SUMMATIVE TEST, 2ND QUARTER

DIRECTIONS: CHOOSE THE LETTER OF THE CORRECT ANSWER. WRITE THE LETTER IN THE SPACE PROVIDED.
1. Refers to persons that are involved in the use, analysis, evaluation and production of media and information.
a. Audio Media b. People Media c. Text Media d. Motion Media
2. Which of the following is not an example of PEOPLE AS MEDIA?
a. Movie Director b. SHS Teacher c. News Reporter. d. Radio Commentator
3. In this era, knowledge was passed on through folk media and indigenous forms of media.
a. Martial Law Era b. Spanish Era c. Pre-Spanish Era. d. Post-war Era
4. During this era, major newspaper (i.e. Manila Times and Manila Bulletin), radio broadcasting and movies became
available. Media was used for propaganda by government and other groups.
a. Spanish era b. Post-EDSA Era c. Modern Era d. American and Japanese Era
5. Which of the following is considered as one of the PEOPLE in MEDIA?
a. Mel Tiangco b. Raffy Tulfo c. Kim Atienza d. All of the above.
6. This era is also known as the golden age of Philippine Journalism.
a. Spanish era b. Post-EDSA Era c. Modern Era d. American and Japanese Era
7. The careers in this particular era are web designer, online instructors, bloggers, animators, call center agents and virtual
assistants.
a. Spanish era b. Post-EDSA Era c. Modern Era d. American and Japanese Era
8. The following are characteristics of social media; except for:
a. Uploads content in real time b. Enables conversations c. Provides tracking d. Propaganda
7. It is a simple and flexible format of presenting information or conveying ideas whether hand-written,printed or
displayed on-screen.
a. Audio b. Text. c. Visual d. Motion
8. Which of the following is an example of Serif typeface?
a. Arial b. Chiller c. Rockwell d. Times New Roman.
9. Which of the following is an example of Script typeface?
a. Jokerman b. Vladimir. c. Tahoma d. Calibri
10. This type of typeface caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as
cowboys, circus, holidays, summer, kiddie, etc.).
a. Script b. Slab Serif c. Decorative. d. Sans Serif
11. Sans Serif typeface can be seen in different manner except one
a. Road signage b. Building directory c. Food packages d. Research publication.
12. What design principle refers to the importance or value given to a part of the text-based content? When trying to
make a point or highlighting a message, you can make the text bold, italicized, have a heavier weight, darkened or
lightened (depending on your background color) or enlarged.
a. Alignment b. Appropriateness c. Emphasis. d. Proximity
13. I am Attorney Robert Limco of Happy Cola Company. Congratulations! Your SIM card number has been chosen in our raffle draw. You
have won 500,000 pesos. Please give me your bank account number so we can deposit your reward. For more details, please contact me.
What is the tone of this fraudulent message?
a. Informative b. Scary c. Formal d. Enticing
14. It is a typeface that caters to wide variety of emotions such as celebration, fear or horror.
a. Serif b. Sans Serif c. Script d. Decorative
15. It carries a solid or heavy look to text. This font can be used for large advertising sign on billboards.
a. Serif b. Sans Serif c. Script d. Decorative
16. This typeface draws much attention because of its brush-like strokes. This font is usually used in wedding invitation
cards or formal events.
a. Serif b. Sans Serif c. Script d. Decorative
17. It brings a clean or minimalist look to the text. This font is used for clear and direct meaning of text such as road
signage, building directory or nutrition facts in food packages.
a. Serif b. Sans Serif c. Script d. Decorative
18. This brochure will advertise to the readers a college/university in your place.
a. Community Advisory b. School Admission c. Election campaign d.Tourism
19. This brochure will inform the readers about the new policy for garbage collection schedule and segregation in your
area.
a. Community Advisory b. School Admission c. Election campaign d.Tourism
20. The component of the design framework that emphasized the tone of the text in your brochure.
a. Target Audience b. Purpose c. Medium/Format d. Key Content
21. What visual design element is determined by its hue, intensity (purity of the hue), and value (lightness or darkness of
hue)?
a. Line b. Shape c. Color. d. Texture
22. What visual design element is usually a geometric area that stands out from the space next to or around it, or because
of differences in value, color, or texture?
a. Line b. Shape c. Color d. Texture
23. What visual design principle is a movement in which some elements recur regularly? Like a dance,it will have a flow of
objects that will seem to be like the beat of music.
a. Balance b. Contrast c. Harmony d. Rhythm.
