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Future Treds

Future trends cards will help you to design your future plans in developing services and products
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162 views24 pages

Future Treds

Future trends cards will help you to design your future plans in developing services and products
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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C ULTURE THE F UTURE 100 6

01
MUSEUM FUTURES

Curators and artists are moving beyond made-for-


Instagram exhibitions to create immersive and interactive
museums that inspire new levels of stimulation
and engagement.

Unlike the recent wave of pop-up museums designed to woo social media-
savvy millennials, the teamLab Planets and Borderless installations in Tokyo
instruct patrons to leave their selfie sticks at the door. These larger-than-life
digital art exhibitions make the visitor the protagonist. Nature-themed
environments are filled with virtual ponds of rainbow-colored light that ripple
as a person moves through them. Walls of projected images respond to
motion and touch.

teamLab’s technological twists on the traditional museum experience delve


deeper than the legions of 2018 installations inspired by the Museum of Ice
Cream. Instead of designing spaces intended to ultimately look good for a 2D
medium like Instagram, teamLab creates a sensory blend of art and digital,
allowing visitors to become a part of the art itself in real time. The 500-strong
team of animators and software engineers are also taking their work outside

Top: New Nature Artechouse by Daniel Garcia


Bottom: XYZT: Abstract Landscapes by Adrien Mondot and Claire Bardainne
TEC H & I N N OVAT I O N THE F UTURE 100 32

11
HUMANIZING TECH

Tech brands are increasingly trying to blend in, carving


out space in our homes and on our bodies to integrate
into everyday life. Now they are shifting the dialogue
away from the idea of giving up part of ourselves to
a machine—data, images and even bodily fluids—
and towards services that are made to smoothly and
reassuringly reconcile themselves to the user. Information
is presented in playful, non-threatening ways, complete
with carefully constructed imperfections
and idiosyncrasies.

A kinder rebrand
Brands which leverage tech are rebranding, vying for an identity that is
approachable, friendly and contemporary. In September 2018, Uber launched a
refreshed logo and a bespoke set of fonts which embrace a rounded sans serif.

Dating app Grindr created a new initiative called Kindr for fall 2018, in an
effort to “foster a more inclusive and welcoming environment on Grindr and
elsewhere within the queer community,” according to its press release. The
branding leads with a soft pink palette that is reminiscent of lifestyle brands
like Goop.

Kindr
TEC H & I N N OVAT I O N THE F UTURE 100 45

16
REAL-TIME TECH

Technology is becoming more intuitive than ever, with


new products and devices that can instantly adapt to
their surroundings.

Livio AI is elevating the hearing aid with integrated sensors and artificial
intelligence (AI) for real-time feedback. Most notably, the device provides
live language translation for 27 languages. It can also be used as an activity
tracker, an Alexa voice controller, to alert emergency personnel in the event
of a fall, or to stream music or TV audio.

Reebok released a shape-shifting sports bra in August 2018 that adapts


to wearers’ movement. The material incorporates a thickening fluid which electronic circuits then detects any changes in this biological information and
changes texture in response to movement and is also used in NASA transmits that data, to help prevent fatigue and improve performance.
spacesuits and bulletproof vests. The substance allows the bra to adapt
support for different levels of activity, stiffening to provide more support “We are imagining products that can adapt to users and the environment in
while moving, and softening while the wearer is at rest. real time, without the user having to do anything, to optimize their movement,
body and their performance,” says MIT Design Lab director Yihyun Lim.
Puma partnered with the MIT Design Lab to create adaptive shoes that
respond to the wearer’s fatigue, which were revealed at the 2018 Milan Salone WHY IT’S INTERESTING:
del Mobile design week. The Deep Learning Insoles use bacteria that responds Advances in technology are imbuing devices and materials with biological
to sweat to collect biological information about the wearer. A layer of capabilities, turning them into an extension of the wearer’s body.

