murphy. Machine Learning: A Probabilistic Perspective. ISBN 0262018020.
2013
MBA401-18 Corporate Strategy
Course Objective: This course aims to familiarize the students with organization perspective
from strategic viewpoint integrating different functional areas of management. The aim is to
develop an understanding of how organizational strategies are formulated and implemented in a
changing global environment.
Course Outcomes: After studying this course, the students should be able to:
CO1: Understand the concepts of strategic management process and strategic decision making
process.
CO2: Discuss various techniques of external as well as internal environmental analysis of
business.
CO3: Explain various business level and corporate level strategies for the growth of the
business along with their implications.
CO4: Illustrate the issues involved in strategy implementation and the role of leadership,
communication and organizational structure in implementation of strategy.
CO5: Develop various functional plans for successful implementation of strategy.
CO6: Understand organisational systems and techniques of strategic evaluation and control.
Unit I
Understanding Strategy and Strategic Management: Strategic Management Process,

Strategic Decision Making, Levels of Strategy, Role of strategists, Benefits of Strategic
Management, Mckinsey’s 7 S model.
Defining Strategic Intent: Vision, Mission, Goals and Objectives.
External Environment Analysis: Concept of environment, Strategically Relevant Components
of External Environment, Environmental Scanning Techniques- ETOP, PEST, SWOT, TOWS.
Unit II
Industry analysis- Porter’s Five Forces Model; Strategic Group Mapping; Industry
Driving Forces; Key Success Factors, External Factor Evaluation Matrix.
Internal Environment Analysis – Organisational capabilities in various functional areas and
Strategic Advantage Profile. Resource based view of an organization: VRIO Framework; Value
Chain Analysis; Competitive Advantage and Core Competency, Identification of Critical
Success Factors (CSF). Internal Evaluation Factor Matrix.
Business Level Strategies – Porter’s Framework of Competitive Strategies: Cost, Leadership,
Differentiation and Focused Strategies, Location and timing tactics. Concept, Importance,
Building and use of Core Competence.
Unit III
Corporate Level Strategies – Expansion (growth)-Horizontal and Vertical
Integration, Strategic outsourcing, Related and Un-related Diversification, International Entry
Options, Corporate restructuring. Concept of Synergy, Mergers & Acquisitions, Stability,
harvesting and Retrenchment and Combination strategies.
Strategic Analysis and choice (Multi Business Strategies: Portfolio Strategies) – BCG, GE
Nine cell, Product life cycle Matrix).
Unit IV
Strategy Implementation– Strategy- Structure Fit: Resource allocation, Projects and
Procedural issues. Organisation structure and systems in strategy implementation. Leadership
and corporate culture. Operational and derived functional plans to implement strategy.
Integration of functional plans.
Strategy Evaluation and Control – Nature of Strategy Evaluation; Strategic control and
operational Control. Organistional systems and Techniques of strategic evaluation, Strategy
Evaluation Framework; The Balanced Score Card.
Suggested Readings:
 Thompson, Arthur A Jr.; Strickland A J III; Gamble, John E and Jain, Arun K.
“Crafting and Executing Strategy. The Quest for Competitive Advantage -
Concepts and Cases”, Tata McGraw, New Delhi.
 Kazmi, Azhar, Strategic Management, Tata Mc .Graw
 Wheelen Thomas L. & Hunger J. David; Concepts in Strategic Management and
Business Policy; Pearson Education
 Pearce III, John A, Robinson, Jr., Richard B and Mittal, A “Strategic
Management:Formulation, Implementation and Control. Tata McGraw Hill.
 David, R Fred, “Strategic Management- Concepts and Cases”, Pearson
Education, India.
 Hill, Charles W L and Jones Gareth R, “An Integarated Approach to Strategic
Management” Cengage Learning
 Pitts, Robert A and Lei, David. “Strategic Management Building and Sustaining
Competitive Advantage”, Thomson, India
 Porter, M.E., Competitive Advantage: Creating and Sustaining Superior
Performance, Free Press, New York.
MBA 923-18 Integrated Marketing Communication and Sales Management
Course Objective: This course will help the students to understand the principles and practices
of marketing communication, tools used by marketers to inform consumers and to provide a
managerial framework for integrated marketing communications planning as well as sales
management.
Course Outcomes: After successfully completing this course, students will be able to:
CO1: Apply the key terms, definitions, and concepts used in integrated marketing
communications.
CO2: Conduct and evaluate marketing research and apply these findings to develop competitive
IMC Programme.
CO3: Examine the role of various promotional strategies such as advertising, direct marketing,
sales promotion and PR in effectiveness of marketing communication.
CO4: Understand and apply the concepts of sales management and organization.
CO5: Develop sales related marketing policies such as product policies, distribution policies &
pricing policies.
CO6: Explain various sales operations such as sales budget, sales territories, sales Quota’s,
control of sales, sales meeting and sales contest, organizing display, showroom and exhibition.
UNIT I
Role of IMC in marketing process: IMC planning model, IMC components. Communication
process, steps involved in developing IMC programme, Effectiveness of marketing
communications, Purpose, Functions, Types of IMC. Advertising management: Advertising
appeals, advertising designs, Advertising agencies, Advertising Budgeting, Media planning and
evaluation, Media strategy: Creativity, Elements of creative strategies and its implementation.
UNIT II
Direct Marketing: Features, Advantages/Disadvantages, strategies in Direct Marketing
Promotion: Meaning, Importance, tools used, push pull strategies, Publicity/ Public relations:
Meaning, Objectives, strategies and tools of public relations. Corporate Advertising Role,
Types, Limitations, Monitoring, Evaluation and control: Measurement in advertising, various
methods used for evaluation, Pre-testing, Post testing. International Advertising: Global
environment in advertising, Internet advertising: Meaning, Components, Advantages and
Limitations, Types of Internet advertising.
Unit- III
Sales Management and Organization: Objectives of sales management, sales executive as a

coordinator, sales management and control, sales organization - it's purpose , setting up a sales
organization , types of sales organization. Objectives and theories of personal selling,
analyzing market potential, sales potential and sales forecasting method & evaluation,
determining sales related marketing policies - product policies, distribution policies & pricing
policies.
Unit- IV
Sales Operations: Sales budget , sales territories, sales Quota’s, control of sales , sales meeting
and sales contest, organizing display , showroom and exhibition. Sales manager- Qualities and
functions , types of salesman , psychology of customers .
Suggested Readings
1. Kenneth . E. Clow and Donald Baack, “Integrated Advertising, Promotion and
Marketing Communication”, Prentice Hall of India
2. Philip j. Kitchen and Patrick D. Pelsmacker, “Integrated Marketing Communication- A
Primer”, Routledge London.
3. Spiro, Stanton and Rich “Management of a Salesforce”, Tata McGraw Hill; 11th
Edition.
4. Richard R Still, Cundiff W Edward Govoni A P Norman, “Sales Management: Decision
Strategy and Cases”, Pearson Education; 5th Edition.
5. Mark W. Johnston & Greg W. Marshall, ‘Sales Force Management’, Tata McGraw-Hill
6. Rosenbloom, Bert, ‘Marketing Channels: A Management View’, Cengage Learning,
7. Havaldar, K. K. and Cavale, VM. ‘Sales and Distribution Management’, Tata McGraw
Hill,
8. Chunawalla, S.A. Sales and Distribution Management, Himalaya Publishing House
MBA 924-18 Retail Management
Course Objectives: This course enables students to understand the evolution of retailing and
the strategic role of retailing in the distribution of consumer goods and services. The content of
the course is useful for students interested in a retail career, working for companies that
interface with retailers, or interested in owning or running a retail business.
Course Outcomes:After studying this course, the students should be able to:
CO1: Understand opportunities and challenges in retail management and retail management
decision process.
CO2: Examine various types of retail formats and comprehend the application of theories of
retail development on business models in retail.
CO3: Discuss and apply various function of store management.
CO4: Recognize the importance of store design and apply the concepts of store design to
determine store layout and merchandising.
CO5: Understand the importance of customer service in improving retail service qualities.
CO6: Describe the applications of IT in retailing.
Unit - I
Introduction to Retailing: Economic Significance, Opportunities in Retailing, Retail
Management Decision Process
Retailing in India: Evolution of Retail in India, Drivers of Retail Change and Challenges to
Retail Development in India.
Unit-II
Types of retailers: Food Retailers, General Merchandise Retailers, Non-Store Retail Formats,
Services Retailing, Types of Ownership.
Retail Models & Theories of Retail Development: Evolution of Retail Formats, Theories of
Retail Development, Concept of Life cycle in Retail,Business Models in Retail
Unit-III
Managing the Store: Store Management Responsibilities, Recruiting & Selecting Store
Employees, Socializing & Training New Store Employees Motivating, Managing & Evaluating
Store Employees.
Store Layout, Design & Visual Merchandising: Objectives of Good Store Design, Store
Layout. Space Planning and Merchandise Presentation Techniques. Atmospherics.
Unit-IV
Customer Service: Strategic Advantages Through Customer Service, Customer Evaluation of
Service Quality, GAPS Model for improving Retail Service Quality.
Application of IT to Retailing: Growing Role of IT in Retailing, IT for Competitive
Advantage, Data Mining, Database Marketing, Business Intelligence. International Retailing:
International Retail Structures, MotiChain Integration.
Suggested Readings:
1. Levy, Michael and Barton A. Weitz (2003), Retail Management, Tata McGraw Hill, 5th
Edition.
2. Sinha, P. K. and Uniyal, D. P. (2007), Managing Retailing, Oxford, 1st Edition.
3. Newman, Andrew J. and Peter Cullen (2007), Retailing: Environment and
Operations,Thomson,
4. 1st Edition.
5. Pradhan, Swapna (2007), Retail Management – Text and Cases, Tata McGraw Hill, 2nd
Edition.
6. Cox, Roger and Paul Brittain (2004), Retailing – An Introduction, Pearson Education, 5th
Edition.
7. Gilbert, David (1999) Retail Marketing Management, Prentice Hall, 1st Edition.
8. Dunne, Patrick M; Robert F. Lusch and David Griffith (2002), Retailing, Thomson
MBA 925-18 International and Social Media Marketing

