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GET

S#!T
DONE!
How to hack productivity in the
office with New Ways of Working

By Holger Reisinger
Preface by Louise Harder Fischer
“Get S#!t Done” is a strong contribution to the debate about the future
of work. A joy to read, tangible and to-the-point, mine is already full of sticky notes
and dog ears. If you’re looking to hack the productivity curve – personally or as a
team – this book should be at your side.
Chris Lewis, CEO of LEWIS and author of “Too Fast to Think”

This book should be on any business leader’s “must read” list. It sheds some
much-needed light on how to re-think office work to propel us on a new growth
trajectory. Jabra’s New Ways of Working initiative is an extremely valuable
contribution to the current debate on office productivity.
Mogens Elsberg, CEO Bluegarden

The New Ways of Working initiative is re-thinking the way we organize work,
nudging us toward a more attractive workplace that both drives productivity and
engagement. This book counters key challenges we face in the modern workplace
with cases and insights, but just as important it is a good and inspirational read.
Peter Green, Global Director, People Strategy & Planning, Coca-Cola
Nordic Services ApS

Finally, a book that illustrates not only the challenges, but more importantly, the
opportunities of New Ways of Working. As part of a dispersed and virtual organi-
zation, this book inspires me on how we better organize and conduct work for the
benefit of ourselves and our customers.
Klaus Trolle, Chief Marketing Officer, eMarketeer

In this book, Holger Reisinger introduces the new way to work – balancing both
the cultural and technological transformation as work is no longer a place we go to,
but something we do. The visionary blog is now turned into a book, helping thought
leaders embracing a digital transformation. Therefore Holger has been appointed
NewWayToWork Ambassador to Unify and Circuit.com.
Dr. Stefan Ried, Head of Technology Strategy and Chief Technology Officer,
Unify Software and Solutions GmbH & Co. KG
Modi Novi Laborandi
New Ways of Working

Comple materiam tuam
Fulfill your Potential
GET S#!T DONE!

How to Hack Productivity in the Office with


New Ways of Working

Copyright ©2016 GN Audio

1st edition
ISBN: 978-87-999444-0-8

Author: Holger Reisinger


In collaboration with: Louise Harder Fischer

Editor: Morten Fløe Knudsen


Publisher: GN Audio
Concept: Hill & Knowlton
Design: skyfri.net
Printer: Dystan & Rosenberg
This book is dedicated to knowledge
workers and managers across the world
seeking to transform their work lives and
to those who embrace work not as a
place, but as a way to unleash their full
professional potential or that of their team.

This book is based on two-and-a-half years


of essays that appeared on blog.jabra.com.
They have been edited to fit a book format
and updated with the most recent data.
Contents
A Vision for the Workplace of Tomorrow 10

Preface 12

CHAPTER 1:
Why New Ways of Working 14
The Secret to Greater Productivity? It’s In the Cube. 16
From Production Line to Knowledge Factory: The Past, Present and Future of Work 19

CHAPTER 2:
Work Isn’t a Place; It’s What We Do 22
Taking Harvard Wisdom to the Next Level 24
It’s Time to Face the Big, Open Space 27
Do You Trust Your Colleagues? … Honestly 29
Collaboration Black Belt: The Secret Art of Managing Remote Teams 32
Money Saved on Remote Working Should Be Spent on “Social Glue” 34
Introducing Most Productive and Collaborative Company in the World 36
“Start Sleeping on the Job or You’re Fired!” 39

CHAPTER 3:
Collaboration vs. Concentration 42
The Most Annoying Thing in the World 44
“Got a Minute?” 46
Think IKEA… and Reclaim Your Workspace 48
Hush! How to Harness the Power of Silence in a Successful Business 50
That’s It…I’m Finished – With Meetings, That Is 53
The Only Two Meetings a Year You Need to Attend 55

CHAPTER 4:
Communication and Technology 58
RIP: the Email (1971-2017) 60
The 28-Hour Hamster Wheel 62
Why You Should Call Someone – NOW! 64
Shifting Workplace Trends Highlight the Microsoft and LinkedIn Marriage 66
Start Collaborating and Get Twice the ROI on Your UC 68
CEOs, Forget “Technology” and Start Talking “People” 71
CHAPTER 5:
People and Organizations 74
Two-Thirds of Employees Just Don’t Care! 76
The Rise of the Chief Happiness Officer 78
Start Being Happy – It Will Double Your Productivity 80
Forget the Eight-Hour Workday. Work/Life Integration is Here to Stay 83
In the Future Your Employees Will Not Be Your Employees 86
Is Someone Looking Over Your Shoulder? 89
Workers (Not) Gone Wild: The Case for Employee Autonomy 92

CHAPTER 6:
Customer Service 96
Meet the True Value Creators in Our Companies 98
Do We Still Want Humans in Customer Service? 100
Finally, a Company that Takes Customer Satisfaction Seriously 103
Five Reasons Why You’re Waiting on Hold for Too Long 105
Will Avatars Take Over In Augmented Reality Customer Service? 108

CHAPTER 7:
Better Ways of Working – Now What? 110
Get it Done, Faster, with a “How-to-Do” List 112
The Ultimate Guide to Work Happiness 115
Five Tips to Stay in the Zone at Work 118

Conclusion 120

Appendix 121

Sources 125
A Vision for the Workplace
of Tomorrow
Productivity is the key to business success; without it, our organizations would
quickly cease to exist. However, the relentless pursuit of productivity is also draining
our finances, stifling innovation and exhausting our employees. Fortunately, there
is another way. In this book we will demonstrate how New Ways of Working can
help accelerate productivity, boost business innovation and increase employee
satisfaction – all without the need to work harder or longer.

Productivity is the only thing I hear wherever I go. From CEOs in industry associations to
international business news reports to politicians talking on my car radio, the words may
be different but the message is the same: nations and companies must become more
productive – or get out of business.

Organizations respond to this mandate by asking employees to work harder, longer


and more efficiently – or outsourcing production to those who can. At the same time,
companies direct resources away from creativity, innovation and product development in
favor of efficient systems and production methodologies to keep prices down. Managers
spend too much time trying to control all these new processes and systems to see that
they are implemented, aligned and used.

But is This the Best Way Forward?


While this relentless focus on productivity is well-intentioned and entirely necessary,
there’s just one problem: it isn’t working. Despite all the efforts, global productivity grew a
scant 1.2% in 20151. Billions were spent to ramp up productivity – with virtually no effect.
At the same time, employees and managers feel more stress, sick days increased and
work-life quality plummeted.

The ubiquity of technology and networked services is transforming our lives – from how
we work to how we consume entertainment to how we interact with people. How do we
apply these technologies to promote our goals in life both personally and professionally?

The Journey Toward Improvement Starts Today


At Jabra, we have an opinion of how we organize work toward fulfilling our full professional
potential. We call it New Ways of Working, and we believe that with the right combination
of culture and technology, we can achieve a more harmonious work/life integration,
without longer or harder workdays.

9 GET SH#!T DONE


We believe that we humans have an innate desire to better ourselves and the world
around us. With clear objectives, those aspirations act as a compass, helping us to
navigate through the infinite options that life offers us today.

New Ways of Working is about designing and organizing work for improved productivity.
Our research and work over the last several years shows that this can be achieved by
making conscious choices and better decisions about the practices we apply each and
every day. These, in turn, lead to greater worker engagement and more fulfillment in
our jobs.

With this book, we hope to inspire and facilitate conversations on how to organize
ourselves to achieve our dreams, whether at work or in our private lives. We hope that
by sharing and developing ideas, we all may grow wiser together.

Best regards,
Holger Reisinger

NEW WAYS OF WORKING 10


Preface
by Louise Harder Fischer

Information technology and globalization are by far the most forceful drivers of change
in organizations. Understanding the causal aspects of these changes is paramount to any
business that wants to thrive and excel in the future.

For the past three years, I have collaborated with Jabra in gaining a deeper understanding
of the underlying aspects forming the future of work. We have been especially curious
about the future workplace for the rising numbers of knowledge workers. Many changes
are observable: from long-term to short-term employment; from vertical-oriented work
to horizontal work; from coping with one culture to spanning multiple cultures; from
command and control to bestowing increased autonomy; from physical co-located to
virtual distributed work; from one-size-fits-all IT to end-user malleable general purpose
technology.

Decisions – big and small – from management, HR, IT and facility managers have enabled
many of these changes: HR in supporting working from home, management in organizing
global teams, IT-department in deploying lateral and mobile technologies and facility
management arranging open offices. The list of supportive decisions and behaviors is
long. While it all has been in the name of improvements, many other issues have risen:
interruptions and noise hindering concentration in the open office, too many meetings
and difficulties in collaborating in a virtual setting and overflowing e-mail inboxes are just
some of the negative elements of a new way of working.

All of the above have slowly accumulated into what has become a tipping point in
knowledge work. An increased interest in how to tackle the complexity of the dilemma
is evident. At present, many managers acknowledge that the presumptions that used to
drive the organization forward are fading and something else is replacing them. It is now
evident that hierarchies – perfect in stable and predictive environments, managed by
command and control and steered by process design – hinder more than they enable.
The individual knowledge worker has taken center stage in value-creation. As a networked
individual, he or she best functions when in command and in control of a wide array of
work-related decisions, such as how to continuously stay innovative and productive at the
same time.

Jabra has, over the course of time, insisted on staying curious about the real challenges in
the workplace, acknowledging that deep understanding of what drives people is the key
to delivering end-user technology that truly enhance the situation.

11 GET SH#!T DONE


Thus, I developed the Productivity Cube (see page 16) to crystallize what it is that people
continuously balance when developing productive behaviors in an ever-changing context
of knowledge work. The basic mechanisms in knowledge work are social interaction and
deep reflection. Hence the Productivity Cube shows the causal aspects in knowledge
work: location, technology support and work-modes.

This book is a collection of some of the most inspiring reflections made by Holger
Reisinger over the course of our collaboration, and shows how to cope with productivity
and innovation from the outlook of knowledge work. It is relevant for managers, HR, IT,
facility managers and all of us engaged in the future of knowledge work.

In hope of being an inspiration to you all.

NEW WAYS OF WORKING 12


1
Why New Ways of Working
We spend the majority of our waking
hours working. So why shouldn’t work be
both enjoyable and productive? Find out
how our workplaces have become what
they are today and discover New Ways of
Working, a blueprint for reinventing our
behaviors, technology and workplace
culture. With it, we can create a more
open, trusting and collaborative workplace
– one that helps us derive more enjoyment
and satisfaction from our work.
The Secret to Greater Productivity?
It’s In the Cube.
“Holger, I’ve found your essays about New Ways of Working highly interesting and
eye-opening at times. But I’m wondering…. Is this concept based on some kind of
scientific theory – or is it something you just came up with?”

Amy W.

I’ve been writing about New Ways of Working for several years, and of the many questions
and comments I’ve received this one really stood out. I appreciate honesty, and it’s one of
the most to-the-point emails I’ve ever received.

So I thought I’d use this first chapter to explain the underlying framework behind Jabra’s
New Ways of Working concept, and introduce a tool to help managers and knowledge
workers plan their workdays for increased efficiency, productivity and job satisfaction.

We spend the majority of our waking hours each day on the job, so why shouldn’t work
be enjoyable? Equally important, it’s critical that our organizations be successful. The two
don’t need to be mutually exclusive. We know that greater employee engagement leads
to higher job satisfaction, which results in improved productivity and greater company
success.

The foundation of this concept we call New Ways of Working is the Productivity Cube,
a behavioral model developed by Louise Harder Fischer, Ph.D. Fellow at IT-University of
Copenhagen. The Productivity Cube is a graphic representation of everything knowledge
workers need to be most productive on the job.

THE PRODUCTIVITY CUBE


The Cube in Three Dimensions
As you can see from the illustration, TECHNOLOGY:
the cube features three dimensions: Functional

work-modes, technology and Social


Enterprise
workplace culture. Technology is, of
course, the tools we employ to do our
WORKPLACE
work. Workplace culture includes the CULTURE:
BEHAVIOR:
agreed-upon norms that are woven Free
Concentration
into the fabric of the organization. Conversation
Flexible
Fixed
The final and most dynamic dimension, Communication
Collaboration
work-modes, defines the ways we
connect to people and information.
©2014 LOUISE HARDER FISCHER

15 GET SH#!T DONE


There are four primary work-modes – we call them the “Four C’s” – we engage in while
performing our job duties each workday:

# Concentration
A real-time activity where we’re zeroed in on a task by reflecting, conceptualiz-
ing, synthesizing and decision making.

# Conversation
Talking with others to solve or clarify issues, usually in real-time and in person,
by phone or instant message.

# Collaboration
Interacting with others to share information, experience and insights, usually
through meetings and group dialogue.

# Communication
Sending and receiving written, text- or sound-based messages from one
person to another or others, often not in real-time.

For maximum productivity while completing our daily tasks, it’s imperative that each of
the Four C’s of work-modes be supported by the right technology and workplace culture.
For example, let’s say you’re tasked with producing an important financial report, and,
as such, are in concentration mode. The supporting technologies you need to be fully
productive could include access to the organization’s financial database, a laptop with the
most current Excel capabilities and a noise-canceling headset that enables you to work
without interruption, among others. The required workplace culture could include the
freedom to work remotely or with coworkers who respect a “busy” light indicating that
you’re tackling a critical task and cannot be disturbed.

Having lesser supporting technologies – say, access only to paper reports rather than
the corporate database – or different workplace cultural norms, such as a culture where
it’s permissible to disturb workers who have requested privacy, would reduce your
productivity.

While the example I used above focuses only on the concentration behavior, it of course
applies to conversation, collaboration and communication as well.

NEW WAYS OF WORKING 16


The Cube as Planning Tool
The Productivity Cube also helps
us complete our everyday tasks Greater employee
as efficiently as possible. In fact,
it’s the “how-to-do” list2 that we’ll engagement leads to
discuss in greater detail in Chapter
7. I use it every day and ask that
higher job satisfaction,
my colleagues do the same. which results in improved
By now you can spot an obvious productivity and greater
question: What if you don’t have
the right technologies or culture company success.
to support the tasks you need to
perform?

In that case, you need to make some organizational changes, either by obtaining the
necessary technologies or working to change your corporate culture. Just as we wouldn’t
expect a carpenter to complete a job without the necessary hammer and saw, we
shouldn’t expect knowledge workers to perform their jobs without the right tools either.

So there you have it, Amy. The Productivity Cube is the tool we use to address our New
Ways of Working objective of increasing productivity and job satisfaction. It works for me,
and I hope it will work for you too.

17 GET SH#!T DONE


From Production Line to Knowledge
Factory: The Past, Present and Future
of Work
Organizations everywhere are looking for ways to help employees become more
engaged, inspired and innovative. Ride with me as I trace the roots of employee
disengagement and search for practical solutions, including changing the way we
organize work in the knowledge economy.

Ever wonder how we got here?

Not to this point in the history of civilization. Rather, how we got to a place where 70% of
knowledge workers admit to being disengaged from their jobs? Equally important, how
can we overcome this issue?

To find out, let’s take a trip back in time. Because everyone’s favorite time-travel machine,
the DeLorean from “Back to the Future” fame, is currently in the shop, we’ll settle for a
vintage Ford Model T instead.

In a way it’s the ideal vehicle for our journey. That’s because the seeds of today’s discon-
tent were planted about a century ago, around the time Model Ts began rolling off Henry
Ford’s then-revolutionary production line.

So, let’s crank up the engine, climb in and rumble back in time.

On the Road to the Past …


Phew. It’s been a long journey, first over highways, then dusty, rutted roads, but we’ve
finally arrived in the early 20th century. A glance out the window shows a landscape
dotted by factories.

Since most developed economies of the early 1900s were built on manufacturing, tough,
gritty production work predominated. Thus, the way work was organized was ideal for
a largely industrialized economy. Company structures were hierarchical, with strategy
set at the top and slowly trickling down to the workers. Power was a function of job title.
Workers were largely regarded as costs.

It was an age where a command-and-control management structure prevailed and rigid


conformity ruled. The how, when, and where of employees’ jobs were dictated from on
high. Work was performed in a linear fashion – think production line: materials came in

NEW WAYS OF WORKING 18


one end, were assembled and the finished product came out the other. Most work was
manual and highly repetitive, and workers enjoyed precious little autonomy or say in how
they performed their job functions.

Returning Home…
Now let’s point our Model T back toward today. As we move into the present, the
economic and competitive landscapes begin to change. Information is becoming the
new currency, and production work is increasingly supplanted by knowledge work, giving
rise to the phrase “knowledge worker.” Competition becomes more intense, with greater
transparency and a free flow of information.

But as present day comes into


view, one thing hasn’t changed
much: the command­-and-control In today’s knowledge
system of organizing work still
prevails at most organizations. economy, we need to
In many cases, organizational
structures remain hierarchical,
view workers as assets –
with job duties narrowly defined
and assets need to
and knowledge workers lacking
autonomy in how they perform be nurtured so that
their tasks.
they grow.
It reminds me of the old saying,
“The more things change, the
more they stay the same.” We’re
living in a new age – one where innovation and speed-to-market are critical, new
tech­nologies are shrinking the globe, barriers to entry to virtually every industry are
disappearing and competition is coming in from all sides. But with the way we organize
work stuck in the early 1900s, it’s no wonder our workers are detached and our
organizations lack speed and flexibility.

Driving Toward the Future…


So how do we move forward? Here are a few ideas:

# Our companies need to reinvent themselves to succeed in rapidly changing


times. An example of a company that has done so several times over the
decades is IBM – yes, the IBM widely regarded as a stodgy behemoth. As times
>

19 GET SH#!T DONE


and technology have changed, IBM has evolved from a manufacturer of
business computing devices to a builder of laptops and PCs to, most recently, a
provider of cloud computing, virtualization, intelligence and analytics services.

# The way we organize work must change too. As far back as 1999, legendary
management guru Peter Drucker3 noted that the biggest challenge of the
21st century would be how to make knowledge workers more productive. His
recommendations? Provide workers with more autonomy to manage them-
selves and make innovation a core component of their job responsibilities.
Both require a U-turn from our current command-and-control system.

# We also need to invest in our workers. In the past, workers were viewed as
costs – and we all know that costs need to be controlled. In today’s knowledge
economy, we need to view workers as assets – and assets need to be nurtured
so that they grow. We need to invest in technologies and training and give our
workers added freedom to make decisions, provide new ideas – even make
mistakes as long as they’re done in the spirit of innovation.

I can’t wait to see what the future holds. On second thought, why wait?

Time to fire up the Model T and find out. Road trip, anyone?