Left: Starkey Hearing Technologies, Livio AI


Right: Pure Move by Reebok and NASA
TEC H & I N N OVAT I O N THE F UTURE 100 48

18
FUTURE TECH CITIES

Tech brands are turning their attention to every aspect


of life from healthcare to education to transportation,
reimagining or “fixing” these areas with tech solutions.
Next? Cities. Urban design is the newest subject to
grab the attention of Silicon Valley and China tech, as
they rethink neighborhoods and civic life for a hyper-
connected future.

From Alibaba’s City Brain to Alphabet’s Sidewalk Labs, technology companies


are rushing to show us how technology could be used to make cities less
congested, more livable and safer.

Sidewalk Labs—owned by Google parent Alphabet—is building a new


neighborhood from scratch by the waterfront southeast of downtown
Toronto, in the largest experiment to fuse technology with urban planning
in North America.

Sidewalk Toronto. Image courtesy of Sidewalk Labs


TRAVE L & H OSP I TA L I T Y THE F UTURE 100 57

21
IMMERSIVE PUBLIC LANDMARKS

Crowds already gather and it’s not even complete


yet. Spring 2019 will see the grand unveiling of the
honeycomb centerpiece to New York’s hotly anticipated
Hudson Yards development.

Created by Thomas Heatherwick and Heatherwick Studio, the structure


is described as the New York staircase. It will be a “uniquely interactive
experience, a monument meant to be climbed and explored.” The hive-like
structure comprises 154 intricately interconnecting flights of stairs—with
almost 2,500 individual steps and 80 landings—which people will be able
to explore.

The New York staircase is the latest in a series of monuments that are
designed on a larger scale as immersive interactive experiences, to be
explored and Instagrammed. Artist Christo recently designed a large-scale
installation in London’s Hyde Park. On view until September 2018, it was
constructed from 7,506 oil barrels and set in the middle of the Serpentine
lake. Visitors to the park could swim and use pedalos around the striking red
and purple structure that appeared to be beamed down from space. It follows
Christo’s 2016 floating orange bridge on Lake Iseo, Italy.

Top: View of Hudson Yards public square and gardens, looking south from 33rd Street
Bottom: Upper-level view through the Vessel centerpiece structure. Images courtesy
of Forbes Massie-Heatherwick Studio
TRAVE L & H OSP I TA L I T Y THE F UTURE 100 68

28
TRANSPORTALITY

New travel concepts are set to radically transform how


we get from point A to point B.

The race to the self-driving car is on. From tech companies such as Uber and
Google to auto manufacturers like Volvo, Toyota and Audi, 2018 saw a flurry
of activity in autonomous vehicle development and testing. Some have even
made it to the streets, delivering groceries from Kroger and pizzas from
Domino’s. Amid this activity, brands are looking ahead to rethink the concept
of travel.

Aprilli Design Studio proposed a driverless vehicle concept that could double
as a hotel room, equipped with a bed, bathroom and mini kitchen, to take
guests from house to hotel in comfort. “Acting as both a personal rental
car and hotel room, the Autonomous Travel Suite provides both a new way
of traveling and an extension of the conventional hotel experience,” the
designers explain.

Space10, Ikea’s innovation lab, has designed mobile community centers.


The seven Spaces on Wheels vehicles include a healthcare space, a mobile
hotel, an office, an entertainment unit, a café, a farm produce delivery unit,
and a pop-up shop – for a checkup during your daily commute, for example.

Volvo 360c self-driving concept car


BRAND S & M A RKET I N G THE F UTURE 100 78

31
Tuxe—one of Meghan Markle’s brands of choice—offers free performance
coaching in an effort to help customers feel more confident. With each
purchase, customers gain access to one of 10 prerecorded sessions from
women’s business coach Ianna Raim. The sessions, on topics which range
from how to deal with setbacks to how to set life goals, are designed to help
BRAND THERAPISTS women tackle professional and life challenges.

WHY IT’S INTERESTING:


In an effort to promote wellness and deepen As the retail landscape changes, brands are finding new ways to engage
relationships with consumers, brands are moving beyond with consumers.
their products to offer services and experiences that
encourage self-reflection.