Course Objectives: The course aims at acquainting students with the concepts and procedures
for international marketing and trains them to develop and implement plans and strategies for
entering international markets and managing overseas operations. The course also helps
students to understand the basics in Social Media Marketing and Blogging.
Course Outcomes: After successfully completing this course, students will be able to:
CO1: Assess the challenges in international marketing and understand various international
market entry strategies.
CO2: Evaluate international marketing environment and identify various international trade
barriers and regional blocks.
CO3: Develop international product, pricing and communication policy and examine
international distribution system.
CO4: Discuss the evolution of social media marketing and identify various benefits and
applications of social media.
CO5: Explain how to develop effective social media marketing strategies for various types of
industries and businesses.
CO6: Describe the major social media marketing portals that can be used to promote a
company, brand, product, service or person.
Unit-I
Definition and challenges of international marketing, Reasons for going international,
International Market Segmentation and Positioning; International Market Entry Strategies:
Screening and Selection of Markets; Methods to enter International markets. International
Marketing environment: political, legal, environmental, socio Cultural and Technological
environment, Country Risk Analysis, International Economic environment: IMF, WTO,
International Monetary System, International Trade Barriers: Tariff and Non-Tariff.
Regional Blocks: European Union, NAFTA, SAARC, ASEAN, International Marketing
Research.
Unit-II
EXIM policy of India, export promotion organizations, incentives, Export documents.
organisation and structure of export and import houses. International product and pricing
policies: Product standardization & adaptation, international pricing strategies. International
distribution system: International distribution channels, types, role of internet in international
distribution International communication policy: communication strategies in international
marketing, international promotion mix.
Unit III
Introduction to Social Media Marketing: Evolution, from traditional to Modern marketing,
Rise of internet and E concepts. Emergence of social media marketing as a tool. Social media
Channels: Types and models, Social media benefits and applications. Social media marketing
framework. Consumer behavior on the Internet: Basics, evolution of the digital consumer,
managing consumer demand. IMC. Social media marketing strategies: Introduction, defining
social media marketing mix, social media marketing planning, social media marketing
marketing channels.
Unit IV
Social media marketing campaign: Elements of marketing campaigns, implementing social
media marketing campaigns, SEM, SEO, Content marketing, Social media execution, campaign
analytics and ROI, Managing social media marketing revenue: social media marketing
revenue sources, managing service delivery and payments, Emerging trends in social media
marketing: Big data, IOT, Content Creation and Sharing: Blogging, micro blogging, Streaming
Video, Podcasts, and Webinars.
Suggested readings
1. Czinkota M, Ronkaine I, Sutton Brady, C. and Beal, T. International Marketing,

Cengage Learning.
2. Cherunilam F, International Trade & Export Management, Himalaya Publishing.
3. Cateora& Graham, International Marketing, McGraw Hill.
4. Dan Zarella, Social media marketing , O reilly.
5. R Solomon and Tracy , Social Media Marketing: Pearson New International Edition
MBA 926-18 Product and Brand Management
Course
Objective:To create understanding among students for concepts, process, techniques of
product and management. The course also aims to familiarize students with the concept of a
‘brand’, the role of branding in marketing strategy; brand equity, its importance and
measurement, how to create and retain brand equity; operational aspects of brand management.
CO1: Understand what a product is, the various levels which make it up, and different types of
products.
CO2: Examine various challenges and issues involved in product planning and development.
CO3: Discuss and apply the concepts of test marketing and market entry of a product.
CO4: Recognize the features and importance of a brand and conduct branding research.
CO5: Understand the concept of brand loyalty and measuring brand performance.
CO6: Describe the role of various branding strategies in brand equity management.
Unit I
Productmanagement:meaning,importance oftheproductmanager’sjob,planningandcontrol
systems for product management, product portfolio planning and analysis, Mapping,
understandingcompanyproduct/brandsandcompetitivebrandmarketposition,Impactofglobal
forces on products.
Unit II
Product planning and development:Meaning,objectives,Strategicreasons,processeschallenges
and issues, Forecasting demand, Estimating market opportunity, test marketing, types, design
issues, Evaluation of test marketing results, Market entry decisions-Launching new product
programs, National launching of newproducts,Tracking the launch,absorbing the new product

in the mix.
Unit III
Basic understanding of brands: concepts and process, significance of a brand, brand mark and
trade mark, Different types of brand: family brand, individual brand, private brand, Co-
branding, selecting a brand name. Functions of a brand: branding decisions, influencing
factors. Understanding customer-cased brand equity. Monitoring brand performance. Branding
research: Designing and implementing branding research, Brand design and structures.
Unit IV
Brand loyalty: loyalty programs, Building strong brands. Measuring brand performance,Brand
extensions. Brand Equity Management: Brand Equity Measurement, Brand Leverage, Global
Branding strategies, Brand Audit, Role of Brand Manager, Branding challenges &
opportunities. Brand rejuvenation and re-launch, brand development through acquisition
takes over and merger, relaunching the brand, need, methods and success rate
Suggested readings:
1. Keller, Kevin Lane, Strategic Brand Management : Building, Measuring and Managing Brand
Equity, Prentice Hall of India, Third Edition, (2008).
2. Aaker, David A., Managing Brand Equity: The Free Press, (1991).
3. Kapferer, Jean-Noel, The New Strategic Brand Management, Kogan Page 3rd Edition, (2008).
4. Sengupta, Subroto, Brand Positioning, Tata McGraw-Hill Publishing, 2nd Edition, (2005).
5. Venugopal ‘Product and Brand Management’ Himalaya Publications
MBA 913-18 Behavioural Finance
Course Objective: The primary objective of the course is to make the students understand how
behavioural bias affects the classical financial theory.
Course Outcomes: After studying this course, the students should be able to:
CO1: Understand and differentiate between different theories of behavioural finance. CO2:
Examine the concepts of bounded rationality.
CO3: Discuss various anomalies in the market giving rise to behavioural bias.
CO4: Describe the basis of behavioural bias of professional investors trading in market.
CO5: Understand the concept of market efficiency and will be able to relate it with the concept
of behavioural finance.
CO6: Describe the challenges to the efficient market hypothesis.
Unit I
Introduction: Meaning, features and scope of behavioural finance. Rational Expectations
Paradigm and the Behavioural Challenge
Theories of Behavioural Finance: Agency theory, Prospect theory, Reasoned emotions;
Overreaction and optimism, Rationality to psychology, Neo-classical finance and Efficient
Market Hypothesis
Unit II
Behavioural aspects of Investing: Heuristics and biases, self- deception, Emotional

Factors and Social Forces and Neuro-scientific and Biological Perspective, Small / Medium /
Large firm effect, Momentum Vs Reversal, Noise trader risk in financial market, Attitude to
risk, Expected utility, Mental accounting, Over confidence, Emotion and reasoning, Excessive
risk taking, Behavioural explanation for anomalies, Excessive volatility, Loss aversion,
Gamblers’ fallacy
Unit III
Investor behaviour: Types of investors – on the basis of risk appetite and investment exposure,
Conformity, Contrarian investing, Social forces selfishness or altruism, Group psychology on
Board, Resistance to recognising failure, Conflict of interest. Value investing and growth
investing. Stock market bubbles.
Unit IV
Model of Investor Sentiment

Market Efficiency and Biases in Brokerage Recommendations
Evidence on the Characteristics of Cross-sectional Variation in Stock Returns
Behavioural Corporate Finance and Wisdom from Other Sources
Suggested Readings:
1. Chandra, P. (2017) ‘Behavioural Finance’, McGraw Hill.

2. Parikh, P (2017), ‘Value Investing and Behavioural Finance: Insights into Indian Stock
Market Realities’, Tata McGraw Hill.
3. Davies, G. B. and Servigny, A. D. (2010), ‘Behavioural Investment Management: An
Efficient Alternative to Modern Portfolio Theory’, McGraw Hill.
4. Forbes, W. (2011), ‘Behavioural Finance’, John Wiley and Sons Ltd.
5. Sulphey, M. M. (2014), ‘Behavioural Finance’, PHI Learning.
6. Ackert, L. F. and Deaves, R. (2012), ‘Understanding Behavioural Finance’, Cengage
Learning.
7. Graham, B. (2013), ‘The Intelligent Investor’ Harper and Brothers.
MBA 914-18 Mergers, Acquisitions and Corporate Restructuring
COURSE OBJECTIVE: The main objective of this course is to enable the students to
understand, evaluate, and interpret the significance of Mergers, Acquisitions and Corporate
Restructuring in the current global business environment, and enable them to appreciate how
these strategic decisions are affected by various issues like valuation, regulatory environment
and methods of payment.
Course Outcomes:
1) To explain the popularity of merger and acquisition strategies in firms competing in the
global economy.
2) To describe the reasons why firms use an acquisition strategy to achieve strategic
competitiveness.
3) To describe the issues that are significant in valuation decisions, and the factors which
work against achieving success when using an acquisition strategy.
4) To define the restructuring strategy and distinguish among its common forms.
5) To explain the regulatory aspects of mergers, acquisitions and corporate restructuring.
UNIT-I
Introduction to Mergers, Acquisitions and Corporate Restructuring: Evolution, Need and
Reasons/Motives for Mergers and Acquisitions. Forms of Corporate Restructuring. Mergers and
Acquisitions as Strategic Choice. Evaluation of Strategic Alternatives. Value Creation in
Mergers and Acquisitions. Takeover Defence Strategies. Reasons for Failures of Mergers and
Acquisitions.
UNIT-II
Demerger, Reverse Merger and Buyback of Shares. Strategic Alliances: Types, Structure and
Problems in Strategic Alliances. LBO(Leveraged Buy Out):Characteristics, Categories,
Financing. Types of LBO Sponsor. Restructuring of Sick Companies. Deal Valuation in
Mergers and Acquisitions: Factors affecting valuation, Valuation Basics. Valuation of
Intangibles.
UNIT-III
Methods of Payment and Financing Options in Mergers and Acquisitions. Impact on
EPS(Earning Per Share).Determinants of Mergers and Acquisitions Financing Decisions.
Accounting Aspects of Mergers and Acquisitions. Impact of Mergers and Acquisitions on
Shareholder Wealth.
UNIT-IV
Tax Implications of Mergers and Acquisitions. The Process of Integration in Mergers and
Acquisitions. International Mergers and Acquisitions: Motivations, Strategies and its Execution.
Due Diligence in Mergers and Acquisitions. Regulatory Aspects of Mergers and Acquisitions
Suggested Readings:
1. Aurora, Rajinder S, Shetty, Kavita and Kale, Sharad, "Mergers and
Acquisitions(2011)"Oxford Higher
Education.
2. Kar,Rabi Narayan(2017), “Mergers, Acquisitions and Corporate Restructuring-
Strategies and Practices”,3rd Edition, International Book House Pvt. Ltd., New Delhi.
3. Krishnamurti,Chandrashekar and Vishwanath,S R(2018), "Mergers, Acquisitions and
Corporate Restructuring: Text and Cases", SAGE Publications.
4. Kapil, Sheeba&Kapil,Kanwal N.( 2018) , “Mergers and Acquisitions: Strategy,
Valuation, Leveraged Buyouts and Financing” Wiley Publications.
5. Prasad G. Godbole (2013),"Mergers, Acquisitions and Corporate Restructuring",Vikas
Publishing House.
6. Sharma, Dr. Manu(2015), “Mergers, Acquisitions and Corporate Valuation”, Dreamtech
Press.
7. Sudarsanam, S(2016), “Creating Value from Mergers and Acquisitions”, Pearson
Education.
MBA 915-18 International Finance and Financial Derivatives
Course Objective:The primary objective of the course is to familiarize the students with the
different aspects of finance in respect of international trading and investing and to equip them
with the trading framework of different types of derivative contracts.
CO1: Understand the framework of international exchange rate system including factors
influencing exchange rates.
CO2: Discuss the basics of different types of derivative contracts like futures, options and
swaps.
CO3: Understand various types of risks / exposures in forex trading and their management.
CO4: Describe various theories underlying the concepts of international finance.
CO5: Understand trading strategies using options contracts.
CO6: Describe the regulatory framework of derivatives contracts in India.
Unit I
International Finance: An overview, importance, nature and scope, recent changes and
challenges in IFM. International flow of funds: Balance of Payments (BoP), Fundamentals of
BOP, Accounting components of BOP, Factors affecting international trade flows, Agencies
that facilitate International flows.International Monetary System:Evolution, Gold Standard,
Bretton Woods system, the flexible exchange rate regime, the current exchange rate
arrangements, the Economic and Monetary Union (EMU).
Foreign Exchange Market: Function and Structure of the Forex markets, Major participants,
Types of transactions and settlements dates, Foreign exchange quotations, Factors influencing
foreign exchange rates.
Unit II
Parity Conditions in International Finance and Currency Forecasting: PPP, the Fisher
effect, The International Fisher Effect, Interest Rate parity Theory, The relationship between
forward and future spot rate.
International Sources of Finance: Long Term- International Capital Markets (ADR’s,