NEW WAYS OF WORKING 20


2
Work Isn’t a Place;
It’s What We Do
As much as we hate to admit it, our
workspaces and work processes have
changed little since the Industrial
Revolution. This slowness to adapt to
a faster pace of business is hurting us
where it matters most: on the bottom
line. Explore the powerful notion of the
workplace as a productivity enabler
and discover technologies, business
processes and companies that are pushing
the boundaries to make the workplace
a more fulfilling, collaborative and
productive space.
Taking Harvard Wisdom to the
Next Level
Harvard Business Review has calculated the positive effects of moving to new
buildings designed for high performance. The numbers are staggering and highly
convincing. But I have an even better idea.

I’ve been an avid reader of the Harvard Business Review for years. It’s packed with
inspiring articles about modern business life written by some of the world’s most
prominent business leaders and professors. However, it isn’t beautiful pictures or splashy
infographics that pull me in. To be honest, the Harvard Business Review is as visually
appealing as a nuclear power plant. In HBR, just like the power plant, the power lies within.

That’s why I didn’t react at first when I saw images of some exceptionally hideous office
cubicles on the Harvard Business Review’s website the other day4. But once I started
reading the captions, the article certainly got my attention.

Faster, Cozier and More Productive


The article was about the effect crammed, uninspiring cubicles and open office spaces
have on us as individuals and companies as a whole, and what the pharmaceutical
company Eli Lilly & Co. chose to do about it. Lilly built a new, high-performance office
environment, and the results have been no less than remarkable.

Let me list the headlines5:

# Total square footage per employee dropped from 212 to 156

# Furniture cost per employee went from $9,100 to $4,900

# Capital cost per employee dropped from $34,000 to $18,000

# Hours lost per employee, per year, to noise went from 32 to 22.8

# Hours lost per employee, per year, to drop-by visitors dropped from
34.8 to 22.8

# Hours lost per employee, per year, waiting for feedback or approval
from managers went from 29.6 to 13.6

23 GET SH#!T DONE


So, what’s the secret of the perfect office space? For starters, the cubicles need to go;
they are the sum of all evils. On one hand, they are open enough to let all the noise
and disturbing coworkers in. On the other, they are so confined that they prevent open
discussion and innovation among the people surrounding you. Instead, you need a
combination of open space offices designed for innovation and cooperation, and quiet
rooms for work that demands silence and hours of concentration.

Building separate quiet and interaction


zones also means that people are readily

New, high- able to move around so that they are not


tied to one table all day. This is good news
performance working for the economy. Research shows that em-
ployees spend only 35% of the day at their
environments not desks6, leaving a lot of space unused all day.
With flexible rooms, you need fewer tables
only reduce costs, and fewer square feet. At the same time, you
use the space for what you really need: quiet
they also make rooms and meeting space (which always
employees happier seems to be in demand in all organizations).

and more The new open spaces also boost cooperation


and knowledge sharing. It’s easier to spot
productive. the bosses to get quick approvals when you
need them. That makes the decision making
process faster and smoother.

Finally, and perhaps most importantly, these new working environments make employees
happier and more productive. Not a bad result, given the additional cost reductions you
will get from the new designs.

From Spaceship to… Home
Lilly’s headquarters marks a trend among some of the most prominent companies
right now. To stay ahead of the curve, they’re switching the old cubicles to new,
environmentally friendly buildings designed to increase performance. Just think of
Google’s playful headquarters, Samsung’s new Gold LEED-certified building or Apple’s
infamous new spaceship-like headquarters in California.

I know, I know. You are probably thinking, “Yeah, right, but my company can’t afford a
glorious new building. They didn’t even approve our application for new chairs last year!”
That’s where I have an idea that can take Harvard’s (and Lilly’s) wisdom to a new level.

NEW WAYS OF WORKING 24


Why not discard the headquarters altogether? I’ll bet that the most comfortable and
productive headquarters of all is at home; that is, if home is supported by brilliant
communications and knowledge- and information-sharing systems. Actually, research
indicates that employees and teams are even more effective, innovative and productive
when working from home, as long as that work is done right.

So here’s one from me to all the readers of the Harvard Business Review (or this book at
least…): let’s build the perfect headquarters – a virtual one. It beats Apple’s spaceship and
Lilly’s superhouse every time. After all, there’s no place like home.

25 GET SH#!T DONE


It’s Time to Face the Big, Open Space
We’ve seen the research and heard all the warnings: big, open offices kill creativity,
stress out employees and crush productivity. But that’s just half the story. You can
actually make open space offices work. All it takes is a closer look at your company’s
culture and a gutsy choice.

They were the heroes of the financial crisis: the procurement officers who cut costs and
gave imperiled companies desperately needed cash on the bottom line. They saved our
butts when saving money was easier than selling products – and we thank them!

However, to slash real estate expenses, they also took big, open space offices to a com-
pletely new level. In a survey by CoreNet Global7, an association for corporate real estate
professionals, 55% of professionals surveyed reported that square footage per worker
has decreased between 5% and 25% over the last five years. Forty percent of the respon-
dents predicted that their companies will reach less than 100 square feet per worker in
2017, which is an all-time low. And the average for all companies for square footage per
worker in 2017 will be 151 square feet, compared to 225 in 2010.

Less space is more money saved. But cramming workers together in less space takes
a toll on worklife quality. An overwhelming amount of research shows that big, open
space offices generate stress, spoil coworker relations and reduce employee motivation.
Research from Sweden also shows that the bigger the office rooms, the more sick days
employees take.

So, here’s the combination from hell: in the coming years, employees will be forced into
even less space – which, in turn, will reduce their productivity, wellbeing and innovation.

Get the Best of Both Worlds


Fortunately, tight office spaces and
employee productivity can actually Tight office spaces and
go hand-in-hand. The open office
may have earned itself a bad name
employee productivity
for many good reasons, but it is can actually go hand in
actually possible to make it work
as intended. All that’s required is hand – if you make the
that you make a very important
decision – and then start changing right choice.
your company’s culture to fit that
choice.

NEW WAYS OF WORKING 26


Ideally, workplaces need the best of both worlds: open space to facilitate conversation
and innovation as well as quiet rooms for concentration and individual work that require
heavy-duty thinking. If you can’t have both, you need to answer a really tough question:
what’s most important at your workplace?

When is your company’s most value-creating work actually done? Are you most
dependent on collaboration and constant interaction? Or are you more dependent
on individual work with a high concentration level?

Once you have decided, the next choices will more or less make themselves. First, the
design: individual thinking is best done in a library-like environment; knowledge-sharing
works better if you dedicate your few square feet to a café-like environment.

When the physical layout is in place, it’s time to work on your company’s culture. All
employees must respect the individual’s choice of workstyle. And you must provide
options if you need to collaborate in a quiet, work-for-yourself environment and vice
versa. That’s where things like small, separate rooms for meetings, opportunities for
working at home and headsets to reduce noise issues factor in.

Engage Your Employees – and Decide Together


Making the decision is difficult. Of course, we all want the best of both worlds, but an
office design that fits everyone… fits no one. That’s one of many reasons why you
shouldn’t make this decision alone. You must make it along with your employees, and you
must lay out the ground rules and values associated with working together in the office
space. In the library, you will whisper and respect people’s time alone. In a creative lab,
you don’t hide behind a screen with your anti-social solitude.

If you all agree on the basics of your company culture, an ongoing fruitful discussion
commences, including such topics as: how can we be even better at taking care of our
work environment? How do we ensure that we stay innovative if we primarily work
in silence? And how do we get some personal work and thinking done if we are all in
constant dialog? In this way, we continuously improve. Essentially, that’s the key to any
great achievement. Rome – and the perfect open office – wasn’t built in a day.

The right choice, a supporting culture and continuous improvement are the ingredients
for productivity and satisfied employees. It may take some time to get there, but when
you do, it means a lot of money for your company. And we know that money makes
everyone happy – especially our friends in Procurement!

27 GET SH#!T DONE


Do You Trust Your Colleagues?
… Honestly
Should employees be allowed to work from home? New research shows that most
managers say “No.” And that’s a shame, because evidence suggests that working
from home boosts productivity and employee satisfaction. It’s time to take a hard
look at the facts and put an end to the mistrust and prejudice.

Just the other day, I witnessed an awkward moment at a neighboring table in our
cafeteria. While enjoying the cook’s lasagna, five of my colleagues engaged in a heated
debate over which team would win the soccer championships. One of them made a
reference to a TV show he had watched while working from home. The table went silent.
All seemed to agree that you just don’t do that. Or, at the very least, you don’t talk about
it. The silence was eerie!

Watching Soccer at Work Isn’t Always Bad for Business


The awkward moment really got me thinking. My immediate reaction was that this guy
was cheating our company. On the other hand, we all spend time on stuff other than
working while at work: calling the dentist, checking out YouTube videos, private chitchat
with friends on Facebook. You know, everyday personal stuff.

Also, I know this particular employee quite well. He’s a very hardworking guy who never
misses a deadline and stays late whenever necessary to get the job done.

Still, episodes like this certainly give working at home a bad rep. Even worse: others might
think working at home means having a company-paid day off.

We Are More Productive at Home


This scenario imposes an interesting managerial dilemma: should employees be allowed
to work from home?

Well, according to Yahoo CEO, Marissa Mayer, the answer is clearly a “no.” In 2013 she
instituted a ban on the practice entirely after spying into the internet traffic of employees
“allegedly” working from home.8

Ms. Mayer is not alone. Several other high profile companies followed with restrictions
on telecommuting and work-from-home policies. In a recent study, 50% of all managers
opposed working from home, and another 35% merely “tolerated” the concept.

NEW WAYS OF WORKING 28


Personally, I believe the answer should be a resounding “Yes.” And I have the evidence9
to prove my point. A couple of years back, a NASDAQ-listed firm with 13,000 employees
did a randomized experiment on home working. This resulted in a 12% increase in
performance from the work-from-home employees, due to fewer breaks, sick days
and less noise. Home workers also reported substantially higher work satisfaction and
psychological attitude scores, and their job attrition rates fell by 50%.

It seems that some interference such as watching a little TV or putting laundry in the
washing machine at home takes less time than talking with your colleagues at the water
cooler or being distracted by noise at work. Research backs this up. Hence, 37% of all
employees state that they are more productive and 44% state that there are fewer
distractions when working from home.

Then there’s the commuting time. A couple of years ago, the British company O210 asked
the 2,500 employees working at its U.K. headquarters to work at home on a certain day.
In total, the employees saved 2,000 hours on commuting that day, and more than half
that time was spent on… working more.

The Elephant in the Room


More productive employees, fewer distractions at home and investing time saved on
working more… the business case seems clear cut. So if the evidence is there, what’s the
problem?

The elephant in the room is trust. Do we trust


that people working from home are actually,
well, working? Do we trust that
Somehow, managers and – let’s be honest
people working
– the rest of us, tend to believe that our
from home are
colleagues are slacking off and wasting our
company’s time and money. However, with actually working?
the evidence to the contrary, we have a
managerial problem – and not an employee We should.
issue – on our hands. Workplace trust is a
fragile thing, and prejudice is its scary helper.
It’s time to face the elephant.

We have to stop conventional thinking and look at the facts. It’s time for managers to
sponsor and promote profitable new ways of working like working from home. Most
importantly, it’s time to break the awkward silence when a coworker tells you that they
sometime watch TV when working from home.

29 GET SH#!T DONE


Statistically, that employee is the most productive!

P.S., What You Might Not Know About the Working-from-Home Dress Code
An enormous amount of data is available on the issue of productivity when working from
home. One of the more interesting studies asked employees what they wore when doing
so. Roughly half those surveyed answered that they wear jeans and a T-shirt. But what
surprised me was that 25% wear pajamas, while 7% prefer to work in either their under-
wear or in the nude. Try and erase that image the next time you attend a teleconference
with someone working from home!

NEW WAYS OF WORKING 30


Collaboration Black Belt: The Secret
Art of Managing Remote Teams
It’s the mother of all managerial challenges: the remote team. With team members
dispersed all over the world, you must generate the glue to keep them – and the
project – together. Difficult? Yes. Impossible? Hardly. Here are three tricks that will
earn you a “black belt” in remote team management.

Your best people are dispersed all over the world and you have a complicated challenge
to solve in a very short time. What do you do? Fly your worldwide team in at an immense
cost? Use whatever (mediocre) local resources are available? Or take a leap of faith and
create a remote team with your top people working from various locations around the
world?

Logically, the latter solution is the best. You’ll be able to draw talent for your team from
a larger, more qualified pool of candidates and break down geographical boundaries.
It’s cost-efficient beyond compare, and you’ll be able to increase engagement with key
member of your organization.

What’s not to love?

Oh yeah, all the hurdles you face in assembling and managing a remote team.

Seeing is Believing
Times are changing swiftly, and it’s time
to get with the program and overcome
those obstacles. According to the New
It’s time to kill
Jersey Institute of Technology; 45 the idea of “the
percent of U.S. employees work from
home and 53 million people work as remote team.” Team
freelancers, contributing $715 billion
annually to the American economy11. members aren’t
The remote team is no longer an option
but an everyday reality, and we all have necessarily remote
to earn those black belts in a hurry. All it
takes are a few tricks of the trade from
just because they
someone who’s been there, done that don’t rub shoulders.
and ended up with the T-shirt that says,
“I Love Remote Teams!”

31 GET SH#!T DONE


But how do you make up for perhaps the biggest disadvantage of the remote team
model: the lack of face-to-face interaction? In other words, how do you compensate for
the fact that people tend to orient themselves toward others in their immediate physical
proximity?

Make It Personal.
# 
Invest time and tools in developing your team’s spirit. Instead of shooting off
weekly “to everyone” emails, take the time to call each member of your team
once a week. It doesn’t have to take more than five minutes. The important
thing is that you create a sense of belonging, make each member feel special
and interesting and demonstrate that you care!

# Make It Virtual.
Instead of firing off written memos or holding conference calls, make your
interactions virtual, through videoconferencing, whenever possible. Being able
to actually see each other’s facial expressions can help bring additional clarity
to your discussions; these expressions can help anchor the meaning of what’s
said and reveal what coworkers are thinking beyond mere words.

# Make It Social.
Stick to your workers like social glue. Remote team members don’t get to
meet up at the office printer or by the coffee machine where, as we all know,
many a creative idea has been developed. You need to make up for the lack
of small talk and co-create an informal “space” where you and your remote
team members can hook up. Make it virtually social – have a Hawaiian shirt
day, where you get to show off your cool prints or shorts. What you do doesn’t
matter as long as it’s informal and easygoing fun. Just avoid cultural no-no’s
and keep your bare feet off the table.

It’s What You Call It


It’s time to kill the idea of “the remote team.” Team members aren’t necessarily remote
just because they don’t rub shoulders. They are actually closer than ever before – always
available for a face-to-face meeting on your smartphone, tablet or PC.

So let’s skip the old terms and not call it anything but a “team” going forward. This type of
working should be the norm in the future. There’s nothing remote about that!

NEW WAYS OF WORKING 32


Money Saved on Remote Working
Should Be Spent on “Social Glue”
Working from home increases productivity and can save companies fortunes.
By reinvesting some of that savings into gluing the members of your remote teams
together into well-functioning teams, you can boost productivity and, yes, even
profits.

Old-school managers might hate it – but employees and the procurement department
love it: remote working.

It’s the simplest and best deal in the world. You work from home (or your car, summer
cottage or wherever makes you happy) instead of commuting all the way to the office,
thereby avoiding wasting time in traffic, noisy colleagues, mind-numbing meetings and
all the other stuff that seems to be inevitable parts of modern knowledge worker life.

The arrangement is worth a lot of money. Research shows that most employees spend
the time saved on commuting by working more. Productivity is generally higher at home,
and companies save a substantial amount of office space, because more employees can
share fewer square feet, parking spaces and other infrastructure.

It’s money in the bank! But there is a catch…

Reinvest In Your Staff


Most companies tend to take the money and direct it right toward the bottom line. I have
a better idea: reinvest the money in employees instead. Why? To build “social glue.”

Working from home is efficient,


but it also detaches us from our
coworkers. That may decrease our Research shows
sense of belonging and commit-
ment to the company’s vision, that strong teams with
targets and goals, which is not
good for business.
a common goal and
shared values are the
Research shows that strong teams
with a common goal and shared most efficient ones.
values are the most efficient ones,
outperforming all the competition

33 GET SH#!T DONE


in the market. The experts call this group the “in-group” because it’s a band of brothers
(and sisters), where you can be yourself along with like-minded individuals.

This is also known as the cult paradox. We feel more individual and free when we’re part
of a group – as long as it’s the right group for us. You may be a dentist, a postman or a
mechanic. But you really don’t feel like you are the best version of yourself until you join
the other guys and ride your Harley-Davidson in the Harley club, meet for soccer practice
or share stamps at the annual stamp fair. Then you are an individual at peace, feeling
comfortable in a perfect team.

Increase Customer Loyalty, Productivity and the Bottom Line


This type of togetherness fosters commitment and engagement with the team and the
company, and it’s worth a lot of money. According to Gallup, companies with engaged
employees enjoy 38% higher customer satisfaction, 22% greater productivity and 27%
bigger profits than companies with a majority of disengaged employees12.

That’s why it’s important to reinvest in our staff. Working from home makes them
happy and productive. Securing their team feeling with a common purpose makes them
profitable and committed to the company, customers and bottom line.

What does it take to create this happy, high-performing virtual group? Not much, actually.
It starts with a common vision and purpose: why are we here together? Then, we need to
build informal relationships, break down barriers between people in the group – especially
if they rarely meet – and finally, make each member feel indispensable as an individual, yet
still be rewarded for their efforts in the group.

It may sound easy, but like anything worthwhile, it requires an investment. Of course, with
all the money saved on real estate, we finally have the chance to do what’s right. So let’s
get on with it!

NEW WAYS OF WORKING 34


Introducing Most Productive and
Collaborative Company in the World
We all know that Disney is great at branding and Tesla excels at innovation. But
which company is the most collaborative and productive in the world? The answer is
surprising, but comes with a catch.

Scholars and industry specialists agree that the ability to collaborate with partners,
customers and colleagues is the key to success for large, global organizations. However,
there is plenty to dispute when it comes to which company or organization is the world’s
most collaborative.

We all look to Disney for inspiration on branding, Toyota for lean management,
McDonald’s for supply chain management and Tesla for innovation. But which company
sets the benchmark for outstanding collaboration skills?

As a frequent speaker and blogger on how work life will look (and feel) in the future, I am
often asked this question. Which company is a beacon of light when it comes to collab-
oration? Up until now I haven’t been able to decide. However, just like any other great
question, it does call for an answer. So here it goes (and please read this through, because
like any other good riddle, there is a catch…):

I believe that the most collaborative company in the world is… 37Signals.