24. What visual design principle is a feeling of visual equality in shape, form, value and color?
a. Balance b. Contrast c. Harmony d. Rhythm
25. What visual design principle brings together a composition with similar units? If for example your composition was
using wavy lines and organic shapes, you would stay with those types of lines and not put in just one geometric shape.
a. Balance b. Contrast c. Harmony. d. Rhythm
26. What visual design principle shows the difference between shapes and can be used as a background to bring objects
out and forward in a design? It can also be used to create an area of emphasis.
a. Balance b. Contrast c. Harmony d. Rhythm
27. What visual design element shows the way a surface feels or is perceived to feel? It can be added to attract or repel
interest to a visual element. Visual ________ is the illusion of the surfaces peaks and valleys, resulting in a feeling of
smoothness or roughness in objects.
a. Line b. Shape c. Color d. Texture
28. According to “The Power of Visual Content” by DemandGen Report (2014), How many percent of people will respond
better to visual information than plain text?
a. 20% b. 30% c. 40%. d. 50%
29. What type of audio is a live or recorded audio sent through radio waves to reach a wide audience?
a. Audio podcast b. Sound recording c. Radio broadcast d. Sound effects
30. The following instances are recommended to be recorded except:
a. Interview b. Interrogation c. Press conference d. Phone call
31. What type of storage device/tool is a magnetic tape on which sound can be recorded?
a. Compact disc b. Flash drive c. Cassette tape d. Hard drive
32. What is the smallest type of memory card that is used for storing files such as videos, audio, photos,etc.?
a. Compact flash card b. Samsung memory stick c. Mini SD card d. Micro SD card.
33. What is the storage capacity of a DVD?
a. 700mb b. 4.7gb c. 15gb d. 80kb
34. It is an audio coding standard for lossy digital audio compression. Designed to be the successor of the MP3 format,
AAC generally achieves better sound quality than MP3 at similar bit rates.
a. MPEG Audio Layer 3 b. MPEG-4 Audio c. Waveform Audio File d. Windows Media Audio
35. Who is the “King of Silent Comedy?”
a. Charles Darwin b. Charlies Angles c. Charlie Babbage d. Charlie Chaplin.
36. Which of the following is not an example of a sound effect in a horror movie?
a. Creaking door b. Thunderstorm c. Crying baby d. Tape rewind.
37. In motion media, what does FPS stand for?
a. Frames per second. b. Faster picture shots c. Forward per second d. Frames post sound
38. This type of motion media are created by individuals often for personal use.
a. Formally produced b. Informally produced c. Officially produced d. None of the above
39. It is created by drawing a picture on each page of a pad paper. Each page is slightly different indicating a change in
the image.
a. Flipbook. b. Flapbook c. Facebook d. Factbook
40. What does GIF stand for?
a. Graphics Interface Format b. Graphics Interconnect Format c. Graphics Interchange Format d. Graphics Internet Format
41. Facebook is considered as an interactive online platform. What is the most popular action on facebook?
a. Clicked the “like” button b. Read an article c. Watched a video d. Shared my own photos
42. Reacting with an emoticon is a new feature in facebook, which of the following does not belong?
a. Love b. Wow c. Angry d. Puke
43. It is a method of communication in which the program's outputs depend on the user's inputs, and the user's inputs in
turn affect the program's outputs.
a. Interactive media b. Interchange media c. Internet media d. Interfere media
44. How do you interact using facebook? The following are some interactive actions we do in facebook; except for:
a. Responded to a friend request b. Chat with a friend c. Uploaded a file d. Book for flights
45. These are software applications developed specifically for use on small, wireless computing devices such as
smartphones and tablets, rather than desktop or laptop computers.
a. Mobile applications b. Mobile number c. Mobile phones d. Mobile model
46. What does MMORPG stand for?
a. Massively Multimedia Online Role Playing Game
b. Massively Multiplayer Online Real Power Game
c. Massively Multiplayer Offline Real Playing Game
d. Massively Multiplayer Online Role Playing Game
47. Following are the components of multimedia design framework except...
a. Key content b. Target Audience c. Purpose d. Cost
48. Over the years, it has been established that information can be expressed through text, speech, sound, graphics or
images, animation, and video. A combination of these media sources is considered _______________.
a. Multiplayer b. Multimedia c. Multitasking d. Multiplication
49. What topics are included? Is the information well researched or verified?... These questions are intended for
____________as one the components of design framework.
a. Key content. b. Target Audience c. Purpose d. Style
50. It is a graphic representation of how your video will unfold, shot by shot. It’s made up of a number of squares with
illustrations or pictures representing each shot, with notes about what’s going on in the scene and what’s being said in the
script during that shot.
a. Storybook b. Storyboard c. Storyline d. Storybox