GDR’s), Foreign Bond Market, Foreign Banks, Euro Markets, World Bank and IMF. Short
Term: Banker’s Acceptance, Discounting, Factoring, Forfating, EXIM Bank of India
Unit III
Derivatives: Meaning, Types, Importance, Principles and regulatory framework in India
Forward and Futures Contracts: Meaning, Difference between forward and futures contracts,
pricing of futures contracts, determinants of value of futures contracts, Mark-to-Market, Payoffs
of futures contracts. Speculation, Hedging and Arbitrage by using futures contracts.
Options Contracts: Meaning, type, importance, Black-Scholes Model for pricing options
contracts, factors determining option prices, Payoffs of Call Option and Put Option contracts,
Put-Call Parity. Option Trading Strategies: Covered call writing, protective puts, Straddles,
Strangles, Strips, Straps, Spreads including butterfly spreads, calendar spreads etc.
Unit IV
Swaps and Swaptions: Meaning, types, importance and pricing of swaps and Swaptions.
Factors determining price of swaps and Swaptions.
Credit Derivatives: Meaning, Importance, pricing models and strategies to hedge by using
credit derivatives.
Foreign Exchange Risk Management: Measuring and managing Transaction exposure,

Measuring and Managing Economic exposure, and Measuring and Managing translation
exposure, Country Risk Analysis, Foreign Exchange and Derivative Markets: Currency Futures
and option Markets, Swap and Interest rate derivatives.
Suggested Readings:
1. P. G. Apte, International Financial Management, Tata McGraw-Hill, New Delhi.

2. Alan C. Shapiro, Multinational Financial Management, Prentice Hall India Private Ltd,
3. Jeff Madura, International Financial Management, Thomson Publications.
4. Maurice D. Levi, International Finance, Tata McGraw-Hill, New Delhi.
5. S. EunChoel and Risnick Bruce, International Financial Management, Tata McGraw
6. Hill,Hull, John C.: Options, Futures and Other Derivatives, Prentice Hall of India
7. Walmsley, Julian: New Financial Instruments, Prentice Hall of India
8. Marshall, John F. and Bansal, Vipul K.: Financial Engineering, Prentice Hall of India
9. Strong, Robert A.: Derivatives – An Introduction, Thomson South-Western
10. Kumar, S.S.S: Financial Derivatives, Prentice Hall of India
MBA 916-18 Taxation and Personal Financial Planning
Course Objective - To enable the students to understand the importance of tax management
and various methods available for tax planning. This course also aims to acquaint students with
the importance and methods for personal financial planning.
Course Outcomes:
CO1 – The students will be familiarised with the concepts of tax management, tax avoidance
and tax evasion and the methods of ways of tax planning.
CO2 – To acquaint students with the provision of the current finance act with regard to various
head of income.
CO3 – To enable students to compute the tax liability of individuals after considering their
residential status, various exempted incomes, permissible deduction, clubbing of income and
setting off of losses.
CO4 – To familiarise students with the concept, objectives and importance of personal financial
planning and enable the students to understand the implications of environmental factors and
time value of money on the personal financial statements.
CO5 – To enable students to identify various types of risks any individual is exposed to and
how they can hedge diversifiable risk.
CO6 – To familiarise students with various instruments available for investment by an
individual for achieving their personal financial goals
UNIT I:
Tax Management: Introduction to tax management, features and scope of tax management.
Differentiate between tax planning, tax avoidance and tax evasion.
Tax Planning: Meaning, need, scope, objectives and methods of tax planning.
UNIT II:
Tax planning for Five Heads of Income: Income from salary, house property, profits and
gains from business or profession, capital gains and income from other sources.
Tax Planning with reference to Residential status, exempted incomes, permissible deductions,
clubbing of income and setting off & carry forward of losses.
UNIT III:
Personal Financial Planning: Introduction, features, objectives and scope of personal financial
planning.
Environmental Analysis: Screening and analysis of environmental factors affecting personal
financial planning.
Time Value of Money and Personal Financial Statements: Meaning and calculation of
present value and future value of money. Factors affecting the time value of money and its
impact on the personal financial statements.
UNIT IV:
Personal Risk Management: Meaning of risk, measurement of risk and its identification (Risk
taker, moderate risk taker, risk averter), introduction to life insurance and general insurance,
differentiate between life insurance and investment. Insurance planning for the individual as
well as family.
Investment Planning: Meaning and process of investment planning. Investment Planning
objectives – Retirement planning, tax saving, capital growth, liquidity and safety
Investment Instruments for Personal Financial Management: Tax saving instruments (all
investments covered u/s 80C like, Provident fund, PPF, ELSS, NPS etc.), Mutual fund schemes
(open ended and closed ended; growth and dividend schemes), Fixed income securities
(Government bonds, corporate debt securities, bank deposits, fixed income plans by mutual
funds, post office saving schemes etc.), Capital market instruments (Equity shares, Preference
shares, Debentures, Long-term Government as well as corporate securities, Derivatives etc.),
Money market instruments (T-bills, Commercial papers, certificate of deposits etc.) and Real
Assets (like Real estate, precious metals, antiques etc.).
Suggested Readings:
1. Mehrotra, H. C. and Goyal, S. P., ‘Income Tax: Tax Planning and Management’ Sahitya
Bhawan Publications.
2. Singhania V.K., ‘Direct Taxes: Law and Practice’, Taxmann Publications
3. Ahuja, G. and Gupta, R., ‘Practical Approach to Direct and Indirect Taxes: Containing
Income Tax and GST’, Wolters Kulwer
Gaur, V. P. and Narang, D. B., ‘Income Tax Law and Practice’
MBA 933-18 International Human Resource Management
Course Objective: This course provides an understanding of the role of human resource
management (HRM) in international contexts. The course is divided into three areas of study:
the context of international HRM, strategic and functional HRM in international contexts, and
comparative international contexts.
Course Outcomes:
CO1: Understand issues, opportunities and challenges pertaining to international HRM.

CO2: Develop competency in dealing with cross cultural situations.
CO3: Understand the strategic and functional roles of HRM in various international contexts,
especially in areas such as recruitment and selection, performance management,
training, learning and development, career management, compensation, motivation and
repatriation;
CO4: Identify the role of cross cultural leadership in managing multicultural teams.
CO5: Understand external forces (e.g. globalisation, sociocultural changes, political and
economic changes) that have the potential to shape international HRM.
CO6: Develop generic and transferable skills-especially in diagnosing international HRM
issues critically and analytically and discussing specific cases relating to international HRM.
Unit –I
International Human Resource Management: Concept, Difference between Domestic and

International HRM, Variables that moderate difference between Domestic and International
HRM.
Sustaining International Business Operations: Approaches to Staffing, Transferring Staff for
International Business Activities, Role of Expatriates and Non-Expatriates, Role of the
Corporate HR function.
Recruiting and Selection Staff for International Assignments: Concepts, Issues in Staff
Selection, Factors Moderating Performance, Selection Criteria, Dual Career Couples and Role
of Women in International Management.
Unit –II
Re-entry and Career Issues: Concept and Repatriation Process, Individual Reactions to Re-
entry, Multinational Responses, Designing a Repatriation Program.
Training and Development: Concept, Role of Expatriate Training, Expatriates or Local

Managers, Components of Effective Predeparture Training Programs, Effective of Pre-
Departure Training, Developing Staff through International Assignments. Staffing and Training
for Global Operations, Global Staffing Choices, Dynamics of Cross-Cultural leadership,
managing and motivating multi culture Teams.
Unit –III
Performance Management: Concept, Multinational Performance Management, Performance
Management of International Employees, Performance of Appraisal of International Employees.
Compensation: Concept and Objectives of International Compensation, Key Components of an

International Compensation Program, Approaches to International Compensation.
Unit –IV
Knowledge Transfer within a Multinational Company: Organizational Knowledge and its

Significance, Sources of Organizational Knowledge; Tacit and Explicit Knowledge; HRM and
Organizational Knowledge; Transfer of Knowledge between and within organizations, Transfer
of Knowledge within MNCs, Transfer of Knowledge across National Borders, Transfer of
Managerial Know-how and HRM across National Borders.
Industrial Relations: Key issues in International Industrial Relations, Trade Union and
International Industrial Relations, Responses of Trade Unions to Multinationals; Regional
Integration: the European Union, Issue of Social Dumping, Impact of Digital Economy.
National Context of HRM: HRM Practices in Japan, United Kingdom, United States, India and
China.
Suggested Readings: -
1. Peter, J. Dowling and Denice, E. Welch (2007), International Human Resource