Women’s wellness company Lola is working to destigmatize sexual health


with its “Let’s Talk About It” campaign. Launched in July 2018, the campaign
features a public hotline with prerecorded messages about common sex
questions and concerns. The hotline received more than 1,600 calls—from
men and women—within the first week alone.

The German supermarket chain Lidl hosted a series of 2018 summer pop-ups
in Ireland, encouraging young people to speak openly about mental health
issues. In addition to open discussions, the program included events designed
to promote mental wellbeing, such as laughter yoga, meditation and sing-
along socials.

Dutch fashion designer Schueller de Waal presented a wellness center with


massages and a hypnotherapy film in place of a new collection during Paris
Fashion Week in October 2018.

Lola’s sexual health hotline


BRAND S & M A RKET I N G THE F UTURE 100 84

34
BIOPHILIA FUTURES

Wellness architects are reinvigorating consumer


wellbeing by creatively bringing the healing powers of
nature into the great indoors.

On average, people spend 90% of their time indoors, according to a May 2018
study by marketing research company YouGov for Velux. Companies are well
aware of the stressors of everyday life and are increasingly creating spaces that
can make a difference to their consumers’ and employees’ overall wellbeing.

Retail giant Amazon has a dedicated 4,000-square-foot space of glass domes


at its Seattle headquarters where employees can “think and work differently
surrounded by plants.” Opened early 2018, the space houses more than 40,000
plants and offers employees an alternative to traditional office setups, with
treehouse meeting rooms, floating staircases and walkways by waterfalls.
“Studies suggest that spaces that embrace biophilic design can inspire
creativity and even improve brain function,” says Amazon’s blog.

Amazon is not the first corporation rethinking the workspace. At the end of 2017,
Microsoft created outdoor treehouse conference rooms for its Redmond
campus, and Facebook has a rooftop park for employees at its Menlo Park
headquarters in California.

Amazon The Spheres, Seattle


BRAND S & M A RKET I N G THE F UTURE 100 86

35
INCLUSIVE DESIGN

Inclusive design is going mainstream in fashion and


houseware, with a host of big brands and innovators
designing tools for a more accepting and compassionate
future. Now, as daily life becomes more and more
connected, technology needs to keep pace.

The Access & Ability exhibition, which ran from December 2017 to September
2018 at the Cooper Hewitt museum in New York City, explored the importance
of design for people with disabilities. It featured more than 70 works designed
to help people with disabilities better navigate the world, including jewelry
which functions as a wearable navigation system for people who are blind, and
a shirt that translates music into a physical, sensory experience for people
who are deaf.

Ikea is working to make living with disabilities easier through considerate


design. In October 2018, the furniture retailer hosted a three-day event in New
York City to foster awareness and discussion around designing for disabilities.
The event, which included talks and panels featuring individuals living with
H E ALTH THE F UTURE 100 19 7

83
HEALING CAFÉS

An increased awareness of mental health is giving rise


to public spaces designed to recharge and rebalance in
hectic cities.

At the Chubby Cloud installation at London Fashion Week in September 2018


visitors could relax and recuperate on “the world’s largest beanbag.” The
three-day relaxation event also included guided meditation, bedtime story
readings and a lecture on sleep patterns.

HealHaus, a wellness studio and café in Brooklyn, New York, offers an inclusive
healing space with mental health resources. The studio, which opened in
May 2018, aims to dig deeper into mental wellness with sessions such as
Breathwork for Grief. “When people talk about wellness, it’s presented in a
pretty package, but sometimes selfcare and wellness is tough,” Darian Hall,
cofounder of HealHaus, tells JWT Intelligence. “At HealHaus, we question how
we work through the harder topics, not just the easy ones.”

HealHaus
H E ALTH THE F UTURE 100 211

88
SILENCE

With global populations skyrocketing, the health


implications of city living are being re-examined.

