CPFR Roadmap
CPFR Roadmap
Roadmap to CPFR
but knowledge gained is significant. Piloting adapts to a company’s scale,
and the VICS CPFR Roadmap takes you there.
Introduction
You’ve read the VICS CPFR Guidelines. You have circulated it among colleagues
and executives. You’ve attended conferences and have identified potential
partners–and skeptics. So what steps do you take to implement CPFR and
demonstrate how it can increase sales and reduce costs?
The VICS CPFR Guidelines identified the processes that comprise CPFR, from
the creation of a Front-End Agreement through Business Planning, Forecasting,
and Replenishment. This VICS CPFR Roadmap is not meant to replace that work.
Instead, it supplements it with basic steps that help you get started with CPFR,
test it with a trading partner, and develop rollout plans.
© 19 9 9 Vo l u n t a r y I n t e r i n d u s t r y C o m m e r c e S t a n d a r d s A s s o c i a t i o n 5
a clear understanding of the potential for rolling out CPFR practices throughout
their organizations.
3.0 Roadmap to CPFR The VICS CPFR Roadmap provides ready-to-use templates that can be customized
for different partnerships. The Roadmap also provides a checklist for each step to
ensure all critical items have been completed.
Step
CPFR can provide both demand and supply benefits. Mapping these potential
benefits to your company’s priorities will assist in cross-functional buy-in.
Enhanced Relationship
Implicitly, CPFR strengthens an existing relationship and substantially accelerates
the growth of a new one. Buyer and seller work hand-in-hand from inception
through fruition on business plan, base, and promotional forecasts. Continual
CPFR meetings strengthen this relationship.
6 R o a d m a p t o C P F R : T h e C a s e S t u d i e s
Greater Sales
The close collaboration needed for CPFR implementation drives the planning
for an improved business plan between buyer and seller. The strategic business
advantage directly translates to increased category sales.
Category Management
3.0
Before beginning CPFR, both parties inspect shelf positioning and exposure
Roadmap to CPFR
for targeted SKUs to ensure adequate days of supply, and proper exposure to the
consumer. This scrutiny will result in improved shelf positioning and facings
through sound category management.
Inventory Reductions
CPFR helps reduce forecast uncertainty and process inefficiencies. How much
inventory does your company hold to “cover up” for forecasting errors or a
trading partner’s inability to have the product available in a timely manner?
With CPFR, product can be produced to actual order instead of storing inventory
based on forecast.
© 19 9 9 Vo l u n t a r y I n t e r i n d u s t r y C o m m e r c e S t a n d a r d s A s s o c i a t i o n 7
Improved Overall ROI
As other processes improve, the return on investment from CPFR can be
substantial.
Does your company have a culture that values cooperation and communication
between its departments and with its trading partners?
For a CPFR partnership to succeed, there must be a commitment to work with
and share information between functional areas and between trading partners.
Many companies recognize room for improvement here, but both recognizing
it and committing to make progress is an overwhelming indicator of the future
success of both CPFR and other business partnerships. Information sharing
brings strength that technology alone cannot provide.
8 R o a d m a p t o C P F R : T h e C a s e S t u d i e s
The Internet offers an opportunity to improve both internal and external
business communications. Whether using the Internet simply as a vehicle to
expedite shared information or to use software, CPFR is a prime example of how
Internet technology can be used to enhance business-to-business relationships.
Roadmap to CPFR
a business process that gives continuity to the strategies and tactics of category
management, integrating your company goals throughout the supply chain.
A well thought out vision answers these questions:
Consider these factors when reviewing potential partners for a CPFR relationship:
© 19 9 9 Vo l u n t a r y I n t e r i n d u s t r y C o m m e r c e S t a n d a r d s A s s o c i a t i o n 9
Do you and your trading partner have complementary strengths and weaknesses?
Think of what each partner can bring to the CPFR initiative. For example,
one may be strong technologically, providing the majority of the technology
infrastructure. The other may be strong in market and consumer knowledge,
and through the CPFR relationship be able to provide this strength. Be cautious
not to assume that your largest trading partner is the most likely candidate.
Does your trading partner have the appropriate commitment and resources required
to make CPFR successful?
3.0 Roadmap to CPFR Without a strong commitment to CPFR, its potential will not be realized.
Does your trading partner have experience with CPFR with another partner?
Build on learning. Even though development time may be greatly reduced by
leveraging the learning already gained through your partner’s previous efforts,
the template for each new partnership will probably be different.
Can your trading partner quantify the potential internal and external benefits?