Management, Thomson Publishers, New Delhi.
2. K .Aswathappa (2012)International Human Resource Management, McGraw Hill, New

Delhi.
3. Monir H. Tayeb (2004), International Human Resource Management – A Multinational

Company Perspective, Oxford University Press, New Delhi
4. Anne-Wil Harzing and Joris Van Ruysseveldt (1995), International Human Resource
Management, SAGE Publications, New Delhi.
5. Ian Beardwell and Len Holdon (2001), HRM: A Contemporary Perspective, McMillan,
New Delhi.
MBA 934-18 Strategic Human Resource Management
Course Objective: The aim of this course is to help students to understanding the strategic
approach to human resources as distinguished from the traditional functional approach, understanding
the relationship of HR strategy with overall corporate strategy, strategic role of specific HR systems and
appreciating SHRM in the context of changing form of organizations in the global environment.
Course Outcomes:
Upon completion of this course, students will be able to:
CO1: Understand an integrated approach to the development of HR strategies that enable the
organization to achieve its goals.
CO2: Describe the process of strategic HRM.
CO3: Discuss the strategic role of HR systems such as strategic staffing, strategic appraisal,
strategic reward system etc.
CO4: Explain various human aspects of strategy implementation.
CO5: Identify the role of leadership in implementing strategic change.
CO6: Understand Global HRM and role of global HRM in successful implementation of MNC
strategy
Unit –I
Strategic HRM: Introduction to business and corporate strategies; Integrating HR strategies

with
business strategies, Analyzing HR Practices followed by different firms-Human Resource
System-HR as a Strategic Partner. Strategic HRM: Scope and process of strategic HRM,
traditional vs. strategic HR, typology of HR activities, best fit approach vs best practice
approach, the role of national context, sectoral context and organizational context in HR
strategy and practices, external and internal analysis for strategic HR management.
Unit –II
Strategic role of HR systems - Strategic staffing, strategic appraisal, strategic executive

appraisal, strategic design of reward system, performance management strategies, integrating
HR strategy and business strategy, HR strategies and practices in Indian industries and service
sector, HR as distinctive competitive advantage, reward and compensation strategies,
retrenchment strategies, downsizing strategies. Human Resource Environment- Technology,
structure; Workforce diversity; Demographic changes, Temporary & contract labour;
Recruitment & Retention strategies, training & development strategies.
Unit –III
Human aspects of strategy implementation: behavioural issues in strategic implementation -

matching culture with strategy, leadership factor in strategy and implementing strategic change,
HR strategy evaluation and control, IT and future directions in HR strategy, HR strategy in
workforce diversity, employee engagement strategies, talent management and retention
strategies
Unit –IV
Global HRM: Role of global HRM in successful MNC strategy, HR planning for global
demand and diversity at workplace, global staffing approaches - polycentric, ethnocentric,
geocentric and region centric, recruitment and selection of human resources for global
assignments, training and development imperatives for global workforce, expatriate problems
and culture shock, repatriation issues, performance and compensation management for global
workforce, global employee relations.
Suggested Readings:
1. Dreher, Dougherty, G.F. & Thomas, W. (2005) Human Resource Strategy, Tata
McGraw Hill.
2. Agarwal, Tanuja, (2007), “Strategic Human Resource Management”, Oxford University
Press, New Delhi.
3. Armstrong, M. & Baron, A. (2002) Handbook of Strategic HRM - The Key to Improved
Business Performance, Jaico Publishing House.
4. Becker, B.E.(2001) The HR Scorecard: Linking People, Strategy & Performance,
HarwardBussiness School Press.
5. Greer, C.R.(2001) Strategic Human Resource Management: A General Managerial
Approach, Pearson Education Asia.
6. Holbeche, L.(2009) Aligning Human Resource and Business Strategy, Butterworth
Heinemann.
7. Salaman, G.(2005) Strategic Human Resource Management - Theory and Practice, Sage
Publications Ltd.
MBA 935-18 Leadership and Team Dynamics
Course Objective: This course is designed to be an interactive exploration of team dynamics

and leadership. Through the introduction of current theories and models, students will learn to
work effectively in groups, increase their understanding of leadership, make effective
decisions, and stimulate the development of new skills through demonstration and practice.
Course Outcomes:
CO1: Understand the history of leadership and current leadership theories.

CO2: Explain how leadership models are put into practice personally, locally, and globally.
CO3: Discuss the knowledge of developing leadership abilities.
CO3: Describe the concept of Strategic Leadership and ethical leadership.
CO4: Explain composition, formation, and development of teams.
CO6: Illustrate the dynamics of team Performance and motivation and the role of leadership in
dynamics of team management and decision making.
Unit –I
Leadership: Meaning, definitions, Skills and Roles of a leader, analysis of leadership theory;
Leadership traits and ethics: Personality traits and leadership, Leadership attitudes, ethical
leadership, Leadership behavior and motivation, contingency leadership. Understanding the
inspiration, dilemmas and issues in becoming a leader.
Unit –II
Leadership theories and styles, charismatic and transformational leadership, team leadership,
organizational Leadership, strategic leadership, Leadership for Creating high performance
culture, Leadership development through self-awareness and self-discipline, Development
through education, experience and mentoring, Succession, Evaluation of leadership
development efforts, leadership communication.
Unit –III
Strategic leadership, ethical leadership, the leader as social architect-creating vision and
strategic direction, shaping culture and values, designing and leading a learning organisation,
leading change, spiritual foundations of personal effectiveness, the habits of highly effective
people.
Unit –IV
Team composition, formation, and development-Team Performance and Motivation-Team

Conflict and Leadership-Team Decision Making , Discovering the interpersonal orientation
through FIRO-B, Experiential learning methodologies-T- group sensitivity training, encounter
groups, appreciative enquiry, Discovering facets of interpersonal trust through Johari window,
communication skills, Negotiation skills and strategies for team building, , team morale,
conflict resolution in teams, competitive vs collaborative behavior, developing collaboration.
1. Richard L.Hughes (2018), Leadership, McGraw-Hill. ed. 8

2. Bass, B.M. (1973) Leadership, Psychology and Organizational Behaviour, Greenwood Pub
Group.
3. Northouse, P.G.(2018) Leadership - Theory and Practice, Sage Publications.
4. Purohit, S. & Nayak, S. (2003) Enhancing Personal Effectiveness: Training Instruments
for Students, Teachers and Parents, Tata McGraw-Hill.
5. Tannenbaum, R., Weschler, I.R. and Hansen, J. (2015) Leadership and Organization: A
Behavioral Science Approach, McGraw-Hill.
MBA 936-18 Performance and Compensation Management
Course Objective: The objective of the course is to impart relevant knowledge required to
perform the functions of human resource planning in an organisation and equipping seekers
with comprehensive and practical skills to manage employees’ performance effectively, and to
understand the structure and components of wages and salaries, and the wage administration in
India
Course Outcomes: After completing the course, the student shall be able to:
CO1: Increase the awareness of the process and principles of performance Management / appraisal.
CO2:Identify the negative aspects of appraisal systems and consider how these might be
overcome.
CO3: Discuss performance with regard to pay awards, and whether these should, or should not
be automatically related to each other.
CO4: Demonstrate a familiarity with the appeal process relating specifically to the performance
review.
CO5: Illustrate different ways to strengthen the pay-for-performance link and also learn the
concepts of Payment and employee benefits issues for contingent workers.
CO6: Develop appropriate reward and compensation policies.
Unit –I
Performance Management - Performance management system, performance counseling,

performance planning, performance appraisal, potential appraisal, problems and errors in
performance appraisal. Performance monitoring, performance implementation, role of HR
professionals in performance management, performance management through training and
development, ethics in performance management.
Unit –II
Reviewing & Managing Performance–Performance Management and strategic planning,

Alternative models for Assessing Performance-Balance score card; EFQM Model; Outcome
metrics–Economic Value Added (EVA); other economic measures. Building a High-
Performance Culture-Performance Management & Employee Development, Performance
Management and Rewards-Ethics in Performance Management.
Unit –III
Compensation and Benefits Management: Job evaluation approach to compensation

management- Bonuses- concept & methods of calculation-Pay for performance, competency-
based pay, equity based rewards, team rewards-Reward strategy & psychological contract–Law
relating to compensation-Executive compensation, Benefits administration, employee welfare
and working conditions-statutory and voluntary measures.
Unit –IV
Executive compensation - Components, pay structure in India, linking salary with potential
and performance, types of rewards and incentives, wage incentive schemes in India, wage
incentive plans, employee benefits and services, special features of fringe benefits, benefit
programmes for management and other employees, administration of benefits and services,
recent trends in wages and salaries in Indian industries and service sector.
1. George T. Milkovich (2009), Compensation, McGraw-Hill Ryerson.