Geek Territory with an Attitude


Never heard of them? I’m not surprised. 37Signals has only about 50 employees, all of
whom create project-management apps. You may have heard of some of their products,
most notably Basecamp, Campfire and Highrise. The company was co-founded and is run
by Jason Fried, who was named in the MIT Technology Review TR35 as one of the top 35
innovators in the world under age 3513.

The name 37Signals comes from the 37 signals from outer space that some regard as
potential messages from extraterrestrial intelligence. So yes, we are in geek territory here.
However, it’s not just the employees and products that are heavy duty, state-of-the-art
technology. The company’s work practices and procedures offer a fascinating glimpse
into the future.

Very early on, 37Signals made an important decision about how it would operate.
Although based in Chicago, nearly all employees work from home. Only about 10 of them

35 GET SH#!T DONE


live in the Chicago area; the rest are dispersed all over the world, from Germany to South
America. The company only hires people who fit the company’s philosophy, and where
they are situated in the world doesn’t matter.

The company’s basic philosophy is that employees should do what they are best at – and
nothing else. They work relentlessly to rid the company and all work procedures of stuff
that kills productivity and wastes time.

An Office Like a Library and “No-Talk Thursdays”


The company’s Chicago office is referred to as “the library,” and it is truly dead silent.
People whisper and go outdoors to talk. The belief is that there is no need to ask your
coworkers questions all the time. Any questions you may have cannot be as important as
the work your coworkers are doing. Instead, all questions are posted on social wikis, chat
rooms and discussion boards where everybody – all over the world – can participate when
they have time and it fits into their work rhythm.

To top off the “library” theme, the company even initiated “no-talk Thursdays,” where
talking isn’t allowed in the office at all. During the summer, everyone works four-day
weeks instead of five, so employees can spend some time outdoors.

One might think that these work practices would be ineffective and costly. They aren’t.
37Signals makes a lot of money and is more productive than most other companies.
Here’s why: everything the company does leads to results. If you don’t talk, you produce
more. If you only participate in discussions when you are not productive anyway, you
don’t lose time being disturbed by others when you are in “flow.” If you work from home,
you save time commuting and benefit from a higher quality of life – which makes you
even more productive.

The four-day week? Well, the


company discovered that if
employees have less time to The company
work, they’re better at focusing
on doing the right things. With
discovered that if
fewer hours in the workweek, employees have less
they simply squeeze out the stuff
that doesn’t matter as much. The time to work, they’re
savings accumulated as products
became simpler and projects that better at focusing on
had gone astray were abandoned
earlier in the process, saving
doing the right things.
money and time.

NEW WAYS OF WORKING 36


Focus is also the core of 37Signals’ work model when it comes to promoting people. The
company never promotes someone who is particularly good at something. After all, why
would you, say, take a person who is good at making furniture and force him or her to
stop making furniture and instead merely manage others who do?

Find Your Own Way – and Prosper


I’m sure you’re thinking that 37Signals sounds like 50 individual one-man bands more
than a single, collaborative unit, but that’s not the case. The chat room is exceptionally
active, registering millions of lines of chat. And all employees meet two to three times a
year for a full week, spending time together, focusing on conversation and relationships
and abandoning ordinary work and the digital workspace entirely during that week.

When I present 37Signals’ work model to others, most are intrigued, but soon after
conclude that working there must either be heaven or hell. You may be thinking the same
thing. And that’s the catch of my choice for the award for most collaborative company in
the world. It’s not 37Signals’ daily life you should imitate. It’s the company’s willingness to
be committed to its choices and implement them – fully!

Most companies don’t go all the way. We try to collaborate, concentrate and have
conversations at the same time. We create big, open space offices with no room to talk
privately. Or we put people in small rooms where they are able to concentrate on their
work, but forget to bring them together to re-energize, innovate and bond. Or we force
people to work from the office, when they would be much more productive at home. And
we rarely provide them with the necessary tools or training to help them collaborate and
share information in the most effective way.

We should all do a 37Signals: Find our way of working, agree on it and then implement it
mercilessly. That way, our companies would make earn more revenue and our employees
would work more efficiently (and less).

Definitely not a bad idea!

P.S., 37Signals has changed its name to Basecamp to reflect the company’s focus on its
most important product. Check out Basecamp online; it’s quite a unique company in so
many ways.

37 GET SH#!T DONE


“Start Sleeping on the Job or You’re
Fired!”
Scientists have long understood the benefits of a quick nap, such as greater produc-
tivity, better decision making and improved overall health. But catching some Zzzzs
while on the job? Meet a pioneering company that’s working to change our attitudes
about stealing a few winks in the workplace.

It wasn’t long ago that napping at work was a great way to get fired.

But if a U.S. company has its way, getting a few minutes of shut-eye on the job may just
make you a better employee.

Allow me to introduce MetroNaps, perhaps the most courageous company in the world.
That’s because MetroNaps is determined to eliminate one of the biggest taboos in the
workplace: dozing on the job. It’s the kind of organization that embodies a New Ways of
Working philosophy that’s crucial to business success in the 21st century.

MetroNaps bills itself as “the premier provider of workplace rest systems.” Climb inside
one of its futuristic-looking EnergyPods, don a pair of noise-cancelling headphones, tune
in to soothing music and drift off to sleep. Twenty minutes later, you awake refreshed,
invigorated and prepared to tackle the remainder of the workday.

Boosting Productivity…
While stealing a few winks on the job has long been a no-no, research shows a strong link
between napping and increased workplace productivity. According to sleep scientists,
our brains are wired to achieve maximum productivity only if every 90 minutes of work
is followed by about 20 minutes of recharging. Without that break, stress builds and
productivity plunges.

That means that a 15- to 20-minute nap is all that’s required to dramatically increase
productivity and alertness, enabling recharged workers to far outperform their less-well-
rested counterparts. Plus a bit of afternoon repose provides a healthier, longer-lasting
energy boost than caffeine from coffee or soda.

All this should come as welcome news for today’s organizations, which increasingly
need to tap into the potential of workers to get more done in less time while remaining
satisfied in their jobs.

NEW WAYS OF WORKING 38


… And Overall Health
In addition to increasing workplace productivity, napping can address one of today’s most
pressing health issues: insufficient sleep. According to the U.S. Centers for Disease Control
and Prevention, the average adult needs seven to eight hours of sleep a night14. Yet 35%
of workers report getting less than seven hours of sleep a night and nearly 40%15 say that
they unintentionally doze off during the day.

That’s a problem, especially since researchers know that sleep is a big contributor to
improved health, better decision making, sharper brain activity and a stronger immune
system.

And then we haven’t even discussed


the matter of stress. Research leaves
no doubt that people who lack good ...allowing a short nap
sleep and sufficient rest experience
higher levels of stress . while on the job seems
At a time when companies are
like an idea whose
employing all kinds of strategies time has come.
to help improve employee health
and productivity – everything from
building wellness centers, paying for
fitness club memberships and providing reduced cost insurance coverage to fitter
employees – allowing a short nap while on the job seems like an idea whose time
has come.

Overcoming the Taboo


Now MetroNaps just needs to convince the skeptics. Its co-founder even admits that
when the company began in 2004 people thought he was crazy for encouraging sleeping
on the job. But he argues that for decades it was OK to go outside for a smoke break, why
shouldn’t be OK to take a few minutes to nod off?

He has a good point, and others seem to agree. You’ll find MetroNaps’ sleeping pods in
many universities, airports and corporate workplaces, including Google, Cisco Systems,
Procter & Gamble and NASA, according to the company.

What do those organizations know that the rest of us don’t? It’s time for everyone to
begin realizing the virtues of napping while at work.

I’m up for one right now. Are you?

39 GET SH#!T DONE


NEW WAYS OF WORKING 40
3
Collaboration vs. Concentration
The modern workspace is a cauldron of
noise, commotion and interruptions that
distract us from vital concentration time.
Equally frustrating, much of our work time
is consumed by meetings that are either
unnecessary or counterproductive.
As knowledge workers, how do we strike
the right balance between individual
concentration and collaboration with
peers? Investigate strategies for taking
back our vital work time and creating a
more dynamic and productive workspace.
The Most Annoying Thing in the World

Concentrating at work is not easy, especially if you work in an open office space
environment. Perhaps unsurprisingly, it’s our colleagues who keep us from devoting
our full attention to the task at hand. Fortunately, there are ways to get the peace
and quiet you need to perform at your best. And don’t worry, they don’t include
building individual offices for every employee.

I was introduced to quite a drama the other day. An old friend from my university days
shared the best gossip I’ve heard in a long time. The core of his story was a love affair
gone entirely wrong: guy falls in love with his old buddy’s girlfriend. They talk about it
as mature adults and come to an agreement; he should keep his distance and not ask
her out. But he didn’t keep his promise, and it exploded into arguments, slammed doors,
friendships broken, etc. Oh, and in the end, none of them got the girl.

How do I know this? My old friend works in an open office space right near one of the
ill-fated Romeos, who had spent the past few weeks trying to resolve the matter via his
telephone – providing everyone in the office with front-row seats to the whole drama.

This got us talking about how little privacy the open office affords for either work or
personal matters. It’s also why most employees hate open office spaces and noisy
coworkers who, by far, are the largest nuisance when work needs to be done. Our brains
simply can’t cope with noise when we really need to concentrate. It’s just like if you’re
driving a car and trying to find your way
to some unknown destination. What is
the first thing you do? You turn down the
Our brains simply radio and ask the kids in the back seat to
keep quiet for a while.
can’t cope with
noise when we really Noise Kills Productivity and, if
You’re Unfortunate, You Too
need to concentrate. A couple of years ago my company
helped analytics specialists YouGov
design a survey about distractions and
noise in the workplace. We discovered
that 36% of the respondents are disturbed by people talking loudly across the office
space, 29% have difficulties concentrating because of noise in the office and 27% are
disturbed by coworkers’ questions or remarks. Finally – and to me most surprisingly – 12%
are disturbed by coworkers eating crunchy vegetables. I guess they prefer the stick rather
than the carrot!

43 GET SH#!T DONE


The distractions and noise are bad for your productivity and your company´s bottom line.
In a TED Talk by Julian Treasure, founder and chairman of The Sound Agency and author
of “Sound Business,” he cites research showing that people have the capacity for about
1.6 human conversations17. This means that if you’re forced to listen in on your colleagues‘
conversations, you’re only left with just 0.6 for the inner voice that helps you do your job.
Studies show that office workers are up to 66% less productive in an open office plan
than when left on their own18.

The impact on our bodies is even more worrisome. Studies show that as noise levels go
up, our heart rates rise as well. A study from schools in Germany showed an average noise
level of 65dB, and at that level, teachers have a heart rate close to the one doctors see
before a heart attack.

Kill the Noise Before it Kills You


There are several things we can do to rein in the noise. The expensive solution is to modify
the buildings by either installing sound suppressing elements in the offices or – better yet
– building quiet rooms workers can use when they need to concentrate. Quiet rooms are
better than individual offices for everyone, because this floorplan leaves space for people
to be together when they need to work together and to withdraw to another area when
they must concentrate.

Alternatively, you could gather everyone and decide on some common ground rules for
talking and making noise in the office. Or you could permit employees to work from home
when they really have to concentrate. But this, of course, requires that they have no other
tasks that demand their presence in the office that day.

The Luxury Solution


Finally, there are headsets. Modern headsets have many helpful features. Wireless
headsets make it possible for people to leave their desks to go somewhere else when
taking phone calls. Other types of headsets enclose the entire ear and block out virtually
all outside sounds, which is great if you like listening to music when you work. Finally,
state-of-the art headsets have noise-cancelling technology that removes the noise so it
never reaches your ear.

I actually had given my old pal a pair of noise-cancelling headsets as a birthday present
about a year ago. Given the above story, I bet you’re now thinking, as I did, “Why didn’t
you use them when you were disturbed by your colleague´s many phone conversations?”

When I asked, he smiled and said: “The truth is, I chose to listen in. I just had to. These con-
versations have been the subject of all gossip around the water coolers for the past few
weeks, and I wanted to be part of the discussions. Plus, it was great entertainment, too.”

NEW WAYS OF WORKING 44


“Got a Minute?”
With all the great communication and collaboration tools in today’s workplace,
you’d think we could share knowledge and information more efficiently. Instead, our
days are punctuated by untimely interruptions and requests for information from
coworkers. It’s time to take our time back.

“Got a minute?”

Those may be the three most frightening words in the workplace today.

That realization came to me while having lunch with a friend recently. As we enjoyed
our sandwiches, he began recounting the number of interruptions and requests for
information he’d already received that morning. “I spend so much time responding to
people that I don’t have enough time to do my job,” he despaired.

Unwittingly, perhaps, my friend


stumbled upon one of the para-
doxes of modern-day collabora- While new technologies
tion. While great new technologies
make collaborating with coworkers make collaborating with
easier than ever, we’re doing it less
efficiently than ever. coworkers easier than
It would be easy to blame the
ever, we’re doing it less
technology for this, but I think efficiently than ever.
that’s misguided. Some of the
explanation lies in our current
organizational structures. Flatter
organizational charts that are meant to drive quicker decision making are pushing the
need for alignment and coordination to all levels of the company. And when you toss in
the “need-it-now” mindset that comes with having to make snap decisions, you have a
recipe for inefficient collaboration.

Half of Your Workday… Gone!


This inefficiency comes at a steep cost. In one study, employees claimed that time lost
to interruptions accounted for 40% to 60% of their day19. That’s between three and five
hours every day! Factor in the loss of momentum caused by the initial distraction and the
time needed to restart, and you’re talking serious time and money.

45 GET SH#!T DONE


Interruptions also sap morale and damage job performance. In a recent Jabra survey of
knowledge workers worldwide, we found that 43% of workers state that interruptions
from colleagues are affecting their job performance negatively.

We can’t allow rampant interruptions and requests for information to become business as
usual in the workplace. Despite organizational charts becoming flatter and the workforce
more dispersed, we can do some things to restore respect for others’ concentration time.

Begin Building a Truly Collaborative Culture.


# 
We need to develop norms that guide when and how to communicate and
collaborate for maximum value and minimal intrusion. Building a truly collab-
orative culture begins with establishing trust among coworkers, recognizing
that others’ time is as valuable as our own and taking responsibility for our
actions. Articulating shared social norms around how we behave and use
technology is similarly critical.

Practice What You Preach.


# 
Another step on the path to a collaborative culture is easy: if you don’t want
people to interrupt you, don’t interrupt them. Be respectful of “do not disturb”
statuses or busy lights. With today’s option to turn off email notifications, a
polite message that says “I can see you’re busy, but I have a request. Please let
me know when you have a few minutes to talk” goes a long way.

Block Off Some “Me Time.”


# 
Of course, a new culture won’t spring up overnight. In the meantime, make a
practice of carving out time to devote to important tasks that demand your
energy and attention. Set your presence status to “busy” or “do not disturb.”
In some cases, you may need to politely explain why you’ve done so and let
would-be interrupters know how and when you will get back to them.

Our jobs are stressful enough without the added burden of continual interruptions. Let’s
take a stand – and take back our time.

NEW WAYS OF WORKING 46


Think IKEA… and Reclaim Your
Workspace
Accidental noise, gigantic rooms and humming machinery all stand between you and
productivity. Getting the office plan right is key to a workplace that’s fit for human
habitation.

“I am sure you can hear the drop of a coin on the concrete floor at least 25 feet from
where it landed.” I could hear the despair in his voice. My friend Michael’s company just
moved into new offices – beautiful, spacious ones – and now he was having a difficult time
getting the soundproofing of his large industrial open plan office to work. I’ve offered to
accompany him to IKEA for some basic supplies and to provide ideas to mask the sound
and lines of sight in his new space before his 75 employees make the move.

Office layout planning and soundproofing is one of the challenges of business life. It is
no longer just about getting a table, a chair and a set of drawers for each employee and
placing them in a room. Today’s open plan offices take a bit more planning if you want
your staff to feel invigorated by the office environment, and indeed, if you expect your
people to get anything done during the day.

In a study of corporate office workers by the American Society of Interior Designers,


more than 70% of respondents said that that a reduction in noise would increase their
productivity20. This doesn’t surprise me one bit. I have seen similar survey results in
our own research. Most of the sounds around us are accidental: street noise, colleague
chatter and machines like the Xerox humming away. When you lay out the office plan,
you need to take this into consideration so that you get only the noise you want and not
accidentally end up in the office equivalent of Grand Central Station. Fortunately, it does
not have to be very difficult to make your office work.

Granted, IKEA is often noisy, crowded and relatively better known for testing relationships
than for office layout. But the Swedish furniture chain does one thing particularly well,
which every office planner can learn from: it exploits every square inch of space to create
a comforting and homey feeling, without mindlessly cramming items into a room.

Planning, Planning and People


Now, I am not advocating to feng shui your office, but you need to keep a couple of things
in mind when planning a space where human beings can thrive. Because even though
we want to make the most out of the space available, there are basic human needs and
psychological aspects to take into account. The environment has a huge impact on the

47 GET SH#!T DONE


way we work at the office, and a
little interior design nudging can
form a basis for the behavior you
A little interior design
want to encourage.
nudging can form a
The four behaviors you need basis for the behavior
to look out for and encourage
are stimulation, socialization, you want to encourage.
belonging and retreat. If you plan
your office landscape based on
those principles, you can create a
productive environment. If not, then you may end up with a workplace where, in no time,
your employees will beg to work from home or the coffee shop across the street.

The Office Village


The Japanese have long worked with an open plan office technique, which did not make
it to the west for years. They base this plan on the way water runs. The corridors have
open spaces at each end – planned disruptions if you will – meant to create ripples and
encourage workers to meet casually and create a dynamic, comfortable environment.

Similarly, you should consider placing the desks in ways that allow for collaboration in
teams: open, but not so open that people are constantly disturbed. Here, line of sight is
important. Break it often. Offer some shelter from the main walkways. Visual noise is as
counterproductive as audible noise. In addition, you will tie the team closer together by
providing them a space to call their own.

This brings me to the point about clean desk policies, which were originally invented to
keep confidential documents out of sight. Pictures of babies and small personal items
make your employees feel a sense of belonging, and no office needs to be so clean that it
shows no sign of human habitation. I say allow it.

The possibilities are endless, but you have to think about people first. Therefore, when
you get your new offices, I suggest you make sure that you get furniture that is flexible
and can be reshaped. This is another good reason why I love IKEA, and why I am taking
Michael there. I am sure we will find some great furniture to make his employees thrive.

