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Homework Assignment No.7 - 163016

The document is a case study questions from a homework assignment about developing mobile applications. It asks about management, organizational, and technological issues in building a mobile app. It also asks how user requirements differ between mobile apps and traditional systems. Finally, it asks how Alex and Ani's sales process changed before and after deploying a mobile app - allowing customers to complete transactions anywhere in the store rather than waiting in long lines.

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Ane Ilievska
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994 views2 pages

Homework Assignment No.7 - 163016

The document is a case study questions from a homework assignment about developing mobile applications. It asks about management, organizational, and technological issues in building a mobile app. It also asks how user requirements differ between mobile apps and traditional systems. Finally, it asks how Alex and Ani's sales process changed before and after deploying a mobile app - allowing customers to complete transactions anywhere in the store rather than waiting in long lines.

Uploaded by

Ane Ilievska
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Faculty of Computer Science and Engineering – Skopje

Management Information Systems

Homework Assignment No. 7


Developing Mobile Apps: What’s Different?

Student name: Ane Ilievska Dossier No. 163016

CASE STUDY QUESTIONS


1. What management, organization, and technology issues need to be addressed when
building a mobile application?

Answer: Building a mobile application would bring a lot of changes and issues that need
to be addressed. One of the most obvious issues is the need for proper selection of the type
of mobile device and operating system for which the application will be developed. While
making the selection, the devices and operating systems that fulfill the customers’ needs
the most, should be selected. Also the skills and capabilities of the users that will use the
application should be considered, alongside with conducting research about how and
when the users use their phones while shopping.
Another important thing to be considered is the selection of information that will be
presented in the given application, such as the brand, product features, product reviews,
or retail store locations… The information present should be consistent with the
information that a consumer can obtain in the store.
The new way of work will also bring a need for change in some business processes, and
the company employees must adapt to the changes.

2. How does user requirement definition for mobile applications differ from traditional
systems analysis?

Answer: When a user uses a mobile application or a desktop, makes a big difference and
leads to very significant differences in experience. An obvious issue is the fact that the
same information needs to be presented on a phone, tablet or desktop – three devices
with different screen sizes, some significantly smaller than others. Also, the differences in
the operating systems used need to be considered. This leads to a choice that the company
has to make: either to focus on making applications that can work on all systems or to
choose which users wants to reach first.
3. Describe how Alex and Ani’s sales process before and after the mobile application was
deployed.

Answer: Before the application was deployed, customers waited in long lines. Having
customers in Alex and Ani stores wait in long checkout lines ran counter to the company’s
philosophy and brand image.
However, after the mobile application was developed and brought to use the customers
were able to complete transactions while in store aisles, rather than having to wait for a
cashier to become available. The new mobile system gave Bangle Bartenders more time
to spend with customers, eliminated customer lines, and helped increase holiday sales by
more than 300 percent. Alex and Ani was able to increase the number of checkout points
from four to 10 in most of its 28 U.S. stores.

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