2. Goel, D. (2012) Performance Appraisal and Compensation Management: A Modern
Approach, Prentice Hall of India Pvt. Ltd.
3. Henderson, R.I. (2006) Compensation Management in a Knowledge Based World,
Prentice Hall.
4. Henderson, R.I.(1985) Compensation Management: Rewarding Performance in the
Modern Organisation, Reston Publishing Co.
5. Kandula, S.R.(2006) Performance Management: Strategies, Interventions, Drivers,
Prentice Hall of India.
6. Marshall, D.R.(1978) Successful Techniques for Solving Employee Compensation
Problems, John Wiley & Sons.
7. Patten, T. H.(1977) Pay-Employee Compensation and Incentive plans, McGraw-Hill.
8. Rock, M. L. and Berger, L.A. (2015) Compensation Handbook: A State-of-the Art Guide
Compensation Strategy and Design, McGraw-Hill.
MBA 943 – 18 : Managing Software Projects
Objective: The objective of this paper is to acquaint the students with major issues and
techniques of Managing Software Projects. Understanding approaches for managing and
optimizing the software development process and choosing an appropriate project development
methodology (e.g. waterfall, spiral, agile etc.). Applying efficient techniques for managing each
phase of the systems development lifecycle
CO1: Understanding approaches for managing and optimizing the software development
process
CO2: Examine contemporary software life cycle processes, activities and work products
CO3: Apply different methods to identify, analyze, and manage software project risks
CO4: Estimate software project effort, cost, and schedule for an intermediate size project
CO5: To make aware about the various software project teams in terms of roles and
responsibilities and managers can plan their projects and minutely work out the cost and
time overrun of projects.
Unit I
Software Development Process :Introduction to Software and Software Engineering; The
Evolving Role of Software, Software: A Crisis on the Horizon and Software Myths, Software
Engineering: A Layered Technology, Software Process Models, Water Fall Life Cycle Model,
The Prototyping Model, The RAD Model, Evolutionary Process Models, Agile Process Model
& Development, Component-Based Development, Product and Process. Choosing an
appropriate Project Development Methodology.
Unit II
Managing Software Projects :Software Metrics (Process, Product and Project Metrics),
Software Project Estimations, Software Project Planning, Project Scheduling & Tracking, Risk
Analysis & Management (Risk Identification, Risk Projection, Risk Refinement and Risk
Mitigation). Software Process Improvement and Project Management: Project planning
infrastructure, process planning feasibility analysis cost and efforts estimation, models and
technique.
Unit III
Software Quality Assurance and Management : Quality Concepts and Software Quality
Assurance, Software Reviews (Formal Technical Reviews), Software Reliability, The Quality
Standards: ISO 9000, CMM, Six Sigma for SE, SQA Plan, SCM activities and Project
Management Plan.
Unit IV
Project management for special classes of software project : Component-Based Software
Engineering, Client/Server Software Engineering, Web Engineering, Reengineering, Computer-
Aided Software Engineering (CASE), Software Process Improvement, Outsourcing and
Software Project Management Standards
Suggested Readings:
 Pankaj Jalote , “Software Project Management in Practice” Pearson publication
 Andrew Stellman and Jennifer Greene, "Applied Software Project Management”,
O'Reilly Media (2005).
 Hughes and cotterell, software project management, Tata McGraw-Hill Publication
 Pankaj Jalote, “CMM in practice”, Pearson Publication
 Pankaj Jalote, “An Integrated Approach to Software Engineering”, Narosa Publishing
House
 R. Pressmen, “Software Engineering”, McGraw Hill Publication
 lan Somerville, Software Engineering, Pearson Publication
MBA 944 – 18 : Managing Digital Innovation and Transformation
Objective: The objective of this paper is to acquaint the students with introduction to digital
transformations and innovation and build Digital Capabilities.
CO1 : Identify how Digital Transformation impacts corporate strategies
CO2 : Understand Security Issues in Digital Transformations
CO3 : Understand the risk associated with evolving international clients and environment
CO4 : To learn Security Issues, Methods & Laws
CO5 :Understanding cloud computing
Unit I
Digital transformation &Capabilities : Digital transformation myths and realities. Various Types
of digital transformations: Legacy transformation, strategic transformation, cloud first
transformation, digital enterprise natives, and disruption embracers. Digitization and essential
elements. Digital Disruption, Important causes of digital disruption and transformation.
DigitalCapabilities and Challenges going to digital transformation, Social media transformation
and its benefits & threats. Types of social media and its impact on the business. Role of Digital
media in the enhancement of business development skills.
Unit II
Security Issues in Digital Transformations : Security Overview, Digital Threats, Fundamentals
of Encryption & Cryptography, Securing E-commerce Networks: Security Protocols such as
HTTP, SSL, Firewalls, Personal Firewalls, IDS, VPNs, Public Key Infrastructure (PKI) for
Security
Unit III
Security Issues, Methods &Laws : Digital Signature: Digital signature Certificate; Certifying
Authorities and liabilities in the event of Digital Signature Compromise; E-Governance in India.
Introduction To Information Technology Act, 2000 : Object; Scope; Scheme of the Act;
Relevancy With Other Laws.
Unit IV
Digital Transformation Framework : Understanding cloud architecture, cloud computing vs
peer- to peer architecture, cloud computing vs grid computing, cloud computing vs client server
architecture, broad approaches to migrating into the cloud, seven step model of migration into a
cloud, components of cloud computing, cloud types- private, public and hybrid; Models of
Cloud Computing. Mobile cloud & Understanding cloud security
Suggested Readings:
 Neil Perkin, “Building the Agile Business through Digital Transformation”
 Oberoi, Sundeep, “e-Security and You”, Tata McGraw-Hill,
 Kannamal, Fundamentals of Cloud Computing, Cengage Learning
 Cady, G H and Part McGreger, “The Internet”, BPB Pub.
 Carpenter Phil, “e Brands”, HBS Press, Boston, 2000
 Jayaswal, Cloud Computing Black Book. Wiley
MBA 945 – 18 : IT Consulting
Objective: The objective of this paper is to acquaint the students with role of IT Consulting in
Business Processes. It shall enable them to understand Consulting Life Cycle, Consulting
Projects, Service Level Agreements (SLA) and Ethics in Consulting.
Course Outcomes: Upon completion of this course, students will be able to understand:
CO1: To analyze the IT requirements of the organization and the underlying environment.
CO2: Toadvise IT solutions and services based on requirements.
CO3: To understand RFP Analysis.
CO4: Toprovide an understanding about SLA.
CO5: To familiar with ethics in consulting.
Unit I :
Principles of Consultancy
Overview and principles of consultancy, role & competencies of the consultants; Consultancy
models; Technology Management; Technology Life Cycles.
Unit II :
Life Cycle of Consultancy Assignment
The Life Cycle of a consultancy Assignment : Gaining entry, Contracting and assignment
initiation, Identification of problems and business needs, Diagnosis and solution definition,
Solution appraisal and evaluation, Implementation and taking action. Life Cycle Assessment
(LCA): Evolution, Stages in product LCA. Code of good conduct for LCA.
Unit III :
Request For Proposal
Request For Proposal (RFP) :Introduction, Scope of Work, Proposal Requirements, Process for
Proposal Preparation and Submission, Proposal Review/Evaluation/Selection, Rules,
Optional/Possible Appendices.
Service Level Agreements (SLA) : Introduction, Importance, Preparation, Components of SLA.
SLA Monitoring and Verification. SLA metrics, Periodic review,
Unit IV
Principles for Ethical Consulting, Different approaches to Ethic, Codes of Ethics, Consultant’s
Unethical and Avoiding Behaviors. Business Ethics, International business ethics, Ethics and
Self-Interest, Responsibility and Accountability
Suggested Readings:
 Narayanan, V K. Managing Technology and Innovation for Competitive Advantage. 3rd
Edition, Pearson Education.
 Peter F. Drucker, ‘Social Needs and Business Opportunities’, in The Frontiers of
Management, 1986
 Title: The Trusted Advisor Author: David Maister, Charles Green, Robert Gallford
Publisher: Free Press (Simon and Schuster) Publication Date: 2002 ISBN: 978-
0743207768
MBA 946 – 18 : Strategic Management of IT
Objective: The objective of this paper is to acquaint the students with the value of IT in
strategic management and its processes. This course is designed to explore an organisation’s
vision, mission, examine principles, techniques and models of organisational and environmental
analysis, discuss the theory and practice of strategy formulation and implementation such as
corporate governance and business ethics for the development of effective strategic leadership
through the use of IT.
CO1: To develop an understanding of strategic management concepts and techniques and
acquire the ability to apply the same in business situations
CO2: Learning how to use IT as a tool to implement business strategies and gain competitive
advantage, not merely to support business operations.
CO3: In addition to familiarizing students with new technological changes in management,
students are expected to integrate and apply their prior learning to strategic decision
making in organisations
CO4: Integrate and apply knowledge gained in basic courses to the formulation and
implementation of strategy from holistic and multi-functional perspectives.
CO5: Analyze and evaluate critically real life company situations and develop creative
solutions, using a strategic management perspective.
Unit I
Strategic Management : Role of IT and IS in Business. Introduction to Executive Support
System (ESS) Importance of Decision-Making Systems in the Business Organization Structure.
Planning for IT support. Types of Strategic Management Planning:The Ad Doc Approach, The
Data Collection Approach,The Organization Chart Approach,The Top-down Approach and The
Bottom-up Approach; Comparison of Top-Down and Bottom-up approach. Process for
Strategic Management Approaches and Planning for Strategic IT Applications. Selecting the
best approach and the factors playing pivotal roles in it.
Unit II
Strategic Management as Competitive Advantage : Introduction to Value Chain and Porter’s
Value Chain (Value Chain Model); Understanding the concept of Value chain Analysis and the
Competitive Advantage of it to the business/organization. Value Chain Analysis and its
advantages. Understanding Linkages and Interrelationships : Approach to IS/IT Strategy
Formulation.
Unit III
Turning technology into business transformation. IT as a strategic source. IT as competitive :
strategy, advantage and resource. Risks of Using IT Strategically; Inter-organizational systems
(IOS) : Advantages and opportunities in strategic IT Applications. IOS and Competitive
Advantage; Strategic Grid : Organizational movements around the Strategic Grid.
Unit IV
Fundamental characteristics of industrial dynamics of strategic management and IT. Visioning
of the strategic role of IT in the organization. Diversification of strategies : Digital
transformation, success factors and implications. Factors for organizations shifting to digital and
AI transformations.
Suggested Readings:
 S.A. Kelkar, “Strategic IT Management: A Concise Study”, PHI, Eastern Economy
Edition
 Sanjiva Shankar Dubey, “IT Strategy and Management”, Third Edition, PHI (EEE)
 J. David Hunger, Thomas L. Wheelen, “Essentials of Strategic Management”, 5th
Edition, Prentice Hall
 L. M. Prasad, “Strategic Management”, 5th Edition, Sultan Chand & Sons
 Osterhage Wolfgang W., “IT Quality Management”, Springer, 2016
 Rogers David L., “The Digital Transformation Playbook”, Columbia Business School
Publishing, 2016
MBA953-18 SUPPLY CHAIN & LOGISTIC MANAGEMENT
Course Objective: To make students understand about the growing recognition that the twin
goals of cost reduction and service enhancement can be achieved through logistics and supply
chain management.
CO1: Demonstrate a clear understanding of the key concepts applied in logistics and supply
chain management.
CO2: To highlight the importance of all activities of the supply chain and an understanding of
concepts like inbound and outbound logistics, offshore and inshore logistics.
CO3: To develop skills for planning, designing the operational facilities of supply chain with
the analytical and critical understanding
UNIT-I
Building A Strategic Frame Work to Analyse Supply Chains: Supply chain stages and
decision phases process view of a supply chain. Supply chain flows. Examples of supply chains.
Competitive and supply chain strategies. Expanding strategic scope. Drivers of supply chain
performance. Framework for structuring drivers – Inventory, Transportation, Facilities,
Information. Obstacles to achieving fit. Case discussions.
UNIT-II
Designing The Supply Chain Network: Distribution Networking – Role, Design. Supply
Chain Network (SCN) – Role, Factors, Framework for Design Decisions. Facility Location
and Network Design: Models for facility location and capacity allocation. Impact of
uncertainty on SCN – discounted cash flow analysis, evaluating network designed cisions using
decision using decision trees. Analytical problems.
UNIT-III
Planning and Managing Inventories in A Supply Chain: Review of inventory concepts.
Trade promotions, Managing multi-echelon cycle inventory, safety inventory determination.
Impact of supply uncertainty aggregation and replenishment policies on safety inventory.
Optimum level of product availability; importance factors. Managerial levers to improve supply
chain profitability. Sourcing, Transportation and Pricing Products: Role of sourcing, supplier
– scoring & assessment, selection and contracts. Design collaboration. Role of transportation,
Factors affecting transportation decisions. Modes of transportation and their performance
characteristics.
UNIT-IV
Coordination And Technology In The Supply Chain: The role of IT supply Chain, The
Supply Chain IT framework, E-CRM, Internal SCM, SRM. The role of E-business in a supply
chain, The E-business framework, E-business in practice. Case discussion. Emerging
Concepts: Reverse Logistics; Reasons, Activities, Role. RFID Systems, Bar Codes, QR Codes;
Components, applications, implementation. Lean supply chains, Implementation of Six Sigma
in Supply Chains. Emerging concepts: Role of Block chain in supply chain.
Books recommended:
1. Supply Chain Management – 2001, Strategy, Planning & Operation. Sunil Chopra& Peter
Meindl; Pearson Education Asia, ISBN: 81-7808-272-1.
2. Supply Chain Redesign – Transforming Supply Chains into Integrated Value Systems -
Robert B Handfield, Ernest L Nichols, Jr., 2002, Pearson Education Inc, ISBN: 81-297-0113-8
3. Modelling the Supply Chain -Jeremy F Shapiro, Duxbury; 2002, Thomson Learning, ISBN 0-
534-37363
4. Designing & Managing the Supply Chain -David Simchi Levi, Philip Kaminsky & Edith
Simchi Levi; McGraw Hill
5. Going Backwards Reverse Logistics Trends and Practices -Dr. Dale S. Rogers, Dr. Ronald S.
Tibben- Lembke, University of Nevada, Reno, Center for Logistics Management.
MBA954-18 QUALITY TOOLKIT FOR MANAGERS
Course Objective: The course aims at giving an insight to students about a well-designed
quality management system, that will help in identification of problems and help improve
output quality to better meet the changing market scenario.
CO1: Evaluate the principles of quality management and to explain how these principles can be
applied within quality management systems.
CO2: To provide students with the requisite knowledge of concepts and to impart practical
skills and techniques required in the area of strategies for managing technology in business
CO3: Critically appraise the organizational, communication and teamwork requirements for
effective quality management
CO4: Critically analyze the strategic issues in quality management, including current issues and
developments, and to devise and evaluate quality implementation plans
UNIT-I
Introduction: Definition and Need of quality, Aspects of quality, Quality characteristic,Quality
specification, Quality function, Economics of quality. Inspection: Its objectives and types,
Inspection versus Quality Control, Statistical Quality Control: its Tools, Advantages,
limitations and Applications.
UNIT-II
Control Charts: Concept of variability, Assignable and chance causes, Concept of
specifications and tolerances, Definition and objectives of control charts, Control charts for
variables and attributes and related problems, Variable charts vs attribute charts, Patterns on
control charts, Type–I & Type-II Errors, Process capability and its methods of determination.
UNIT-III
Acceptance Sampling: Definition, Advantages over 100% inspection, Methods of
takingsamples, Operating characteristics curve & its characteristics. Single, Double and
Multiple, Sequential Sampling Plan & Related problems. Quality Assurance: Need,
Principles,Essentials and Advantages of Quality Assurance System, Quality Manual, Field
complaints,Quality Audit & its types, Quality Assurance Methods, Quality Control vs. Quality
Assurance.
UNIT-IV
Quality Systems: Description of ISO: 9000 series of standards, ISO: 9001–2000 Systems,
ISO: 14000 Systems, Description of TQM, Concept of Quality Circles, JIT System, Taguchi’s
Concept of Quality, Zero Defect Concept: 6s Concept and 5S, Emerging concepts in Quality
control.
Recommended Books
1. M. Mahajan, ‘Statistical Quality Control’, DhanpatRai& Co.
2. AmitavMitra, ‘Fundamentals of Quality Control’, Pearson Education.
3. E.L. Grant & R.S. Leavenworth, ‘Statistical Quality Control’, McGraw Hill & Co.
4. Feigenbaum, ‘Total Quality Control’, McGraw Hill & Co.
5. D.C. Montgomery DC, ‘Introduction to Statistical Quality Control’, John Wiley &SonsInc.
6. Stephan B. Vardeman, J. Marcus Jobe, ‘Statistical QA Methods for Engineers’, JohnWiley&
Sons Inc.
7. J.R. Taylor, ‘Quality Control systems’, McGraw Hill Int. Education.
MBA 963-18 Data Visualization for Managers
Objective: The objective of this paper is to acquaint the students with Visualization Imperative
like Message to Charts and Visual Perception. Also help students discover the power of
storytelling and the way to make data an essential idea to enhance business as manager.
CO1: Employ best practices in data visualization to develop charts, maps, tables, and other
visual representations of data.
CO2: Use Tableau’s visualization tools to conduct data analysis, especially exploration
of an unfamiliar dataset.
CO3: Create compelling, interactive dashboards to combine several visualizations into a
cohesive and functional whole.
CO4: Utilize advanced Tableau features including parameters, data blending, custom SQL, very
large datasets, custom date hierarchies, and others.
CO5: Use data visualizations, dashboards and Tableau Stories to support relevant
communication for diverse audiences.
Unit I
Introduction to the Art and Science of Data Visualization; Brief History of Data
Visualization.
Current visualization practitioners of note.
Overview of Data Visualization: The Shapes of Data; Marks and Channels; Common
Visualization Idioms (Reusable Dynamic Components: Reusable Scatter Plot; Bar Chart :
Vertical & Horizontal; Chart : Pie, Line and Area); Using Color and Size in Visualization; Data
Reduction (Histograms & Crossfiltering)
Prepare the data for Visualization, Various visualisation techniques; Exploratory visualization,
Standardized reporting & compliances, Decision Models - Pivot grid & chat
Unit II
Introduction to Tableau: Interactive Visualization Features, Importing Data / Connecting

