Hyundai Motor Swot & Pestel

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HYUNDAI MOTOR COMPANY SWOT &


PESTLE ANALYSIS

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Company Name : Hyundai Motor Company

Company Sector : Automotive

Operating Geography : Asia, South Korea, Global

About the Company : Hyundai Motor Company is the 7th largest automotive company in the

world. HMC was founded by Chung Ju-Yung in 1967 as a construction company initially. After

several rounds of restructuring of business operations HMC has entered the automobile sector

through designing and manufacturing of cars and buses. HMC employs 1.1 lakhs of employees all

over the world while 58% of them are employed in Korea. HMC operates in India with its well

positioned subsidiary ? Hyundai Motor India Limited.

Revenue : ? 93,649,024 (+1.8%) ? December 2016


SWOT Analysis :

The SWOT Analysis for Hyundai Motor Company is given below:

Strengths Weaknesses
1.Huge global presence in over 200 countries 1.Weak brand portfolio with only two major

2.High conformance to safety standards and brands- Hyundai & Kia

bagging 5+ rating for safety standards 2.Declining profitability by 12% in 2016 over

3.Strong Research & Development wing with 7- 2015

step process for designing 3.Quality defects leading to huge vehicle recall

in last 3-4 years

Opportunities Threats
1.Improving global economy with expected 1.US economic developments due to new

growth of 3.5% in 2017 policies formulated by US president

2.Technological advancements in 2.Asian economic turbulences reducing market

manufacturing process as well as creation of security

new consumer demands 3.British economic downslide by


PESTLE Analysis :

The PESTLE Analysis for Hyundai Motor Company is given below:

Political Economical
1. 1.

Social Technological
1. 1.

Legal Environmental
1. 1.

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