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Google Analytics Certification Question

This document contains a quiz on Google Ads certification questions. The questions cover topics like optimization score, how Google Ads generates responsive search ads, campaign and ad group hierarchy, the key value proposition of Google Search campaigns, which parts of search ads aren't automatically generated by Dynamic Search Ads, matching campaign types to scenarios, autobidding strategies, benefits of automated bidding, search ad extensions, using Customer Match without tags, customizing campaigns with audience signals, and attributes of a good landing page experience.

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2K views5 pages

Google Analytics Certification Question

This document contains a quiz on Google Ads certification questions. The questions cover topics like optimization score, how Google Ads generates responsive search ads, campaign and ad group hierarchy, the key value proposition of Google Search campaigns, which parts of search ads aren't automatically generated by Dynamic Search Ads, matching campaign types to scenarios, autobidding strategies, benefits of automated bidding, search ad extensions, using Customer Match without tags, customizing campaigns with audience signals, and attributes of a good landing page experience.

Uploaded by

Mayank D
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Google analytics certification question

1. Optimization Score is made up of over 50 recommendations


to optimize Search
campaigns.
A
True
False
A 2. Which of the following factors wouldn't change an
account's optimization score?
Changes in auction dynamics
Changes in tracked conversions
Renaming campaigns
Shifts in spend mix
B 3. How does Google Ads generate responsive search ads?
Google Ads creates them based on existing ad copy, landing
pages, and extensions
Google Ads creates them based on existing high performing ad
copy
Google Ads mixes and matches headlines and description lines
that have been provided
Google Ads mixes and matches headlines and URLs that have
been provided
C 4. Arrange the items below in order of hierarchy, beginning
with the top level.
Account
Campaign
Ad
Ad group
C 5. What is the key value proposition of Google Search
campaigns?
Appear as a text ad, a video ad, or a banner ad on one of
Google’s partner sites
In�uence organic results
Reach people on Google.com that might be interested in your
brand, regardless of what they’re
searching for

Show your ads when a customer is searching for your product


or service
C 6. Which part of a Search ad isn't automatically generated by
Dynamic Search Ads?
All of these are automatically generated
Description line
Destination URL
Headline
7. Advertising with Google Ads starts with creating campaigns
based on your business
objectives. Which campaign type would you pick for each of the
following scenarios?
D
1 These ads promote your products by giving users
detailed information about what you're selling. They
appear on Google Shopping and next to search results
2 These ads show up next to Google search results and
on other Google partner sites, like YouTube, when people
search for products or services you offer
3 These ads drive engagement, app installs, and in-app
purchases. They appear across the Google Search and
Display Networks, as well as on Google Play and
YouTube
4 These ads appear on their own or within other
streaming video content on YouTube and across the
Google Display Network
Search
Shopping
Universal App
Video
E 8. Match each autobidding strategy to the right campaign
goal.
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1 Visibility
2 Tra�c
3 Revenue
4 Conversions
Target impression share
Target ROAS
Maximize clicks
Target CPA
E 9. Which of the following is a core bene�t of Google Ads
automated bidding?
User ID-based bidding
Impression share-based bidding
Daily budget pacing
Auction-time bidding
F 10. Which ad extensions can serve automatically?
Message, callout, and structured snippets
Promotion, callout, and sitelink extensions
Sitelink, callout, and structured snippets
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Sitelink, location, and call extensions
F 11. Why do search ad extensions matter?
The cost-per-click on ad extensions is lower than on a search ad
headline
They guarantee higher engagement for advertisers
They increase ad quality and drive lower conversion costs
They increase engagement and in�uence ad quality
12. If an advertiser doesn't want to add remarketing tags to a
website, why would
Customer Match be a good �t for them?
G
Customer Match allows you to reach people who have been to
your website
Customer Match allows you to reach people who haven't been
to your website yet
Customer Match relies on your own data instead of a
remarketing tag
It wouldn’t be a good �t. You have to tag your website to use
Customer Match
13. Which of the following can be customized with audience
signals to make Search
campaigns more e�cient?
G
All of the above
Headline length
Keywords
Networks
H 14. Which attributes describe a good landing page
experience?
Easy to navigate
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