to External Sources Interface; Overview Creating Sheets and Dashboard.
Business Intelligence & Data Warehousing : Architectures, Components of D/W, Staging

layer, Core layer (star schema /snowflake) & semantic layer; Data Integration &
transformations (ETL Vs ELT); Predictive modelling.
Unit III
Design Fundamentals Design Principles, Colors, and “Chart Junk” Design perspectives
from the experts The Shaffer 4 C’s of Data Visualization.
Creating a good data set for analysis Data modeling fundamentals for analytics Selecting
data for your KPIs.
Unit IV
Storytelling using visualization : Importance of context, Choosing an effective visual

tool, Focus audience’s attention, Design Thinking, Dissecting model visuals, Prepare
Lessons.
Dashboards vs. Storyboards vs. Info graphics - Designing with the user in mind
Scientific Design Choices in Data Visualization : Graphical visualization
Suggested Readings:
1. Cole Nussbaumer Knaflic, “Storytelling with Data: A Data Visualization Guide for
Business Professionals”, Audible Studios (Publisher)
2. Visualization Analysis & Design by Tamara Munzner (2014) (ISBN 9781466508910)
3. Winston Chang. R Graphics Cookbook: Practical Recipes for Visualizing Data.
O’Reilly Media,1st ed.
4. Hadley Wickham. Ggplot Elegant Graphics for Data Analysis. Springer, 2nd ed.
5. Intro to ggplot2 by Hadley Wickham, the creator of the package.
6. Scott Murray. Interactive Data Visualization for the Web: An Introduction to Designing
with D
7. O’Reilly Media, 2nd edition – Beginners guide to interactive data visualization for the
web using D3.
8. Alberto Cairo. The Functional Art: An Introduction to Information Graphics and Visu-
alization. New Riders, 1st ed.
9. The Truthful Art: Data, Charts, and Maps for Communication. New Riders, 1 edition
MBA 964-18 Business Forecasting
Objective: The objective of this paper is to acquaint the students with Forecasting Process,
Exploratory Data and Regression Analysis. Students should learn Time Series Forecasting
Models.
CO1: Understand the importance of forecasting in making accurate decisions in economic
and business environments
CO2: Understand the basics in regression analysis, time series analysis and their applications in
forecasting
CO3: Understand how to handle the trend, seasonal and cyclical issues in forecasting
analysis.
CO4: Construct forecasting reports to higher level management for vital decision-making
process.
CO5: Use the software packages for developing forecasting models.
CO6: Be prepared for more advanced study of economic and business forecasting
Unit I
Introduction to Forecasting & Demand Analysis: An Overview; Significance of Demand

Analysis and Forecasting, Determinants of Demand, Elasticity of Demand, Revenue and
Profit of a Firm Estimation of Demand, Forecasting Demand, Selecting a Forecasting
Technique, Purpose of Forecast, Type of Users
Unit II
Marketing Research Techniques, Consumer Surveys, Consumer Clinics and Focus Groups
Market Experiments in Test Stores, Statistical Estimations, Variable Identification, Time Series
and Cross-Sectional Data Collection, Specification of the Model, Estimation of the Parameters,
Interpretation of Regression Statistics, Time Series Regression; Forecasting with Regression
Model: Unconditional Forecasting, Forecasting with Serially Correlated Errors, Conditional
Forecasting
Unit III
Time Series Analysis, Smoothing and Extrapolation of Time Series, Simple Extrapolation
Models, Smoothing and Seasonal Adjustment; Properties of Stochastic Time Series:
Characterizing Time Series: The Autocorrelation Function, Stationarity, Random Walk, Co-
integrated Time Series;
Linear Time Series: Moving Average Models, Autoregressive Models, Mixed Autoregressive
and Moving Average Models, Homogeneous Non-Stationary Processes: ARIMA Models, Box-
Jenkins Methodology, Specification of ARIMA Models, SARIMA, ARMAX Model
Forecasting with Time Series Models: Computing a Forecast, The Forecast Error, Properties
of ARIMA Forecasts, Causality, Exogeneity, VAR, Impulse Response Functions,
Volatility Measurement, Modeling and Forecasting: The ARCH Process, The GARCH Process
Unit IV
Qualitative Forecasting Techniques, Survey and Opinion Polling Techniques, Exponential