Urban dwelling is on the rise. Currently about 4.2 billion people live in cities
worldwide, up from 751 million in 1950. The UN projects that by 2050, 68% of
the world’s population will live in urban areas.

With so many people flocking to major urban centers, health implications are
being investigated. Air pollution, from smog to free-radicals, has been a major
focus in the past. But what about noise pollution?

In her project the Silent Room, Nathalie Harb explores the effect of noise
pollution on our emotional state. “Above a certain decibel, noise is proved to
affect your ability to concentrate, your level of stress and your sleep,” Harb
tells the JWT Innovation Group. Featured at the London Design Biennale 2018,
the project offers a structure insulated from noise. WHY IT’S INTERESTING:
Silence is the new luxury for urban dwellers. “Consumption society has
Harb created the Silent Room as a space “to reconnect to your own thoughts, produced so much noise that it even transformed silence into a commodity,”
desires, space and self,” she explains, “where you parcel yourself from the Harb tells the Innovation Group. “Silence is becoming a luxury feature because
invasive information, stimuli and representation we’re subjected to every day of the technology that enables it, but also because of all the wellbeing culture
in the city.” that promotes it.”

Silent Room. Photography by Ed Reeve


L IFE STYLE THE F UTURE 100 21 7

91
restoring ecosystems, rebalancing our climate, and building economies that
thrive, while allowing people and the planet to thrive, too.

Brands are playing a decisive role in this regeneration by wielding their


resources, influence and innovation expertise to effect change on a global
NEW SUSTAINABILITY scale. While much of the effort has an operational focus, pioneering brands
are finding innovative ways to build regenerative sustainability into their
products and services.
Sustainability among brands is undergoing a renaissance
as eco-conscious consumers demand ethical practices,
At its simplest, this means giving consumers more positive choices. Outdoor
responsible behavior and innovation to cut excess. retailer North Face’s Cali Wool collection offers a negative net carbon impact.
In response, brands are creating products, services, The brand’s Climate BeneficialTM wool is sourced from Bare Ranch, which
packaging, and new systems that are as desirable and uses regenerative agricultural methods to sequester more carbon dioxide
functional as they are eco-friendly. Make way for the than is emitted.
New Sustainability.
The landscape from major brands to startups is full of new innovation. Malta-
Late in 2018, the UN Intergovernmental Panel on Climate Change reported that based NGO Poseidon is planning a different approach, leveraging the retail
the world has just over a decade to bring climate change under control, and sector to introduce blockchain-powered carbon credit trading to the high
that unprecedented efforts to tackle emissions will be needed. This came street. Poseidon’s technology allows shoppers to add microdonations to a
after a year of heatwaves across four continents when even the Arctic Circle
saw wildfires.

Sustainability as we knew it is over. And brands and consumers are starting to


respond in a more proactive and scaled way than ever before.

The Innovation Group UK charted this shift towards normalized “radical”


sustainability in its 2018 report “The New Sustainability: Regeneration.” It finds
that, in order for the planet to thrive, brands and consumers need to look
beyond just “doing less harm.” The future of sustainability lies in regeneration;

Landscape where Cali Wool is produced


L IFE STYL E THE F UTURE 100 220

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MATERIAL INNOVATION

A creative and scientific renaissance in material science


is under way as designers rethink materials, fusing them
with dynamic new functionality and seeking to minimize
environmental harm.

Scientists at Cornell University, the University of Pennsylvania and the Marine


Biological Laboratory at Woods Hole, Massachusetts, have developed a
method of transforming 2D materials into textured 3D structures. The
shapeshifting material is inspired by the skin of an octopus, which can switch
from bumps to ridges to horn-like shapes, depending on the environment. This
clever material could inspire a new generation of products that can adapt in
different contexts or according to user need. Mooted applications include
military camouflage or robotics.

