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    Anna Pollock Can Tourism Fulfill Its Regenerative Potential ATMEX 2019

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    ATMEX
    The document discusses four key points about making changes to avoid societal breakdown: 1) Humanity and tourism need radical changes, 2) We have the knowledge and technology for breakthroughs if we change our usual ways, 3) Tourism can contribute to and benefit from this shift if it focuses on generating well-being rather than just wealth, 4) Mexico's tourism sector involving nature can prosper by leading this shift. It then provides more context on the current challenges around biodiversity loss, economics, politics, technology, and the need for individuals and systems to wake up and make sustainable practices essential through a mindset shift focusing on well-being, meaningful experiences, and greater shared benefits.

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    Anna Pollock Can Tourism Fulfill Its Regenerative Potential ATMEX 2019

    Uploaded by

    ATMEX
    116 views56 pages
    The document discusses four key points about making changes to avoid societal breakdown: 1) Humanity and tourism need radical changes, 2) We have the knowledge and technology for breakthroughs if we change our usual ways, 3) Tourism can contribute to and benefit from this shift if it focuses on generating well-being rather than just wealth, 4) Mexico's tourism sector involving nature can prosper by leading this shift. It then provides more context on the current challenges around biodiversity loss, economics, politics, technology, and the need for individuals and systems to wake up and make sustainable practices essential through a mindset shift focusing on well-being, meaningful experiences, and greater shared benefits.

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    Anna Pollock - Can tourism fulfill its regenerative potential?

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    The document discusses four key points about making changes to avoid societal breakdown: 1) Humanity and tourism need radical changes, 2) We have the knowledge and technology for breakthroughs if we change our usual ways, 3) Tourism can contribute to and benefit from this shift if it focuses on generating well-being rather than just wealth, 4) Mexico's tourism sector involving nature can prosper by leading this shift. It then provides more context on the current challenges around biodiversity loss, economics, politics, technology, and the need for individuals and systems to wake up and make sustainable practices essential through a mindset shift focusing on well-being, meaningful experiences, and greater shared benefits.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    116 views56 pages

    Anna Pollock Can Tourism Fulfill Its Regenerative Potential ATMEX 2019

    Uploaded by

    ATMEX
    The document discusses four key points about making changes to avoid societal breakdown: 1) Humanity and tourism need radical changes, 2) We have the knowledge and technology for breakthroughs if we change our usual ways, 3) Tourism can contribute to and benefit from this shift if it focuses on generating well-being rather than just wealth, 4) Mexico's tourism sector involving nature can prosper by leading this shift. It then provides more context on the current challenges around biodiversity loss, economics, politics, technology, and the need for individuals and systems to wake up and make sustainable practices essential through a mindset shift focusing on well-being, meaningful experiences, and greater shared benefits.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 56

    Four key points in my story

    1. Humanity and tourism have to make radical changes to avoid breakdown

    2. We have the knowledge, skills, technology to breakthrough but only if we jettison


    business as usual. The future is ours to create.

    3. Tourism can contribute to and benefit from that shift provided that we too shift
    from being extractors of wealth to generators of “wellth.”

    4. Mexico, especially part of the tourism sector which gets people out into nature,
    can prosper by leading in this shift.
    Where are we now in our story?

    We’re Here!
    The bad news and the good
    The
    Greta
    Effect
    Biodiversity
    Loss
    Economi
    cs
    Economi
    cs
    Economi
    cs

    https://www.youtube.com/watch?v=53bjsH3V8YU
    Politics
    Socio- Political Tension
    Technology
    Automation … De-humanization …
    Depression
    Our Own Wake Up
    Call
    Costs Rising, Returns Diminishing
    Sustainable Practices Essential But Not
    Enough
    •

    •
    What’s the solution to these Wicked Problems?

    So we must learn to
    see the world anew…
    But where do we start?
    What are the 3 things we know for
    certain about the future?
    It hasn’t happened yet!

    It’s the sum total of the visible actions and


    choices made by people in the past!

    That were all shaped by invisible, thoughts,


    beliefs, assumptions and values
    Visible Imaginings in
    1950
    Visible Imaginings in 1950
    Industrial-Machine Thinking (1950 –
    2020)

    •
    •
    •
    •
    •
    •
    Industrial Tourism
    the1950-2020
    assembly line
    What’s Missing in these
    Images?

    Nature Life! People


    The Mindset shift
    is happening all around tourism
    Re-framing = Seeing ourselves differently
    What’s driving the
    shift?
    WE the People are Changing

    “Don't ask yourself what the


    world needs. Ask yourself what
    “I don’t think people are
    makes you come looking for the meaning of
    alive, and go do that, life as much as they are
    because what the world needs is
    looking for the experience of
    people who have come alive.”
    Howard Thurman being alive”
    Joseph Campbell
    What do we wish for our children,
    for each other?
    Well-being, Wellth
    Health
    Vitality
    Resilience
    Creativity
    Aliveness
    Peak performance
    Joy

    To To
    More People Are Caring
    WE Consumers are Changing
    Five critical questions
    3. How do we create MEANINGFUL ENCOUNTERS that enchant,
    enliven and enrich ?
    4. How do we create and sustain a Visitor Economy that tangibly
    enables resident individuals, businesses and communities to thrive and
    be healthy in every way?
    5. How do we create greater Net Benefit ?
    Conceive wealth as “wellth” Ensure the benefits “stick” Bring everyone along
    Localise
    Return on Multiple Capitals
    5. How do we create greater Net Benefit ?
    Think through a Think Business Webs
    Think Ecosystem
    living systems lens…… Think Value Networks
    5. How do we create greater Net Benefit ?

    Think WHOLES Think LIFE!


    We Re-frame the concept of DESTINATION
    Machine

    to

    Living System

    Assembly Line

    to

    Community

    Silos & Hierarchy

    To

    Collaborative Network
    • It’s self-organizing • Productive – generates ABUNDANCE

    • Creates conditions for other life to exist • Efficient - Zero waste

    • Adaptable, constantly changing, resilient • It’s evolving – greater order, complexity,


    (learning) beauty - dynamic equilibrium

    • Balance with all other parts – harmony • Unique, distinctive


    REGENERATIVE TOURISM FOR A LIVING
    PLANET
    Implications for Mexico’s Outdoor Adventure
    Sector
    Butterfly Story as
    Metaphor
    Thank you – join me on this Journey

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