Smoothing and Other Advanced Techniques, Barometric Techniques, Leading, Lagging and
Coincident Economic Indicators, Diffusion and Composite Indexes, Accuracy of Forecast,
Short Run Forecast, Long Term Forecast, Use of Software Packages for Forecasting.
Suggested Readings:
1. Francis X. Diebold, Elements of Forecasting, 4th Edition, South-western Cengage

Learning, 2007 http://www.ssc.upenn.edu/~fdiebold/Teaching221/BookPhotocopy.pdf
2. J. Holton Wilson and Barry Keating, Business Forecasting with Forecast X™, 6th
Edition, McGraw Irwin, John Galt Solutions, Inc.
3. Evans, Michael K. (2003). Practical Business Forecasting. UK: Blackwell.
4. Box, George E.P., Gwilym M. Jenkings and Gregory C. Reinsel (2009) Time Series
Analysis: Forecasting and Control 3rd Edn. Pearson Education
5. Hanke, John E. and Dean W. Wichern (2005). Business Forecasting. 8thEdn. New
Delhi: Pearson-Prentice Hall
6. Makridakis, Spyros, Steven C. Wheelwright and Rob J. Hyndman (1998). Forecasting:
Methods and Applications. 3rdEdn. USA: John Wiley and Sons
MBA 402-18
Viva-Voce for Project/Dissertation
Guidelines for Project / Dissertation:
Kindly refer to Annexure B for the suggested guidelines and evaluation

criteria of Project Report
MBA 403-18 Workshop on Indian Ethos
Course Objective: The course is an attempt for the students to learn about how to apply the
concepts and theories of ancient Indian management in business.
Courses Outcomes:
CO1: Comprehend and practice Indian Ethos and values system.
CO2: Applying value based management and ethical practices in business.
CO3: To gain the knowledge of management principles from Vedas and other holy books and
explain the application of Indian heritage in business.
CO4: To comprehend various stress management techniques and their applications in
organizations.
CO5: To describe salient features and advantages of ancient Indian system of learning.
CO6: To describe various laws of Karma and explain the concept of corporate karma.
Unit 1
Indian Ethos: History & Relevance, Principles Practiced by Indian Companies, Role of Indian
Ethos in Managerial Practices.
Management Lessons from Vedas, Mahabharata, Bible, Quran, Kautilya’sArthashastra, Indian

Heritage in Business, Management-Production and Consumption. Ethics v/s Ethos, Indian v/s
Western Management.
Unit 2
Work Ethos: Meaning, levels, dimensions and steps.
Values: Values for Indian Managers, Relevance of Value Based Management in Global
Change, Impact of Values on Stakeholders. Trans-Cultural Human Values, Secular v/s Spiritual
Values, Value System in Work Culture.
Unit 3
Stress Management: Meaning, types of stress at work, causes of stress, consequences of stress.
Techniques for Managing Stress: Meditation: Meaning, advantages for mental health and its
importance in management. Brain storming, brain stilling, Yoga: Meaning, Significance.
Contemporary Approaches to Leadership- Joint Hindu Family Business–Leadership Qualities

of Karta.
Unit 4
Indian Systems of Learning- Gurukul System of Learning, Advantages- Disadvantages of
Karma, importance of Karma to Managers, Nishkama Karma. Laws of Karma: Law of
Creation, Law of Humility, Law of Growth, Law of Responsibility, Law of Connection.
Corporate Karma: Meaning, methodologies, guidelines for good corporate karma.
1. N M Khandelwal- Indian Ethos & Values for Management- Himalya Publishing.

2. Tushar Agrawal and NidhiChandorkar- Indian Ethos in Management- Himalya Publishing.
3. Chakraborty, S.K., Ethics in Management-Vedantic Approach, New Delhi, Oxford India Ltd.
1995.
4. DwijendraTripathi, History of Indian Business by Publisher, Oxford University Press India,
2004.
5. Fernando A.C., Business Ethics: An Indian Perspective, Pearson, 2009.
6. Habib Irfan, The Cambridge Economic History of India, Volume 1 Cambridge University
Press, 1982.
7. Jitatmananda Swami, Indian Ethos for Management, Rajkot, Ramakrishna Ashrama, 1996.
8. Kautilya’sArthasastra, King, Governance, and Law in Ancient India, Oxford University
Press, 2016.
Annexure A
Guidelines for Summer training Report
Summer Training Project Report

on
“PROJECT TITLE”
Submitted to
I.K. GUJRAL PUNJAB TECHNICAL UNIVERSITY
KAPURTHALA
In partial fulfillment of the requirement for the
award of degree of
Master of Business Administration (MBA)
Submitted by Supervisor
Name of the Student Name (Company Guide)
University Roll no. Designation
Logo of the Institute
DEPARTMENT OF MANAGEMENT
NAME OF THE INSTITUTE
NAME OF THE CITY

(Batch)
CERTIFICATE (On a Separate Page)

*Certificate of Summer Training from Company shall be attached herewith.
STUDENT DECLARATION (On a Separate Page)
I, “_______________________ (Student Name)”, hereby declare that I have undergone my summer

training at “ _____________________(Company Name)” from ___(start date) to ____(end date). I have
completed a research project tilted “_______________________________ (Project Title)” under the
guidance of Mr. /.Ms. _______________________(Name of Supervisor at Company).
Further I hereby confirm that the work presented herein is genuine and original and has not been
published elsewhere.
__________________
(Student name and Signature)
FACULTY DECLARATION (On a Separate Page)

I hereby declare that the student Mr. / Ms. _________________________ of MBA (II) has undergone
his/her summer training under my periodic guidance on the Project titled
“__________________________ (Project Title)”.
Further I hereby declare that the student was periodically in touch with me during his/her training period
and the work done by student is genuine & original.
________________________
(Signature of Supervisor)
ACKNOWLEDGEMENT (On a Separate Page)

*Acknowledge the support and guidance provided to you by various persons during your Summer
Training
TABLE OF CONTENTS (On a Separate Page)

Certificate by Guide ii
Student Declaration iii
Faculty Declaration iv
Acknowledgment v
CHAPTER NO. CHAPTER TITLE PAGE NO.
1 Introduction to the Company
2 Introduction to the Research Problem
3 Need, Scope and Objectives of the Study
4 Research Methodology
5 Data Analysis and Interpretation
6 Findings of the Study
7 Conclusion, Suggestions & Recommendations of
the Study
References and Bibliography
Appendix
(Questionnaire, Glossary of Terms, Abbreviations, Documents, Performa,
Financial statements, etc.)
LIST OF TABLES
TABLE NO. TABLE TITLE PAGE NO.
LIST OF FIGURES
FIGURE NO. FIGURE TITLE PAGE NO.
General Guidelines for Layout and format

1. Paper Size must be A4 and margins should be maintained on all pages as follows: Left margin =
1.5” (wider for binding) Top, right & bottom margins = 1”
2. Use Times New Roman font, 12 pointsize, for text. and 14 point size for headings
3. Use 1.5 line spacingfor all text in the main body of the thesis.
4. Report should contain page numbers (1, 2, 3….) starting from Introduction Chapter. Preliminary
pages should be numbered: i., ii., iii, iv, v, vi, etc. A page number should not be shown on the inside
title page even though it is counted as i.
5. Page number should be placed at the bottom- center of page.
Imp Note:
1. Students are required to prepare two Hard Bound copies of their Summer Training report to be
submitted within 10 days of commencement of 3rd Semester
2. Questionnaires in original to be retained by the students for the final presentation.
Guidelines on Faculty Guide-Student Interaction
1. The Student is required to be in constant touch with their Faculty Guide through email, telephone,
personal interactions etc.
2. It is mandatory for the student to provide a weekly progress report to their Faculty Guides for each
week of their summer training.
3. The Topic for the Summer Training should be chosen in consultation with their Faculty guide and
after their due approval.
4. Same topics having any sort of duplicacy shall not be acceptable.
5. Institute will be conducting surprise visits of the organization where the Student is undergoing
summer training from time to time and any students found to be irregular / not attending their
summer training then the summer training Project report of the said student shall stand cancelled .
Preparing References/Bibliography
 While preparing the Bibliography, in case of website as a source, ensure that the date and the timing of
accessing the website is mentioned along with.
 While preparing bibliography student must adopt the following method:
Article in a Magazine
Henry, W. A., III. (1990, April 9). Making the grade in today's schools.Time, 135, 28-31.
Article in a Newspaper
Unlike other periodicals, p. or pp. precedes page numbers for a newspaper reference in APA style.
Single pages take p., e.g.., p. B2; multiple pages take pp., e.g.., pp. B2, B4 or pp. C1, C3-C4.
Schultz, S. (2005, December 28). Calls made to strengthen state energy policies. The Country Today, pp. 1A,
2A.
Basic Format for Books

Author, A. A. (Year of publication).Title of work: Capital letter also for subtitle. Location: Publisher.
Note: For "Location," you should always list the city, but you should also include the state if the city is
unfamiliar or if the city could be confused with one in another state.
Calfee, R. C., & Valencia, R. R. (1991).APA guide to preparing manuscripts for journal publication.
Washington, DC: American Psychological Association.
Government Document
National Institute of Mental Health.(1990). Clinical training in serious mental illness (DHHS Publication
No. ADM 90-1679). Washington, DC: U.S. Government Printing Office.
Report From a Private Organization

American Psychiatric Association. (2000). Practice guidelines for the treatment of patients with eating
disorders (2nd ed.). Washington, D.C.: Author.
Conference Proceedings
Schnase, J.L., &Cunnius, E.L. (Eds.). (1995). Proceedings from CSCL '95: The First International
Conference on Computer Support for Collaborative Learning. Mahwah, NJ: Erlbaum.
Article From an Online Periodical

Author, A. A., & Author, B. B. (Date of publication).Title of article.Title of Online Periodical, volume
number(issue number if available). Retrieved month day, year, (if necessary) from
http://www.someaddress.com/full/url/
Bernstein, M. (2002).10 tips on writing the living Web.A List Apart: For People Who Make Websites, 149.
Retrieved May 2, 2006, from http://www.alistapart.com/articles/writeliving
Online Newspaper Article