A team of research scientists at the University of Central Florida (UFC)


is exploring the intuitive potential of materials with a new color-adaptive
fabric. ChroMorphous is made from threads that incorporate a metal wire,
surrounded by others containing color pigments that change based on
temperature. The fabric is connected to a battery and heated using electrical
resistance. Users can control both the color and pattern of their clothing using
an accompanying app. “I want to be able to communicate with my clothing,”

Nuatan
L IFE STYL E THE F UTURE 100 228

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NEW WORKANOMICS

Is nine to five still the best way to work? Increasingly,


many businesses and employees are looking at
alternatives to the traditional full-time work week,
using artificial intelligence (AI), automation and new
employee rewards.

In 2018, Perpetual Guardian, a New Zealand-based trust and estate planning


firm, conducted a breakthrough trial to test the efficacy and benefits of a
shorter working week; 250 staff members could switch to a four-day work
week with no commensurate loss of salary. Employees were involved in
creating initiatives to automate manual processes to work more efficiently
in less time.

After the experiment, staff were shown to have lower stress levels, higher
job satisfaction, and reported feeling more focused and productive in the
office. The trial was deemed so successful that it will now be implemented
permanently. Founder Andrew Barnes explains: “For us, this is about our
company getting improved productivity from greater workplace efficiencies.
There’s no downside for us.”
L IFE STYL E THE F UTURE 100 230

97
THE CULTURAL PROGRAMMER

Gone are the days when a lobby pianist in a hotel would


suffice as entertainment. Today’s hotels, stores and co-
working spaces are ramping up “cultural programming”
as a way to entice people into their communal spaces,
while also providing another way to make money. With
this comes the demand for curators and events planners.

Events at the Hoxton hotels run from mood-enhancing dance classes to


yoga to salons hosted by Refinery29 on the future of finance. The Ace Hotel
chain stages trivia nights, live jazz and comedy, bingo and Sunday Stretch
sessions. The Line Hotel group hosts sessions on everything from DIY PR for
creatives to contemporary embroidery, organizes running clubs and also
offers tai chi classes. Events run the gamut from wellness to experience,
opportunities to learn and network, and culture, which are all pillars of
millennial aspiration today.

“Disenfranchised with big corporations and self-identifying as global citizens,


millennials were seeking socialization and community—we want to feel part
of something bigger and feel connected to our tribe—and brands began
responding,” says Michaella Solar-March, managing director of marketing and

Top: The Hoxton London x Refinery29 Future of Finance event


Bottom: The Line Hotel Poketo Workshop, a contemporary embroidery workshop with Sarah K Benning
L IFE STYL E THE F UTURE 100 233

98
Not to be left behind, three days later Instagram also announced its plan to
launch community groups for college students. The service is intended to
help students find other students, leveraging class-based lists. Students can
opt into the communities to direct-message or to watch users’ stories from
the list.
COLLEGE-FIRST SERVICES
WHY IT’S INTERESTING:
Social media has grown exponentially since Facebook was founded in 2004,
Social media apps are harkening back to the original days exploding past the site’s original intent to connect college students. Now, amid
of Facebook, developing services tailored specifically for allegations of mental health implications and political turmoil, social media
college students. platforms are going back to basics. These apps are working to personalize and
localize the user experience for college students in the hopes of creating
In August 2018, Tinder introduced Tinder U, a new service available only to hyper-focused communities.
college students. Tinder U will connect users with other college students to
find coffee dates, study buddies, or simply meet other students in the area. In
order to register for Tinder U, users must log in with an .edu email address and
be geolocated on campus.

“We believe it is critical that Tinder maintains a strong foothold at universities


around the globe, especially given that every 18-year-old who starts college is
building a social life from scratch, making new friends and starting new
relationships,” says Mandy Ginsberg, CEO of Tinder’s parent company Match
Group. The college-aged group makes up the largest demographic base for
the app, with 35% of users aged 18-24, so this dedicated space will allow for
more targeted offerings for collegiate swipers.