NEW WAYS OF WORKING 48


Hush! How to Harness the Power of
Silence in a Successful Business
You lose more than 66% of your productivity through accidental noise in the office.
That corresponds to more than half your day disappearing into thin air. It does not
have to be that way. Small changes in the office can have a major impact on your
productivity, sanity and bottom line.

I recently learned a new word: schizophonia. Never heard of it? Well, neither had I. But let
me explain: according to Julian Treasure, an expert in how sounds affects us, schizophonia
is a state of confusion experienced when what you hear and see does not match for a
longer period of time – say, a full workday. It is an interesting concept, because about 70%
of all office workers work in open plan offices, and many of those use earbuds with music
to cancel out the noise of chattering colleagues.

This in itself, however, is not a viable


solution to noise in the workplace. While While drowning out
drowning out sounds with music may
help, we tend to play the wrong kind of sounds with music
music in the attempt to block out our
peers. I am not one to judge what kind may help us focus,
of music you or your employees should
listen to, but whether it is Pavarotti or P.
we tend to play the
Diddy, it is a known fact that music with wrong kind of music.
lyrics reduces productivity even further.

Too Many Voices in Your Head


Treasure touches upon this in one of his highly recommendable TED talks21, stating that
we can only follow 1.6 conversations at the same time. When you are typing, it adds up
to one conversation in your head and 0.6 of the song lyrics in your earbuds. Or, as is more
often the case, the other way around. So, essentially, if you are writing and listening to
music at the same time, you only hear 0.6 of your own voice. That does not sound very
productive, does it?

Yet open offices are not going away, even though they’ve been shown to reduce
productivity by 66%22 compared to a silent environment. Listening to music through
earbuds simply places a layer of noise over an already noisy environment, and you cannot
get rid of your carrot-crunching, next-desk neighbor because she is also your greatest
resource in accounting.

49 GET SH#!T DONE


What’s the solution? First, if you have a problem with noise in your office, you need to
speak up. Noise is bad for your health, sanity and productivity. Chances are, if the noise is
bothering you, you are probably not alone. Allow me to suggest a few changes to the
environment, technology and behavior in the office which, with varying degrees of
difficulty and expense, may decrease noise and thus improve the working environment.

Here are five ways to achieve silence and success:

Stash the Stuff.


# 
Ideally, the copier, fridge and coffee machine should get their own rooms.
Noisy machinery accounts for much of the noise in the modern office. A water
cooler or coffee machine encourage conversation. That means everyone
nearby gets to overhear many conversations each day, and because we can
only cope with 1.6 conversations at a time, that is a lot of disturbing noise
influencing productivity. Move machines and venues for noisy, social gather-
ings away from the open plan.

Block it Out.
# 
What you see is what you get interrupted by. Offering natural breaks in your
field of vision, using bookshelves or room dividers, for example, can block out
a bit of the noise, but more importantly, also block some of the visual noise:
people constantly moving back and forth. This is highly effective, as you are
suddenly awarded a hint of seclusion, which makes a huge difference to your
productivity by limiting the schizophonia caused by the visual input your brain
receives.

Cancel the Noise.


# 
As an alternative to music, noise-canceling headphones offer a filter for sound.
While passive noise cancellation shuts out noise by fitting tightly to your
ears, active noise cancellation offers sound waves of their own that cancel
out the sounds of the surroundings, essentially offering complete silence. Of
the various different kinds of headphones, some allow you to accept calls and
listen to music, while others are equipped with a busy light that informs your
neighbors of your need for solitude.

Quiet the Colleagues.


# 
As mentioned earlier, if the noise bothers you, it probably bothers your
colleagues as well. So, perhaps you can come to an agreement: no talking in
>

NEW WAYS OF WORKING 50



the office after lunch, desk meetings can be held in another room, lengthy
telephone conversations can be taken off the office floor, for example. These
measures can increase your productivity and provide everyone with the
feeling that their need to work is being respected.

Get Away.
# 
If all else fails, have a place to escape to: your home, the coffee shop or the
library perhaps. Please note, however, that this is not a solution that will stand
the test of time. If it is, you need to implement one or more of the above, or
you may end up putting your health at risk.

I am going to put up my own fight against schizophonia by changing my lyrics-filled music


to the natural sounds that Treasure recommends, just to see if the sounds of waves or
birds will enhance my own productivity.

51 GET SH#!T DONE


That’s It…I’m Finished – With
Meetings, That Is
Meetings are the corporate get-togethers we all love to hate. For every productive
one, it seems there’s at least one or more that unnecessarily waste our valuable time.
Here’s how you can reduce the number of meetings you need to attend.

Have you ever wondered how much


time we spend in meetings?
Approximately 15%
I just ran across some numbers that
astonished me – and will likely surprise of a company’s time
you as well.
is spent in meetings.
Bain & Company, a respected manage-
ment consulting firm, found that 15% of
an organization’s collective time is spent
in meetings, a number that has steadily increased since 200823. Senior executives spend
more than 40% of their time – two full days a week – in meetings with three or more
coworkers. And many meetings, Bain found, are often scheduled “just because.”

We’re Wasting Too Much Time and Money


All the meetings we attend come at a staggering cost. Companies in the U.S. alone waste
more than $37 billion in salary costs related to unnecessary meetings, according to the
U.S. Bureau of Labor Statistics24.

So here is some unsolicited advice for anyone who wants to invite me (or anyone else, for
that matter) to a business meeting:

Think Hard Before Punching the Invite Button.


# 
Outlook makes it easy – maybe too easy – to send a meeting notice. Before
you organize a meeting, ask yourself: Does this absolutely require a meeting?
You may find that you can accomplish the goal by making a few phone calls or
sending an IM or two.
>

NEW WAYS OF WORKING 52


Save “the More the Merrier” for Parties, Not Meetings.
# 
If you do need to organize a meeting, ask: Which people absolutely need to
attend? Invite only those whose presence is vital to resolving the issue at hand.

Tell Me Why I Need to Attend.


# 
In your meeting invitation, clearly explain why you’re calling the meeting,
why attendees’ presence is needed and what you expect to accomplish. Invite
attendees to opt out if they don’t feel they can contribute in a meaningful way.

# Sweat the Details.


Meetings don’t run themselves. Conducting a good one means getting the
details right: Have a clear meeting agenda. If reading is required, send the
materials upfront. Keep the meeting focused and start and end on time.
And if participants aren’t paying full attention, demand that they do so.

My time is too valuable to waste on unnecessary, unproductive business meetings – and


so is yours. I’ve seen the light. If I receive a meeting request that doesn’t meet the four
criteria above, I’ll politely decline to attend. I invite you to do the same.

53 GET SH#!T DONE


The Only Two Meetings a Year You
Need to Attend
Meetings are the killer of modern work life. Fortunately there is a better way. We
should only meet twice a year and really get to the bottom of things – and then let
the specialists take care of the rest.

Several years ago, I visited a Danish company that wanted to eliminate the insane amount
of time it wasted on meetings – a pain that many other organizations share. The company
had already created some strong points of view around better time management and
prominently displayed advice through posters on meeting room walls. These were all
standard best practices: start on time, prepare an agenda and follow it, stop discussions
when they are not leading somewhere, make sure you agree on your conclusions, etc.

Unfortunately, good advice isn’t always followed, and the campaign didn’t work. So
the company decided to take a completely different approach. Executive management
dropped half its meetings. This empowered senior management to make more decisions
rather than push them upstream. However, responsibility for evaluating and making
more business decisions equates to additional work time. With the need to spend more
time on work, senior managers found themselves needing to spend less time in meetings
as well. Over time, other employees found themselves with the added responsibility of
making business decisions, so that senior and executive management were provided with
solutions rather than additional problems.

This domino effect carried on all the way through to the lower levels of the organization.
Decisions were still made, only more efficiently and more locally. People felt more owner-
ship of business decisions and took greater care to take more informed action,
even at lower levels in the organization.

With fewer meetings, productivity began to rise.

# Meetings Are a Waste of Time.


In a survey reported in IndustryWeek, 2,000 managers reported that at least
30% of time spent in meetings was a waste of time25. Think about the time you
spend during meetings. How much of that time is spent setting up, making
introductions, dealing with technical issues or waiting for information that is
not yet ready? This time could instead be used making actual decisions that
affect and drive business.
>

NEW WAYS OF WORKING 54


# Meetings Are Bad for Information Sharing.
Status update meetings don’t actually help get work done. A Clarizen/Harris
Interactive survey found that 67% of participants reported spending up to
four hours per week merely getting ready for a status update meeting – not
including the time spent to have something on which to actually provide an
update26.

# Meetings May Lead to Bad Decisions.


Our brains only have a limited amount of cognitive – or “executive” – resources.
Once these resources get depleted, the likelihood of making poor decisions or
choices increases. If some meeting attendees are not mentally peaking, the
larger group is at a disadvantage. Even worse, if meetings last too long, the
entire group runs the risk of depleted resources, leading to greater likelihood
of poor decision-making. This means that three- or four-hour project meetings
are inherently counterproductive.

Use Meetings to Get to the Bottom of Things


So should we just quit meetings altogether? No. But we should use them for something
more productive than the way we use them today. Take advantage of technology to share
status updates or make decisions. Innovation doesn’t require an assembly.

Instead, use meetings for in-depth


discussions that go beyond simple
planning. Face-to-face meetings We need to use
encourage maximum bandwidth
between people: we see facial meetings for something
expressions, we get inspired and
we form stronger bonds. more productive than
Only in meetings can we manage
the way we use
to get into real dialogue and them today.
embrace differences of opinions
on the core part of our businesses
that really matter. Here we must
find common ground on the important things: Where are we going? What are the
main obstacles? Do we have the bonds that make us trust each other to help all of us
get there?

55 GET SH#!T DONE


But we only need these kinds of meeting a few times a year. Once the big picture and
the strong bonds between the members of the group are in place, the rest should be left
to smaller teams and specialists. If we start in alignment on purposes and goals, people
should be entrusted and empowered to make the right decisions for the entire team. We
can innovate and inform each other using online tools and technology, which encourages
a modern workplace and makes business more effective and productive.

This is exactly what is now happening at the company I visited several years ago. We
should all do the same!

NEW WAYS OF WORKING 56


4
Communication and
Technology
Despite countless glittering technological
advancements over the past three
decades, our primary method of sharing
information remains one mired in the past:
email. Yet in an era that demands faster,
more robust and precise collaboration,
email is a poor collaboration tool. Explore
new methods and better technologies
for finding, retrieving and sharing the
information that is so vital to achieving
greater levels of productivity.
RIP: the Email (1971-2017)
Emails are no longer the best way of sharing information or communicating with
peers. It’s time to move to the next level and let emails die in peace and loving
memory.

Even though some internal networks were operational in the early 1960s, it’s generally
acknowledged that the first email was sent by Ray Tomlinson to himself in 197127. After
a slow start, I guess it is reasonable to say that the email has become one of the most
successful technological breakthroughs since that time. According to technology market
research firm the Radicati Group, we will send some 132 billion business emails every day
by the end of 201728.

Given its long heritage and current


tremendous success, email seems
here to stay. But if it were up to me, The challenge with
the age of the email would be over.
It’s time to let the old workhorse email is that it’s reason-
retire and look to new and more
productive communication
ably good for sharing
platforms instead. It’s time to put information, but it’s
the email to rest.
an incredibly poor
The challenge with email is that
it’s reasonably good for sharing collaboration tool.
information, but it’s an incredibly
poor collaboration tool. It is great
for confirming and documenting
decisions, but it is less ideal if you have not yet reached a conclusion to the matter. In that
case, emailing back and forth can be time consuming and fruitless compared to engaging
in an actual conversation. Unfortunately, billions of people around the world see it the
other way around. We use email to collaborate. And with the invention of the cloud, where
we all have access to our shared files 24/7, we have found smarter ways of problem-
solving and sharing information.

Misunderstandings, Unnecessary Discussion and Wasted Time


This unfortunate mixup is stealing our time and resulting in unnecessary frustration.
According to McKinsey, an average worker spends an appalling 2.6 hours a day – or 13
hours a week29 – reading and answering emails. And lots of research shows how emails are
more often misunderstood or misinterpreted than leading to clarity and progress.

59 GET SH#!T DONE


At the same time, emails have liberated most of us from the burden of thinking for
ourselves. We don’t have to talk to anyone anymore. You just send out an email, and your
informative work is done. On the receiving end, you don’t have to take responsibility for
keeping yourself informed either. With a gazillion emails in your inbox, no one can really
expect you to read them all, can they?

A brave bunch of frontrunners have already figured out that this is the road to disaster.
These pioneers are already testing life after the email for the rest of us.

Some have started off with the most destructive element of the email: the copied email
string. You know, where anyone, with a swift click on one key, can include most of the
company in an email string about a subject that should have been dealt with in a mean-
ingful conversation between two people at the very beginning. Broadcasting of emails is
a major time killer. That’s why Peter Hughes, director of collaboration at Cisco, is said to
have banned the string-mail practice altogether, even issuing fines to the perpetrators30.

Other companies go after the traditional emails. French IT company Atos SE plans to ban
emails altogether31. However, given the dependency on emails, the company has issued
an extended timeline where emails can still be sent but should be brought down to a bare
minimum. The company has even appointed a set of ambassadors – called Zero Heroes –
to help their colleagues stop the practice. Others have decided to quit emails one week a
month or shut down the email servers at specific periods of time every day.

What’s the Alternative?


Well, there are two, really. For communication purposes we need the old real-time
conversations – but in a more suitable digital format. Video messaging and meetings
are much better at conveying ideas, thoughts and emotions. And if you simply must
broadcast your thoughts, use Twitter or Shortmail, which limit your rants to a tolerable
140 or 500 characters, depending on which you choose.

For information sharing, all documents belong in the cloud, and for day-to-day chatting,
the format must be social and searchable. According to McKinsey & Company, using
social media technologies, such as wikis and workplace collaboration tools such as
Yammer, echo.it or Chatter instead of email could improve productivity by up to 30%.
When you have a searchable repository of social messages, people wouldn’t have to
send emails asking questions that have already been answered.

The technology is there and the initial results from the pioneers are encouraging. So, just
like the workhorses of the past got a well-deserved rest when motorized vehicles became
widespread during the early 20th century, so also should email retire in honor in favor of
more efficient technologies. The email is dead. May it rest in peace!

NEW WAYS OF WORKING 60


The 28-Hour Hamster Wheel
Knowledge workers spend 28 hours a week answering emails or looking for
information. But research shows that there are better and faster ways of generating
your business results. It’s time to dismantle the hamster wheel, stop hiding behind
our screens and start having meaningful conversations instead.

I guess that the lyrics of traditional boy/girl break-up love songs seldom have much to
offer in solving today’s management challenges. But just the other day, Cliff Richard’s old
hit “We Don’t Talk Anymore” was playing on my car stereo, and it got me thinking.

My company, like most others, spends a great deal of time on emails. According to the
McKinsey Global Institute, the average knowledge worker spends a whopping 28 hours a
week emailing, requesting and sending information back and forth32. I receive more than
200 emails a day and often have to spend my evenings answering them all, just so I can
get my other work done when I’m back in the office.

Twenty-eight solid hours! That only leaves about 12 hours for actual work that week. And
I can’t help but think that so much time spent on emails is not time well spent.

They Don’t Get It


Don’t get me wrong. Technology such as email is great for connecting people. It’s fast,
convenient and can be done almost anytime. But the question is, is it perhaps a little too
convenient? Has emailing replaced something more important in our (business) life?

Recent research seems to indicate


exactly that. In fact, emails are not
Emails are not for opening conversations, but ending
them. Emails are for confirming
opening conversations. decisions, putting final touches
They’re for confirming on details or storing information
for later use. But emails are not
decisions, putting final very well suited for getting to a de-
cision or creating new ideas. That
touches on details or requires a level of spontaneity and
emotional connection that can
storing information never be achieved in emails.

for later use. Recent studies from New York


University’s Stern School of

61 GET SH#!T DONE


Business show that as few as half of recipients get the tone or intent of an email. And
most people “vastly overestimate” their ability to relay and comprehend messages
accurately. And, even more interestingly, a Syracuse University study shows that
misinterpretation is at its highest when the email comes from a boss.

In short: you may write it. But they don’t get it.

And that’s where Cliff Richard’s song comes in. Conversations are the lifeblood of any
relationship. When you stop talking (and start emailing…) your relationships start
dying – in your personal as well as in your professional life. Slowly, but surely.

The Power of Conversation


Emotion and innovation is the power of a face-to face conversation. Here, completely
new elements pop up in the conversation. And from people’s facial expressions, you
instinctively know if your coworkers understand what you’re saying and if they agree
and if your “brilliant” new idea is actually good or bad.

True working knowledge contains values, personal experience, expert insight and
emotion. And you can’t convey that in an email. It’s in the talks in the cafeteria and
hallway, the bull sessions around the watercooler, the phone visits and the shoptalk
over coffee, that knowledge crucial for your business is created and shared.

Twenty-eight hours of emailing and searching is too much. So let’s dismantle the hamster
wheel, stop hiding behind our screens and start having meaningful conversations instead.
Personally, the next time I’m contemplating writing someone an email, I will make good
use of the old kindergarten traffic school warning: Stop and think! I will consider whether
an email is really the best tool of communication for this particular situation or if I am
better off starting a real conversation instead.

Statistically, it will solve the problem faster. The result will be far better. Everyone will be
tuned into the same solution. And it may even leave me a little extra time for humming
along to old ’70s hits on my car stereo as well.

NEW WAYS OF WORKING 62


Why You Should Call Someone – NOW!
Has chat and email numbed our person-to-person conversational skills to the extent
that we never talk anymore? We stand to gain significantly from the “meaningful
conversation.” That is, communicating the old-fashioned way: by phone.

I can’t deny it: I write A LOT of emails. But I’ve recently noticed an interesting trend,
especially among younger employees. In two-out-of-three cases when they have a
question, they would rather start an online chat than pick up the phone and simply call
someone.

This is my own observation, but I spoke to a friend, Howard, about it a couple of weeks
ago. Howard is CEO of a major public relations outfit, a fast-paced industry that relies on
building relationships and pitching clients’ stories to major news outlets. In recent years,
he’s witnessed the same trend. It’s forced him to spend lots of time implementing policies
for effective voice and face-to-face conversations in a business where a lack of impactful
conversations on your part only benefits the competition.

Granted, chat and emails are easy and quick. But why don’t we feel inclined to speak to
one another? In a symbiotic relationship, like the one Howard has with the media, you’d
think that both sides would welcome the personal interaction. If anything, it should make
the media mill spin faster.