Author, A. A. (Year, Month Day).Title of article.Title of Newspaper. Retrieved
http://www.someaddress.com/full/url/
Parker-Pope, T. (2008, May 6). Psychiatry handbook linked to drug industry. The New York Times.
Retrieved from http://www.nytimes.com
Electronic Books
De Huff, E.W. Taytay’s tales: Traditional Pueblo Indian tales. Retrieved from
http://digital.library.upenn.edu/women/dehuff/taytay/taytay.html
Davis, J. Familiar birdsongs of the Northwest. Available from http://www.powells.com/cgi-

bin/biblio?inkey=1-
9780931686108-0
Online Encyclopedias and Dictionaries

Feminism.(n.d.)In Encyclopædia Britannica online. Retrieved March 16, 2008, from http://
www.britannica.com
EVALUATION CRITERIA FOR SEMINAR ON SUMMER TRAINING REPORT (MBA 303-18)
S.N. Name Roll No. Introduction Problem Methodology Data Suggestions Overall Total Signature Attendance Total
& to Topic Definition & Objectives Analysis & Report Earned of the Marks (in Earned
Date of / Need & & Conclusion Writing Marks Evaluator accordance Marks
Presentation Scope of Findings & out of with Date to the out of
the Study Layout (45) criteria (50)
given
below)
5 5 5 15 5 10 45 5 50
Note:
1) Total marks of “Seminar on Summer Training Report (MBA 303-18)” = 50

2) Attendance Marks (from a total of 5 marks) to be given on the basis of percentage of lectures attended of MBA 303-18 during the academic term as
per the following criteria:
i. Above 75% = NIL
ii. 76% - 80% = 1
iii. 81% - 85% = 2
iv. 86% - 90% = 3
v. 91% - 95% = 4
vi. 96% and above = 5
Annexure B
Guidelines for Project / Dissertation:
OBJECTIVE
The objective of the project course is to help the student develop ability to apply multi-
disciplinary concepts, tools and techniques to analyze and logically approach the
organizational problems.
TYPE OF PROJECT
The project may be from any one of the following types, however, it should preferably be
from your area of specialization in MBA:
i) Comprehensive case study (covering single organization/multifunctional area
problem formulation, analysis and recommendations).
ii) Inter-organizational study aimed at inter-organizational comparison/validation of
theory/survey of management practices.
iii) Field study (empirical study).
PROJECT PROPOSAL
Proposal should be prepared in consultation with the supervisor and submitted before the
routine first MST in department.
The Proposal may have the following components:
a) Introduction, brief background, and Rationale of the topic chosen for the project.
b) Brief Introduction and vital details of the organization/s understudy.
c) Statement of the problem.
d) Objectives of the Project (clearly stated in behavioral terms).
e) Research Methodology:
 Research Design
 Nature and source of data/information to be collected.
 Sample and sampling technique. Rationale of chosen organization and the
sample.
 Tools and Techniques to be used for data collection – details of the
tools/questionnaire to be used and its relevance with the objectives of the
project.
 Method/s to be used for data collection
 Data handling and analysis
 Statistical tools to be used for analysis
 Relevance of statistical tools with the objectives of the project.
f) Limitation of the proposed project, if any.
g) Any other relevant detail which will help better appreciation and understanding of the
project proposal.
PROJECT PROPOSAL EVALUATION:
The project proposal will be evaluated by the panel of three teachers immediately after first
MST in presence of student, who will give the presentation to the panel.
In case of non-approval of the proposal the comments/suggestions for reformulating the
project proposal will be communicated to the student. In such case, the revised project
proposal should be submitted within 7 days, which shall be evaluated on similar guidelines.
PROJECT PRE-SUBMISSION:
After approval of the project proposal, the students shall complete their projects and submit
the completed Project Report (Spiral bound) for final internal evaluation before 2ndMST.
The guidelines for project report are as follows:
 The length of the report may be about 50 to 60 double spaced typed pages not
exceedingapproximately18,000 words(excluding appendices and exhibits).However,
rational variation on either side is permissible.
 The Project Report may have the following:
o Cover Page – must have the Title of the Project, Name & logo of college /
university, Name and University Roll No of the Student and the Name of the
Guide, along with the designation and department.
o Detailed table of contents with page nos.
o All pages of the Project Report must be numbered as reflected in the table of
contents.
o Project Proposal, properly bound in the project and not just stapled. Please
note that project with stapled Proposal will not beaccepted.
o Certificate of originality- duly signed by the student and the guide withdates.
o Introduction to the Project and Review of Literature along with brief detailsof
the organization/s understudy.
o Rationale
o Statement of problem
o Objectives of the Project
o Scope of the study
o Research Methodology
 Research Design
 Nature and Source of data/information collected
 Sample and Sampling method with rationale
o Details of the tools:
 The Questionnaire and other methods used and their purpose
 Reliability and Validity of the tools used
 Administration of tools and techniques
 Data collection
 Data Handling, Statistical tools used for Data Analysis
o Data Interpretation and Findings
o Recommendations
o Summary and Conclusion
o Limitations of the Project
o Direction for further research (optional)
o Reference/Bibliography
o Annexures/Appendices (Questionnaire used etc.)
 Note: Research Methodology of the Project Report must have elaborate detail of all
the components of the methodology.
The spiral bound project report will be evaluated by the panel of three teachers before second
MST in presence of student, who will give the presentation to the panel before secondMST.
In case of non-approval of the final project report, the comments/suggestions for revising the
project report will be communicated to the student. In such case, the revised project report
should be submitted within 7 days, which shall be evaluated on similar guidelines.
SUBMISSION OF FINAL PROJECT REPORT:

After incorporating changes, if any, pointed out during internal evaluation, the final Project
Report in Hard Bound form (3 copies) shall be submitted by the student atleast 3 working
days before final viva voce. After signing of certificate by student and supervisor, one copy
will be retained by the supervisor, second copy by the student and third copy shall be
produced at the time of viva-voce, which shall be maintained by the department as record.
Note:
1. Wherever it is felt that there is not sufficient time to complete the project after approval of
project proposal, the phases of Project till "Project Proposal Evaluation" may be completed
in third semester at department level.
2. For further details on references, bibliography and formatting of the report, you may refer
the Guidelines for Summer Training Report.
EVALUATION CRITERIA FOR FINAL PROJECT
S.N. Name Roll No. Introduction Rationale, Research Data Suggestions Overall Total Earned Signature
& & Problem Methodology Analysis & Report Marks of the
Date of Review of Definition, & Conclusion Layout and (out of 100) Evaluator
Presentation Literature Scope & Findings &Scope for Viva with Date
Objectives Future Performance
research
15 15 15 20 15 20 100
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I.K.G.

Punjab Technical University

Study Scheme and Syllabus of

Master of Business Administration

Batch 2018 onwards

MBA 102-18 Core Theory Managerial Economics 4 0 0 40 60 100 4

MBA 103-18 Core Theory Quantitative Techniques 4 0 0 40 60 100 4

MBA 104-18 Core Theory Accounting for Management 4 0 0 40 60 100 4

MBA 107-18 Core Theory Business Communication for 4 0 0 40 60 100 4

Specialization X Elective-I 4 0 0 40 60 100 4

Elective -II 4 0 0 40 60 100 4

Specialization Y Elective -I 4 0 0 40 60 100 4

Elective -II 4 0 0 40 60 100 4

HVPE101-18 Ability Human Values, De- 3 0 0 40 60 100 3

TOTAL 27 0 2 355 470 825 32

MBA 921-18 Elective Consumer Behaviour 4 0 0 40 60 100 4

MBA 922-18 Elective Services Marketing 4 0 0 40 60 100 4

Specialization II: Finance

MBA 911-18 Elective Investment Analysis and 4 0 0 40 60 100 4

MBA 931-18 Elective Organizational Change and 4 0 0 40 60 100 4

Specialization IV: Management Information Systems

MBA 941-18 Elective Data Mining for Business 4 0 0 40 60 100 4

MBA 951-18 Elective Operations Strategy 4 0 0 40 60 100 4

MBA 952-18 Elective Operation Research 4 0 0 40 60 100 4

Specialization VI: Business Analytics

MBA 961-18 Elective Marketing Analytics 3 1 0 40 60 100 4

MBA 962-18 Elective Data Sciences Using R 3 1 0 40 60 100 4

MBA 401-18 Core Theory Corporate Strategy 4 0 0 40 60 100 4

Specialization X Elective -III 4 0 0 40 60 100 4

Elective -IV 4 0 0 40 60 100 4

Specialization Y Elective -III 4 0 0 40 60 100 4

Elective -IV 4 0 0 40 60 100 4

MBA 402-18 Project / Viva-Voce for Project / 4 -- 100 100 4

MBA 403-18 Core Theory Workshop on Indian Ethos 2 0 0 40 60 100 2

TOTAL 22 0 4 240 360 600 26

MBA 923-18 Elective Integrated Marketing 4 0 0 40 60 100 4

MBA 925-18 Elective International and Social 4 0 0 40 60 100 4

Specialization II: Finance

MBA 913-18 Elective Behavioural Finance 4 0 0 40 60 100 4

MBA 914-18 Elective Mergers, Acquisition and 4 0 0 40 60 100 4

Specialization III: Human Resource Management

MBA 933-18 Elective International Human 4 0 0 40 60 100 4

MBA 935-18 Elective Leadership and Team 4 0 0 40 60 100 4

Specialization IV: Management Information Systems

MBA 943-18 Elective Managing Software Projects 4 0 0 40 60 100 4

MBA 944-18 Elective Managing Digital Information 4 0 0 40 60 100 4

MBA 946-18 Elective Strategic Management of IT 4 0 0 40 60 100 4

MBA 953-18 Elective Supply Chain & Logistic 4 0 0 40 60 100 4

MBA954-18 Elective Quality Toolkit For Managers 4 0 0 40 60 100 4

Specialization VI: Business Analytics

MBA 963-18 Elective Data Visualization for 3 1 0 40 60 100 4

MBA964-18 Elective Business Forecasting 3 1 0 40 60 100 4

Program Educational Objectives (PEOs)

Program Outcomes (POs)

2. Critical thinking, Business Analysis, Problem Solving and Innovative

3. Global Exposure and Cross-Cultural Understanding: Demonstrate a global outlook with

4. Social Responsiveness and Ethics: Developing responsiveness to contextual social issues /

5. Effective Communication: Usage of various forms of business communication, supported by

CO1: Describe fundamental concepts and principles and conventions of accounting.