Analysis of Warby Parker Marketing Funnel: Analyze Data With SQL Beng Kuan, Choo 15 July 2019
Analysis of Warby Parker Marketing Funnel: Analyze Data With SQL Beng Kuan, Choo 15 July 2019
Marketing Funnel
Analyze Data with SQL
Beng Kuan, Choo
15 July 2019
Table of Content – Analysis and Insight
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3. Responses to A/B testing of home_try_on options
Observation/Insight
● 5-pairs option has better conversion rate than 3-pairs option; giving more options increase the chances of purchase.
Deduction/Recommendation
● Proceed with 5-pairs home_try_on option.