CPFR requires a paradigm shift from an adversarial stance to a win-win
relationship, as well as the working together by departments that may have never
communicated directly or effectively in the past.
• The most productive deployment method was to have the seller team
members reach consensus on the scores separately from the buyer team
members.
• Once each company reached its consensus on the individual scores, the two
companies reviewed each CPFR assessment element together to agree on the
10 R o a d m a p t o C P F R : T h e C a s e S t u d i e s
score. Primary differences were documented along with the rationale for the
score in each area. The additional scoring rationale provided critical input
to improve the process for each element.
• When averaged and viewed in the overall context of the scoring grid, the raw
scores identified the relative strength of each of the four CPFR process areas.
• The overall information enabled the partners to set priorities for which CPFR 3.0
Roadmap to CPFR
processes to improve.
• At the detailed level, the individual scores and comments provided the
information to identify specific actions needed to improve the score on the
particular element.
© 19 9 9 Vo l u n t a r y I n t e r i n d u s t r y C o m m e r c e S t a n d a r d s A s s o c i a t i o n 11
Preparations
The project begins by engaging at least one agreeable trading partner. To keep
the pilot manageable, no more than five trading partners should be involved.
3.0 Roadmap to CPFR or more individuals who can participate in the initiative at least 10 hours
each week. One team member from each side is assigned to each of these
three areas:
Table 1
12 R o a d m a p t o C P F R : T h e C a s e S t u d i e s
• The management sponsors may also include an external project facilitator
(systems integrator, software vendor, or network services provider)
whose prior experience can help guide the project team.
• The management sponsors select a team captain for daily management
of the project.
3.0
Project Kickoff
Roadmap to CPFR
Once the project sponsors identify team members and roles, the project is
formally initiated with a kickoff meeting.
All team members, including sponsors and affected department liaisons attend
a one-day kickoff meeting.
Agenda
1. Introduce the team.
2. Create the pilot project overview, including performance metrics.
3. Begin joint scope-setting (see template).
4. Begin joint objective-setting (see template).
5. Set future meeting dates, times, and locations.
A CPFR pilot project is designed to give trading partners a sense of the real
impact of CPFR on their organizations by participating in a rapid test. Though it
is limited in scope, a pilot project includes the complete cycle of CPFR planning,
collaboration, and review. It should also investigate information technology that
can automate the process, in preparation for wide-scale future collaboration.
Give all team members the VICS CPFR Guidelines and the VICS CPFR Roadmap. If a
software package is used, distribute the user documentation. IT team members
should also receive software package administration and integration documentation.
(Detailed training sessions on CPFR practices and associated software are held in
the second phase of the project.)
© 19 9 9 Vo l u n t a r y I n t e r i n d u s t r y C o m m e r c e S t a n d a r d s A s s o c i a t i o n 13
During the scope- and objective-setting sections of the meeting, discuss adjustments
to the basic pilot implementation approach that the team would like to consider,
and document them carefully.
All team members attend recap meetings at the conclusion of project steps 2, 3,
and 4. These meetings should be in-person, though they may also be conducted
If additional work is required after the kickoff meeting to finalize scope and
objectives, the sales and replenishment collaboration members work informally
within their organizations to come to a conclusion. Templates offer guidelines
for a pilot project.
• Limit the initial phase pilot by using only one product category (between
10 to 50 SKUs) and possibly by limiting the number of distribution centers
involved. If store-level forecasting is used, the project should involve fewer
than 50 stores.
• Determine which CPFR processes will be piloted. Starting with the
Front-End Agreement, decide how far into the nine-step process to proceed.
For example, some companies test CPFR through the Sales Forecasting
Collaboration before proceeding on to Order Forecasting Collaboration.
• Determine which trading partner will take responsibility for the creation
of the sales forecast, the order forecast, and generation of the actual order.
Since this is probably already established in your relationship, discuss the
reasons as they relate to the strengths, systems, and resources of each
company. Before making this decision, discover which trading partner
has the best data and technology or software that could be used to increase
14 R o a d m a p t o C P F R : T h e C a s e S t u d i e s
forecast quality. This is critical, since a high-quality forecast on the front end
greatly reduces the amount future exception communication.
• Identify a process for determining both sales and in-stock inventory positions
for each SKUs/location(s) that will be included in the project.
(This information can be collected and entered from other systems,
or manually, if necessary.) Capture baseline data in order to determine 3.0
Roadmap to CPFR
if you have met your objectives.
• Identify where the best forecast data resides and how it can be used
for the project. Use SKUs where historical data is available.