Left: Student ID on Apple Wallet


Right: Tinder U
L IFE STYL E THE F UTURE 100 236

100
Artificial intelligence is the latest weapon in the fight. Google has collaborated
with the ARC Centre of Excellence for the Dynamics of Language, using
machine learning to tackle the extinction of some of the 300 indigenous
languages in Australia. Machine learning dramatically speeds up transcription
of audio recordings, enabling the creation of language models. The team has
LINGUISTIC REVIVAL also developed a social robot named Opie, which will help teach the
endangered languages to children in remote communities.

Technology is being used to help preserve traditional and Visual recognition technology is also proving to be a handy tool. As part of
indigenous languages at risk from extinction. 2018’s Te Wiki o Te Reo Māori (Māori Language Week), Spark, Te Aka Māori
Dictionary and Google launched Kupu, an app which uses image recognition
There are more than 7,000 languages spoken globally, but UNESCO estimates software to teach te reo Māori, the language of the indigenous people of
that one becomes extinct every two weeks. As language is intertwined with New Zealand.
culture, heritage and identity, this means a loss of more than just words. Now,
with the help of technology platforms and tools, conservationists are bidding WHY IT’S INTERESTING:
to halt the decline. The world is becoming ever more connected. While technology has been a
homogenizing force, at the same time it’s allowing diversity to flourish in digital
Wikitongues is one initiative that aims to document rare languages by language archives and tech-powered learning tools.
collecting and publishing oral histories online. In 2017, it launched Poly, an
open-source app tool that allows people to document their own language
with the goal of teaching it in the future.

Mobile apps have also seen some success in reviving languages. Duolingo
has now been used by more than 4 million people to study Irish—there were
just 100,00 native speakers when the course launched in 2014. On Indigenous
Peoples’ Day 2018, the app launched new courses in Navajo and Hawaiian, both
of which are under threat of extinction. The Hawaiian language, which has just
300 native speakers, is also getting a boost from mobile app Drops, which
launched its course in September 2018.
Functional Empathy
VR teaches empathy to better the customer-provider relationship
Implications - Though VR has long been a platform used to enhance empathy for various human experiences, it is now able to transform that empathy beyond simply
understanding others, and into informative tools. Used to improve everything from doctor-patient interactions to accessible design, this use of empathy-evoking VR takes
the relatively shallow benefit of simply recognizing another's perspective, and turns it into a functional tool to enhance user experience – offering a new perspective on
VR's potential in market research.

Empathetic VR Assistants
Mpathic VR Teaches Doctors to Deliver Bad
News

Empathetic VR Training Tools


Dementia-Focused VR Tools Embodied Labs Helps Users Understand Life
The Virtual Reality Empathy Platform Helps Architects Design Inclusively from Patients' Perspective

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Influencer Edu
Influencers get involved in education within their areas of expertise
Implications - With influencer marketing being as prominent as it now is, educational platforms that aim to spout advice and expertise within this industry are coming from
the influencers themselves. These summits and conferences legitimize influencers in a market that is just slowly beginning to understand the power of the personal
brand—particularly its impact on younger demographics.

Social Snapshot Conferences Latino Influencer Summits


'SnapHappen' is Launching as a Business- Hispanicize Texas Aims to Empower With
Focused Event Engaging Sessions

Fashion Industry Conferences


Social Media Influencer Schools BOF Voices is a Three-Day Event That
Yiwu Industrial & Commercial College Helps Students Become Stars Celebrates a Diversity of Ideas

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Traceable Transparency
Emerging blockchain platforms offer increased transparency for consumers
Implications - Platforms that allow consumers to trace their goods through to the path of purchase shine a light on one of the most anticipated uses of blockchain
technology. From concert tickets to poultry supply chains, these platforms help to increase transparency at various stages of the transaction in question. By using
blockchain to allow consumers to see more of how products reach their hands, brands are able to establish a more authentic connection with their consumers, thus
adding brand equity.