But no matter how easy it might be to just chat or send an email, it’s bound to distance
us from one another, and distance is not good for business – not Howard’s, not yours and
certainly not mine.

We Need to Talk!
You put your most I venture that you put your most
important business relationships at
important business risk if you fail to interact, whether by
voice or face-to-face, because it is
relationships at risk very easy to delete emails or ignore a

if you fail to interact, chat – either intentionally or by mistake.


But when we talk to one another, we
whether by voice or create an emotional bond that will
only be strengthened the more you do
face-to-face. it – a bond that makes a difference for
several reasons:

63 GET SH#!T DONE


# It is immensely gratifying in the working environment to have great customer
and partner relationships.

# Written communication makes it easier for recipients to immediately turn


down any requests, compared to over the phone or in a personal meeting with
someone with whom they have a business relationship.

# Chat and email provide you with none of the peripheral knowledge and
subsequent opportunities you’ll receive from regularly talking with clients and
partners. When you listen, you often learn a great deal: What are they working
on now? What are the main difficulties? Which things could you possibly help
with? How would you pick that up in a chat? Reading between the lines of a
written message can only get you so far!

Conflicts and disagreements are also more easily and immediately resolved if you nip
them in the bud. Such resolutions and solutions are easier on the phone, because intent
is better conveyed in person than by chat. Talking simply saves time and a considerable
amount of unproductive writing back and forth.

Pick Up the Phone


I think that there are several reasons for this shrinking use of personal interaction, but the
pace of the modern business world is one of them, plus the fact that heavy use of chat
and email has made us accustomed to distanced connectivity.

I will call Howard right now to get his tips on how we can do it better, and the next time
you make a pitch or follow up with a client, you should call someone, too – just like we did
back in the day. I guess you can call it going back to the future.

NEW WAYS OF WORKING 64


Shifting Workplace Trends Highlight
the Microsoft and LinkedIn Marriage
The deal between Microsoft and LinkedIn has as much to do with keeping up with
changing workplace trends as it does with the stated objective of empowering
productivity.

Much has been said and written about the recent Microsoft and LinkedIn deal. According
to the companies, this is the perfect marriage of two organizations that share a common
objective of connecting and empowering the world’s professionals to be more productive.

When I listened to their joint statement to investors, the logic seemed to make sense.
Which it should, given the $26.2 billion pricetag.

Of course, and as always in


high-profile tie-ups, there are
concerns. Was the price too high? The combination
And what about the massive
amount of data that’s now
addresses a pair of
concentrated in the hands of a powerful workplace
very big company? Those and
others are legitimate questions, trends that are affecting
but I’ll leave them to the financial
markets, regulators and privacy the way we organize
advocates.
work today.
From my perspective, this
combination addresses a pair
of powerful workplace trends that are affecting the way we organize work to maximize
productivity, overcome obstacles and accommodate new workers.

Connect with the “Master Minds”


In a world of rapid globalization, increased competition and greater regulation, our
day-to-day work is getting ever more complex. We need people with varying skills and
greater competencies to tackle these tasks quickly, creatively and effectively.

Yet we often tend to confront business problems by bringing in people we know and
are comfortable with. Sociologists refer to these contacts as having “strong social ties,”
while one of my colleagues refers to them as “the usual suspects.” Opposite them are

65 GET SH#!T DONE


professionals with “weak social ties” – people we don’t know who have a diverse array of
opinions, personalities and skills. Some refer to them as the “master minds.”

There’s nothing inherently wrong with inviting familiar colleagues to join in on the
problem solving. After all, they have some expertise in the matter at hand. But do they
represent the best resources available? Not usually; those resources are often found in
our weak ties.

That’s where the real potential of the merger lies. If Microsoft can tie its productivity
tools to the vast resources available in the LinkedIn database and enable us to more
readily identify those weak ties, we as organizations can better connect with the differing
perspectives and critical expertise we increasingly need for success. Let me put it another
way. LinkedIn’s 430 million users make up a massive virtual Rolodex. By combining it with
Microsoft’s array of collaboration tools, we suddenly have a lot of outstanding resources
right at our fingertips.

Collaborating With the Extended Workforce


The second issue this merger addresses is the rapidly changing face of our workplaces.
A recent survey of 200 large organization found that temporary workers represent, on
average, 22% of their workforces – and growing. Software maker Intuit says that it expects
more than 40% of the American workforce to be freelancers by 202032. That’s more than
60 million people.

If these trends continue, most of the people working for our companies in the future
won’t be employees at all. They’ll be self-employed or work for us only temporarily before
moving on to another “gig.” The HR prophets call these workers “the extended workforce.”
They’re part of an ever-expanding network of freelancers, consultants, outsourcing
partners and vendors that don’t work from a single location, but rather from anywhere.
This trend is picking up speed as more millennials shun traditional office jobs in favor of
these nontraditional ad-hoc ones.

This merger should make it far easier for us to identify, connect and collaborate with
these workers to create the virtual teams that will define the workplaces of our future. In
one session alone, we can search LinkedIn for the people with the skills we need, hold a
quick Skype for Business video interview with each, pull the team members together and
have all the tools we need for collaborating – all from a single, integrated platform.

Success in the business environment of tomorrow will be marked by an increased need to


connect and collaborate. From that standpoint alone, the combination of Microsoft and
LinkedIn makes complete sense. Will it work in practice? We’ll soon see.

NEW WAYS OF WORKING 66


Start Collaborating and Get Twice the
ROI on Your UC
Companies that invest in unified communications solutions report tremendous
returns on investment for their efforts. In fact, you can double that investment if only
you take full advantage of the technology. All you have to do is start collaborating
instead of just communicating.

Deploying unified communications is almost like playing the lottery – except that
everybody wins every time. At least that’s what most companies making UC software
told us when the UC market was swamped with the first wave of fancy technology five to
10 years ago.

Unified communications is basically the tool (the little green icon at the bottom of your
screen) that brings audio and video conferencing, messaging and presence together into
one single integrated application. Among other things, this comes in handy when employ-
ees are working somewhere other than their office desk, which an increasing number of
them do nowadays. They are in meetings, at home, traveling, waiting in meeting rooms,
airports, hotels and the like. Mobile phones, Wi-Fi, cloud services, social networks and con-
nected devices enable them to work from anywhere. When they are equipped with a UC
solution, they can easily bridge that gap between devices and become more productive.

UC technology keeps its promise of better and cheaper collaboration and


communication, and the stats are impressive. A Cisco study of one recent implementation
shows a return on investment of 103% over a three-year period and a payback period of
just one year34. According to Aberdeen Research, 79% of all companies see a return on
their UC investment within the first 12 months35. My own company, Jabra, also
demonstrates valuable results. For example, our clients with UC-optimized headsets
reduce overall call handling time by 33%. If you have a call center with 1,000 employees
making an average of US $20 per hour, UC can save you a nifty $264,000 a week.

Collaboration Is the Key to Ultimate Success


However, there is an important “but.” Normally “buts” are bad, but this one constitutes a
wonderful opportunity. Therefore, follow me on a quick trip down memory lane because
somewhere down the line we lost an additional “C” that used to go along with unified
communications’ “UC&C.” It’s in that last “C” that we find the really big bucks.

The missing “C” stands for collaboration. While unified communications allows us to
communicate seamlessly across multiple devices, it’s still just a channel to get a hold of

67 GET SH#!T DONE


colleagues or information about them. That’s great if you want something done yourself.
But if you could use these wonderful tools to collaborate and create and invent new
things together, you’d multiply your investment.

Surprisingly, a lot of the technology solutions that companies invest in are already
capable of making employees work in collaborative – and very productive and innovative
– virtual teams. But for some strange reason, many companies do not take full advantage
of the solutions.

Skype for Business, a popular instant messaging system, enables you to see a team
member’s presence, conduct audio calls, video conference calls and present information
to all attendees. But these features are rarely used. I have even heard reports of some
companies limiting the use of the messaging feature because they felt it was not used for
work but as a personal means of
communication only.

It’s time to find and activate the In the future, it’s not
missing “C” in “UC&C.” In the
future, it’s not about sharing about sharing docu-
documents and information
one-on-one, it’s about making
ments and information
your investment work and setting one-on-one, it’s about
collaboration free. You wouldn’t
make people’s private Facebook making your investment
accounts the primary company
communication platform either work and setting
– knowing that employees are
banned from attending via their
collaboration free.
company owned devices!

Doubling Your ROI with UC


In your new UC&C setup, information will be shared in groups, just like in a big
brainstorming session, where ideas, news and information are spread virally like on
Instagram, Facebook or LinkedIn, but this time it happens within your own company.
The more people who interact, the better the outcome.

There are benefits for everyone. In a report by the international analysis consultancy
Frost & Sullivan, a company that has UC&C installed and working, its engineers were able
to improve product development and reduced costs associated with innovation. Sales
and marketing professionals saw improvements across sales performance, customer
retention and their ability to respond to competitive threats. Investor relations and public

NEW WAYS OF WORKING 68


relations staff reported that collaboration helped them increase shareholder value and
shape corporate reputations and the human resources teams found collaboration tools
useful in recruitment, retention and training activities.

This is where the big benefits are waiting for companies who dare to go for the high
(right) C of UC&C. According to Frost & Sullivan it’ll be worth your while. It calculated that
organizations going from “basic collaborators” to “advanced collaborators” double the
effect of their investments36.

All it takes is using the technology you already have to facilitate a group sharing culture,
where all employees are part of a continuous, digital discussion about almost anything.
That way you don’t just win the lottery. You win it twice.

69 GET SH#!T DONE


CEOs, Forget “Technology” and Start
Talking “People”
The top 1,500 CEOs of the world have named technology as the top factor impacting
their businesses. I believe that people shaping the technology – and the way they
behave – are much more interesting.

It was all over the news – and with good reason. For the first time ever, the 1,500 top dogs
in IBM’s annual CEO survey chose “technology” as the most important external factor
that will impact organizations and businesses in the coming years37.

As far back as anyone can remember, the two top spots on the official CEO horror list
have always been “market factors” and “people skills,” the classical duo straight out of the
Harvard Business School curriculum. Suddenly, after years of financial crisis, globalization,
major changes in the workforce and plummeting revenues, the majority of the CEOs
name “technology” as the top driver of their business decisions in the coming years.

It’s easy to understand why. New advances in biotechnology, nanotechnology and IT have
revolutionized, and will continue to revolutionize, the way that we work, live and play.
The new networked social economy with its smart mobile devices, wearable gadgets, Big
Data and new democratized communications platforms have revolutionized products,
operations and business models within less than a decade.

Back to the Future


So there you have it: the top echelons
of the business society are back on
track, looking the future straight in the No matter
eye and already planning how to cope
with – and profit from – this new and
the grandeur of
challenging über-technologized world.
our technological
Still, I have this strange feeling inside.
I may be committing the sin of hubris, advances, new
but I am not convinced that technology
is the real challenge. Instead, it’s what technology can never
technology does to people!
be better than the
No matter the grandeur of our techno-
logical advances, new technology can
people who use it.
never be better than the people who use

NEW WAYS OF WORKING 70


it. It’s not until they adapt to the technology and behave as intended that we have actual
progress. Technology is about human behavior – not nuts, bolts, bits or bytes.

We’ve seen major technological advances many times before. Just think of the IT bubble
in the late ’90s. The technology companies all went bankrupt and most of the inventions
became redundant and disappeared. They’re long gone, but the mindset lived on, and
business was never the same again. I believe the same thing is happening. Facebook may
be worth billions on the stock exchange, but my kids are already looking for other ways of
expressing themselves.

Technology is About Behavior


My point is this: technology is just…technology. And what we are seeing now is not a
technological advancement; it’s the birth of an entirely new generation of people with
exceptional skills of adaptation, multitasking talent and a completely new and open
way of engaging with people, companies and brands. It’s not the technology that
should concern CEOs; it’s the new breed of homo sapiens called the Generation M
(for Millennials or Mobile), that should be on the top of IBM’s CEO focus list.

The challenge is twofold. First, the CEO must bridge the ever-widening gap between the
adaptation skills of Generation M and the rest of the workforce, while they all wait for us
old-timers to retire and leave the world (and, I guess, also the space) to the fittest.

After that, the smartest CEOs should redesign their work streams, create new workspaces
(not places) and define the new social norms that will fit with the super workers of
Generation M. The companies that adapt to the Generation M mindset first will be the
ones to rule their industries and beat all of the competition.

A piece of advice from me to the CEOs of the world: free, of course, in the spirit of the
young, ultra-sharing Generation M’ers. And a plea to the young people who will
revolutionize the world (and pay for my pension): Please take me along for the ride. I
know I’m only in adaptability mode 2.0, but I would really like to be part of the spectacle.
It’s going to be grand!

71 GET SH#!T DONE


NEW WAYS OF WORKING 72
5
People and Organizations
The face of the workplace is evolving with
breathtaking speed, driven by changes
in demographics, technology and ways
of working. Yet too many workers report
being unhappy, disengaged and checked
out of their jobs. Our organizations pay a
high price for this level of dissatisfaction.
As managers it’s our challenge to reverse
this trend – not with additional technology,
but through such strategies as providing
additional employee autonomy, focusing
on happiness and the freedom to work
remotely.
Two-Thirds of Employees
Just Don’t Care!
An astonishing seven out of 10 employees are disengaged and bored with their jobs.
In addition to damaging company morale, productivity and the bottom line, this
dissatisfaction takes a staggering toll on innovation and our global economic well-
being. Let this be a wakeup call for leaders everywhere to take action.

I have bad news for corporate leaders everywhere: Most of your workers just don’t care.

They don’t care about their jobs. About your organization. Or your customers.

That’s the depressing conclusion I’ve come to after reviewing a Gallup workplace survey
of U.S. companies and quoted extensively in Forbes38. The study found that an astounding
70% of U.S. workers are disengaged from their jobs.

You read it right. Seventy percent!

That means that seven out of 10 workers are going through the motions, putting in
their time and then leaving. They’re unhappy in their work, and invest neither energy
nor passion into it. Some are so disengaged that they even work to undermine your
organization. You know who they are. The manager who “checked out” years ago.
The assistant who responds “it’s not my job” when asked to fill in for a coworker. The
employee who’s more interested in checking emails and Facebook than participating in
the staff meeting.

On the other hand, just three out of 10 are engaged – the ones who feel inspired, work
with passion and feel a profound connection to the organization. You know them, too.
The accountant who double- and then triple-checks everything before sending the
quarterly report to the printer. The sales rep who calls on a prospective customer outside
her sales territory despite knowing she won’t earn a commission on the sale.

The High Price of Disengagement


This overwhelming level of worker discontent comes with a steep price tag. According
to the article, the most disengaged workers cost U.S. companies between $450 billion to
$550 billion a year in lost productivity.

Since the U.S. accounts for roughly 20% of the world’s economy, a little math indicates
that global revenue lost to highly disengaged workers is truly astounding – more than
$2 trillion.

75 GET SH#!T DONE


Financials aside, if seven out of every 10 of your employees simply don’t care, imagine the
negative influence they exert on the three who do. Or the brand-tarnishing impact they
have on your customers. Or the additional expenses they rack up with sick days, on-the-
job accidents or just poor quality work.

Globally, consider what we’re missing out on because of employee disengagement.


Imagine the innovations and scientific breakthroughs that don’t occur because of worker
complacency. The new and potentially time- and money-saving technologies that never
get to the drawing board. Or never make it to market for that matter.

Now imagine how profitable our organizations would be if we could cut that 70% rate
of disengagement merely in half, to 35%. Global productivity would zoom. Morale and
customer satisfaction would improve dramatically. Brand awareness would soar.

The Fix Begins With Us


How do we address this issue of
As managers, it’s our worker disengagement? Let’s
begin by recognizing disengage-
responsibility to provide ment for what it is: A failure of

a work environment management. As an eternal


optimist, I believe that people
that drives worker truly want to work, be engaged
and create value for their
engagement. organizations. As managers, it’s
our responsibility to provide a
work environment that drives
employee engagement. We need
to sharpen our leadership skills and put the right people in leadership roles. We need to
create corporate cultures that make employees feel valued, empowered and connected.
We need to organize work so that it’s inspiring, challenging and meaningful.

We need to start now.

I invite you to join me in exploring this issue further. Together, we can make a difference
by winning the hearts and minds of our workers.

Because seven out of 10 disengaged workers are seven too many.

NEW WAYS OF WORKING 76


The Rise of the Chief Happiness
Officer
Companies the world over are desperately fighting declining productivity. Until
now, cost-cutting, managerial control and new systems have been the solution. But
I believe there’s a better way. It starts with hiring a new person whose only job is to
build employee motivation. I give you: the Chief Happiness Officer.

I regularly attend networking meetings for senior executives. Here we discuss the topics
and challenges facing our companies and borrow ideas from each other. Over the
past few years one topic has predominated: how do you increase productivity in your
company? Unfortunately, few ideas have come up worth borrowing.

Several surveys have revealed that productivity is a major concern across companies all
over the world. According to McKinsey & Company, 58% of the world’s companies are
proactively addressing productivity issues39. And according to business school INSEAD,
nine out of 10 companies have declared that boosting productivity will be their top
priority in the next three to five years.

For many companies it’s a matter of life and death. Productivity equals competitiveness.
And if you are not competitive, you are not in business.

The Productivity Paradox


It seems quite simple. After all, we
have plenty of approaches to make Modern-day
people work both harder and smarter
(as the highly paid consultants like to business excellence
say). The executive toolbox is filled
with lean management, Six Sigma, tools are basically
sourcing to low-cost countries and
endless amounts of technology
big sticks aimed at
that force the work pace up and
control all aspects of the company
pushing employees
in a never-ending search for business forward. But no
excellence.
one likes being
But, strangely enough, productivity
plummets in companies that are pushed around.
using all the tools from the executive
toolbox. Researchers call it “the

77 GET SH#!T DONE


productivity paradox,” which I guess is a scientific way of saying: “We can’t explain what is
happening.”

Here’s my take on it: offer a carrot, not a stick. Modern-day business excellence tools are
basically big sticks aimed at prodding employees forward. However, no one – regardless
of their level in the organization – likes being pushed around. It kills motivation. And once
motivation is down, your business is in a downward spiral. No paradox; just plain old
dissatisfaction. This challenge centers around people, and therefore must be solved
by people.

The Chief Happiness Solution


Enter the Chief Happiness Officer. I am convinced that in time all major companies will
have a member of the executive board whose only focus will be raising productivity
through employee motivation. In the old-school companies, he or she would be called the
Chief Productivity Officer. In less formal/new-school companies, he or she will be known
as the Chief Happiness Officer.

