Pure & Essential Advanced Multivitamin & Minerals - A Nutritionist's Guide
Pure & Essential Advanced Multivitamin & Minerals - A Nutritionist's Guide
nutritionist’s guide
Thank you for purchasing Pure & Essential
Advanced Multivitamin & Minerals, featuring 22
essential vitamins and minerals in the most
body-ready active forms. Pure & Essential
Advanced Multivitamin & Minerals contains full-
spectrum pre-methylated forms of B vitamins,
and active minerals in a 2-a-day slow release
formula to help keep levels topped up all day
long. Before you begin supplementation, we
have prepared some additional information about
this product which you may find useful for
optimal results with your nutrition regime.
Children between the ages of 7-16 can take 1 tablet per day, receiving half the
serving amount.
Funky smell?
Don’t worry; there is nothing wrong with the product that you have received. In fact,
the smell is due to the form of selenium we use – selenomethionine, which is very
easily absorbed and deposited in the brain at higher levels compared with other
selenium forms. Whilst large amounts of fillers and coatings can be used to
disguise natural odours, we prefer to use minimal amounts of filler. It can be difficult
to obtain the right balance between no smell and minimal fillers; however, we have
prioritised minimal fillers.
This product contains iron – is this safe?
Evidence from the latest National Diet and Nutrition Survey indicates that the intake
of a number of vitamins and minerals (including iron) is below the current
recommended intake (RI), especially for females. Males, however, are more likely
to achieve or slightly exceed the RI for iron. Our decision to include 50% of the
current RI is because this supplement is intended to top up levels of nutrients that
may be missing or low in the diet and cater for men and women. In addition, we
use ferrous bisglycinate, which is a chelated form of non-haem iron that is both well
absorbed and gentle on the stomach.
Why no magnesium?
Magnesium is one of the most abundant minerals found in the body, but with
deficiency being widespread. It is, however, a large, bulky nutrient and the amount
of raw material needed to provide an effective dose of elemental magnesium would
simply make the tablet size impossibly large! For example, if we wished to provide
50% of the RI for magnesium we would need to add 1150mg of raw material (as
magnesium glycinate) to the current tablet, therefore each tablet would be just over
2g making them large and difficult to swallow.
Vegan?
Did you know Pure & Essential Advanced Multivitamin & Minerals is vegan
friendly? If you are interested in other vegan-friendly supplements, we also offer a
plant-based omega-3 oil, Echiomega, Longvida Optimised Curcumin,
Neurobalance, Pure Essentials Vegan Vitamin D and Super B-Complex.
We hope you are happy with your purchase and look forward to receiving your
feedback.
Maxine Sheils
Igennus nutritionist