Traceable QR Labels Transparency-Focused Chicken


Bureau Veritas' 'Origin' Label Lets Customers Products
View a Product's Journey Carrefour is Encouraging Transparency with
Blockchain

Blockchain
Ticketing
Systems

Blockchain-
Backed
Advertising

Traceable Packaging Tags


Blockchain Produce Packaging Applied DNA Sciences' Molecular Ink Tags
Walmart and IBM are Fighting for Transparency in the Food Industry Boost Trust with Transparency

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Youth Empowerment
Child-led initiatives empower young people to think for themselves
Implications - Brands are offering business models that aim to empower children, getting them involved in everything from travel planning to digital money tracking. This
shift comes as Millennial parents increasingly consider independence and skill-building to be invaluable when raising their children.

Child-Designed Content Apps Kid-Sized Travel Agencies


The Sky Kids App Provides Content Streaming JetBlue's 'Little Tickets' Has Kids Plan and Pay
for Younger Viewers for Family Getaways

Kids Podcast
Partnerships

Kid-Friendly
Digital Debit
Cards

Kid-Focused Debit Cards


Kid Meal Deliveries Greenlight Financial Offers Smart Debit Cards
Startup Tuckrbox Allows Children to Design and Enjoy Healthy Lunchboxes for Kids

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Autonomous Education
Kids gain autonomy with responsive technology that encourages self-education
Implications - As kids become increasingly accustomed to technology, parents are turning to products that feature heightened interactive and responsive qualities to add
an element of education to those early upbringing experiences. More than just a source of entertainment, these toys offer smart, responsive technology to provide
education in a more interactive, autonomous manner. Offering ways to learn through methods of playful engagement, these examples not only showcase the use of smart
technology among kids, but also the move toward more autonomous, self-educating tactics .

Entry-Level STEM Robots Playful Educational Robots


The 'Codey Rocky' Robot Teaches Kids About The 'KUBO' Education Robot Teaches a
Coding and AI Number of Different Skills

Interactive
Child-Focused
Reading Tools

Intelligent
Voice-
Controlled Toys

Interactive Education Speakers


Interactive STEM Education Storybooks The 'Yoto' Speaker Allows Children to Play and
The Discover Wonders Talking Books are Fun to Use Learn

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Mess-Filled Play
Toy brands offer hands-on activities that encourage messy play
Implications - Tapping into a bit of nostalgia, toy brands are reverting back to hands-on activities that not only encourage interactivity, but that entail mess as part of the
process . Appealing to various sensory elements, brands are offering kids toys that encourage behavior like getting your clothes wet to creating custom-made slime. This
turn toward more messy, hands-on activities suggests a shift back to not only more analog activities for kids, but activities that encourage disorganized, unconventional
play.

DIY Slime Playsets Stinky Family-Friendly Board Games


Canal Toys' 'So Slime DIY' Range Makes Slime YouTubers Jake and Ty Demonstrate How to
with the Addition of Water Play 'Who Tooted?'

Sculpting Clay Stepping Games


Soaking Watermelon Toys Hasbro's 'Don't Step In It' Has Players Avoid a
Yulu's 'Watermelon Smash' Turns Cooling Off with Water into a Fun Game Squishy Compound

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Urban Wildlife
Urban planning evolves to accommodate and grow local wildlife
Implications - Urban planning initiatives are slowly beginning to focus on bringing back some of the wildlife that the construction and expansion of cities has inevitably
turned out. This shift comes with the acceleration of research and widespread understanding on the effects of human intervention on the environment, and reveals the
significance of brands and governments working together to mitigate such concerns.

Vertical Forest Cities Nature Photography Drones


Stefano Boeri has Designed a Plant-Covered The 'Onyx' Natural Photography Drone Tracks
City to Fix China's Smog Problem Wildlife without Disturbance

Bat-Friendly Streetlights Wildlife-Restoring Floating Gardens


Artificial Green Mountains These Streetlights Use Red LED Lighting to This Urban Project Hopes to Revitalize the
'Hilldegarden' Will Repurpose an Antiquated War Bunker in Hamburg Avoid Disrupting Bat Behavior Chicago River

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