4 Types of Service Processing
4 Types of Service Processing
In both these cases, the output is tangible in nature. When you visit a restaurant,
you get food to fill your stomach. Similarly, in a laptop repair shop, you will
receive parts and repair service which is again tangible because you know the
changes made in the physical parts of the laptop.
However, several services are intangible in nature and the service processing
is intangible as well. An example is education consulting which is again a
service where the customer is the input. But the quality of consultancy given by
the consultant and the understanding of the same by the customer is intangible
in nature. Hence, the quality of service processing can vary between consultant
to consultant.
Thus, in general like any other service factor, there are two types of service
processing – Tangible and intangible. Here are 2 processes each under service
processing types.
Again, objects are tangible in nature and hence this is a tangible type of service
processing. When you are shifting from one house to another, the material is
handled by the service provider, but your presence is not necessary.
3) Mental stimulus
In this type of service processing, there is only mental work involved. As this is
very difficult to be measured, it is classified as intangible.
Theatre performance is one such activity which can be intangible. In a theatre
performance, each of your performance will be perceived differently by different
customers. At the same time, this theatre performance can also be shown on
TV or it can be a radio reading.
Overall, the customer is not required to be present at all and not even an object
of the customer is required. He just needs to understand what is happening.
Advertising, movies, religion, Education are some of the examples which
require a mental stimulus. Physical exchange of objects or people is not
necessary.
4) Information processing
The last type of service processing occurs where information is being
processed and there is no other processing involved. So when you go to a bank,
the customer is an input and he wants to deposit cash to someone else’s
account. After the instructions are given, the processing involves basic
information processing thereby ensuring the transfer of money from the
customer’s account to the account number given by the customer. In this case,
neither customer nor the recipient is needed to be present. Only the information
is required. Hence it is information type of service processing.
Overall, there are the 4 types of service processing and a service business will
be either one of these types of servicing processing.