The CHO will base his or her work on two very simple psychological aspects: motivation
and engagement. If you are happy, you are more motivated, and if you invent your own
solution to a problem, you become engaged and are more likely to implement it.
That’s the reason why happy people don’t get divorced. And that’s why overweight
people are three times more likely to actually stick to a diet if they have created the diet
in cooperation with their dietician. The same goes for employees.

Companies need to create productivity solutions with their employees, not impose
solutions on them. If we get working involved in making the productivity solutions they’ll
be implementing, we’ll help them rediscover their work satisfaction and boost their work
motivation at the same time.

In the future, the Chief Happiness Officer will be responsible for improving managerial-­
employee dialog. She will create new, efficient business processes in cooperation with the
employees. He will keep assuring the managers that trust is better than control. He or she
will continuously calm down the finance folks and the trade unions and reassure them
that employees are actually capable of making their own decisions and that everything will
be OK. And he or she will make people love – and not loathe – every piece of technology
and every new system we implement to improve productivity.

I know this may seem far-fetched. But trust me, it will happen. Because positive thinking
has, since the beginning of time, always outperformed negative thinking. And motivated
employees will always be more productive than employees who are only at work to bring
home the bacon.

NEW WAYS OF WORKING 78


Start Being Happy – It Will Double
Your Productivity
I have had a look at some of the work done by the psychologist Shawn Achor. He
suggests that by making a few changes and adding a regime of gratefulness, you can
be both happy and double your output. Here are a few easy steps to change your
perception of reality and achieve the much-craved happiness at work.

My new hero is the psychologist Shawn Achor. I caught his TED40 talk about happiness in
the workplace, which really struck a nerve. When you have some spare time, I recommend
that you spend it watching his 10-minute explanation of how we change the lens of
reality and achieve greater happiness and productivity at work. One of his points I found
interesting was that happiness is an inside-out or outside-in process and how you get the
process of being happy started.

Achor’s research suggests that only


10% of external factors have an
influence on happiness. The remaining
Consistently
90% is based on how you view the focusing on the
world – and this is where the good
news starts! Because according to positive instead of the
research, changing language and
behavior by consistently focusing on negative not only can
the positive instead of the negative
can change the world and not only
make you happier but
make you happier but also increase also increase your
productivity by a staggering
percentage. For example, Achor productivity.
mentions that happy salespeople
sell 37% more than average.

So, how do we get there? First, according to Achor, we have the process of achieving
success and happiness all wrong, which I, in retrospect, can see is probably correct.
Usually, we say that good productivity leads to success which leads to happiness.
However, in reality, once you achieve your goals, your perception of success has changed,
and you need to pursue even greater exploits to get the same result. In effect, you have
moved the goalposts of what it takes for you to reach a state of happiness. Instead, Achor
recommends that you reverse the process and start with focusing on creating a happy
baseline, and the success and increased productivity will ensue.

79 GET SH#!T DONE


How to Be Happy
In my time as a leader of people, I have noticed three components that my staff seems to
agree makes them happy. The first one is choice: the freedom to plan and execute their
work, or at least have a significant influence on the way their day is scheduled. The second
one is skills: working with skilled professionals, being their peers or superiors, developing
skills that matter to the organization and creating a place and a function within the
professional ecosystem. The third is perhaps the most important, and the one we all strive
to serve and that is purpose: serving a higher cause, spending time changing the world,
greatly or just a bit.

A recent survey in Forbes41 about which U.S. professions were the happiest echoes some
of my observations. I was struck that compensation in terms of financial rewards matters
very little in the greater scheme of things. The top 10 happiest professions do not even
mention compensation, but instead highlight collaboration, autonomy and mastery as
the greatest sources of happiness in their profession.

Our Happiness Checklist:

# Be Grateful – Often.


Achor’s research suggests that starting the day with a positive, praising email
to a coworker or business partner resets our minds and starts our day on a
positive spin. This also inadvertently creates a ripple effect as the recipient of
the email also starts the day on a positive note. He also recommends a diet of
writing down three new things that you are grateful for every day for 21 days.
This rewires the brain to focus on the positive.

# Pay Attention to Rhetoric.


Then there is the wording: positive wording goes a long way. I’m not talking
about sugarcoating, but rather turning a regular evaluation and feedback
session into feedback that aims for growth for the individual and for the
organization, for example. Take some time before each meeting to prepare
for something positive to contribute to the conversation, instead of solely
focusing on solving problems, which is usually what meetings are about. This
is hard, and I think it’s something I’ll need to work hard on in the future.

# Make Room for Collaboration and Selfishness.


Collaboration with skilled peers and superiors makes most of us happy, as the
Forbes survey attests, and this is an area in which we should put a lot of our
>

NEW WAYS OF WORKING 80


efforts. Creating room for a bit of selfishness is not shameful either: personal
drive and individual goals should also be respected. If a top performer needs
to develop in a beneficial direction, he or she may even pull the rest of the
organization to new highs in terms of performance and productivity.

I believe that implementing happiness into the organization is a laudable goal. Happy
people not only make for better company, they’re also more productive, energetic and
creative, which is something we all need, every day. In fact, I think I’ll start by writing a nice
email to a colleague right now.

81 GET SH#!T DONE


Forget the Eight-Hour Workday.
Work/Life Integration is Here to Stay
The days of putting in a 9-to-5 at the office and then heading home and unplugging
are over. Work/life balance has been replaced by work/life integration. Here’s how to
combine job and family time for less stress and more success.

I shouldn’t have been surprised at what I was seeing, but I was.

While meeting with my assistant, Tina, to review my work schedule for the first months
of the upcoming new year, we couldn’t help but notice how many meetings were outside
what we used to consider “normal” working hours.

The schedule was filled with early morning teleconferences, evening dinner meetings and
more than a few Saturday evening flights overseas.

At one point I even quipped, “Do I have any meetings during the workday?” As we
laughed, I was struck by how quickly times have changed: Our jobs are no longer the
typical 9-to-5 ones that our parents or grandparents worked.

Absent, too, is the notion of “work/life balance” popular a decade or so ago, where walls
existed between work life and personal life.

A confluence of factors has made


these concepts relics of the past.
It’s no longer about Business is more competitive,
when, where or how faster-paced and more global,
requiring 24/7 availability.
many hours you work. Technology makes us more
accessible and enables us to work
It’s about getting your from anywhere. And the millennial
generation that is invigorating
work done, regardless of our workforces is less bound by

time and place. “traditional” ways of business.

Together, these forces have


obliterated the wall that
separated work time from family time. Now, the workday never really ends for most of
us. We routinely review reports and return texts and emails after dinner. Conversely, we

NEW WAYS OF WORKING 82


do things during work hours that would have been inconceivable years ago: run a few
errands, take personal phone calls and even browse Facebook from the office.

It’s clear that “work/life balance” has been replaced by a new paradigm: “work/life
integration.” It’s no longer about when, where or how many hours you work. It’s about
getting your work done, regardless of time and place.

Integrating… Without Shortchanging


How do we meld work and family without giving short shrift to either? Here are some
ideas that have worked for me. The list isn’t exhaustive, and I’m sure there are plenty
others.

# Accept the Change.


We first need to acknowledge that “work/life integration” is a new way of
working, and isn’t going to go away. The goal isn’t to work more hours; it’s
to work the same number, while allowing enough flexibility for family and
personal pursuits. By balancing the two, we reduce the stress and anxiety
over spending too much time on one or the other.

# Take Responsibility.
The autonomy work/life integration provides requires increased personal
responsibility. Without a boss monitoring our every move, we must be mindful
of our commitment to our employer. Just as we would while in an office, we
should strive to get our work done well and on time and respond to the needs
of our coworkers in a timely way.

# Get Organized.
Success in integrating work and family requires organizing our schedules so
that we’re working during the times we’re most productive. For me, that would
be mornings and while I’m on airplanes. By scheduling the bulk of my work
then, I take less work home and have the flexibility to tackle a workout or some
personal chores during afternoons, when I tend to be less productive.

# Set Boundaries.
There will always be times when our work and personal lives collide, so it’s
important to set boundaries. Ultimately, healthy work/life integration means
knowing when to say no. This makes it acceptable for me to step away from
>

83 GET SH#!T DONE


work to, say, attend my son’s musical presentation at school, especially when
my coworkers know I’m available to respond to an important email in the
evening.

# Use Technology.
We can’t be in two places at the same time, but videoconferencing and other
technologies enable us to at least bridge the gap. If it’s not critical that I
physically attend a meeting, or if I just can’t be there, I try to participate by
video, which increases my feeling of presence.

# Be Flexible.
Above all, work/life integration requires flexibility, both on the part of employ-
ees and organizations. No one likes a 9 p.m. conference call. But if the trade-off
is a Monday afternoon spent with the kids, it’s one worth making. For their
part, organizations need to grant employees the flexibility and autonomy to
make work/life integration a success. The notion that “You’re on company
time” no longer exists, and shouldn’t.

As my calendar – and likely yours – can attest, work/life integration is the new normal
today. By thoughtfully integrating the two, we can take live happier, more fulfilled and
more productive lives – both at work and at home.

NEW WAYS OF WORKING 84


In the Future Your Employees Will Not
Be Your Employees
Your future employees are most likely to be freelancers with specialist skills traveling
from project to project. They will challenge your organization and traditional
thinking. But they will also make you more productive and competitive.

By now you may have noticed my keen interest in how new technology, changes in
demography and the mindset of future generations will change the way we work and how
our companies adapt to these changes.

Since employees are the core


of most companies, they are
always at the center of my rants. Most of the people
However, one important trend
seriously messes with that point
working for us in the
of view. According to several future will not be our
surveys, most of the people
working for us in the future will employees at all; they’ll
not be our employees at all.
They will be self-employed or only temporarily
work for someone else, and will
only temporarily happen to be
work for us.
working for us.

The HR prophets call them “the extended workforce,” and they are part of an ever-
expanding network of freelancers, consultants, outsourcing partners, vendors and other
types of nontraditional workers. According to the U.S. Bureau of Labor Statistics, the
number of temporary employees in the U.S. rose by 29% between 2009 and 2012. A
survey of the 200 largest companies found that temporary workers represented, on
average, 22% of their workforce, and that percentage is growing. A recent study
conducted by softwarecompany Intuit estimates that more than 40% of the American
workforce will be freelancers by 202042. That’s more than 60 million people.

Technology Leads the Way


We’ve always had freelancers and some level of outsourcing, but there are several
reasons why there will be an explosion in the numbers of this type of worker in the
coming years.

85 GET SH#!T DONE


First, new technology makes it possible for people to work from anywhere. And a
significant number of people are determined to utilize this facility to live exactly the
lives they choose to live. Working from home or where their favorite surf, vista, climate
or whatever they crave is counts for much more than the security of a steady job.

The super workers of the future are looking for the toughest challenges, not a steady job.
They want to be free to switch from project to project and to solve their work tasks with
whomever they prefer in the gigantic, worldwide web of freelance specialists, which is
held together by social media.

Companies are also pushing talent into the extended workforce. Most companies are
actually not very good at keeping employees happy with new, challenging projects or
work. In an Accenture survey of 1,088 U.S. workers, only 34% of respondents reported
feeling that they could easily move to other roles or jobs in their organization where their
skills would best be utilized43.

Good News for Us


The extended workforce is great news for companies all over the world. Because
freelancers are free to choose whom they want to work for and which projects they want
to take on, they are likely to be happier and thus more productive than your average
employees.

At the same time, the flexibility for you is tremendous. Without much ado, you can
assemble world-class top specialists for any job you need done. They will be masters at
collaboration and will bring in additional skills when needed. And when your problem is
solved, you no longer need to pay them for their services, nor will you have the burden
of finding new projects challenging enough to keep them happy until the next time you
need their special skills.

Top people and high flexibility are the ingredients for success, so unsurprisingly numerous
studies verify that using an extended workforce makes companies more competitive.
In an Accenture study, 55% of executives surveyed described the contingent workforce
as highly valuable for their businesses44. When ManpowerGroup surveyed 41,000
employers in 35 countries, 34% of the respondents said that non-permanent members
of an organization (including outsourced workers and consultants) were an important
element of their organization’s workforce strategy45.

At the same time, access to these new super employees is becoming radically easier.
New online platforms enable you to find exactly the skills you need. Online independent
contractor talent platforms such as UpWork and TopCoder are growing rapidly, with
more than 1 million workers.

NEW WAYS OF WORKING 86


Get Your House in Order
So, where’s the catch? Well, with the extended workforce and the contact points in place,
thousands of experts are just waiting for you to call. But it will require something from
your company. Your organization probably needs to introduce a completely new, and
more open, collaborative work style to embrace specialists who are not part of your own
organization. You must start partnering with networks of specialists with skills you may
need some time later. And you must ensure that your organization has the software
and collaboration tools needed to stay in touch with the knowledge nomads of the new
economy.

If you get that right, you are good to go. Have fun with your 60 million new (almost)
employees! I’m sure you are going to accomplish great things together.

87 GET SH#!T DONE


Is Someone Looking Over
Your Shoulder?
During the past few years, controlling our employees to make sure they aren’t
slacking off has reached a whole new level. Yet new research shows that the effort
has a completely opposite effect; it is actually killing productivity instead!

I recently visited a webpage comparing different software solutions that monitor your
employees’ online activities. The site also offered a quick calculation showing how much
money you can save by controlling your employees’ behavior, which amounts to around
$2,000 per employee per year.

While some of the functionality these software products offer makes sense (like
prohibiting employees from visiting virus-ridden web pages, for instance), others left
me baffled. Most noticeably, almost all of the software solutions can monitor ingoing and
outgoing internet traffic, so you can observe employees working from home, locate the
position of field workers and track which software programs employees use and for how
long. In short, you can spy on your employees’ behavior.

Preventing employees from slacking off seems to be an integral part of a modern


management style these days. A recent study actually shows that 50% of all managers
were opposed to “working from home” and another 35% only “tolerated” the concept.
And while 49% of managers stated “inability to talk face-to-face” when asked why, a
stunning 22% stated “no accountability,” and another 22% stated “slacking off” as their
most common problem with remote workers46.

Control is also an integral part of modern open office space design. With all employees
together in one room, managers have a clear view of what’s going on. In theory, that
should make employees more productive and ensure that they use the proper
procedures when working. At least that’s what numerous academic papers are still
claiming, indicating that while trust is good, control is great.

It’s Not Working


I find the mere idea of controlling employees to make sure they are working disturbing.
Personally, I would hate to have my superiors controlling my every move. And fortunately,
new research shows that such control doesn’t work.

While controlling employees may make them do more, they are not necessarily doing the
right things. Typically, employees overcompensate and spend too much time making sure

NEW WAYS OF WORKING 88


they are noticed to please their
superiors. They start sending more
emails, especially to their man- While controlling
agers, so that they appear active.
And they log on to their computer
employees may make
without actually using it – thereby
cheating the company’s IT systems
them do more, they are
by logging in to prove that they are not necessarily doing
active. All in all, they spend time
doing stuff that does not create the right things.
value – just to meet the control
measures set by management.

The idea of overcompensation is fully integrated into our way of working. In a career-
related article, TIME Magazine advises remote workers to “…make replying to your
managers’ emails a high priority. Get back to them promptly so that they trust you’re
working, not sleeping or playing video games.”47

The Transparency Paradox


The phenomenon is called the transparency paradox. According to Ethan Bernstein,
an assistant professor of Leadership and Organizational Behavior at Harvard Business
School, it gets worse the tougher the control measures become. Bernstein has studied
the transparency paradox for years, conducting a series of field experiments in a Chinese
mobile phone factory. He concludes that heavy control makes employees conceal their
activities through “secret codes” and other costly means48.

Conversely, however, creating zones of privacy increases performance. When you leave
people alone for a while, they start thinking. Sometimes they come up with ideas that
might make the company more productive, more innovative or a nicer place to work. All
of this almost never happens in a super-controlled environment. Privacy creates value.

We have seen similar results from surveys conducted with knowledge workers. Managers
may hate the concept of working from home. Evidence shows, however, that most
employees are more effective when not continuously disturbed by coworkers. That is, of
course, unless employees have to overcompensate by bombarding their colleagues with
emails in order to demonstrate that they are not doing something other than work.

Interestingly enough, research as far back as the 1950s indicates that control measures
are not necessarily good for value creation. Somehow, decision makers have been
more concerned about how you can make control measures work in the corporate
environment.

89 GET SH#!T DONE


Maybe it’s time to face the facts and focus more on motivation and trust and less on
control. Get rid of the control software and use the money on a great face-to-face
meeting where you can create a compelling vision for your company along with your
employees. And then leave everyone alone so that they can actually get some real
work – and thinking – done!

NEW WAYS OF WORKING 90


Workers (Not) Gone Wild:
The Case for Employee Autonomy
The days of the boss continually looking over your shoulder are over. By granting
workers added autonomy, organizations are increasing employee engagement and
boosting productivity.

I had a crazy thought the other day – one that had me questioning my business sense, if
not my sanity. Let me explain.

For a long time we’ve been exploring the topic of providing employees with additional
freedom to do their jobs how, when and where they’d like.

After discussing this issue many times the past week, I spent part of my weekend helping
friends chaperone a birthday party for their kids. If you have kids – and even if you don’t
– you know what happens when you set two dozen of them loose in a yard: Soon they’re
everywhere imaginable: Rolling through the lawn, stomping through the garden,
swinging from tree branches.

Yesterday, in a quiet moment, the two – increasingly empowered employees and kids
playing with reckless abandon – somehow collided in my mind. The kids got replaced
by my colleagues – and the result was pandemonium in the workplace. Deadlines were
ignored, product launches skipped and chaos reigned.

I awoke in a panic. Later in the day, I met with our New Ways of Working research part-
ner, Louise Harder Fischer, who is also an external associate professor at Copenhagen
Business School and a Ph.D. fellow in productive practices in the modern workplace at
IT University Copenhagen. I needed to know: Was this a foreshadowing of doom? Would
additional worker autonomy unleash untold anarchy on the organization? And how could
I prevent it?

To my relief, her first words were, “Of course you should be granting additional autonomy
and flexibility to employees. Every organization should be doing it.” Phew.

Trust More, Oversee Less


Since we were already on the topic, I wanted to examine the issue in more depth. I needed
to know from her why organizations are making this change, the benefits they expect
and, perhaps most important, how to prepare for this shift.