Template Objective-Setting
Set performance metrics. The project should focus on increasing forecast and
planning accuracy, reducing both safety stock requirements and out-of-stock
conditions. The team sets targets for these measures relative to performance
in the same period a year earlier (or some other comparable period).
Here is a sample set of objectives:
When setting objectives, consider how the data will be collected. One common
example is total supply chain inventory. Often, manufacturers do not tally
inventory by customer, so assessing total supply chain inventory may be difficult.
Don’t be discouraged. Work with what you have. In this example, a manufacturer
may be able to provide good estimates on inventory by analyzing how its total
inventory for each item is affected.
© 19 9 9 Vo l u n t a r y I n t e r i n d u s t r y C o m m e r c e S t a n d a r d s A s s o c i a t i o n 15
Step 2 Closure Checklist
Before beginning Step 3, the team captain verifies the status and reports it
to the project sponsors:
✔ All team members have been assigned, and time has been allocated
for team member participation throughout the project.
✔ Products and locations for collaboration have been identified,
and associated personnel have been notified.
✔ Metrics such as forecast accuracy, inventory reduction,
3.0 Roadmap to CPFR and out-of-stock targets have been established.
✔ Sources of forecast data have been identified.
✔ CPFR training session and future project team meetings
have been scheduled.
Step
Step 3 starts with a training session for the team, so team members can begin
working with CPFR processes and technology.
• The first session reviews the CPFR process model and Front-End Agreement,
concluding with a case study.
16 R o a d m a p t o C P F R : T h e C a s e S t u d i e s
• The second session trains team members how to use the selected technology
to review exceptions, revise forecasts, and monitor scorecard measures.
• Training concludes with an on-line simulation of a trading scenario,
using the selected technology to interact.
• Collaboration Technology Team members take an additional day of training
on technology administration and integration. 3.0
Roadmap to CPFR
Configuration
Once the sales and replenishment collaboration team members are trained,
they begin to prepare their forecasts and exception thresholds. Meanwhile,
collaboration technology team members set up collaboration technology and
integration interfaces.
• The sales collaboration team creates an initial sales forecast for weeks 9-14
of the project. The number of weeks in the forecast can be extended to
align with the next fiscal period.
• Create a sales forecast at the SKU level in normal buckets (such as weekly),
aggregated to the buyer distribution center level or other appropriate
customer ship point (for example, by store, if Direct Store Delivery is being used).
• Share the sales forecast among trading partners. Exceptions are triggered
based upon changes to this forecast, regardless of who makes them.
© 19 9 9 Vo l u n t a r y I n t e r i n d u s t r y C o m m e r c e S t a n d a r d s A s s o c i a t i o n 17
Template Order Forecasting Preparation
Each company sets aside server systems for the project or can subscribe to a CPFR
service provider.
18 R o a d m a p t o C P F R : T h e C a s e S t u d i e s
To complete Step 3, team members should meet to review their readiness for
on-line collaboration. By the meeting date, the team should have agreed upon
an initial forecast for the collaboration period, and the collaboration software
should be up and running with the required products, locations, and initial
forecast values entered.
3.0
Template Pre-Pilot Meeting
Roadmap to CPFR
All project team members, including sponsors, participate in a pre-pilot meeting.
Agenda
1. Review initial sales forecasts, including planned promotions.
2. Review initial order forecasts.
3. Discuss logistics issues (such as carrier arrangements) that could affect the plans.
4. Review the status of collaboration technology; demonstrate technology with project
products and locations configured.
Before beginning Step 4, the team captain verifies the status and reports it to the
project sponsors:
© 19 9 9 Vo l u n t a r y I n t e r i n d u s t r y C o m m e r c e S t a n d a r d s A s s o c i a t i o n 19
The Collaboration Process
Sales and order forecast collaboration follow specific ground rules to secure
benefits.
3.0 Roadmap to CPFR • A partner who disagrees with a proposed forecasted value counter-proposes
a change, along with comments. Counter-proposals are made within five
business days. If a partner does not receive a counter-proposal within that
time, the proposal is accepted.
• The order forecast owner is the final arbiter of forecast values. After rounds
of three changes, only the order forecast owner can change a forecast.
20 R o a d m a p t o C P F R : T h e C a s e S t u d i e s
• Determine which other application data feeds will be required to maintain
up-to-date product, location, and partner master data. Evaluate the level of
effort required to integrate these sources with the collaboration software.
• Determine which applications require or provide forecast information for
the range of products and locations to be covered in a general rollout.
