About Organizational Behavior Management (OBM) : Theoretical and Conceptual Background
About Organizational Behavior Management (OBM) : Theoretical and Conceptual Background
Organizational Behavior Management (OBM) is a sub-discipline of ABA, which is the application of the science of
behavior. ABA emphasizes the use of operant and respondent procedures to produce behavior change.
Behavior Analysis as a science has very explicit goals. Prediction and control of behavior, with an emphasis on
control, are the objectives of behavior analysis (Hayes & Brownstein, 1986). OBM has commonalities with the
field of Industrial– Organizational Psychology, all relating to the behavior of people in the workplace. There are
many differences between the two fields as well. Industrial– Organizational Psychology is based on theory and
has a focus on topics such as personnel selection and placement. OBM is guided by a single theory of human
behavior and has historically emphasized identification and modification of the environmental variables that
affect directly observable or verifiable employee performance (Bucklin, Alvero, Dickinson, Austin, & Jackson,
2000).
The works of Watson and Skinner have heavily influenced the field of OBM. Skinner’s applications of behavioral
principles to instructional design served as a starting point for the use of the science of behavior in the
workplace. Even before OBM was viewed as a field, Fredrick Taylor advocated for the use of the scientific
method to improve employee and organizational performance. The Journal of Organizational Behavior
Management ( JOBM) began publication in 1977 and is the main outlet for the field today. By 1977 over 40 articles
on OBM had been published in other journals and at least one OBM consulting firm had been established. Aubrey
Daniels was the first editor ofJOBM The journal
. is published by Haworth Press and is in its 32nd volume. It has
recently been ranked as having the third highest impact factor among applied psychology journals according to
the Journal Citation Reports published by Thompson/ISI Publishers (Hantula, 2005). There are a number of
graduate programs in OBM that have been established at various universities. Graduates of these programs
work in the private sector as external consultant, as internal consultants for organizations, or as program
managers in the health and human services industry. Graduates also work in academia.
Performance Management
The management of individual employee or a group of employees through the application of behavioral principles
is called Performance Management (PM). The PM process usually involves the analysis of antecedents and
consequences supporting the behaviors of individuals or groups within the organization and manipulating these
variables to either decrease unproductive or increase productive performance (Austin, 2000; Daniels & Daniels,
2004; Diener et al., 2009). Common interventions used in PM include goal setting, feedback, job aids, token
systems, lottery systems, etc. (Diener et al., 2009).