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Sree Narayana Guru College of Legal Studies Kollam Marketing Management - 3rd BBA-LL.B

This document contains an examination paper with questions for Marketing Management, Environmental Studies, and Business Environment & Entrepreneurship Development subjects. It is divided into four parts for each subject with short answer questions worth 2-10 marks each testing knowledge of key concepts, definitions, models, and analysis within each subject area. Topics covered include marketing mix, consumer behavior, retailing, environment, population, entrepreneurship, business environment, funding sources, government schemes, and legal registration requirements for small businesses.

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Adv Aravind
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88 views3 pages

Sree Narayana Guru College of Legal Studies Kollam Marketing Management - 3rd BBA-LL.B

This document contains an examination paper with questions for Marketing Management, Environmental Studies, and Business Environment & Entrepreneurship Development subjects. It is divided into four parts for each subject with short answer questions worth 2-10 marks each testing knowledge of key concepts, definitions, models, and analysis within each subject area. Topics covered include marketing mix, consumer behavior, retailing, environment, population, entrepreneurship, business environment, funding sources, government schemes, and legal registration requirements for small businesses.

Uploaded by

Adv Aravind
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SNGCLS

Sree Narayana Guru College Of Legal Studies Kollam


Second Series Internal Examination March 2016
Marketing Management -3rd BBA-LL.B
Time : 3hours Marks :80

Part- I
Answer any five questions .Each question carries 2 Marks (5x 2=10 marks)
1. Marketing
2. Marketing Myopia
3. Shopping Goods
4. Retailing
5. Societal Marketing
6. Product concept
7. Motive
Part-II
Answer any four Questions Each carries 4 Marks (4x4 =16 marks)

1. What is meant by segmentation ? What are the benefits of segmentation ?


2. What do you meant by Product ? Define Convenient goods ?
3. What do you meant by direct marketing ?
4. Define the Process of Consumer Buying Behaviour ?
5. Write a note on Brand
6. What are the functions of Marketing channels ?

Part -III
Answer any four Questions Each carries 6 Marks (4x6=24 marks)

1. Write a note on different types of retail formats


2. Write a note on advertising . what are the different types of appeals in advertising ?
3. Write a brief note on Pricing strategy
4. Describe the role of intermediaries in physical distribution ?
5. What is CRM ? What are the advantage of retaining the customers rather than making
new customer .Discuss

Part -IV
Answer any three Questions Each carries 10 Marks (3x10=30 marks)

1. Write a short note on Marketing environment ? Do a SWOT analysis on Pepsi


2. What do you meant by STP ? What are the factors which take into consider for
segmentation
3. Write shot notes on following promotional mix
a.Advertising
b.Sales promotion
c.Personal selling
d.Direct selling
4.What is Break even analysis ? How BE analysis is important to other marketing variables
and for pricing decision
5.What do you meant by PLC ? Explain diffusion of innovation
SNGCLS

Sree Narayana Guru College Of Legal Studies Kollam


Second Series Internal Examination March 2016
ENVIRONMENTAL STUDIES-1st BBA-LL.B
Time : 3hours Marks :80

Part- I
Answer any five questions .Each question carries 2 Marks (5x 2=10 marks)

1. Deforestation
2. Acid rain
3. Green house Gas
4. Population Explosion
5. Non-renewable energy
6. Red data book
7. ex-situ conservation
Part-II
Answer any four Questions Each carries 4 Marks (4x4 =16 marks)

1. Define biodiversity?
2. What are the major objective of environmental education ?
3. Explain solid waste management ?
4. Write a note on Population expoltion?
5. Write a note on HIV
6. Value Education
Part -III
Answer any four Questions Each carries 6 Marks (4x6=24 marks)

1. Write a note on Disaster and disaster management


2. What do you meant by biome ?Explain the energy flow through the Ecosystem
3. Explain the value of Biodiversity
4. What do you meant by pollution? what are the different kinds of Environmental
Pollution?
5. What do you meant by Global warming ? What are the effects of global warming

Part -IV
Answer any three Questions Each carries 10 Marks (3x10=30 marks)

1. What do you meant by ecology and state different kinds of ecological succession
2. Explain the role of producers ,consumers and decomposers in an ecosystem
3. Explain the concept of
a,Ecological pyramid
b.Food cycle
c.Food web
4.What is Biogeochemical cycle ?Explain biogeochemical cycles of Phosphorous and
sulphur
5. How Population would cause environmental problems ? What are the remedial
measures for tackle problems due to Population bomb
SNGCLS

Sree Narayana Guru College Of Legal Studies Kollam


Second Series Internal Examination March 2016-3rd B.Com-LL.B
BUSINESS ENVIRONMENT & ENTREPRENEURSHIP DEVELOPMENT

Time : 3hours Marks :80


Part- I
Answer any five questions .Each question carries 2 Marks (5x 2=10 marks)
1. KVIC
2. Define Business
3. Macro Environment
4. Globalisation
5. Green Channel
6. Tax holiday
7. SWOT
Part-II
Answer any four Questions Each carries 4 Marks (4x4 =16 marks)

1. Difference between Entrepreneurship and Intrapreneurship?


2. Characteristics Of Entrepreneurs?
3. What are the different types of Entrepreneurs
4. Discuss the relevance of analysing Technological Environment in business
5. Explain Entrepreneur Memorandum ?
6. What are the Problem faced by SSI units ?

Part -III
Answer any four Questions Each carries 6 Marks (4x6=24 marks)

1. Explain silent features of the Industrial and commercial policy of Government of Kerala
2007?
2. What are the sources of fund to start a venture? What is meant by venture capital?
3. Explain various steps taken by and entrepreneur to start a new venture?
4. Explain the role played by government in promoting industries?
5. State the demographic factors which influence the business ?
6. State the features of MSME Act 2006

Part -IV
Answer any three Questions Each carries 10 Marks (3x10=30 marks)
1. Define Business environment .Explain its various types
2. Explain the role played by the financial institutions and banks in the development of
industries and entrepreneurs?
3. State the qualities and skills required for an entrepreneur
4. Explains the function of
a. Technopark
b.KINFRA
c.KITCO
d.SISI
5.What are the legal requirements for the establishment and registration of a new SME?

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