91 GET SH#!T DONE


We discussed how organizations
today have come a long way from
the days when they exercised There’s enormous
strict control over everything from
where employees worked to the
value in providing
technologies they used.
Competition – both for customers
employees the latitude
and quality employees – and to do their jobs as they
advances in technology have
required organizations to become see fit, which results in
increasingly flexible and worker-­
friendly. higher productivity and
There’s enormous value in
reduced employee
providing employees the latitude turnover.
to do their jobs as they see fit,
Louise explained, and the evidence
is more than anecdotal. Studies
show that employees with greater autonomy are happier, more creative and increasingly
engaged in the workplace. This results in higher productivity and reduced employee
turnover. In fact, for most employees, the freedom to do their jobs as they see fit isn’t just
a perk; it’s an expectation.

She even provided a few tips all organizations should use to empower employees.

# Define What is Important and Communicate it Clearly.


For autonomy to succeed, leaders must articulate a clear vision, set reasonable
expectations and ensure that the work employees perform aligns with corpo-
rate objectives. Because a hands-off approach means less ability to monitor
work and make mid-course corrections, performance expectations must be
clearly communicated upfront and continually reinforced.

# Be Sure Empowerment Works Both Ways.


Empowered employees need to be self-motivated employees. Moving to a
more autonomous workforce shifts the burden for individual preparation and
training from leaders to employees. Thus, workers need to be responsible for
recognizing where they lack skills and proactively seeking out resources and
training to do their jobs effectively.
>

NEW WAYS OF WORKING 92


# Control What You Can… and Then Let Go.
Enabling employees to work how, when and where they want requires leaders
to accept that there are things they can’t – and shouldn’t – control. “Avoid the
temptation to micromanage!” Louise stressed to me. Instead, have confidence
that “workers will figure it out. They will do the right thing,” she repeated. She
even relayed a story about a client who trusts his employees so much that he
actually encourages them to return personal phone calls and browse Face-
book during work hours.

# Mentor and Coach as Needed.


Leadership is as important as ever with a more autonomous workforce, but in
a different way. Instead of peering over workers’ shoulders, leaders should act
as coaches, mentors and facilitators. With their skills and understanding of the
organization, they can provide valuable advice, support and encouragement;
coordinate necessary communication between more autonomous employees;
and act as problem-solvers.

I’m glad to know that I haven’t gone crazy; that allowing workers to do their jobs their way
makes good business sense and is an idea worth pursuing.

93 GET SH#!T DONE


NEW WAYS OF WORKING 94
6
Customer Service
Everyone within the organization creates
value, but none more than our customer
service representatives. Yet they are often
regarded as a cost center that could be
slimmed down, automated or eliminated
altogether. It’s time we regard the human
customer service experience as a
powerful opportunity for brand-building.
We’ll investigate new ways of recognizing
customer service, discover technologies
for augmenting humans in customer
service and follow the example of
organizations that are taking customer
service to new levels.
Meet the True Value Creators
in Our Companies
In the debate about which area of the organization creates the most value, customer
service rarely makes the short list. But it should, and here’s why.

“Anyone who thinks every day or every call is just like the previous one obviously hasn’t put
on one of these headsets.”

That comment, one of several shared with me by the head of a customer service depart-
ment, dispels misconceptions and sheds light on a vital component of our organizations
– one that operates largely in the shadows and rarely receives the recognition it deserves.

The fact is, customer service


reps are the unsung heroes of
our organizations. They’re the Customer service
corporate equivalent of army
special forces – the ones we
representatives are the
rely on to fix something that’s
corporate equivalent of
gone wrong and prevent it from
getting worse. They toil behind army special forces – the
the scenes, in near anonymity,
rarely receiving even a sincere ones we rely on to fix
thank you.
something that’s gone
“Forget about the script; there
isn’t one. We’re talking about
wrong and prevent it
people, not robots.” from getting worse.
Contrary to what we, the ones
on the other end of the line,
may believe, customer service jobs are hardly routine. While there are similarities among
the issues they face, no two interactions are the same – or the solutions required. Service
reps don’t sleepwalk through the day or apply a standard template to resolving issues.
Sure, they make use of scripts, but only for training and beginners. Mastering their craft
requires plenty of practice, rehearsing particular types of calls and listening to recordings
of good and bad conversations, all to learn and improve.

The average customer service representative resolves more than 30 issues a day, which

97 GET SH#!T DONE


takes up about three-and-a-half hours. The rest of the day is spent meticulously
documenting issues raised and solutions offered, lest they appear again. The average
call lasts about six minutes, and each must be resolved to the customer’s satisfaction49.

In their jobs, time is of the essence. Among customers’ biggest complaints is the all-­too-
familiar message that says, “All of our representatives are busy….” By the time they reach
a representative, customers want their issues resolved – immediately. Service reps need
to create on-the-spot solutions, and without the benefit of time to analyze, take polls
or deep-dive into research. They possess the vital human touch that’s vital to quick
problem-solving. Their decisions are based upon equal parts training, experience, instinct
and savvy.

They have the resources to do their jobs, but not much more. On average, organizations
dedicate just 12% of their marketing budget to satisfying existing customers.50

“When you’ve worked an eight-hour shift in this job, you know it.”

Reps are keenly aware that they represent the “face” of the brand. Although not
necessarily part of the job description, they need to stay upbeat and positive. That’s
because 73% of consumers note that friendly customer service representatives can
actually help them fall in love with a brand.

Customer service jobs are challenging and mentally taxing. Not only do service reps
defuse difficult situations, they also make the complex simple, explain, counsel, reassure
or just listen and empathize.

They’re true value creators within our organizations.

NEW WAYS OF WORKING 98


Do We Still Want Humans in
Customer Service?
In the quest to reduce costs, many organizations are automating customer
service functions. But removing the human element from customer service can
be bad for business. Here’s why.

I couldn’t believe what I’d just heard.

I was on the exhibition floor at Enterprise Connect Conference in Orlando when I


overheard a marketing executive proudly announce, “We’re automating 97% of our
customer service functions….”

I had to keep myself from jumping in and explaining what a colossal mistake this would
be. Some functions simply should not be automated, and customer service is one of them.

Yet it seems that more and more organizations are choosing to do so. When was the last
time you called and didn’t get frustrated by the labyrinthian maze of “Press 1 for this…
Press 2 for that…” options?

Sure, some customer service


processes can be automated
without inconveniencing or Some customer
angering customers. Allowing
them to, say, check account
service processes can be
balances, add or drop services
and make payments online are
automated without
relatively easy, low-cost, high-­ inconveniencing or
return activities.
angering customers. But
As the e-tailing group, a
noted ecommerce consulting removing the human
organization, notes: “While
automation can be expedient, the
element from customer
resulting impersonal tone and risk service altogether is
of poor information are formidable.”
pure folly.
Had I interrupted our friend in
Orlando, I would have given him

99 GET SH#!T DONE


and his colleagues three reasons why removing the human element from customer
service is pure folly.

Reason 1: Humans Solve Problems.


The most important part of customer service is resolving customers’ issues.
Because humans have the ability to listen, understand, seek out information and
apply accumulated knowledge and past experiences to situations, they’re far
better problem-solvers than any machine could ever dream of being.

When an issue requires resolution, the risk to the organization is too big to
entrust the task to a machine. At that point, the organization is at an important
crossroads and can choose from two options:

# Delight the customer with friendly service, and 73% will fall in love with your
brand.

# Anger the customer with poor service, and 91% will leave (and tell up to 15
people about it while heading out the door).51

Given the choice, I’ll take the human any day.

Reason 2: Humans Can Empathize.


What also makes people such outstanding problem-solvers is the uniquely
human emotion of empathy. It’s the warm-and-fuzzy feeling you get from a
soothing voice that assures you that the rep understands your problem and
can fix it.

As the e-tailing group noted, the impersonal nature of automated machines


makes them poor choices to handle vital customer service functions. The
computerized voice that intones “I’m sorry you’re having trouble with your
selection” isn’t sorry at all because it doesn’t have feelings and can’t empathize
with my situation.

And while we’ve all witnessed what computers are able to do these days, a digital
voice will never express empathy the same way as a human voice does.

>

NEW WAYS OF WORKING 100


Reason 3: Humans Want Choices.
Finally, there’s a very basic reason why customer service efforts must include
the human touch. Consumers want choices in how they receive service, and
some prefer to talk to another person – even if it’s to handle a mundane task like
checking a checking account balance. Denying them the opportunity to do so is
misguided. Sure, it may be more expensive to the organization, but it’s certainly
less costly than losing a customer.

I’m glad I didn’t make a scene at Enterprise Connect by barging in and sharing my
opinion. If you’re the marketing executive standing by booth #1508 at the Gaylord Palms
Convention Center, now you know.

101 GET SH#!T DONE


Finally, a Company that Takes
Customer Satisfaction Seriously
Who hasn’t been on the receiving end of a forgettable customer service
experience? Everyone has a horror story to share. Based on a recent experience,
though, there may be hope for better service.

I had the most gratifying experience while on hold the other day.

Yes, you read that right.

While patiently waiting to discuss an erroneous charge on my credit card bill, an


automated voice informed me, “Your experience is important to us. If you’d like to
participate in a short survey after this call, please press 1 now.”

Being invited to take a survey sounds like an odd reason for celebration. But the
experience suggests that my credit card company is taking customer satisfaction
seriously. Instead of – or perhaps in addition to – metrics such as calls handled per hour,
time spent on a call and time-to-resolution, the company is also seeking hard numbers
that shed a light on customer satisfaction.

Frankly, it’s a welcome change, and one that’s long overdue.

We’ve heard plenty about the price of poor customer service – and the numbers are
pretty grim. A full 89% of consumers say they’ve stopped doing business with a company
after a poor experience. Worse,
95% of disappointed consumers
say they’ll share their story, and
with up to 15 people.
Losing a single customer
is unfortunate, but
Bridging the Reality Gap
Losing a single customer is potentially losing 15
unfortunate, but potentially losing
15 more is a nightmare – and more is a nightmare
something no company can afford.
– and something no
My credit card company appears
to understand that fact. They’re
company can afford.
trying to avoid falling into the

NEW WAYS OF WORKING 102


“Customer Service Reality Gap,” a place where 80% of companies profess to deliver
outstanding service52, while only 8% of their customers agree53.

That they’re eagerly seeking my feedback about the outcome of my call indicates they
have confidence in the ability of their customer service representatives to deliver an
outstanding experience.

It’s probably a good wager on their part. That’s because 73% of consumers say that
friendly customer service representatives can actually make them fall in love with a
brand. In my case, the credit card company believes that the one-to-one, human
interaction between service rep and me will win the day by resolving my issue quickly
and to my delight.

Plus it’s 2-1/2 Times Better for Business…


For them, my satisfaction is good business, especially when you consider that 81% of
organizations with strong customer service operations outperform their competitors54.

And by falling in love with their brand, I’ll likely spend more. According to the Harvard
Business Review, customers who had the best service experiences spend 140% more
than those who had the worst55. In essence, my credit card company is saying, “If Holger
isn’t just happy – but actually thrilled – with the service we’ve delivered, he’s more than
twice as likely to reach for our card, and not someone else’s, for his purchase.”

The fact that my credit card company is focused on my satisfaction is something for
which I’m grateful. But it’s just the beginning, and I think they can do even more.

With the trove of data they’ve accumulated about me – how much I spend, where I spend
it, the fact that I fly to Munich every week – they can personalize my experience even
more. They can get me discounts for certain purchases, provide extra points for others,
better monitor my account against fraud… the possibilities are endless.

Then I’ll really fall in love with their brand.

103 GET SH#!T DONE


Five Reasons Why You’re Waiting on
Hold for Too Long
At a time when customer service calls are more complex than ever, the workers who
take them are more distracted than ever. Here’s why this matters to you, and what
can be done about it.

Ever called a customer service number and experienced an excruciatingly long hold time?
Or once you got through, the rep seemed frazzled – or often needed to consult notes or
with others to find your answer?

The reasons may trace back to the employee’s work environment. Call-centric workers
have long indicated that distractions in the workplace are preventing them from being as
productive as they can be.

New research we at Jabra recently conducted56 seems to back up their claims.

Call-centric employees are indispensable, both to their organizations and us as consumers.


More than merely offering a means of contact or friendly service, they harness the power
of conversation to deliver a wide array of vital services over the phone – everything
from resolving our issues and taking emergency calls to providing IT or HR support and
offering accounting and financial advice.

Yet a survey of 3,200 call-centric workers across seven countries finds their productivity
negatively affected by workplace factors beyond their control. Apart from the business
issues it causes, this reduced productivity has far-ranging ramifications for all of us
consumers who rely on these workers.

Noise, Obnoxious Colleagues and Too Much Work


According to the study, the five issues that most negatively affect performance and
productivity in today’s call-centric workplace are:

# Too Many Interruptions from Colleagues.


Whether seeking advice on resolving an issue or just wondering if they caught
the big game last night, interruptions from colleagues tied as the top complaint
among call-centric workers, with 25% citing it as the biggest issue they face.
>

NEW WAYS OF WORKING 104


# Noise Level.
Noisy office environments make concentration difficult and reduce productivi-
ty. A noisy office tied colleague interruptions as the top complaint among 25%
of call-centric workers.

# Too Many Emails.


Receiving too many emails during the workday causes stress and reduces
call-centric worker productivity. 22% of call-centric workers cite an overabun-
dance of emails as the biggest issue they face.

# Too Many Calls During the Day.


Being asked to handle too many calls during the day also impacts productivity,
and was cited by 19% of call-centric workers as their biggest issue.

# Lack of Personal Privacy.


Workspaces that are too small reduce privacy and have an impact on call-
centric worker productivity. 19% of workers surveyed cited a lack of personal
privacy as their top issue.

Why This Matters (to Everyone)


At this point, it would be easy to dismiss these findings with a cursory, “I don’t work in a
call-centric workplace, so this doesn’t matter to me.”

But it does, and here’s why.

While conventional wisdom suggested that email, chat, text and other technologies
would make phone calls obsolete, that hasn’t happened. Quite the opposite, in fact.
Before, a detailed conversation with your bank, consultant or lawyer was almost certainly
held in a face-to-face meeting. Today, these complex interactions often take place over
the phone.

Add to this the vast amount of information available via the internet. With it, consumers
have become more knowledgeable about the topic at hand and able to ask more
complex questions. A full 73% of decision makers in call-centric environments have seen
an increase in the complexity of customer interactions.

Thus, at a time when conversations are more complex and valuable than ever, the people
charged with conducting them are more distracted and have less time to prepare for and

105 GET SH#!T DONE


concentrate on them. This is unwelcome news for all of us consumers, because it shows
up in bigger hold times, longer searches for information and slower resolution times.

What’s An Organization to Do?


Overcoming this issue is possible
but won’t be easy. After all, The organizations
distractions in the workplace have
been business-as-usual since the
that will be successful
dawn of time.
will be ones that invest
The organizations that will be in helping their workers
successful will be ones that invest
in helping their workers better better concentrate
concentrate so they can deliver
outstanding service over the so they can deliver
phone. With the average
organization dedicating only
outstanding service
12% of its marketing budget to over the phone
servicing existing customers, there
is plenty of room for action57.

Organizations need to recognize the importance of call-centric customer service and


organize it under the right strategic leadership. Then they need to invest in the right
package of supportive technology and back it with behavioral and cultural changes
to eliminate distractions, increase job engagement and satisfaction and drive greater
productivity.

Because the power of conversation is important to everyone.

NEW WAYS OF WORKING 106


Will Avatars Take Over In Augmented
Reality Customer Service?
Get ready for the next big thing in customer service: Augmented reality. By bridging
the gap between self-serve and representative-based service options, it promises to
revolutionize the way we interact with tomorrow’s organizations.

In the near future, the person


we turn to for help fixing our
computer or how to assemble Rapid advances in
our IKEA furniture may not be a
person at all. technology, combined
It may be a computer-generated
with the increasing role
avatar – one that knows a whole
of big data, will make
lot about us and will be able to
effortlessly guide us through the customer service
complicated processes that previ-
ously required human interaction. experience of the near
At least it appears we’re heading future look and feel a lot
in that direction. Self-serve cus-
tomer service is already here and
different than it does today.
knowledge bases are all over the
internet, which makes augmented
reality customer service the next logical step. Rapid advances in 3D and virtual reality
technology, combined with the increasing role of big data, will make the customer service
experience of the near future look and feel a lot different than it does today.

Which would be a good thing. The augmented reality customer service experience of
tomorrow will bridge the gap between self-help service and human-based assistance,
enabling organizations to provide better service without hiring additional staff. Customer
service professionals will still play a role, of course, but they’ll take on a higher-level
position as expert problem-solvers of last resort58.

Putting On a Human Face


The “face” of the augmented reality experience would likely be a computerized
representation of a human, or avatar, that could do nearly everything a person can do. To
humanize an otherwise computerized conversation, the avatar would take on a persona

107 GET SH#!T DONE


that appeals to you, or, if you link to customer service through a social media account,
your avatar may be a virtual representation of… you.

Whatever form it takes, your avatar-as-service-rep will possess an enormous amount of


data about you and have an encyclopedic understanding of your preferences, purchase
history, site-search history and more. With this, along with a continuous feed of data
about commonly encountered issues – also called machine learning – your avatar will be
prepared to provide highly intuitive, fast and knowledgeable service.

So if your wash machine is making a disturbing clunking noise, for example, you’ll whip
out your smartphone (or whatever its successor may be), turn on the video and link to
customer service. Your avatar will appear, and from his database will diagnose the
problem and provide a tour of how to fix it, complete with step-by-step instructions
and 3D video. It’ll be as though he’s right there in the room with you, peering over your
shoulder and guiding your every move.

This represents a major advance over today’s awkward method of troubleshooting by


phone, chat or email, which relies on your description of the problem and is clumsy,
time-consuming and error-prone.

Augmented-reality customer service wouldn’t be limited to troubleshooting. Virtual


assistants could help us cook a fancy dinner, prepare our taxes, write a great term
paper – the possibilities are endless. With the ability to actually show, rather than tell,
they’ll make our lives a lot easier.

But Will We Accept It?


To be sure, augmented reality wouldn’t be appropriate for every customer service
interaction. Decisions that involve the uniquely human emotion of empathy – like
choosing whether to waive late charges on an overdue bill because of a medical
emergency – would still be entrusted to humans.

Which brings up some interesting questions. Even with the many benefits augmented
reality customer service could provide, will we as consumers accept it? Will we be scared
off by the fact that it knows so much about us? Or will we put privacy aside in favor of
outstanding, personalized customer service?

Is our desire for help from an actual human being so strong that we’ll reject this mode of
service? Or will we instead embrace the prospect of learning from a computer-generated
persona?

I guess we’ll know soon enough. I just wonder what I’ll look like as an avatar.

