Here'S What We Can Do For You:: Potential, Long-Term Monetary Gain of Holding Out

Since 2004, Steel in the Air has served thousands of private landowners, small businesses and municipal
governments nationwide. We provide ethical, data-driven, fair market valuations of cellular assets,
and specialize in assisting property owners with lease negotiations against tower companies, wireless
carriers and lease buyout companies.
Our reputation speaks for itself, and unlike other lease consultants, our numbers make sense.
We are an independent company that strongly believes in the rights of landowners, and our true successes
involve helping our clients to achieve peace of mind. We do not represent public tower companies or
wireless carriers, which means that our final assessments are always fair, exclusive and unbiased.
If your tenant is interesting in extending the duration of your “Unlike our competitors who make
lease, we will evaluate the immediate benefits of extending now vs. the money by counseling you to sign a
potential, long-term monetary gain of holding out. lease extension quickly, our due
diligence considers both short and
long term pros and cons, resulting
If your lease is due to expire in the next few years, we will help you in a final assessment specifically
to explore your options, and provide you with the data you need to aligned to your individual goals”
request advantageous terms. Ken Schmidt, President
HERE’S WHAT WE CAN DO FOR YOU:

• Examine the subject cell site to determine it’s present value. This will include its competitive value as well as its
immediate value to your existing tenant(s). This analysis is based on many factors – from engineering metrics that measure
the site’s coverage capacity to unique location metrics that measure the scarcity/ availability of alternative infrastructure.
Additionally, our assessment includes a thorough review of:
- Municipal Zoning Regulations - regarding new builds, tenant occupancy and tower relocation
- Tower Cash Flow – the profit stream that your tenant(s) currently receives from the subject tower.
- Replacements Costs – the cost your tenant(s) would incur should they choose to relocate or shut down the tower.
- Replacement Incentive – the likelihood that your tenant(s) would choose to shut down operations on the subject tower.
• Bring you up to date on wireless industry dynamics. The wireless telecommunications industry is a major player in global
economics. Innovative technological solutions emerge daily from a myriad of competitive companies who seek to meet
consumer demand for data transmission. Our wireless infrastructure knowledge base is second to none. We know who the
players are, what motivates them, and how their deployment strategies will affect you.
• Analyze comparable cell sites with similar expiration dates, locations and tenants. Our cellular asset database is
updated daily. It spans all fifty states and includes lease rates data from every wireless carrier (regardless of size). We have
currently tracked over 8,500 cell site leases – more than any other private lease consultant, and hundreds of lease extension
proposals. This allows us to position you within a context that results in a fair market valuation of your cellular asset.
• Recommend a strategy. Based on all of the above, we will provide you with a final, formal valuation of your assets, along
with a recommendation on how to proceed. This assessment will include specific numbers – in the case where we believe
you should escalate the rent, as well as an identification of terms that might be changed in your favor. We will never propose
an unreasonable or biased amount, simply to put money in our own pockets. These tactics often lead to losing the lease
altogether, so if we believe that it’s in your best interest to maintain the status quo, we will gladly advise you to do so.
• Give you peace of mind. At Steel in the Air, our values are integral to the work we do. Our capabilities operate from a
core of integrity, customer loyalty and unparalleled expertise.
Ken Schmidt started Steel in the Air a decade ago. It was the first landowner-centric cell tower lease
consultancy firm in the United States. Ken is well-respected in the industry for his ethical, no-nonsense
approach to cellular lease negotiations and cellular asset valuation. Since 2004, SITA has been a
trusted resource for private and public landowners, municipalities, investors, attorneys and educators.

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Since 2004, Steel in the Air has served thousands of private landowners, small businesses and municipal

HERE’S WHAT WE CAN DO FOR YOU:

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