Evaluate the level of effort required to integrate these sources to the 3.0
Roadmap to CPFR
collaboration software for import/export.
• Configure the corporate firewall and web servers to allow secure access
by CPFR trading partners.
• Identify the number of core users (planners), occasional users (management,
warehouse personnel, sales people), support personnel, and administrators.
• Estimate training requirements for the proposed user base.
• Develop a technology rollout timeline, including procurement, installation,
integration, training, and mobilization of support resources.
Collaboration Review
After about four weeks of collaboration, the project team meets to discuss
progress, problems, and changes. The team then takes an additional two weeks
of collaboration to determine whether adjustments have an impact.
Agenda
© 19 9 9 Vo l u n t a r y I n t e r i n d u s t r y C o m m e r c e S t a n d a r d s A s s o c i a t i o n 21
Step 4 Closure Checklist
✔ The project team has participated in at least six weeks of on-line sales
and order forecast collaboration.
✔ The initial results and participant comments have been summarized
and reviewed by both trading partners.
✔ The project team has identified future technology and software
modifications that will enhance the process.
✔ The project team has held a collaboration review meeting, applying ideas
3.0 Roadmap to CPFR from the first four weeks to improving the process in the final two weeks.
✔ Results have been reviewed with the Project Sponsor.
Assess Performance
Step
Partnership Review
Every six to 12 weeks of collaboration, the business team reviews actual results
against the target metrics. The team also considers the business process impact
of their partnership.
Evaluate the actual results against metrics that were agreed upon in the
Joint Planning Meeting and against data available from previous periods.
22 R o a d m a p t o C P F R : T h e C a s e S t u d i e s
• Compare total in-stock inventory at distribution centers and stores per
product with that for the year-ago period. Adjust for changes in the number
of products and stores, and note whether the balance of inventory has shifted
up or down the supply chain.
• Compare the number of store-level out-of-stock events with those for the
year-ago period. Calculate relative to the in-stock percentage per SKU. 3.0
Roadmap to CPFR
• Identify the number of exceptions and their root cause.
• Add any other measures that seem significant after the collaboration period.
Has there been significant sales growth in the category? Were there special
external conditions (weather, new competitors, product changeovers,
promotional merchandise, store openings/closings, staff changes) that
affected results? How can these factors be accounted for in the future?
© 19 9 9 Vo l u n t a r y I n t e r i n d u s t r y C o m m e r c e S t a n d a r d s A s s o c i a t i o n 23
Determining Next Steps
Before making a final report, team sponsors discuss what next steps they will
recommend to their respective organizations about continued collaboration.
Future initiatives between the implementation partners are determined jointly.
Team members from each organization also consider the next steps to take
relative to their own trading partner networks after the initial phase reviews are
completed. What additional partners should be included? Which product lines
should be added? Training requirements, organizational changes, project costs,
3.0 Roadmap to CPFR
and rollout time frames should all be estimated.
After a successful pilot, there are a number of ways to expand CPFR, and
numerous areas you would want to test and learn about:
Expanding CPFR
Add
Trading Automate
Partners the Process
Increase Successful
Level of CPFR Add
Detail SKU’s
Implementation
Expand to Integrate
Other CPFR the Results
Processes
Figure 1
24 R o a d m a p t o C P F R : T h e C a s e S t u d i e s
1. Expand to other CPFR processes
If the CPFR implementation focused on joint business planning and sales
forecasting, expand to order forecasting collaboration
2. Add SKUs
If the CPFR implementations initially focused on a limited set of items,
3.0
increase the gains by expanding to other product categories
Roadmap to CPFR
3. Increase the level of detail
If the implementation focused on warehouse-level information,
better results can be achieved by moving to store-level information.
© 19 9 9 Vo l u n t a r y I n t e r i n d u s t r y C o m m e r c e S t a n d a r d s A s s o c i a t i o n 25
Reporting Results
The project team should publish a joint project report that allows others in each
partner organization to understand the impact and potential for collaboration.
The initial CPFR experience contributes greatly to a successful general rollout.
26 R o a d m a p t o C P F R : T h e C a s e S t u d i e s
Project Completion Checklist
Roadmap to CPFR
✔ Senior Management has been informed of the results and has contributed
to the recommendations for expansion.
© 19 9 9 Vo l u n t a r y I n t e r i n d u s t r y C o m m e r c e S t a n d a r d s A s s o c i a t i o n 27
3.0 Roadmap to CPFR
28 R o a d m a p t o C P F R : T h e C a s e S t u d i e s