NEW WAYS OF WORKING 108


7
Better Ways of Working
– Now What?
As knowledge workers, we’re often
asked to do more with less – and do so
in a workplace that’s noisy and full of
distractions. An impossible task? Hardly.
By applying the principles of New Ways
of Working, we can create a work
environment that fosters both individual
concentration and close collaboration,
enabling us to get more done without
putting in longer hours or sacrificing our
much-needed personal time.
Get it Done, Faster, with a
“How-to-Do” List
To-do lists are ideal for prioritizing tasks, but not so great at helping us accomplish
them. Supercharge your productivity by transforming your humble to-do-list into a
how-to-do list.

Want to cross more off your to-do list – in less time?

Turn it into a “how-to-do” list.

That’s the revelation I had while reminiscing about a fantastic sailing trip I took not
long ago.

It was a dream voyage – a few friends, a week of sailing and an opportunity to visit
interesting new places.

Because we would be crossing some unfamiliar waters, preparation was vital. We spent
hours poring over navigation charts to plot our course and define the tasks we’d need
to perform each day. We also identified the tools and technologies for getting us to our
destination and back safely, securely packing a compass, maps, charts, GPS and even an
EPIRB emergency locator beacon.

Those preparations, combined with favorable weather and friendly people, resulted in an
unforgettable trip.

While reflecting on the journey, I had my revelation: that extra level of preparation –
outlining not just the necessary tasks but also how to address them – could also pay
dividends in the workplace.

The Trouble with To-Do Lists


This brings us back to to-do lists. Sure, they are indispensable tools for organizing our
work, and I’m always amazed at the wide variety of them. They’re in Outlook, on our
smartphones, on paper calendars, or, in the case of one of my colleagues, scrawled on
a sticky note and pasted to his desk every day.

The trouble with ordinary to-do lists is that while they nicely summarize and prioritize
what we need to get done, they don’t provide guidance on how to complete those tasks
most effectively.

111 GET SH#!T DONE


We need to transform the to-do list into a “how-to-do” list. As a logical extension of a
to-do list, a how-to-do list enables us to identify all the resources – such as technologies,
devices, supporting work environment, other knowledge workers and more – we need to
successfully complete our day’s tasks.

This allows us to neatly organize


our tasks to make the workday
more productive. Plus it can be A “how-to-do” list
especially helpful to employees
who work in noisy areas, such allows us to neatly
as open or activity-based work
spaces.
organize our tasks
to make the workday
Using a how-to-do list we can
organize tasks to avoid, or at more productive.
least minimize, work-related
interruptions, water cooler gossip
and myriad other workplace
intrusions that rob us of three-to-five hours of productivity59 per day. For instance, a desk
in the middle of a chaotic environment is not optimal for writing a report or conducting a
videoconference. A how-to-do list helps us identify and book in advance a quieter location
for completing these tasks.

We can also choose when we do our best work. We know that our brains are wired so that
mornings are better for tasks that require concentration while afternoons are better for
collaborating with others.60

A Closer Look
Turning your to-do list into a how-to-do list is easy. Simply record the tasks to be complet-
ed that day, as you’d normally do, and then take things a step further by identifying the
resources you need to accomplish each task.

As an illustration, let’s look at my how-to-dos for a recent task. Among the day’s work was
to review a proposal for a new product and evaluate its feasibility. Knowing that I would
need some time to concentrate, I booked a quiet room to read the proposal without
interruption. Anticipating that I may have questions, I checked the report writer’s
availability status online in case we needed to discuss it, and I sent him a short instant
message to alert him that I may be contacting him. And because he works remotely, I
made sure my wireless headset was at the ready.

NEW WAYS OF WORKING 112


I did the same for the dozen or so other items I needed to get done that day. The process
only took about 10 minutes, and it helped me develop a clear roadmap for smoothly
completing everything I needed to accomplish that day.

I’m convinced that a “how-to-do” list makes me more productive, and I’ll bet it can do the
same for you. Give it a try!

113 GET SH#!T DONE


The Ultimate Guide to Work Happiness
The Zone is that magical place where you’re euphorically happy and crazily
productive. Getting there isn’t always easy, but with a little planning, you can make
it happen.

Hungarian psychology professor Mihaly Csikszentmihalyi often wrote of the intersection


between productivity, creativity and pure happiness, a place where workers and athletes
alike flock to produce impressive results. Whether you call it the zone, flow, the groove or
something entirely, it is that magnetic place where you are at your best and where you
produce high-quality and high-value work.

I don’t get to sail much these days,


so I don’t reach athletic Zen nearly
as often as I’d like. But a couple The zone is that
of weeks ago, I spun records as a
guest DJ in a Lucerne club as my magnetic place where
not-so-secret alter-ego, DJ Nordic.
That evening, I again experienced
you are at your best
the exhilarating flow I used to feel and where you
when working on the boat with
the team in high winds. The music, produce high-quality
the happy dancing crowd and the
ambiance made the tracks and the and high-value work.
time fly by. It was great, and it is
good business, too!

Large and innovative companies like Google have made a science out of creating spots61
where employees can achieve work flow together or alone, playing with colors, shapes,
themes and space to create a place where this magic can happen. For example, Google
has invested in ski gondolas at its Zurich office, a pub-like meeting room in Dublin and a
sidewalk cafe in Istanbul, and the company claims that the product of these efforts can
be measured in double digits.

It Doesn’t Take a Budget to Create Happiness


Most companies, however, have neither the budget nor the headroom to build ski
gondolas. Workers must settle for the occasional quiet room or quiet corner. In some
cases, working from home or outside of the office in a coffee shop, for example, are the
only options for finding the ever-elusive flow. I have found some guiding principles that
can help us get there:

NEW WAYS OF WORKING 114


# Find the Right Surroundings.
It’s probably not your office. But it may be your living room or a coffee shop.
To me, environment is crucial. I find that I get into the zone easier when I have
people around me but at some distance – my office with the door open usually
does the trick. However, I have friends who need absolute silence and others
who work their magic in the kitchen when the kids are in bed and the only
sound is that of the humming dishwasher.

# Find Your Props.


It may be that your best work is not done on your laptop, but on your 2-in-1
devices or on your tablet. I like working on my laptop with a pad and pen
handy, which enable me to make a note or calculation without having to
grapple for a pen and risk falling out of the zone while I look. Or indeed, later
find that the key calculation is in the trash because I’d scribbled it on the back
of a grocery receipt.

# Silence or Sound?
I am a music man myself, so I like nothing better than the tunes; they often
shoehorn me right into the zone. I find that the sound/no sound question is
critical and actually the big divider on which people have the strongest
opinions. I have a friend who says that music has her humming or singing
along in her head, losing focus. Others, like me, get carried away on the
emotional highs of music, which puts them right where they need to be. It is
deeply personal, so choose your flavor.

# Find Your Ultimate Rhythm.


I love evenings, and get my best work done after 8 p.m. While I find that I can
get in the zone at all times when the task is fitting, evenings are my best time.
I can get plenty of super good work done in 90 minutes before I have to come
up for air with a break and maybe then do another stint of an hour or so.

# Find Your Level.


Not all activities can get you in flow. Flow demands that you find the activity
that is just hard enough so that you need to concentrate, but not so hard that
it will interrupt your train of thought. Doing something for the first time will
not get you there, for example. Finding a task that is too easy will lead you to
drop your focus, disengage and you may end up losing a hand in the machine.

>

115 GET SH#!T DONE


Flow is all about an emotional state of undiluted focus. It’s not always easy to attain, but it
can be realized with some practice, and it gets easier as you go. There are plenty of paths
to the zone and you will have to find yours. Once you get there, it will be worth it.

NEW WAYS OF WORKING 116


Five Tips to Stay in the Zone at Work

Interruptions are a sad fact of life in today’s office environment. They rob us of
personal productivity and cost our organizations plenty of time, money and missed
opportunities. Here’s how to avoid interruption and reclaim our time.

Today, I had a confetti day. You know, one of those days where you’re constantly
interrupted, making it impossible to complete even the smallest of tasks. The name
comes from the fact that the interruptions rip your day into little pieces, ensuring that
your to-do list at 5 p.m. is at least as long, or longer, than it was at 8 a.m.

Sadly, confetti days occur too


often these days. Office workers
are interrupted – or actually Interruptions are more
interrupt themselves –
approximately every three
than just frustrating to
minutes, academic studies have
found62. While not every
the individual disturbed;
distraction may throw us off they also cost the
course, the accumulated
distractions inevitably pull us organization plenty
away from what we were doing.
And once off track, it can take as in money and lost
long as 23 minutes to get back
to the original task63, if we can
opportunities.
even do so.

While any interruption is frustrating to the individual disturbed, it also costs the
organization plenty in money and lost opportunities. We can do better, and here’s how:

# Shoo People Out of Your Physical Space.


Politely telling people in your physical space that you are busy or need to
concentrate will help some. Only rarely will people intentionally interrupt you if
you have told them you are under pressure to perform. Actually, your cowork-
ers will go a long way toward protecting you from interruptions and shielding
you from outsiders by taking care of questions and issues themselves.
>

117 GET SH#!T DONE


# Set Your Presence Indicator to “Busy.”
This is a no-brainer, but few of us do it. Place a “don’t disturb” or “busy” tag
onto your status indicator on your UC client. This deters colleagues who are
about to send you a message from doing so. Since no one intentionally wants
to be rude, they will often wait or send you an email if it is urgent.

# Fire Up the Music.


This is my personal favorite. Not only can the right music really help you focus,
it also masks some of the office noise around you. This works even better when
combined with a noise-cancelling headset like the Jabra Evolve. I’m not saying
this just because Jabra pays my bills. I can’t tell you how many times I’ve felt
the need to don my trusty Jabra Evolve 80 and drown out the noise with some
sweet Spotify tracks. In fact, I wrote most of this very post while soothing
tunes from Morcheeba washed gently over my ears.

# (Don’t) Pick Up the Phone.


I actually received this tip from my IT guy, who does much of his work on
the go. He says that 90% of questions ultimately solve themselves if the
person asking the question is forced to leave a message. Thirty percent of all
interruptions are questions from coworkers, and at least some of them should
be able to wait an hour or two. While this may not be the case for you or me,
not feeling like you have to take every call is a good strategy when you have to
get things done without interruptions.

# Go Somewhere Else.


Not being around to get interrupted is, as you may expect, an effective way to
not be interrupted. Finding a conference room or working at home, if possible,
will save you from much distraction. Of course, this is not always possible,
because sometimes you need your workstation or just the feel of your desk
to make you productive.

Unfortunately, confetti days are a fact of the modern workplace. You can avoid many
distractions by making use of some simple tips and tricks. However, if all else fails, you
need to do what I will be doing in a minute: Wait for the house to get quiet and then work
from the kitchen counter.

NEW WAYS OF WORKING 118


Conclusion
Today’s fast-as-light business climate demands a relentless pursuit of productivity – one
that while vital for survival, also drains our finances, stifles innovation and exhausts our
employees. Fortunately, there is another way. New Ways of Working is a rallying cry for a
radical transformation of how we organize our work and get more done. At its heart is the
power and autonomy of the individual. New Ways of Working is about surrounding people
with technologies, processes and a culture that helps them achieve their full potential by
feeling more appreciated, engaged and fulfilled in the workplace. Business success today
– and tomorrow – isn’t reserved for those who work harder; it belongs to those who adopt
New Ways of Working.

119 GET SH#!T DONE


Appendix: Have You Realized Your
Potential Yet?
Most of us are good at our job. But how do we know, if we are as good as we could be?
Well, in my experience, if you want to perform at your best, first you need to under-
stand your own work behavior and build on that. Maybe you are the Guardian at work
or the Game Changer. Perhaps the Genius or even the Guru. One thing is for sure: you
have potential. Now let us find out what it is!

Ideally, every day and every assignment should be fun and thrilling. But, as we all know;
some days are harder than others. However, if you feel, that things could be more fun and
much less challenging than they are. Then perhaps you’re stuck in a way of working, which
does not make the most of your abilities – and your capabilities. Which means you have
probably not yet realized your full potential.

For a long time I have been interested in the concept of ‘potential’. How to recognize it.
Make the most of it. I think what really provoked me was a term coined by the psychologist
Shawn Anchor, who discusses the disadvantages of “the cult of the average”64. What he
refers to is, how when crunching large amounts of data about a certain group of people,
there will always be a couple, who differ from the average. But we ignore them, because
from a scientific point of view the average forms the best basis for a new truth.

But what if we studied the outliers instead of deleting them in our studies. Think about
the potential in knowing how these non-average outliers perform and behave. What they
might be capable of and if we learned from them – what we would be capable of.

There is of course a huge difference between ability and capability. While ability describes
what you are able to do now, capability describes your potential. In that sense new ways
of working is a matter of making our capability or potential turn into an ability.

I don’t care where you fall on the line. It doesn’t matter to me, whether you are above,
below or on average. We all have potential and we all have talent. Period. Often, however,
it can be hard for us to recognize this. Perhaps we take some skills for granted. Perhaps
our strengths lie in something that we never thought of as a skill, like being good at
collaborating, something which could make a huge difference to your company and
career. Most of us have a good idea about, where our strengths lie. But when managed to
fully realize our potential, we will be able to contribute more and for the benefit of your
life and the world around you.

NEW WAYS OF WORKING 120


Having repeated this conversation in the office for quite some time, some of my clever
colleagues had an idea: Let us come up with a tool that can help people identify their
capabilities – a simple tool to a complex question: What is your work potential?

Knowing this will be the first step towards growing as a professional and as a person.
And therefore, we are proud to invite you to learn just that at www.jabra.com/campaigns/
nwow, where you can test your professional potential.

What is your work potential?


Test it at;
www.jabra.com/campaigns/nwow

Maybe you are the Guardian at work. Or the Game Changer. Maybe you are the Genius
in your team. Or perhaps you are the company Guru. I think most of us know deep down,
what we are good at or which tasks we like more than others. But often, this insight
requires assistance. Therefore, we have set up the Work Potential Test as an online
multiple-choice test, which can assist you in unlocking your potential with advice and
suggestions on exercises that can optimize your way of working. And at best help you
grow as a professional.

The test gives guidance towards attaining the optimal combination of abilities and
capabilities. Because perhaps, the capabilities and potential in your office will come out
better, if you swapped tasks around a bit. This could even help your team unfold their full
potential too.

121 GET SH#!T DONE


The Productivity Paradox
Many organizations have employees that are using nonproductive ways of working, yet
initiatives that improve productivity are too often achieving the opposite. New technology
and office designs are introduced as a positive influence, but are instead detracting from
productivity. The challenge is overcoming this paradox to achieve the ‘flexible, productive
and wise work’ that is within reach. Businesses need a better understanding of human
behavior offering elements of autonomy on the individual level and transparency on the
collective level, and an acute awareness of when communication methods or a way of
working are not delivering the intended benefits.

Jabra’s philosophy on ‘New Ways of Working’ is the idea of organizing work towards
realizing people’s full potential. Jabra wants to advocate managers and employees alike
to make a conscious choice of work-modes depending on the task whether collaboration,
concentration, conversation or communication:

# Concentration
is about making good decisions by turning information into knowledge

# Communication
is transference of knowledge independent of time and location

# Collaboration
is the most powerful tool to turn complex problems into
valuable solutions. Bring new knowledge into play with colleagues or
business partners

# Conversations
between two people, who genuinely listen, understand and talk to
impact behavior, is the most effective tool to elevate the value of human
interactions

Organizations should continually ask themselves: Who is responsible for productivity in


the modern workplace? How do we enable better productivity in the modern workplace?
How do we measure the impact of better productivity?

NEW WAYS OF WORKING 122


Join the “New Ways Of Working” Initiative
Jabra’s ‘New Ways of Working’ initiative is a joint initiative that involves everybody who
is struggling with changes in how we work, how we organize work and how we motivate
employees and colleagues to be part of the journey. It advocates a reflection on how to
best design work for improving the four Cs; concentration, conversation, communication
and collaboration, and in turn becoming more innovative, productive, and successful.

Follow our blog and join us in the discussion at www.blog.jabra.com

How Jabra Meets These Challenges


A lot of issues with today’s working environment are about two common factors: sound
and technology, as this research also shows. Jabra works specifically with audio and
unified communications solutions that improve the modern work space and enable
individuals to hear more, do more and be more. The modern challenges are reflected in
the products that we take to market.

If you are interested in learning more, please go to: www.jabra.com/business/

Connect with Jabra on social media:

LinkedIn - linkedin.com/company/jabra

Twitter - @We_are_Jabra

Facebook - facebook.com/jabra

123 GET SH#!T DONE


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NEW WAYS OF WORKING 124


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125 GET SH#!T DONE


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Appendix
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guage=en

NEW WAYS OF WORKING 126


HOLGER REISINGER
Senior Vice President
Global Accounts, Products and Alliances, Jabra
With more than 22 years of experience within IT and telecommunications
industries, Holger is a passionate and visionary spokesperson for New Ways of
Working. He holds an MSc. in Economics and Information Management from the
University of Applied Sciences and Technologies in Salzburg, Austria.

Follow Holger on:


linkedin.com/in/holger-reisinger

LOUISE HARDER FISCHER


Ph.D. Fellow at IT University of Copenhagen,
External Associate Professor, Copenhagen Business School,
and External Research Partner for Jabra
Louise is an experienced researcher, writer, lecturer, advisor and speaker in the fields
of IT-change-, knowledge- and innovation management. She has authored several
books and articles on how to focus on the end user in both research and systems
development. Louise regularly advises global organizations on how to master
knowledge creation and collaboration supported by IT.

Follow Louise on:


linkedin.com/in/louise-harder-fischer
GET
S#!T
DONE!
Today’s fast-as-light business climate demands a relentless pursuit of
productivity – one that while vital for survival, also drains our finances,
stifles innovation and exhausts our employees. Fortunately, there
is another way. New Ways of Working is a rallying cry for a radical
transformation of how we organize our work and get more done. At
its heart is the power and autonomy of the individual. New Ways of
Working is about surrounding people with technologies, processes
and a culture that helps them achieve their full potential by feeling
more appreciated, engaged and fulfilled in the workplace. Business
success today – and tomorrow – isn’t reserved for those who work
harder; it belongs to those who adopt New Ways of Working.

This book is a breath of fresh air in the debate on modern


workplace productivity. The New Ways of Working initiative holds
new and inspiring ideas on how we define and organize work – a
rarity in today’s busy and hyper-connected workplaces.
Steen Hildebrandt, Ph.D., Author and Professor at Aarhus University

RRP;
39,99 $
33,50 €
249 DKK

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